How to build brand slogan

Brands are like people. It needs to publicize and shape itself with slogans representing its own value proposition. Therefore, if you want your advertising language not to be annoying, you must meet the following conditions: (1), brevity (2), clarity (3) and reality. Brand Slogans of Foreign Brands Brand Slogans of Domestic Brands Walt Disney (Disney) Happy Everyone Neptune's Health Achieves the Future Panasonic (Panasonic) Concept Life Haier Sincerely Always Wal-Mart (Wal-Mart) Fair Price Every Day, Lenovo makes the world Lenovo Nokia Technology People-oriented. TCL enters the future today. Epson is beyond your vision. China mobile communication starts from the heart. Avis, we work harder. Baisha, my heart flies. G. Oogle does not do evil (never does evil). The Southern Weekend has made McDonald's I'm lovin 'it (I like it). The Oriental Morning Post has the highest influence. Walt Disney's goal is "Everyone is happy". Panasonic's slogan is: the idea of life. The same is true of Wal-Mart's brand proposition, "Let ordinary people have the opportunity to shop like the rich". The aim of 3M Company is to "creatively solve unresolved problems". Google, the world's first search engine company, is the simplest: "Don't be evil". Because under the traditional ethics of the media industry, it is regarded as an evil behavior to use the means of transmitting information to achieve the purpose of hiding advertisements. Google breaks this unethical business behavior, thinking that all behaviors that violate or harm the interests of customers are evil, and at the same time rejecting advertisements for guns and spirits. The advertising slogans of these excellent brands are memorable because they all speak from the standpoint of consumers and convey them to consumers in a simple and clear way.