May Promotion Poster-Store May Day themed promotion plan sample (four articles)

Beijing May Day Shopping Mall discount promotion (2011 latest)?

★.Cuiwei Building 2011 May Day discount, spring new expressions 60-20% off

Event time: 04-22/05-02

Cuiwei Department Store Cuiwei Building The store is dedicated to the 2011 May Day discount event, "New expressions in spring, new styles to experience" new summer clothes, 4 times the points on cosmetics, a 51 yuan electronic red envelope for purchases over 500, 35% off on jewelry, 10% off on most famous watches, and most women's shoes 60-20% off

★.Cuiwei Peony Garden Store 2011 May Day discount, 20% off on Happy May Day

Event time: 04-22/05-02

Cuiwei Department Store Peony Garden Store 2011 May Day discount information "Happy May Day Gathering in Peony Garden" 20% off most products, 40 off for purchases over 200 yuan, 30 electronic red envelopes for 200 yuan on cosmetics

★.Beijing Cuiwei Longde Store has a May Day discount on most items, 20% off and 200 yuan off

Event time: 04-22/05-02

Cuiwei Department Store Tiantongyuan Longde Store has a "new' May Day discount in 2011 "Blooming - 'Spring'" "20% off most brands, 40 yuan off for a total purchase of 200 or more, 30% off for most jewelry, 40 yuan off for a purchase of 200 or more, cosmetics with 4 times the points and a 30-yuan electronic red envelope for a purchase of 200 or more

★.Xuanwu Tianhong’s 2011 May Day discount event, fashionable dancing in Mayday

Event time: 04-22/05-02

Xuanwu Tianhong’s 2011 May Day discount event fully launched “fashionable dancing in Mayday” 60 off on clothing when you spend 99 or more, Xuanwu Tianhong seven surprise gifts to give back

★. Shijingshan Contemporary Mall May Day Wedding Season starts with 30% off, member exclusive discount up to 15% off

Event time :04-22/05-02

Shijingshan Contemporary Mall Dingcheng Store launched the "Spring Rhythm Full of Flowers and Wedding Season" in the 2011 May Day event with a discount of 30% off on most products, and members can enjoy exclusive discounts with their cards 15% off discount.

10 times points on cosmetics, 30% to 50% off sales on popular brands such as Ordos, Kissing Cat, Tribeca, etc., gift vouchers for all purchases in the food court, and free membership cards if you meet the conditions during the event

★. Juntai Department Store 2011 May Day Discount: Happy May Day 100 Save 55

Event Time: 04-14/05-02

Juntai Department Store 2011 May Day Discount is newly released and launched "Happy May Day Enjoy Extraordinary" themed discount event, you can save up to 55 yuan on purchases of 100 yuan or more in the whole museum! A big gift is planned for the May Day special event, and the whole store on the 7th floor is 30-50% off

★.National Exhibition Rainbow 2011 May Day discount latest promotional poster 99 off 60% off

Event time: 04-22/05-02

National Exhibition Rainbow 2011 May Day discount latest poster newly released , "Fashion Dances in May - National Exhibition and Rainbow Department Store May Day Passion Promotion" 60% off 99% off fashionable clothing in the department store, and you can use 50/40/30 yuan coupons when you spend 200 yuan or more on cosmetics and underwear

★.Fuxingmen Parkson 2011 May Day Discount Dazzling May Day Shopping Season

Event Time: 04-22/05-02

Fuxingmen Parkson Shopping Center 2011 May Day Discount "Dazzling May Day Shopping Season" clothing and accessories cost 200 yuan when you spend 300 yuan, 40 yuan off for 200 yuan for sports summer (some single cabinets), 18 times points for cosmetics (except for special cases) 4.22-4.24/4.29-5.3, some single cabinets for jewelry Discount/50/40/30 yuan for purchases over 100 yuan, free gifts on traditional home appliances for purchases made

★ Xidan Shopping Center 2011 May Day Discount Watches and Jewelry Festival Opening Beads

Event Time: 04-15 /05-08

The 2011 May Day discount event of Xidan Shopping Mall is fully launched. The event is themed "Time Flows Brightly in Xidan". At the same time, the 7th Watch and Jewelry Festival opens grandly, with 50% off on domestic famous watches and imported watches. 25% off some items! Six-fold gift for purchase, 50% off jewelry

★Fuchengmen BHG (formerly Beijing Hualian Fucheng store) May Day discount

Event time: 04- 22/05-05

BHG Fucheng Store (formerly Beijing Hualian Fucheng Store) 2011 May Day discount event "Happy Festival 14th Anniversary Celebration Third Wave", 50 yuan off for department store purchases over 99 yuan , and enjoy a 20-yuan store celebration gift gold card for spending over 100 yuan

★.HQ Thank you department store Dazhongsi store May Day discount Happy Buy again

Event time: 04-22/05 -02

HQ Thank You Department Store Dazhongsi Store has a 2011 May Day discount in the "Happy Buy Shopping Season", new summer clothes are on the market early and you can get up to 50 yuan off when you spend 100 yuan or more! Cosmetics with a card of 100 yuan or more 10 Double points gift, 20-50% off on S?o Paulo and Puma sales

Fuxingmen Parkson Shopping Center 2011 May Day discount "Dazzling May Day Shopping Season" clothing and apparel 200 yuan for 300 yuan spent, sports summer clothes 40 yuan off for purchases over 200 (some single cabinets), 18 times points for cosmetics (except for special cases) 4.22-4.24/4.29-5.3, discounts/50/40/30 yuan for single cabinets over 100 for jewelry, details of the gift-giving activity for traditional home appliances with purchases over 100. See below.

Fuxingmen Parkson address: Parkson Building, No. 101, Fuxingmennei Street, Beijing

Fuxingmen Parkson customer service phone number: 010-66536688

Activity time: April 2011 May 23rd - May 3rd

Participating categories: TVs, refrigerators, washing machines, air conditioners, hoods, stoves, water heaters

Gift giving location: Sixth floor of the North Building

Activity content:

1. Purchase any product participating in the event on the same day and receive a "Lake" car vacuum cleaner or food processor worth 180 yuan;

2. Purchase on the same day If you purchase a total of 9,999 yuan of products participating in the event, you will receive a Huiyi summer quilt set worth 1,179 yuan;

3. If you purchase a total of 39,999 yuan of products participating in the event on the same day, you will receive a "Sony" worth 3,190 yuan. "24-inch color-shell LCD TV + Chow Tai Fook gold jewelry worth NT$1,330.

Gift-Giving Notes:

1. Only one gift can be given with a single shopping order. Gifts are subject to the actual items. The quantity is limited and while supplies last. It can only be collected on the same day of consumption, and will not be processed on the next day.

2. All gifts cannot be obtained at the same time, and you will no longer participate in other activities in the store.

Gold gift for all May Day purchases

Event time: April 21st - May 3rd, 2011

Participating part: All (gold, Except for food and special offers)

Collection location: Member Center on the 6th floor of the South Building

Activity content: During the event, with the invitation text message and your Parkson membership card, you can participate in the entire venue on the same day If the cumulative purchase of the event brand exceeds 19,999 yuan/the cumulative purchase of major appliances exceeds 39,990 yuan, you can go to the member center on the sixth floor of the south building to receive a "Chow Tai Fook Gold Jewelry" worth 1,330 yuan. There is a limit of 20 pieces per day, and each person is limited to 1 piece per day. The quantity is limited, while supplies last.

Upgrade old cards and exchange for new ones

Activity time: April 21st - May 3rd, 2011

Card application location: South Building 6 Level Member Center

Activity content: Regular card members who upgraded to gold cards in 2010 can go to the member center on the sixth floor of the south building to redeem a gold card for free; apply before December 2009, with the old card You can exchange for a new card.

Special project between ICBC and Parkson

Event time: April 21st - May 3rd, 2011

Redemption location: Members on the sixth floor of the South Building Center

Activity content: During the activity, Peony series credit card holders can redeem a 50-yuan Parkson gift pack for every 20,000 points they use ICBC credit cards through ICBC POS at Parkson.

Free parking discount for member shopping (underground parking lot)

Activity time: statutory holidays

Activity content: During statutory holidays, Parkson members can enjoy it with their membership cards Parking is free in the underground car park.

Fuxingmen Parkson address: Parkson Building, No. 101, Fuxingmennei Street, Beijing

Fuxingmen Parkson customer service phone number: 010-66536688

No. 101, Fuxingmennei Street, Beijing No. Parkson Building

Fuxingmen Parkson customer service phone number: 010-66536688 The clothing store wants to have some sales on May Day. Can you give me some advice?

May is the peak season for clothing promotions, and May Day is also the peak season for clothing promotions. In the initial stage of May, clothing store owners want to make their clothing store promotions exciting during this golden consumption period between spring and summer. So, what should clothing store owners do to carry out promotional activities during this Golden Week and double their sales? Today, the editor will share how clothing stores can detonate sales and conduct promotional activities during the 2020 May Day Golden Week.

1. Clothing store decoration and product display

Clothing store decoration is the image of a clothing store. Only a good and distinctive store decoration environment can attract customers to enter the store for consumption. The May Day period coincides with the transition between spring and summer, so the decoration style of clothing stores must be refreshing and avoid being cumbersome. The temperature is very high in spring and summer, and people are very irritable. Store decoration must be considered from the customer's perspective, so that customers feel comfortable and cool when entering the store, so as to retain customers.

When displaying clothing products, you must pay attention to the matching of styles and colors. Spring and summer clothing are mostly in refreshing colors, so these refreshing clothing can be placed in a very conspicuous position in the store, and They are placed according to the depth of the color, and the styles are also classified. Dresses and pants are placed separately to make it clear at a glance. Customers will know where to buy things as soon as they enter the store without having to bother to find them.

2. Promotional activities

During May Day, most people do not go to work, so for clothing store operators, the customer flow is the largest at this time, so seize this opportunity Engaging in promotion is undoubtedly the best choice. The first thing to pay attention to when promoting is to let customers know that there are activities and discounts in the store. Only when customers know about the event will they enter the store to make purchases.

There are many ways to let customers know that there are activities in the store. For example, you can set up a billboard at the entrance of the store and write out the details of the activities in the store to let everyone know. You can also ask the in-store shopping guide to set up a loudspeaker to shout out event details. If the store has a WeChat public account or is a member, it can publish articles with event details in the public account, and can also send event information to member customers.

3. Clothing shopping guide

During the promotion period, the shopping guide in a clothing store must be enthusiastic and make customers feel that you are very professional. In addition to doing a good job of research on the styles of the products in the store, the shopping guide must also make customers Be able to explain clearly when asked, and also have a clear understanding of the placement, style, size, and location of the products in the store, so that you can quickly give them to try on when the customer is shopping.

As soon as a customer likes something, do you praise him, "It looks really good, it suits you"? Do you follow the customer and ask questions as soon as they come in? If so, then your performance will definitely not be good. Great, the editor below will share 8 ways that sales champions treat customers, see where you are compared with them!

1. Check the customer’s sight when entering the store

General The best store clerks are only sensitive to customers after entering the store, but store clerks with good performance are more sensitive to the sight of customers on the aisle before entering the store.

Customers’ eyes will stay on a certain category in the store or a certain product in the store, and then stop and walk into the store.

So the customer's needs can be understood to a certain extent through the customer's sight before entering the store.

Try to pay attention to what customers look at before entering the store!

Remember to act nonchalant. Staring at customers intently is strictly prohibited.

2. Don’t say “It suits you very well” at the beginning

General store clerks will easily say “It suits you very well” immediately when a customer has a favorite product.

In fact, the words "very suitable for you" and "won't you buy it?" used in the initial stage have the same meaning, which will make customers feel that they are being sold and become silent.

Sales clerks with good sales performance will never say "it suits you very well" until they look in the mirror or let customers try on clothes.

But before that, praise the product and completely enhance the value of the product.

3. Don’t use the phrase “what do you want to see”?

Do you always inadvertently use “what do you want to see” to approach customers?

Good-performing store clerks will only use this sentence to customers who walk into the store in a hurry and with obvious purpose.

How many customers can actually answer the question "What do you want?" Let customers do the searching.

4. Don’t pay too much attention to the timing of approaching customers

Sales staff with good performance will not pay too much attention to the timing to consciously approach customers.

The more conscious you are in approaching customers, the more rigid your customer reception will be and the more likely it will become unnatural responses.

In the final analysis, approaching customers at a natural time and not counting the timing is more likely to produce good results.

“Timing is the key to approaching customers.” The most important thing for store clerks with good sales performance is to assess the situation.

5. "I understand" and customers trigger *cries

By expressing "I understand", "As you said", "Yes" to customers' opinions or ideas "Such a *** call to understand the opinions and thoughts of customers.

It is the so-called conveying "me too" that makes customers scream.

Everyone has the desire to be recognized by others.

I will feel close to people who have such sentiments as "they can identify with me" and "we have the same ideas".

Sales clerks with good performance have unconsciously become accustomed to this kind of response. Shorten the heart-to-heart distance between you and your customers.

6. Pay attention to the standing position and body orientation

Sales staff with good performance will pay attention to the standing position facing the customer and the body orientation during contact from the time the customer approaches to the fitting.

For example, when a customer approaches, instead of standing in front of the customer, you should greet the customer by leaning 45 degrees and standing in the same direction as the customer.

During the conversation, he will also consciously unfold his body at an angle of more than 45 degrees. When trying something on, he will stand next to the customer and make recommendations in front of the mirror with the customer.

7. First talk about the advantages of the product and then display the product

Ordinary store clerks will ask "How about this?" without saying anything, which will suddenly make their judgment on the advantages and disadvantages of the product sudden. It's all up to the customer to decide, but it's different for store clerks with good sales performance.

Before displaying the product, they will explain the characteristics, especially the advantages, of the product in advance before displaying the product to customers.

For example: "The pattern of this dress is very beautiful and it is the most popular among the store staff. What do you think?" When people see the product after being told the advantages, and then seeing the product with their own eyes, The product has a higher chance of being favored, and it is easier to convey its advantages.

8. Communicate for the first time while looking in the mirror

General store clerks tend to hope to communicate with new customers as soon as possible, but being talked to immediately after meeting has no effect.

Compared with this, customers want to hear a conversation about the product.

Sales staff with good performance will use topics related to the products to liven up the atmosphere, and when looking in the mirror, they will take the products off the hangers and let customers try them on. When it's time to look in the mirror, the customer will open up more or less, and the conversation will flow more smoothly.

Ordinary store clerks try to communicate when customers have not yet opened their hearts, so they fail. Store associates with good sales performance avoid unnecessary customer approaches in the first place. Store May Day theme promotion plan sample (four articles)

May Day promotion plan 1

1. Activity background

Facing the first holiday after the new year With the long holiday coming, the first sales peak has also arrived. During this transition period between spring and summer, consumption is more active, especially for clothing and food.

2. Activities Ideas

May is the season when the weather becomes warmer and becomes more stable, and it is also a good time to engage in outdoor activities such as tourism. Therefore, the "Gong Opening in May" is specially held. "Wanmei Holiday" activity, "Gongkai" is a vigorous promotional activity, it's time to save consumers money, "Wanmei Holiday" is during the holiday we will hold many interesting activities, the purpose of this activity is to seize consumption characteristics of consumers during this period. Subsequently, there will be "Mother's Day", "Disabled Aid Day", "Milk Day" and other charity activities throughout May.

3. Purpose of the event

Increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

Four. The theme of the May Day promotion activity

“Let’s start the month of May and enjoy the beautiful holiday”

V. Main publicity

1 , I'll start, you save money.

2. Enjoy the holiday (price) period

6. Event time:

April 25-May 15

< p>1. Opening package, unlimited surprises

2. Opening time, race against time

3. Perfect price period, your choice

During the "May Day" period It is the peak travel period. Before citizens prepare to go to tourist destinations, their purchases, outdoor activities in the city, and short-distance travel by some citizens will also be an opportunity for our promotional activities.

Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages".

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups, accumulating discounts on individual products and focusing on highlighting price advantages.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines the necessities of daily life appropriately and is recommended to hype up the concept of health and launch the "Golden Week Health Spectrum".

The "Labor Glorious Meal" on May 1st is a nourishing series.

On May 2, the special series of "Kailuo Chief Meal" will be held.

On May 3, the green series of "Playing with Beautiful Mood Meals" will be released.

The "Fashionable Youth Meal" nutritional series on May 4th.

May 5th "Youth Flying Meal" beauty series.

The "Happy, Fun Meal" casual series on May 6th.

On May 7th, the "Guixin Like an Arrow Meal" regulates the stomach series.

Different daily recipes (mainly including: cuisine, fruit drinks, snack foods, etc., bundled sales).

May Day Promotion Plan 2

Activity theme:

Celebrating May Day and giving back to millions of families

Activity time:

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May 1st-3rd, xxxx (Saturday-Monday)

Activity content:

May Day Supermarket Promotion

1 , Surprise redemption only costs 1 yuan

If you buy a full 100 yuan at the supermarket at one time, go to the service desk with the invoice and add 1 yuan to redeem the goods (worth about 3-5 yuan).

Note: The service desk staff must do a good job in ledger registration, correct collection of cash, and correct collection of receipts to avoid errors. The collected amount will be handed over to the finance department every day. After the event, the exchanged goods will be verified based on the cash handed over.

2. Give you a surprise gift

When you make a purchase of 68 yuan or more at the supermarket, you can use the 3 yuan coupon cut off from a single page of the supermarket poster to receive a 3 yuan cash deduction ( The poster corner cutout is valid from May 1st, 2020 to May 3rd, 2019);

Note: Group purchases and individual off-site counters do not participate; shopping amounts above 68 yuan are not counted cumulatively; each time only Can be used once;

3. Buy 30 yuan and get a 10 yuan cash coupon

Activity content: A supermarket purchase of 30 yuan or more will give you a gift worth 10 yuan (supermarket counter/Lianyi commercial unit) One xx cash coupon, buy 60 yuan and get 2 coupons, buy more and get more.

Notes:

1. Cash coupons can only be used at designated counters;

2. Cash coupons are valid for consumption between month and day;< /p>

3. Cash coupons will not be given in change and will not be exchanged for cash;

4. Use one when purchasing xx yuan at xx counters, use two when purchasing xx yuan at xx counters, and so on.

5. Cash coupons are valid if they are stamped with the official seal of the company;

6. The final interpretation right of this event belongs to Qingyun Shopping Center.

All costs for this activity are borne by the participating counters.

May Day Promotion Plan 3

The first part is a brief analysis of the environment and market

The xx store is located in the eastern suburbs of the old city of xx City, away from the city center (in the traditional sense) Shangxihu is far away from the center, and there are farmers' markets, specialized wholesale markets and some small wholesale stores around it. The consumer groups in this area are mainly transformed from rural areas. Their consumption power is low, and their consumption awareness is accustomed to coming from the countryside. Farmers' markets specialize in wholesale markets and some small wholesale stores to purchase cheap daily necessities. The average age of the consumer group is higher, and the single products purchased are more concentrated. However, with the gradual transfer of urban centers, people's consumption power and consumption habits will be gradually improved and improved. In addition, there are no large shopping malls and supermarkets with similar business methods nearby. I believe that in the near future, this area will become It is a must-have place for all businesses, and our xx store should seize the opportunity to seize the market.

The second part of the activity purpose

The performance of xxx store has been poor since its trial operation at the end of last year. The objective factor is that the basic supporting construction has not been completed during the trial operation. The first and second floors The counter has not yet been built, so large-scale corporate image promotion cannot be carried out. However, at present, we are fully prepared in all aspects. We should actively expand external corporate promotion, develop young members, and reduce the average age of the consumer group, because they have a relatively high age. With large purchasing power, through publicity, we want to let nearby people know that xxxxx is a superior store, and it will become a leisure, entertainment, and shopping center in the nearby area, increasing popularity, increasing passenger flow, increasing unit price per customer, increasing turnover, and increasing gross profit.

The third part of the activity theme

Good neighbors in life

The fourth part of the activity time and place

The activity time is May 20XX 1st to May 3rd

Event location: xxxxx store

Part 5 Cooperating Units

Sponsoring units: Choose one or more larger ones in xxxx store Cooperate with powerful companies with excellent product quality, and receive partial in-kind and financial sponsorship to reduce our unilateral expenses. During the event, we can properly promote the cooperative manufacturers and their products through negotiation in different ways. .

Publicity unit: Cooperate with a local news media unit in xx, such as a newspaper or radio station, to obtain the best publicity effect at a lower cost.

Part Six Media Plan

Choose "City Express", "Youth Times", "Daily Business Daily", xx Radio Economic Station, Voice of Traffic and other media to make appropriate Promote and report, and make full use of leaflets, banners, and balloons to conduct extensive and comprehensive publicity in the vicinity, and organize personnel to write media releases.

Distribute flyers or relevant information to nearby residents and passersby 2 days before the event as a preview of the event.

Distribute to on-site crowds and outside crowds during events to fully convey event information.

Publish congratulatory advertisements in major local newspapers on May 1st to showcase corporate culture.

During the event, radio and television stations were invited to conduct on-site interviews to expand publicity efforts.

Part 7 Organizational Form

Set up a general responsible group, which will be directly led by the relevant leaders of the store, with the participation of *** from the corporate department or cooperative units (for better coordination and cooperation) The enterprise carries out effective communication), and is divided into publicity, responsibility for each activity, foundation, liaison, supervision, safety and other departments to ensure a clear division of labor and end of responsibility.

Personnel arrangement:

List of department personnel according to the number of workers divided

On-site coordination and general responsibility

On-site supervision and supervision

Consult customer service now

The host and performance team are responsible for each activity

Audio control publicity

Flyer distribution and publicity

Security personnel safety< /p>

On-site coordination and liaison

Basics of venue arrangements

Cooperation unit liaison

Part 8 Activity Stage

(1 ) Event planning and preparation period:

April 10, 20XX - May 1, 20XX

Work coordination arrangement

Person responsible for detailed item completion time

The plan is confirmed and the general responsibility will be before April 10th

The venue arrangement will be based on April 20th

The personnel will be implemented and the general responsibility will be before April 10th

Publicity preparations. Publicity before April 15th

Cooperating units should be contacted before April 15th

Relevant procedures should be contacted before April 25th

Equipment should be in place by April 30th

Rehearsal supervision before April 31st

(2) Organization and implementation period of the event:

1. Hold "Me and xx" in mid-April Solicitation of essays or soliciting their opinions on our service quality, enterprise development or other suggestions from consumers as a warm-up for this event.

2. From 9:00 to 11:30 am on May 1st, waist drum, yangko, fan dance, aerobics and other competitions will be held at the entrance of x store. (Or traditional Chinese festivals such as dragon dance)

3. May 2nd is manufacturer activity day,

4. On-site children's calligraphy and painting activities will be held during the day on May 3rd (or other youth-focused activities).

5. On the evening of May 3, a fashion show event called "xx Hangzhou Fashion Night" will be held.

6. Carry out promotional activities for instant food such as bread, roast chicken, steamed buns, drinks, etc. in the lobby or entrance of the first floor of the xx store from 11:00 to 1:30 and 5:00 to 7:00 every day.

7. Select the working star of xx store.

8. Search for substandard products.

9. Condolences to the city’s traffic police.

10. Interview customers who have complained about the store since its opening.

Part 9: A brief explanation of the event planning plan

1. The essay collection for "xx" is mainly to collect some stories from consumers about what happened between them and our xxxx. The purpose is to let xxxxx has entered into the lives of consumers, reflecting the connotation of the slogan "good neighbor of life". Collecting their opinions on our service quality, enterprise development or other suggestions from consumers can enable us to better understand the psychological consultation of consumers, start from their needs, and prepare for the further development of the enterprise.

Rewards:

a. Essay collection: There will be a first prize, a second prize, two third prizes, three or several shortlisted prizes, certificates and prizes will be issued, and the prizes will be provided by the sponsoring unit Provide and send xxxxx membership card.

b. Solicitation of suggestions: Set up several gold ideas, silver ideas, etc. If it is indeed found to be helpful in solving the problems currently faced by our xxxxxx store, special rewards can be given.

2. Competition activities such as waist drum, Yangko, fan dance, and aerobics are mainly participated by middle-aged and elderly people. We can use this to develop middle-aged and elderly consumers, after all, this category of consumers is currently our largest consumer group, and can increase our usual passenger flow and increase popularity.

3. On May 2nd, four advertising delivery trucks were dispatched to express condolences to the city’s traffic police (about 60 booths, two bottles of 500ml each, a total of about 70 boxes, and the goods were sponsored by the company).

May Day Promotion Plan 4

1. Activity Time:

April 30-May 8

2. Purpose of the activity:

May is a golden week. There are several major festivals throughout the month, such as: May 1st International Labor Day, May 4th Youth Day, Mother's Day, June 1st Children's Day, etc. In order to better promote sales, increase unit price per customer, and produce more influential social effects, further enhance Huijia's corporate image.

3. Activity theme:

Celebrate May Day, enjoy convenience and benefits, and win exciting prizes

4. Activity slogan:

5 Go to Kuaiyipai and win big prizes when shopping; the prices are reduced to the bottom, and the good things keep going.

5. Advertising:

dm April 30th-May 4th, outdoor advertising inkjet printing to introduce promotional activities, car body banners, door banners, in-store pop, radio publicity

6. Scene layout:

Banners at the gate, summer hanging flags, 12 special price area tags, 3 publicity signs for the upper and lower elevators, advertising posters for flat staircases, hollow giant Two pictures

7. Activity strategy:

1) During the May Day Golden Week, the price will be reduced to the bottom, and a DM poster will be launched from April 30 to May 4. Product classification, fresh food 25, food 50, non-food 40, counter 30, old store 25

2