Pioneer's enterprise philosophy

Pioneer originated from 1937. "Let more people hear more touching voices" is the founder's idea of setting up Pioneer Company, which is exactly the group concept that Pioneer Group has inherited at present-sharing feelings with more people. We believe that "dynamic" conveys the experience of pioneers sharing emotions with customers, rather than simply providing hardware products. "Enriching your audio-visual experience" and "sharing your feelings with more people" are the mission of Pioneer.

Pioneer electronics (China) Investment Co., Ltd.

Funded by Japan Pioneer Co., Ltd., it was established on April 1 2006. It is one of the 14 companies invested by Japan Pioneer Co., Ltd. in Chinese mainland, China and Hongkong, including sales, R&D and production.

Pioneer China is the umbrella company of Pioneer brand in China, which is responsible for the umbrella business in China and the sales of Pioneer related products. In the spirit of sharing with more people, we constantly introduce high-performance products, strive to create eternal audio-visual miracles, and become a pioneer in the global entertainment field.

Pioneer is a pioneer in global audio-visual entertainment and CD-ROM technology. It uses advanced technology to invest in home audio-visual, car audio-visual and commercial markets, showing its enthusiasm for consumers and attention to entertainment.

Pioneer China's products include home audio-visual products, car audio-visual products, car navigation products and commercial video systems. Household audio-visual products include DVD recorders, DVD players, BD players, integrated home theaters, split home theaters, power amplifiers, speakers, headphones and advanced plasma TVs in the world. Car audio-visual products include AV system, CD player, speaker system and car audio amplification system. AV integrated DVD car navigation products combine advanced information navigation functions such as GPS navigation and real-time road service with powerful audio and video playback and entertainment functions, thus creating a new era in the field of car multimedia in China. Commercial products include IT-related products and CDJ tuning system. Pioneer IT Peripheral Division not only effectively integrates the resource advantages of DVD industry to support the global DVD market, but also provides DVD technology, manufacturing and professional team advantages for the global DVD-R/RW product OEM market and laser heads. Pioneer's products not only have advanced functions, but also guide the new consumption trend in shape design. slim &； Smart has become a model in the same industry. In addition, the application of organic display technology in in-vehicle system provides drivers with another fashionable, convenient, free and comfortable entertainment world.

Pioneer released a new slogan "Voice. Vision. Soul 2006 05 438+0 July delivered the promise of sharing audio-visual entertainment and enhancing the soul.

Sound refers to the original source of Pioneer-the audio industry, and also represents Pioneer as a well-run enterprise.

Vision refers to our image career centered on DVD and a new generation of display-plasma TV, and also expresses our vision and determination for the future.

Soul emphasizes our determination to sublimate audio-visual entertainment, and Pioneer is convinced that the power of sound and image will touch people's hearts.

Pioneer believes that entertainment is a force that can deeply touch people's hearts with sound and images! Therefore, Pioneer provides the best plasma TV and DVD, so that the whole world can feel the incredible magic of audio-visual entertainment. As an entertainment company, how to realize a comfortable entertainment life will be our goal.