How did the first Spring Festival Gala come into being?

After 1982, Wang Feng, then the director of CCTV, found Huang Yihe, then the director of CCTV's literary department, and suggested that he be the general director of CCTV's staff Spring Festival Evening, while Huang Yihe suggested that the audience take the form of on-demand programs and live broadcasts to realize interaction with the audience. Wang Feng immediately adopted the idea.

Since then, CCTV Spring Festival Evening has become an important form for TV viewers to celebrate the Spring Festival, an audio-visual feast for ordinary people on New Year's Eve every year, and a New Year's Eve dinner for China people. The most impressive program of this year's Spring Festival Gala is the song "Love in My Hometown", and Li Guyi became the first singer to officially enter the stage of the Spring Festival Gala.

When the party started, there was no name. It was not until ten days before the live broadcast (about1February 2, 983) that the word "Spring Festival Evening" was finally defined and has been used ever since.

Spring Festival Gala ratings

From 200 1 to 20 14, it exceeded 30% every year, reaching 37.6% in 2005, 28.37% in 20 15 and 30.98% in 20 16. The total viewing share of the 20 17 party reached 78.72%, and the national live TV (including relay) viewing rate was 30.88%.

The total ratings of parallel channels are 17.64%, which is 0.48 percentage points higher than that of 20 16 [56]. In 20 19, it reached 5.65%, and its market share was 17. 15%, which was 0.95% lower than that in 20 18, and its market share was1.53.

Refer to the above? Baidu Encyclopedia-1983 CCTV Spring Festival Evening