How do education and training institutions promote activities?

The survival of training institutions can never be separated from enrollment. What methods can be used to bring enough students to the institution? This is a common method used by most organizations in the market. You can refer to it:

1. Ground publicity method

1. Community publicity

① At the main entrance Hanging banners and banners on roads in offices and communities has a good momentum-building effect, but because it will affect the beautification of the community and the distribution fees charged by the community are high, it is not suitable to hang them for a long time.

Spending more energy on pasting colorful posters, sweeping the stairs one-on-one, and pasting posters at each stairway and elevator entrance can encourage community owners to become interested in the content on the posters, consult and explore further potential customers.

②Public service advertising - community floor plates, house numbers, publicity boards in elevators, public welfare slogans, public welfare frames, donations for the production of community public welfare boards, bulletin boards, signs, advertising electronic clocks, etc. .

③ Sponsor various activities held by the community, such as property resumption parties held by community developers, outdoor sales performances, gala parties, etc., to increase reputation and visibility.

④ Set up a temporary student work display area. The establishment of a display area allows owners to intuitively understand the students' works and the level of teachers in **School and enhance their confidence in **School.

⑤ By packaging our promotional advertisements or enrollment keywords on the railings and gates at the entrance of the community parking lot, attract car owners to pay attention to **school within a few minutes of parking and picking up their cards;

2. Promote publicity in shopping malls and plazas and other outdoor street crowd gathering places

① Set up an information desk to attract parents to come for active consultation and invite them to participate in the experience for free. Professional teachers can conduct small-scale on-site Special display of activities (number of people: 3-5 people, 2 people stay at the information desk to receive parent consultations, and the other 3 people work separately to distribute targeted flyers. The distribution time is weekend nights when the flow of people is relatively concentrated);

②Select advertising spaces in conspicuous locations in shopping malls or squares and make billboards;

③Through contact with relevant government departments, post public welfare banners and slogans on both sides of major kilometers of arterial roads, government-related The department provides us with a place, and we are responsible for putting out banners and related funds, and signing the banners at ** schools;

④ By getting in touch with the street communities, we make government publicity advertisements for the street communities in the community advertising spaces. , printing our logo and related brand keywords.

3. School publicity

① You can sponsor the school to hold a party or activity to increase the school’s visibility and social effect;

②Start the school year Open classes or trial classes will be set up on three weekends before and two weeks after the start of school, targeting students who have not renewed their registration and parents and students who are new to trial. At the same time, two large-scale public welfare lectures (or large-scale open classes) can be held on the last weekend before the school starts and the first weekend after the school starts.

③At the same time, in order to attract the attention of each school and promote the participation of all students in the development zone, starting from September, we can cooperate with TV stations and other media to hold a "Who is the Word King" in each school in the development zone? In the competition, each audition venue will be held in the school, and the semi-finals and finals will be held in ** school. At the same time, the contestants participating in the semi-finals and finals can participate in the competition through training in ** school to achieve the purpose of promoting enrollment.