Five aspects of the automobile industry under the close-up of the epidemic situation

__ The automobile industry has shown its attitude and responsibility under the severe epidemic situation, from real money donations to direct emergency supplies, from sacrificing one's national righteousness to the * * * degree difficulties under humanistic care. __

text/surface integral? Figure/Source Network

Does the country rise and fall? Every man has the responsibility

to protect the world

every man is humble and responsible.

Under the epidemic

The automobile industry is shouldering the responsibility

This is a big era for everyone, and this is a small yearbook for the automobile industry.

before the epidemic, each individual's strength is very meager. But as long as countless meager forces come together, they will form a mighty force to fight the epidemic.

We found five aspects of the automobile industry:

1. The east wind of the epidemic center

At 1: on January 23rd, Wuhan was "closed".

The closed gates of the railway station and the ferries stopped on the Yangtze River have really conveyed the severity of the sudden epidemic to us through "closure" and "isolation".

Hubei is an important automobile industry town in China. In 219, the automobile production in Hubei reached 2.24 million units, accounting for 8.8% of the whole country, and Dongfeng Motor was at the center of this storm. It is conceivable that Dongfeng will face great challenges as the epidemic continues.

firstly, the public's enthusiasm for buying cars is reduced, and secondly, the normal production rhythm will also be greatly impacted. The core feature of automobile production is a long industrial chain, and the connection of supply chain is extremely important. At present, Hubei's automobile parts system is doomed not to resume production on time, and the future delay time is unknown. For Dongfeng Motor, the pressure can be imagined.

Dongfeng people didn't retreat before the big right and wrong.

On February 7th, Dongfeng Company launched the third batch of donations, and donated 2 million yuan to support the fight against the epidemic through Dongfeng Public Welfare Foundation. Among them, 13 million yuan was donated to Hubei Province, 2 million yuan to Suizhou City and 5 million yuan worth of disinfection and spraying machines to Xiangyang City. So far, Dongfeng Company has donated a total of 61.18 million yuan to Hubei.

it should be noted that 61.18 million is definitely not a number, but the real money of a modern enterprise.

2. Geely Jiaji

As more and more cities and communities begin to follow the example of Hubei for closed management, a new problem is facing us:

How to ensure the necessary travel of citizens on the basis of the suspension of public traffic?

To this end, Geely Automobile and Li Shufu Public Welfare Foundation donated 5 Geely Jiaji vehicles to novel coronavirus Epidemic Prevention and Control Headquarters of Wuhan Economic and Technological Development Zone. These vehicles will effectively support the allocation of prevention and control materials in Wuhan and fight against the epidemic with the frontline "anti-epidemic fighters".

Recently, Geely once again donated 44 Geely Jiaji to Guiyang, Xi 'an, Taizhou and other places, which were used as emergency vehicles by the prevention and control headquarters in COVID-19, and 94 vehicles were donated.

in addition, since the motor vehicle ban management was implemented in the central area of Wuhan, Cao Cao set up an "emergency prevention and control support convoy" with hundreds of people, which was handed over to relevant departments and community neighborhood committees for unified dispatch, providing free home services such as food delivery, food delivery and medicine delivery, and helping necessary non-fever diseases to be sent to the hospital urgently.

"First class for the whole family" is the slogan of Geely Jiaji. This time, it went to the place where it was most needed.

3. SAIC-GM-Wuling "change array"

mask! Mask! Mask!

masks have become the most urgent "strategic materials" in the current "war epidemic".

SAIC-GM-Wuling once again stood up after 2, medical masks were urgently returned from overseas and donated to Liuzhou municipal government to support the first-line epidemic prevention and control work. It will cooperate with suppliers to convert masks into production by rebuilding the production line, which will be used as a strategic material reserve and handed over to the Guangxi district government for unified deployment to alleviate the current supply gap of medical masks.

according to the project construction plan, the dust-free workshop for mask production is rebuilt by Guangxi Construction Engineering Group, which will be completed and put into use within this month. * * * Twelve mask production lines will be set up, including four N95 mask production lines and eight general medical protective masks production lines. The daily production capacity is expected to reach more than 1.7 million, which will quickly alleviate the shortage of medical materials in Guangxi.

SAIC-GM-Wuling's success stems from its deep insight into consumers. Since SAIC-GM-Wuling knocked on the door of compact MPV market in 21, Wuling Hongguang series products have captured the hearts of over 4.6 million car owners in just nine years.

From the move of "changing array" to produce masks, we can see the responsibility of SAIC-GM-Wuling and understand the reasons for its success.

4. BMW Brilliance

In the past 219, BMW Group sold 723,7 BMW and MINI brand cars in the China market, up 13.1% year-on-year, and won the annual championship in the luxury car market in China for the first time

. In the beginning of 22, BMW had to press the "pause button".

affected by the outbreak of viral pneumonia, BMW Brilliance decided to postpone the resumption of work again, tentatively resuming the opening and operation of factories and offices on Monday, February 17th, and extending the holiday for another week compared with the previous resumption of work plan on February 1th.

BMW Brilliance is the first automobile company to announce that it will postpone the resumption of work until February 17th, and it is also the longest time to stop production due to the epidemic. The BMW Brilliance factory in Shenyang has about 18, employees. The shutdown of the factory is accompanied by certain costs, which also brings a lot of economic losses to the factory.

but what are these compared with epidemic prevention and control?

5. The Great Wall with three reductions and three rewards

The pressure is not only in the main engine factory.

As small and medium-sized enterprises, automobile dealers have worse resistance to shocks. Ensuring the "survival" conditions of dealers is not only related to the interests of the OEM itself, but also to the people's livelihood. This tests the wisdom of automobile manufacturers.

according to public information, Great Wall Motor provided strong support to dealers through six measures: assessment and burden reduction, financial burden reduction, multi-dimensional experience service empowerment, front-line sales team empowerment and dealers empowerment in Hubei epidemic areas.

specifically, for example, the "assessment to reduce the burden". It includes "three no assessments", that is, no assessment of sales, no assessment of purchase, no assessment of promotion, and increased medical insurance support to ensure the reasonable income of the terminal and the healthy development of dealers in the current environment.

it's not surprising that the great wall can become the "leader" of SUV because it understands this truth.

From real money and donations to emergency supplies that go straight to the front line, from sacrificing one's national righteousness to the * * degree difficulties under humanistic care, five aspects can't sort out the whole automobile industry, but they are enough to show the attitude and responsibility of autobots.

The difficulties will eventually pass, and the snow will not last long on the land in spring.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.