Seven planning schemes of double eleven theme activities

Seven Planning Schemes for the Double Eleven Theme Activities (General)

In recent years, Double Eleven has become an annual event for businesses. In order to attract consumers, promotional activities emerge one after another. The following is the planning scheme of the double eleven theme activities I have compiled for you, hoping to help you!

Double Eleven Theme Activity Planning Scheme 1 1. Activity Background:

This is a kind of fate, which brings us together from all corners of the country and forms our big family. In order to enhance our friendship and get to know each other better, this party is specially held. I hope this party will bring you joy and leave a permanent and beautiful memory in our college life, so let's wait for this long-awaited party!

Second, the purpose of the activity:

I hope this gathering can give you an alternative communication stage, so that everyone can get to know each other in a pleasant environment. Let friendship and community unity create an active atmosphere for university activities.

Third, the theme of the event:

11.11youtiao party

Four. Event sponsor:

_ _ Youth Volunteers Association of Yingtian Campus of City Vocational College

Verb (abbreviation for verb) Activity time:

16 pm on October 20th 1 1.

Target audience of intransitive verbs:

_ _ All members of the Young Volunteers Association of City Vocational College

Seven. Venue

Teaching building 806

Eight. Activities:

1. Heart to heart (behind the ball)

(1), project type: two-person collaboration, indoor games.

(2) Site requirements: There are two aisles in the classroom.

(3) Props required: balloons

(4) Number of participants: 65,438+02, two in each group.

(5) Prize: Two mirrors

(6) Detailed game methods and competition rules: 2 people in each group, with a ball on their backs, walk uniformly from the front to the back of the classroom, crush the ball back to back, quickly run back to the starting point, and pick up the second balloon until six balloons are crushed and run back to the starting point. When walking backwards, do not touch the ball with your hands, otherwise you will be fined for 2 seconds each time; After the ball falls, restart the game from the starting point. Whoever finishes first wins. Rank by time, score by ranking.

A. If the ball lands during the game, you need to go back to the starting point and start again.

B. don't touch the ball with your hands or arms on the way. Any violation will be regarded as a foul. Every time you touch the ball, a foul will be recorded, and each foul will increase the game score by 2 seconds.

C. The referee should be absolutely obeyed in the competition, and the referee's decision is final.

2. Newspaper games

(1), project type: teamwork and competitive.

Appropriate requirements: newspapers

⑶ Site requirements: in front of the rostrum.

(4) Number of participants: 4 people in a group, totally 4 groups.

(5) Prize: 4 mirrors

(6) Gameplay: First put on an imposing manner and ask for slogans, and then stand in the newspaper in groups of four. Everyone's feet must be on the newspaper, and they must not touch the ground for five seconds. People who step outside will lose. After each game is successful, the newspapers will be folded in half, and the group with the least newspapers will win through law enforcement.

Step 3 pass the parcel

(1), props requirements: drums or music, flowers.

② Participants: collective

Prize: 6 bars of soap

Rules of the game: Everybody sit tight. When the drummer began to beat the drums, the flowers began to spread out. When the drums stop, whoever gets the flowers will be "lucky" and who will perform the program. After the performance, you can get a gift, and then the flowers are scattered from this "lucky person", and the program is carried out according to this, and the cycle is over.

4. treasure hunt

(1). Prop requirements: "Treasure" (usually a piece of paper)

② Participants: collective

(3) Prize: 10 masks

(3) Rules of the game: prepare "treasure" first (that is, the note can say "perform, win prizes, etc.). ), and then distribute the treasure in various hidden places. Then, the treasure hunters began to look for "treasure". Treasure hunters who find the "treasure" are not allowed to open the "treasure" at will, and the owner will give them awards. The owner rewarded its owner according to the contents of the "treasure". For example, if the treasure says, "If you meow three times like a cat, you will get two apples", then the owner of the "treasure" must do it according to the contents of the "treasure", and then the owner will give corresponding rewards.

Double Eleven Theme Activity Planning Scheme Part 2 I. Activity Plan

Promotion mode

Based on the whole store discount, combined with a variety of promotional forms.

1, discount-50% off the audience.

2. Buy gifts-currently only for 0055# items (gifts to be determined).

3. Coupon-① Unlimited use without threshold: 10 ② Restricted use with threshold: 20,50.

Note: coupons are issued before the event, and only coupons with the denomination of 10 are collected on the day of the event, and the use date is before 1 15.

4. Package discount matching

5. Spike

note:

On the day of the event, it will be open at different time periods, from the hour to free.

② Frequency: 1 1 * * Kill 6 times in the same day, each time 1 product, each time the purchase is limited to 1 piece.

③ Time point and product setting:

B, activity content: spike,

Objective: To create an activity atmosphere.

Peak activity cost budget:

Second, the mobility plan.

Flow composition:

1, preheating time:10.06—11.10.

2. Activity time:11.11.

Work content:

Drilling exhibition

1, delivery location: the first focus of the new home page, the home page banner.

2. Process: copy editing of drilling exhibition-design and production of drilling exhibition-launching test of drilling exhibition-data analysis of drilling exhibition-optimization of drilling exhibition.

express

1, product release: shop homepage promotion.

2. Delivery place: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan, etc.

3. Through train activity: Go home to sell goods.

Taoke

Main products and commissions: mainly some of our existing resources;

search

1, hot search keyword search: data Rubik's cube, top ranking, Taobao home page; Double 1 1, carnival, looting festival and other real-time hot words.

2, title optimization: into the baby title, covering men's clothing consumer groups with search habits.

Shop alliance

1. Alliance merchants: merchants with the same consumption group (male, with consumption age between 25 and 45 years old, with medium and high consumption power and quality pursuit). ) Establish an independent page or friendly connection mode, and enjoy various resources.

2. Number of merchants: at least 4.

Tao Wei

Promotion content: Shop Double 1 1 Promotion: spikes, coupons, gifts, etc. Combine the activity atmosphere of double 1 1.

Weibo

1, push content: store promotion; Single product promotion;

2. Promotion method: through the official push tool of Weibo (5 yuan/1000 times); Accurately select the push crowd.

3. Advertising design: Design and publish product advertisements in Weibo. (Process: Active Product-Active Copy-Promotional Content-Design-Release)

Third, customer service and Weibo and WeChat plans.

(1) Call back.

A. Return visit to key customers (above 500 yuan)

B. First-class customer return visit (300-500 yuan)

Customers will be further classified.

A, 14—— 19 began to pay a telephone call back to the customers who bought 500 yuan before (the store needs the cooperation of the front desk staff).

B,10.21——1.1began to pay a return visit to tier-1 customers (200—above 500 yuan).

Content: (The content of the phone call is about new winter clothes. When communicating, we will directly explain the new winter clothes in the form of simple greetings. I hope old customers can come and taste it. )

Remarks:

1, customer classification-products purchased and frequency of purchase.

2. Send a text message first (send a text message to the customer first and then call to communicate, to eliminate the customer's doubts and embarrassment about strange calls), and the text message should be aimed at the editor.

3. Complete all telephone calls before1October 1 1. And pay a return visit to key customers.

(2) SMS communication (customer service supervisor)

A. Send (1 1.4) (a new short message about winter clothes) on Friday to inform old customers that the winter clothes in the store have been updated, and we will send a rabbit hair scarf when we come to the store.

B. Send it on Wednesday (1 1.6) (condolence message, which will narrow the distance with old customers and embody humanity).

C. Send a short message to (1 1.8) first-class customers on Friday (200-500 yuan).

D send (1 1.9) short messages to key customers on Saturday (above 500 yuan).

E. Send a message on Sunday (1 1. 10) to inform all customers to highlight the store activities (send it at a reasonable time).

(3) E-mail communication (Design Department)

A, sent on Wednesday (1 1.6) (letter of condolence, which will narrow the distance with old customers and embody humanity).

B, some information about Shuang 1 1, some products and related activities in our store. We participate in the related baby of double 1 1!

(4) Weibo

First, the new publicity for winter clothes in Weibo.

B, Weibo content-how to choose money, the elements of clothing, how to dress, and so on.

C, Weibo ———————— Popularization of knowledge of dressing collocation.

D, focus on showing the cost performance of changing clothes from all aspects.

E. Pre-heating of the Double Eleven store activities started.

Some advantages of our raw materials and products.

G, double eleven publicity/store publicity ———————————————————————————————————— Excellent product appearance. (5 yuan shows 1000 Weibo promotions)

Double Eleven Theme Activity Planning Plan Part 3 I. Activity Plan

A. Promotion method: based on the whole store discount, combined with various promotion forms.

1, discount-50% off the audience;

2. Buy gifts-currently only for 0055# items (gifts to be determined);

3, coupons-① unlimited use without threshold:10; (2) There are thresholds for restricted use: 20 yuan and 50 yuan;

Note: coupons are issued before the event, and only coupons with the denomination of 10 are collected on the day of the event, and the use date is before 1 15.

4. Spike

Note: ① On the day of the event, it will be open by time, from the hour to free.

② Frequency: 1 1 * * Kill 6 times in the same day, each time 1 product, each time the purchase is limited to 1 piece.

③ Time point and product setting:

B. Activity content: spike;

Objective: To create an activity atmosphere;

The budget for spike activity is _ _ _ _ yuan.

Second, the mobility plan.

Flow composition:

1, preheating time:10.06—11.10.

2. Activity time:11.11.

Work content:

Drilling exhibition:

1, delivery location: the first focus of the new home page, the home page banner.

2. Process: copy editing of drilling exhibition-design and production of drilling exhibition-launching test of drilling exhibition-data analysis of drilling exhibition-optimization of drilling exhibition.

Through train:

1, product release: shop homepage promotion.

2. Delivery place: Guangdong, Fujian, Beijing, Shandong, Hainan, Henan, etc.

3. Through train activity: Go home to sell goods.

Amoy:

Main products and commissions: mainly some of our existing resources.

Search:

1, hot search keyword search: data Rubik's cube, top ranking, Taobao home page; Double 1 1, carnival, looting festival and other real-time hot words.

2, title optimization: into the baby title, covering men's clothing consumer groups with search habits.

Store alliance:

1. Alliance merchants: merchants with the same consumption group (male, with consumption age between 25 and 45 years old, with medium and high consumption power and quality pursuit). ) Establish an independent page or friendly connection mode, and enjoy various resources.

2. Number of merchants: at least 4.

Micro Amoy:

Promotion content: Shop Double 1 1 Promotion: spikes, coupons, gifts, etc. Combine the activity atmosphere of double 1 1.

Weibo:

1, push content: store promotion, single product promotion.

2. Promotion method: through the official push tool of Weibo (5 yuan/1000 times); Accurately select the push crowd.

3. Advertising design: Design and publish product advertisements in Weibo. (Process: Active Product-Active Copy-Promotional Content-Design-Release)

Third, customer service and Weibo and WeChat plans.

(1) Call back.

A. Return visit to key customers (above 500 yuan)

B. First-class customer return visit (300-500 yuan)

Customers will be further classified.

A. On the date of 14- 19, we began to pay a telephone call back to the customers who bought 500 yuan before (the store needs the cooperation of the front desk staff).

B,10.21-1.1began to pay a return visit to the first-class customers (above 200-500 yuan).

Content: (The content of the phone call is about new winter clothes. When communicating, we will directly explain the new winter clothes in the form of simple greetings. I hope old customers can come and taste it. )

Remarks:

1, customer classification-products purchased and frequency of purchase.

2. Send a text message first (send a text message to the customer first and then call to communicate, to eliminate the customer's doubts and embarrassment about strange calls), and the text message should be aimed at the editor.

3. Complete all telephone calls before1October 1 1. And pay a return visit to key customers.

(2) SMS communication (customer service supervisor)

A. Send it on Friday (1 1.4) (new text message for winter clothes), telling old customers that the winter clothes in the store have been updated, and we will send a rabbit hair scarf when we come to the store.

B. Send it on Wednesday (1 1.6) (condolence message, which will narrow the distance with old customers and embody humanity).

C. Send a text message to (1 1.8) first-class customer (200-500 yuan) on Friday.

D send (1 1.9) short messages to key customers on Saturday (above 500 yuan).

E. Send a message on Sunday (1 1. 10) to inform all customers to highlight the store activities (send it at a reasonable time).

(3) E-mail communication (Design Department)

A, sent on Wednesday (1 1.6) (condolence mail, which narrowed the distance with old customers and embodied humanity).

B, some information about Shuang 1 1, some products and related activities in our store. We participate in the related baby of double 1 1!

(4) Weibo

First, the new publicity for winter clothes in Weibo.

B, Weibo content-how to choose money, the elements of clothing, how to dress and so on.

C, Weibo-the popularization of knowledge of dressing collocation.

D, focus on showing the cost performance of changing clothes from all aspects.

E. Pre-heating of the Double Eleven store activities started.

Some advantages of our raw materials and products.

G, double eleven publicity/store publicity-excellent product appearance. (5 yuan shows 1000 Weibo promotions)

Double Eleven Theme Activity Planning Scheme 4 I. Activity Background

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Large e-commerce websites generally use this day to carry out some large-scale discount promotions to increase sales quotas. About 20__ _ 10, the biggest commercial activity on the internet in China took place: on Taobao, many merchants launched a 50% discount promotion, and 210 million people snapped it up collectively, and more than 150 famous brands participated in it. The single-day turnover is 936 million!

Second, the activity time.

165438+ 10 month 1 1 or so.

Third, the venue.

Chen Rui physical examination center Taobao shop.

Fourth, the theme of the event.

"Double Eleven" easily grabs 50% off, and health is not discounted.

Verb (abbreviation of verb) activity content

A. product promotion.

1, single stroke over 400 decreases by 20, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol, triglyceride, high density lipoprotein cholesterol (HDL-C) and low density lipoprotein cholesterol (LDL-C)).

2, a single full 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 set over 50 or send a special physical examination.

5. The whole package is accompanied by a piece of 25 yuan, a calcium-supplemented bone powder for middle-aged and elderly people with eel calcium on the south coast of 50 yuan. The cash back amount after 5 stars+favorable reputation depends on the package amount, such as within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699, 25 yuan and 700-799.

Popularization of intransitive verbs

I. Internal promotion

This activity package is marked prominently on the homepage of the online shop, and a calcium-supplementing and bone-strengthening powder for middle-aged and elderly people in southern coastal eel is added to the whole package, which is sold from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a link to the product package. The original price and discount price must be marked in the package price, and the page should be placed on the home page.

B. External promotion

_ _ All the promotion staff of the Network Operation Department will assign tasks and promote them on the surrounding websites. The promotion time is pre-Double Eleven promotion and post-Double Eleven promotion.

Double Eleven Theme Activity Planning Scheme Chapter 5 Activity Purpose:

Double 1 1 is a festival for e-commerce over the years. Activities and publicity are very strong, with many participating brands and rich forms of activities. As an offline shopping mall, we need to grasp the concept of "Double 1 1 Shopping Carnival" and carry out winter clothes promotion activities when the temperature drops. It should be more different from e-commerce in activity intensity, marketing method and on-site experience, thus highlighting its characteristics. These activities integrate department stores, supermarkets, restaurants, cinemas and online micro-stores. Give customers a unique and attractive shopping carnival experience.

Activity time:

1October 7th to 1 1

Activity content:

Discount promotion:

1, double 1 1 Big-name American clothing: 500 yuan minus 200 yuan in autumn and winter department stores.

2. Double 1 1 big-name cosmetics for your choice: big-name cosmetics (Olay, L 'Oreal, L 'Oreal, DHC) are all above 400 yuan, but not in 80 yuan. Double 1 1 Super Skin Care Set is as low as 30% off!

O2O (online and offline interaction), grab100000 big-name discount coupons in advance!

3,100000 vouchers for free! After the big-name department stores are discounted, they are fully reduced, as low as 30%!

Activity details:

(1)165438+1October1Sunday to 10, the official wechat officially launched the ticket grabbing activity. Customers only need to pay attention to the official WeChat and click on the ticket grabbing page to select 30 brands of discount gift certificates, and double-click to get coupons (each coupon automatically generates a discount code).

(2) Everyone and each brand can only receive 10 cards.

(3) On the day of double 1 1, customers can enjoy discounts in 50 yuan, 30 yuan and 20 yuan after discounts of corresponding brands with the coupon discount code.

(4) Only one coupon can be used for a receipt.

Remarks: the starting point of discount coupons should be determined according to the actual customer unit price of each brand, and the full discount should be borne by suppliers and shopping malls in different proportions. This activity is mainly to attract online customers to the store.

On the 4 th, diaosi counterattacked Bai and completely defeated! 0. 1 1 yuan, 1. 1 yuan,1yuan,1/0 yuan hot grab super items!

165438+1from October 7th to every day 1 1 product, only 0.1/yuan,1./yuan and/. Each model is limited, and the stock is limited. Micro-store online payment can be successfully killed!

Single product suggestion: 0. 1 1 yuan (8.5% off for pastry king, 20% off for Hakka, 7.5% off for Yuxian and 30% off for Bread Paradise),

1. 1 Yuan (supermarket environmental protection tableware box, handkerchief paper/strip, potato chip set, the price is around 5 yuan)

1 1 yuan (comfortable bath towel, 2-piece simple and honest mask, fabric furniture cute rabbit, the price is around 30 yuan).

1 10 yuan (comfortable quilts and pillows, the price is about 250 yuan)

Remarks: The estimated cost is 1300 yuan. (Food stamps are sponsored by merchants)

Category marketing: Double 1 1 is a large-scale promotion in shopping malls 1 1, and all categories must carry out activities (discounts or gifts). It is suggested that men's wear, women's wear, shoes, cosmetics, fine products, bedding and children's wear should all have representative brands or highlights to participate in the activities. The following four categories: single items need to be prominently displayed, and matching and warm recommendation need to be added in the channel light box and counter shopping guide.

(1) Winter clothes (thick clothes, coats)

(2) autumn and winter accessories (scarves, hats)

③ bedding winter quilt

④ Supermarket Winter Hot Pot Festival Project

vip marketing

VIP recruitment: Shopping centers can get VIP cards for free if they spend more than 500 yuan every day, and they can upgrade to diamond cards if they spend more than 5,000 yuan every day.

1, double 1 1 VIP customers free delivery: double 1 1 arrive at the store on the same day, and you can get the designated hot drinks in _ _ sweetheart drinks. (Sponsored by the opening ceremony, free of charge)

2, double 1 1 VIP customers play for free: the diamond card VIP card can take the children to _ _ amusement park for free.

Double Eleven Theme Activity Planning Scheme 6 I. Activity Background:

"Double 1 1" shopping carnival has become one of the most influential consumer festivals in China and even the world. And every business and every consumer is the real protagonist at this stage. 20__, we will invite more brands and powerful merchants to participate and conduct a carnival ceremony of quality shopping in your unique way!

"Double 1 1" in the year of 20 _ _ _, vigorously develop local e-commerce, develop new growth points, and promote the development of characteristic and advantageous industries in our city. Provide more employment opportunities and start business at the same time.

20__ "Wanzhong Mall" and the new fashion of urban WiFi in Xiao Jiu.

Second, the purpose of the activity:

On June 5438+065438+ 10/1,the "Double Eleven Zhangye Local Shopping Carnival" will be held. The carnival will attract people's attention with activities such as "super discount", "real special price" and "free delivery", deeply root the concept of e-commerce and promote the rapid development of e-commerce in Zhangye.

Three. Activist:

Organizer:

Organizer:

Co-organizer:

Fourth, the activity time:

20__ year165438+1October 1 1 opening.

Verb (short for verb) Location:

Zhangye central square

Participating units of intransitive verbs:

__

Seven. Activities:

Publicity press conference

Free e-commerce entrepreneurship training course; Follow-up service

Eight. Activity flow:

1, preparation process

Exhibition platform: Zhangye Wanzhong Mall, Xiao Jiu Smart City WIFI, micro-website.

Industrial and commercial registration time: 20__ year 18:30:00-20__ year1_ day18: 00: 00 Industrial and commercial audit time: 20__ year165444.

Activity start time: 20__ _165438+1October 1 00: 00-20 _ _ _ 65438+1 23:59:59.

2. "Double 1 1" startup process

At 20__ _165438+1October 1 1 09:30, the host made an opening speech.

20__ _165438+1October109: 40 speeches by bureau leaders and activists 20__ _165438+1October/kloc-.

Nine. Activities:

1, I'll send it if you come. Wanzhong Mall 102 Dare not think.

2. Preparation of exhibitors

After registration, selection and evaluation, business meetings will be held at any time.

Business meeting content: business work preparation, discount finalization, mortgage broker negotiation.

Business meeting time: to be determined

3. Division of business booths

Divide the exhibition area according to the product classification of the merchants.

4. Staff preparation

5, hardware preparation

Activity venue, LED large screen, LED mobile screen audio equipment, salute, red envelope printing of launching ceremony props, arched printing of gold coupons, arched banner X-shaped display stand, and merchant booth.

X. Safety preparation:

Chapter 7 1 of the planning scheme of the double eleven theme activities, and the background of the activities:

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase sales quotas. 20__ year165438+1October10/.On Taobao, many merchants launched a 50% discount promotion, and 201000000 people snapped it up collectively, exceeding 150 famous brands. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the "Double Eleven" event, our flagship store has only been open for more than 65,438+0 months, and it has not been supported by the exhibition space in Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in stores and get a slice of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the audience), take it and subtract it! It's all postage!

Slogan: Kelly Chen tells you: 50% discount is also included!

Activity time: 20 _ _. 1 1。 1 1 a.m. 1 till 24: 00.

Fourth, activity analysis:

At present, there are 79 items in our store, of which 55 items are 2.5 times the ex-factory price, 22 styles are 2 times the ex-factory price, and 2 special items are 1.76 times the ex-factory price. Only two specials will lose money after 50% discount, but the picture effect of the specials is very poor and will hardly bring sales. Therefore, it is expected that there will not be more than 5% commission loss in the "Double Eleven" 50% discount activity.

It is estimated that the "Double Eleven" will achieve a transaction volume of 654.38+0 billion, and 80% of the sales will be concentrated in 20% of the big stores. We belong to the category of 80% small and medium-sized stores, and * * * will share the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Fifth, teamwork:

Artist: Design the homepage with the theme of "Double Eleven" and pictures of advertising activities.

Copywriting: advertising slogan for refining activities.

Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.