Illustration of Guo Chao Peking Opera-Is the wind really popular? what do you think of it ?

The earliest time for illustration of national tide wind is 20 18.

In 20 18, the "national tide" wind rose, and the national tide illustrations also appeared. Guo Chao's illustrations have attracted much attention, and China's cultural self-confidence is vividly displayed in Guo Chao-style artistic creation. Guo Chao's illustration is a love of traditional culture. Based on the traditional colors of Chinese style, it is low-key, deep and solemn, and presents illustrations of famous scenic spots, Beijing Opera and the Chinese Zodiac. Illustration not only put China's excellent culture on the TV stage, but also moved into people's lives. Guo Chao's illustration is a unique painting style, which alleviates people's aesthetic fatigue of previous illustrations and shows the aesthetic pursuit of high quality of young people today. Is the national tide really popular? what do you think of it ? The terms "hipster" and "trend" are very broad in Chinese, but now we often say "street trend" in a very narrow sense. In fact, it may be Japanese Harajuku style in a narrow sense. The so-called "tide", from dressing style to life details, is avant-garde and niche, ahead of the contemporary trend, and is the pursuit of new life and avant-garde beauty. Since the 1990s, it has been the golden age of Japanese street trends, and many well-known street brands have been founded one after another, such as bape, neighborhood, wtaps, undercover, number(n)ine and so on. Japanese fashion brands have also been influenced by Europe and America to some extent, from hippies to rock and roll, which may be because Japan was deeply influenced by the United States after the war. After Japan's economic recovery, young people have access to clothing culture. In addition to the added value that music brings to clothing, most "trends" originate from sports, basketball, baseball, skateboarding and so on. In a word, the combination of music+sports+street culture constitutes the trend we are now exposed to. People have herd mentality. Some people say it's fashionable, but we don't think so. Two people said no. When we find that many people around us are saying that the stars on TV are wearing it, we may think it is really fashionable. So, what exactly is "tide"? Everything produced in Hiroshi Fujiwara is very beautiful and special? Is the collocation of Edison Chen really spicy? On a large scale, "tide" is a spiritual pursuit and an attitude towards life. On a small scale, it means dressing and shining shoes, playing and pursuing happiness. The literal meaning of national tide is the domestic tide brand managed by China people, including CLOT founded by Edison Chen, MADNESS in Shawn Yue, StayReal in A Xin and NICISCOMING in Jerry Lee. But when it comes to the national tide, it should be after Li Ning, who participated in New York Fashion Week, launched the "China Li Ning" series sweaters with the theme of "Enlightenment", which made the national team's classic tomato scrambled eggs bigger and stronger. The success of Li Ning's national style marketing has led other brands to launch their own national style, including Taiping Bird and Anta. The definition of national fashion is the abbreviation of "China Fashion Brand". Speaking of the national tide, I have to say that the cultural creation of the Forbidden City broke the traditional shackles and became the most dazzling existence in the national tide. The tide of the country has no fixed form. At present, China people's understanding of fashion is mostly related to foreign cultures, which is a lack of cultural self-confidence, but more and more China designers are looking for their own language in their own culture. In the future, the tide of the country will definitely be on fire! Law of "National Tide Wind": 1 You must have the word "National Tide", otherwise others will not know that this is the national tide. 2. You must wear feather feather feather feather feather feather feather feather feather feather feather feather feather feather. More and more brands, both at home and abroad, are actively expanding the boundaries of the national tide. In fact, the tide of the country is always around us, and it is slowly reviving under the crazy pursuit of contemporary youth. National Tide is to rely on its own unique core, constantly develop its own creativity, and combine China's traditional culture with the most cutting-edge art. I hope everyone can pay more attention to the design and story behind the brand of Guochao, instead of following the trend at will. Nowadays, the phenomenon of young people chasing domestic brands is puzzling. What is the "national tide"? Literally, the essence of "national tide" is the fusion of national style and trend. Guo Chao brands are usually created by local designers or managers in China. They draw inspiration from traditional culture and add their own views and attitudes to the design. When the avant-garde thoughts and profound humanistic details blend, the brand is naturally rendered with the color of "national tide". Guo Chao's design is based on 5000 years of China civilization. Extensive and profound Chinese characters, far-reaching antique elements, nostalgic and retro elements of the Republic of China, unique printing elements and distinctive natural elements are the creative sources of Guo Chao brand. Xiangyun Ruicai, Rising Sun, Tulang in koi fish and Xiangkong in Youlong, these auspicious cultural elements have been skillfully applied in the design of domestic brands, and they have made great contributions under the adjustment of the times. The national tide has become a brand-new cultural expression. Nowadays, more and more designers begin to pay attention to the traditional culture of ethnic minorities in China, and draw inspiration from national costumes to re-create. The style of China fashion show has also become more diversified in the combination of tradition and modernity. However, the creation of the national tide is by no means as simple as the traditional cultural image. Its birth symbolizes the fusion of old culture and new trends, minority preferences and popular habits, folk customs and internationalization waves in collision and conflict. In fact, the prosperity of national tides is not unique to China. Many new cultural trends have emerged in other countries, among which "American Tide" and "Japanese Tide" are the best. Today, they have a large number of fanatical fans in the world. From May 201September 10 to May 12, the creative experience hall "Youjian National Tide Hall" initiated by the new media of People's Daily parachuted into Sanlitun pop-shop. "Youjian National Tide Pavilion" takes China traditional culture as its creative origin, and creatively interprets the concept and connotation of "National Tide" through five core contents: domestic products, Chinese studies, national arts, national romance and national music. After another wave of unrest, it is another effective integration of traditional culture and popular culture under the background of the recovery of Chinese civilization. The ancient material culture and advanced technology are connected together through creativity, which makes the quintessence of the country glow with new vitality. As the "hottest" cultural relic in 20 17, "Thousand Miles of Rivers and Mountains" once appeared in public through digital exhibition. Advanced 3D technology perfectly reproduces the charm of Wang Ximeng's works. You can feel endless mountains and vast rivers in the exhibition. Since then, thousands of miles of mountains and rivers are no longer quiet landscape paintings on rice paper, but become real and smart wonders in the eyes of the audience. The combination of high technology and traditional culture has become a major force in the cultural experience of the current national tide, bringing a refreshing feeling to the audience and bringing traditional culture into public life. In 20 19, AndyHung and his team used basic Lego components to piece together classic city landmarks such as Fujian Tulou in the "King Tide of Lego China Culture and Art Exhibition Square". Second-hand warehouses are dedicated to collecting old things and preserving city memories. 20 18 A second-hand warehouse was built in a large shopping mall in Beijing. The second-hand warehouse was rebuilt with the second-hand goods collected from the demolition area of Cheng Nan, Beijing, and the family life scene after the founding of the People's Republic of China was restored. The doors and windows of Scenery Store originated from a demolished "Ruyi General Store". As the largest museum in China, the Palace Museum has never stopped exploring the charm of national treasures. For example, the makeup series of the Forbidden City is a model of the combination of Chinese style and modern fashion. Among them, the "floating, the sea, the crane" lipstick was inspired by the classic elements of two national treasures, namely, the black painted pencil case depicting the golden ocean and the red painted satin embroidered landscape pine crane screen. The makeup of "Dark Night Streamer Palace Mother-of-pearl Series" is inspired by the "Black Lacquered Mother-of-pearl Lohan Bed" in the Palace Museum. The outer boxes are colorful, shining like shells on cultural relics. Originated from "red lacquered gold enamel", pine crane weaving and mother-of-pearl lacquerware were applied to the design of cosmetic boxes, showing a pure Chinese style. In the future, the Forbidden City also plans to shoot a series of movies, exploring the innovative form of "5G+4K Ultra HD+interactive multi-ending+scene immersion" and telling the construction history of the Forbidden City. From tapes and lipsticks to calendars, gift boxes and even input methods, today's Forbidden City is more than just a museum, but has become the "online celebrity" of the national tide circle, opening a new chapter in the aesthetics of oriental life. With the east wind of makeup in the Forbidden City, domestic makeup and skin care brands have sprung up like mushrooms after rain. With a history of 88 years, Baique Ling adheres to the traditional herbal skin care concept in China, and cooperates with international designers to create a patented bottle shape of "Tianyuan Chu" to interpret the classic new national style. Its customized version of Shan Hai Jing's essence gift box uses a fashion brush to write a classical charm, which received rave reviews once it was launched. Xie Fuchun powder, a century-old fragrant powder shop born in Yangzhou, was very popular in the old days because of its shape like "duck egg". The rise of the national tide has ushered in new vitality for the brand, and "duck egg powder" has made beauty lovers ready to move again. Gold-lettered signboard and historical inheritance are a rich brand heritage. When more and more consumers are willing to pay for domestic products, "national tide" has become a sharp weapon for brand transformation and development. Liushen launched toilet water-flavored cocktails, and Meijiajing launched white rabbit toffee-flavored lipstick, perfume and body milk. Time-honored brands and new things had fun in cross-border joint names and handed over a wonderful answer sheet. The national tide not only conquered China's native heart, but also showed a strong momentum in the world. White rabbit toffee ice cream even sold out in America. 2065438+September 2008, Meijiajing, an old Chinese brand, cooperated with Dabai to launch "Dabai Butterfly Lipstick", which became an online explosion as soon as it went on the market. The efforts of domestic brands in the fashion circle will never stop there. In recent years, inspiring words such as "Made in China" and "Light of Chinese Goods" have appeared more and more in the reports of International Fashion Week. 20 18 During new york Autumn and Winter Fashion Week, Li Ning's big show with the theme of "Enlightenment" surprised the whole world. This China sports brand, which used to be quite conventional and even a bit rustic, changed its face that winter, skillfully combining China elements with young trends, and injecting China's heritage into modern sports culture, especially the four characters "China Li Ning" are the most striking and creative. Li Ning brand has appeared in new york and Paris Fashion Week many times. The designs of China Li Ning limited edition sweaters, enlightenment series sneakers and other single products unveiled on the show are amazing, and the four characters "China Li Ning" have become synonymous with fashion. Taiping Bird (China clothing brand) next to Li Ning's show focuses on the nostalgic and retro trend, and chooses the theme song of eye exercises that several generations of China people are familiar with as the background music. The oversized white shirt with classic sports suit and white sneakers brings the audience back to the memory of China in 1980s and 1990s. In the field of film and television creative culture, the national tide is getting worse. 20 18 hit drama "Royal Love in the Palace of Ruyi" changed the loose service-oriented style of previous court dramas and reproduced the court appearance in Qianlong period as much as possible; "The Longest Day in Chang 'an City" accurately restored the magnificent buildings of the Tang Dynasty, which made people feel that the costume drama finally ushered in an aesthetic revival. National animation such as White Snake: Origin, Return of the Great Sage on the Journey to the West, and Nezha have returned to the stage with mysterious elements of oriental mythology. Movies such as The Legend of the Demon Cat, Shadow, and Assassin Nie Yinniang have also made great efforts to reflect the beauty of traditional ancient style. Nowadays, in campuses, shopping malls, scenic spots and other places, we can see more and more young people walking out in Hanfu. Hanfu fever has become a new cultural trend, and Hanfu consumption is also moving from a small circle to a large-scale market. The quintessence gift box launched by M&G Stationery combines traditional Peking Opera patterns and facial makeup elements with modern geometric figures, reinterpreting the quintessence of Chinese culture with fashionable design. The picture shows the "gift box", inspired by Zhuge Liang. Why is the running-in tide between old and new popular among young people? What kind of charm is given to the seemingly "outdated" domestic products? When we explore this question, we may find the answer from the booming brand status quo. Take China's new business card "Forbidden City Wenchuang" as an example. Its product design is based on the preferences of young consumers. "Where are the young people, where is the Forbidden City". After the introduction of the Forbidden City adhesive tape, many beauty experts began to use it to decorate lipstick and eye shadow tray. Fashion makeup products are wrapped in thick Chinese style tape, showing a unique aesthetic appearance and instantly detonating social networks. The Forbidden City was sensitive to this business opportunity and quickly launched the Forbidden City lipstick. At the same time, brand promotion followed the trend, and discussions were held on social software such as Weibo and Little Red Book, and good interaction was maintained with first-line beauty brands such as tom ford and Saint Laurent. Combining young product design with successful Internet marketing, this set of doubles combination not only conforms to the consumption habits of millennials, but also makes the brand no longer limited to local minorities but in line with international standards. The lipstick of the Forbidden City attracted the attention of young people, and it sold out as soon as it was launched, which shows that young consumers have a strong purchasing power of domestic products. National tide can empower brands, and brands can also feed back national tide. The Chinese quintessence gift box launched by M&G Stationery integrates facial elements into the design, which makes more people re-understand the Chinese quintessence of Peking Opera in a unique way. Nongfu Spring's "Four Seasons Illustration Bottle" depicts the beautiful scenery of Changbai Mountain in spring, summer, autumn and winter with small bottles, showing the vastness and magnificence of China. We can see that one old brand after another is growing against the trend with the blessing of the "national tide", and the fashionable but familiar aesthetic concept constantly surprises people. The color of the lipstick paste in the Forbidden City comes from the red national treasure hidden in the Palace Museum, and the appearance of the lipstick is inspired by the clothes of the empresses in the Qing Dynasty. With black, white, red, blue, yellow and "Palace Blue" as the background color, the traditional patterns are printed on the lipstick tube by 3D multi-layer printing technology, showing the texture of the fabric and the three-dimensional sense of embroidery. The rise of the national tide, on the one hand, stems from the continuous efforts of the brand itself, on the other hand, it also benefits from the cultural consciousness and self-confidence of the Chinese nation in the new era. With the improvement of comprehensive national strength and people's living standards, the prosperity of material civilization has promoted the development of spiritual civilization, and China's huge consumer market has gone further in its pursuit of beauty after satisfying the conditions of food and clothing. Similar to the birth of the "American Tide" and "Japanese Tide" in history, the influx of foreign cultures and the outbreak of local multiculturalism have made Chinese people more firmly support their historical and cultural wisdom. As a generation of "free consumption", the post-90 s and post-00 s are no longer obsessed with the fame of international brands, but pay more attention to the cultural value and creativity of brands. "Chinese style" and other "national trends" have become the labels that young people love to use when creating self-symbols. When the superficial commercial imitation fades, it remains to be considered whether the national tide can really leave cultural value. I have to say that there are many follow-up phenomena in the market at present. Merchants are motivated by the wind and only rely on the elements of national style and the coat of feelings of home and country to achieve marketing purposes. Behind the fiery success, we should keep a clear understanding and distinguish the "true and false national tide". Before the smash hit, the "national white shoes" warrior, whose power series of returning to the sky was blown up by many trend media, actually copied other brands without scruple. Lost in the immediate bonus, the company's exaggerated publicity, backward product research and development, single shoe type and style, design plagiarism and lack of creativity have become the biggest criticism of Huili by the public. The same old brand became popular. After boarding New York Fashion Week, Li Ning didn't make a big difference, but made many breakthroughs in design. She landed at Paris Fashion Week with lively and trendy sportswear and was known as the "representative of the national tide". For another example, the popular cultural and creative products and activities launched by the Forbidden City are people-oriented, combining functional practicality, formal innovation and the integrity of cultural essence, but the evaluation of make-up products is mixed. Many customers are eager to buy back, and find that the product effect does not meet expectations, and the brand reputation is damaged. Therefore, for the cultural industry, traditional culture is only an accelerant, and what is important is the brand's self-reliance and the guarantee of content quality, but we can't just copy the cultural elements of appearance; For the old domestic products, they have not formed their own distinct brand genes, and the trend is only a flash in the pan. The root of the national tide lies in originality. If there is no real cultural core behind it, it will only be a noisy performance. Realizing this, Huili is also committed to reform. The new version of sneakers began to adopt higher quality raw materials and more detailed technology, injecting light Chinese style elements into the design, coordinating the brand's sense of movement, giving people a refreshing feeling. Although the cultural attribute of the national tide culture is not enough at present, the popularity of the national tide has rekindled the young generation's concern for tradition, changed their living habits and made clear their recognition of history and culture. The present situation is not perfect, but it is a necessary development process. China brand needs more time to settle down slowly, and we are confident. Personally, I think China culture should be well publicized and recorded, and become the norm, because there are too many deposits of China culture in 5,000 years, such as dragons, embroidery, cheongsam, Hanfu, Chinese tunic suit, especially Tang suit, which are all treasures of China. It is not only the beauty created by China people, but also the beauty of the world. Personally, I feel that we in China should also strengthen it and carry it forward in our generation, which should not be the national trend. The so-called national tide is indeed a very popular word recently, but no particularly prominent national tide brand has been found yet. There are many concepts of speculation, and the location of the atrium in the shopping mall is obviously a stall. We will wait and see! Other industries don't know, but it is definitely popular in the traditional marriage and love industry. In the past, the standard wedding dress was a wedding dress, a dress or a cheongsam, but now it is equipped with a wedding dress, Chinese style and even Chinese style. Because Chinese weddings are more festive than western weddings, which is in line with our traditional culture. No, the national car was bombed by the king of double wisdom, and the tide of the country surprised Yan.

With the rapid rise of China brand, China-made goods with China oriental culture gradually entered people's field of vision, and the national tide became a hot word, setting off a new fashion trend. However, the national tide can not only stay in the external aesthetic feeling, but ingenuity is the soul of the national tide. Recently, the exposure of Haval H6 national tide version of the new car has aroused strong concern from the industry and consumers. On April 16, the Haval H6 National Fashion Edition and the third generation of the most powerful King Fried CP of Haval H6 Group will be listed in Jingjing "Jing" Yan, redefining the national fashion aesthetics of automobiles with brand-new oriental design aesthetics and Decathlon's ingenuity, and making a strong attack on the SUV market.

Shen 6' s double-car attack leads the tide to appear on the market, highlighting the charm of the national tide.

Beijing has been built for more than 3000 years. Since Liao and Jin Dynasties, it has been the political and cultural center of past dynasties with profound historical accumulation. The cultures of all ethnic groups and regions in China meet and merge with the elegant culture and folk culture in Beijing. What kind of sparks will the third-generation Haval H6+ National Tide Edition strike in Beijing and what kind of national tidal style will it collide with?

Based on the Great Wall Lemon Platform, the third-generation Haval H6 is covered with the glory of the magic car, and creates a new experience of intelligent mobile travel for users with comprehensive and innovative intelligent technology. Haval H6, as a national magic car of past dynasties, is deeply loved by people because of its rigorous ingenuity, and has gradually formed a high-quality magic car culture.

Nowadays, Haval H6 National Tide Edition integrates elegance and national tide into modern fashion, and empowers the brand with national tide culture, which is not only the return of traditional culture and the rise of oriental aesthetics, but also the embodiment of China's independent brand cultural self-confidence and national identity. Haval H6 National Fashion Edition combines the development trend of cutting-edge science and technology in the industry, artistic expression and visual elements of China traditional culture, and profound insight into consumers' needs, enhancing the sense of experience, quality and scene, which is the proper image of national fashion products. The appearance of Haval H6 National Tide Edition not only enriches the product matrix of Shenche family, but also represents that Shenche family is moving towards higher quality.

The styles and characteristics of various countries gather here to create an interesting national tide experience for you.

Speaking of the Chinese style of the Imperial Capital, we have to mention China's national quintessence-Peking Opera, which combines the essence of local operas such as Kunqu Opera, Shaanxi Opera and Bangzi.

Sugar-coated haws, folding fans and teahouses in old Beijing. You can experience it at the launch conference of Haval H6 National Tide Edition, giving you both taste and vision, and deeply experiencing the unique charm of National Tide. What's more worth mentioning is that in the stalls of Guochao Market, besides traditional food stalls such as old Beijing and Sugar-Coated Berry, you can also feast your eyes. Guo Chao Shenche also prepared Peking Opera costumes, bun and other national costumes for everyone. It's super feeling to take a shot! On-site DIY interactive experience of folding fan is also prepared, which brings a sense of freshness and allows you to enjoy endless fun. The national tide market is colorful, and the fancy experience has its own characteristics, which makes you enjoy it.

Go out with the magic car, cross the Millennium ancient capital and unlock the national tide password. At the press conference, Wang Fried CP will also invite Peking Opera actors to perform Beijing-style singing. At the same time, the actors will quickly cross-dress and rap with hip-hop rapper, bringing you a performance of national quintessence and hip-hop, so that you can indulge in it and feel the magical encounter between intangible culture and new impetus of the times. At the launch conference of Haval H6 national tide edition, you will feel the charm of national tide in this audio-visual feast with ethnic flavor!

Whether it is the ingenious creation of Haval H6' s strongest king-fried combination or the national tide characteristics at the conference site, it shows the deep concern of National Automobile for users' needs. The strongest king-fried combination is about to shock the stage. The unique national tide market, the audio-visual feast with national flavor and the exciting national tide car will make you feel the charm of the national tide and the style of the car in all directions! On April 16, Shen 6 will give you a different surprise!

Zhangjiakou Hecheng hafu 4S branch

Sales hotline: 0313-5902255 _ 0313-5905522

Address: Hecheng Haval 4S Store opposite the market in Shalingzi Town, Zhangjiakou Economic Development Zone.