Wuhan becomes the capital of creative city network design 20 17.

The reputation of 20 17 creative city network design capital was won by Wuhan, which is the fourth design capital after Beijing, Shanghai and Shenzhen. In recent years, Wuhan has developed too fast and creative design has made great progress. Share with you that Wuhan has become the network design capital of creative cities 20 17.

Changjiang Daily Media 1 65438+1October1(Reporter Wei Han) Paris Time1October 3 17 at 5: 30 pm, that is, Beijing Time1October1. Nine of the world's 12 declared cities were selected, and Wuhan is one of these nine cities. Wuhan has also become the fourth "design capital" of China after Shenzhen, Shanghai and Beijing.

In 2004, UNESCO established the Global Creative Cities Network, which is dedicated to giving full play to the role of global creative industries in promoting economy and society. It is divided into seven areas: the capital of literature, the capital of film, the capital of design, the capital of music, the capital of media art, the capital of folk art and the capital of cooking and food. Each field is selected once a year. Because the design has the highest scientific and technological innovation content, the application for "Design Capital" is divided into seven categories. Before Wuhan was approved, 1 16 cities around the world had joined the "Creative City Network", among which 22 cities became "Design Capital", and Shenzhen, Shanghai and Beijing in China were also approved one after another.

This year, there are * * * Brasilia, Cape Town, Dubai, Istanbul, Mexico City, Entebbe, Australia, Geelong, Kelin, Kotrek, Latvia, Pontevedra, Spain and *** 12 cities in the world, which were formally submitted to UNESCO according to the declaration procedures before June 6 this year.

Wuhan takes "new life in the old city" as the theme of the declaration, and takes creative design as one of the key driving forces of sustainable development, so that the old city will continue to glow with new vitality. Wuhan hopes to join the "Creative City Network" and better practice the people-oriented concept of sustainable development in urban transformation and development through creative design.

Since the preparation began in 2009, the Shen Du in Wuhan has gone through many tests in eight years: the UNESCO Secretariat conducted a preliminary review of the data in early July this year. From August 25th, the above-mentioned 12 cities were selected as candidate cities, and the existing 22 design capital cities, NGOs and independent experts jointly started the evaluation work, which was completed and announced before the end of 10.

Why was Wuhan successfully approved as the "Design Capital"? According to the person in charge of the Municipal Construction Committee, the layout of "Design Capital" in Central China is the overall consideration of UNESCO and the China National Committee of UNESCO, aiming at providing reference for the urban transformation of the old industrial base in the world and promoting it to the world through the urban transformation and development of Wuhan.

In addition, the hard power of "Wuhan Design" also provides confidence for Wuhan's application for World Heritage. At present, cultural and creative industries have become one of the new driving forces and pillar industries for Wuhan's development. At the same time, Wuhan occupies a leading position in the field of engineering design such as bridges and high-speed rail.

After becoming the "design capital", Wuhan will build a creative city demonstration area along the Yangtze River, which integrates urban ecology, history, culture and creative services. Promote the Wuhan Design Biennale and open a public environmental art exhibition in Jiangtan Park; Hold a citizen creative design competition; Build 100 demonstration creative communities and improve the quality of life of community residents with creative design. The government will cooperate extensively with universities, enterprises and non-governmental organizations to support young talents in the fields of cultural creativity and design to participate in high-level exchanges at home and abroad. UNESCO will promote "Historic Town Landscape" in Wuhan, and carry out a series of cooperation with local governments, research institutions and museums in protecting urban cultural heritage.

Why should Wuhan declare "Design Capital"?

Take advantage of the trend: the national strategy focuses on Wuhan, and the country has high hopes for Wuhan. To shoulder this historical responsibility, Wuhan must seize the opportunity, follow the trend, take a new road of innovation and development, and make great achievements in creative design.

Modernization: Vigorously develop creative economy, cultivate a new generation, inject new impetus into urban economic development, and accelerate the construction of modern Wuhan.

Internationalization: Actively carry out civilized dialogue, close exchanges and cooperation, build an international brand of Wuhan creative design, inject new connotations into urban culture, and accelerate the construction of internationalized Wuhan.

Ecology: Strive to innovate urban planning and design and protect cultural heritage, build a natural cultural landscape with cultural, ecological and economic values, inject new quality into citizens' lives, and accelerate the construction of ecological Wuhan.

Wuhan "Shen Du" grinds a sword in 8 years.

In addition to Wuhan, there are 1 1 city international applications this year, and the competition is fierce. Wuhan was able to apply and successfully join in the first time. The Wuhan Municipal Construction Committee said frankly that the achievements were hard-won, mainly relying on four key factors, which laid a solid foundation for the smooth selection of Wuhan.

Relying on strength: the municipal party Committee and the municipal government attach great importance to it. First, the big shots went into battle and pushed hard. The main leaders of the municipal party Committee put forward clear requirements. In 20 15, the leading group for the application of the city design capital was formally established, with the main leaders of the municipal government directly in charge, and all the city leaders in charge of publicity, culture and urban construction went into battle. The second is to incorporate into the urban development strategy and continue to advance. From the beginning, Wuhan has a clear understanding of "Design Capital", not to seek a successful selection, but to regard creative design as the driving force of urban development and list it as the future development strategy of the city. Starting from 2009, the declaration of "Design Capital" will be included in the "Twelfth Five-Year Plan" and "Thirteenth Five-Year Plan" for national economic development, government work reports over the years, the "Five Cities of Culture" plan and the "Modern Service Industry Upgrade Plan". The third is to attach importance to top-level design and promote it in an orderly manner. The work plan was formulated, and the timetable, road map and task list were defined.

Rely on joint efforts: concentrate on doing great things. The Propaganda Department of the Municipal Party Committee, the General Office and Key Offices of the Municipal Government, the Municipal Urban and Rural Construction Committee, the Municipal Bureau of Culture, the Municipal Foreign Affairs Office, the Municipal Finance Bureau, the Municipal Bureau of Land and Resources Planning, the Municipal Development and Reform Commission and other relevant departments joined hands, and the urban areas were linked, with the active participation of universities and experts, NGOs, many design enterprises and the general public, forming an overall joint force. Not only that, but also thanks to the careful guidance of China National Committee for UNESCO, the strong support of eight creative cities in China, such as Shenzhen, Shanghai, Beijing and Chengdu, and the close attention of UNESCO and many foreign "design capitals".

Relying on strength: the design category is complete and the comparative advantage is obvious. Wu Hanyou engineering design, industrial design, animation design and many other categories. Wuhan's innovative design ability in bridge engineering, high-speed railway, urban planning, digital media art and other fields is at the leading level in the world. Among them, there are 497 engineering design enterprises with 72,800 employees. Engineering design has entered more than 30 countries and cities along the "Belt and Road", with a total output value of over 654.38 billion yuan. In recent years, Wuhan has added 10 survey and design masters, 100 innovative design enterprises and 10000 middle and senior technical personnel.

Animation games, clothing and jewelry, printing and packaging and other design industries occupy an important position in the country. Among them, the animation game industry has formed a complete chain, and the software industry has shown an intensive development trend. Wuhan is rich in educational resources and human resources. There are 89 universities in China, more than 200 public cultural institutions, more than 0/00 social education institutions and more than 0/00 creative design industrial parks (incubators and creative spaces), and a multi-level and diversified creative design education and training, achievement transformation and industrial incubation system has been established.

Relying on charm: unique sample value, overall declaration and the same declaration strategy as * * *

Wuhan's application for "Design Capital" is different from other cities in three aspects: First, it has unique location advantages. Located in the middle of China, Wuhan is a large industrial city with a population of10 million. The exploration of creativity-driven transformation and development will provide a "Wuhan sample" for cities in central and western China and even other cities in the world. The second is to promote the integration and development of various design categories and make an overall declaration. Third, actively implement the purpose of "Creative City Network", unite with twin cities in Entebbe, Africa, share application strategies with it, and provide necessary help for cultivating creative talents.

What will "Design Capital" bring to Wuhan?

The first world-class urban cultural brand leads Wuhan to truly enter the global mainstream network.

The relevant person in charge of the Municipal Construction Committee said that after becoming the "design capital", the creative city logo of UNESCO can be used, and its greatest potential benefit lies in providing substantial help for "Wuhan Design" to go abroad as a UNESCO-recognized brand, which has a positive effect on Wuhan Design's overseas business and creates more opportunities for the city's design industry to enter the international market. In addition, it can accelerate urban transformation and upgrading.

After winning the "Design Capital", Shenzhen accelerated industrial transformation and upgrading, and carried out in-depth cooperation with 40 creative cities around the world; 20 10 three years after Shanghai was approved as the "design capital", the added value of cultural and creative industries reached 250 billion yuan, a year-on-year increase of 10%.

Jin Zhihong, secretary general of China Wuhan Engineering Design Industry Alliance, believes that the successful application of "Design Capital" will become the first world-class urban cultural brand in Wuhan. "Wuhan really enters the global mainstream network, just like entering the football World Cup finals."

Wuhan is making every effort to build the "main axis of the Yangtze River", "Great Wall City" and "Green Heart of East Lake". It will focus on the Yangtze River section in the main urban area of Wuhan, show the civilization, ecological characteristics and development achievements of the Yangtze River, and build a civilized landscape belt of the central axis of world-class cities. After becoming the "design capital", Wuhan will be more able to attract top design institutions at home and abroad to jointly carry out world-class urban design in Han and help Wuhan realize modernization, internationalization and ecology.

For creative industries: new technologies, new industries, new formats and new business models are born, new engines are formed and new space is expanded. Form a greater industrial cluster effect and a faster added value of industrial scale.

For design enterprises: build a bridge of communication to help design go out better. Build cooperation platform and R&D platform to help design enterprises expand their business fields.

For creative talents: by providing more and better education and training, we can improve the entrepreneurial and employment ability of creative talents. Through policy support and quality service, the threshold for creative talents to start businesses and create wealth will be lowered. Through the cooperation and sharing of "Creative City Network", we will promote creative talents to expand the field of entrepreneurship.

For ordinary citizens: more education and employment opportunities due to innovative design, higher quality urban space and living environment, and more ecological, more convenient travel and better service lifestyle.

What will happen after Wuhan becomes the "design capital"?

Shen Du is not the ultimate goal. Shen Du itself is the process of continuous internationalization of the city. Joining the creative city network is only our new starting point. In the next step, Wuhan will focus on the following work:

Improve the top-level propulsion mechanism. Wuhan will strengthen the overall development and strategic coordination of creative design industry. At the same time, it will maintain and strengthen its working contacts with the UNESCO Secretariat, the National Committee of China and the Design Capital, organize the implementation of the creative design action plan, and carry out various foreign exchanges and cooperation. With the theme of "creative design to realize the regeneration of the old city", we will formulate a work plan covering all media, publicize the mission and objectives of UNESCO, and let more citizens participate in the construction of creative cities.

Integrate all kinds of design resources. Promote the integration and development of Wuhan engineering design, historical architecture, industrial design, animation design, fashion design, art design and other categories, and strengthen the design education and training of college students and teenagers. Build a number of demonstration creative communities and creative city demonstration zones, so that design can enter the campus, the community, the citizens and the urban construction, and form a diversified experience and promote it. Promote the interactive participation of citizens, strengthen the interaction between citizens and designers, and hold the citizens' creative design competition.

Strengthen international exchanges and cooperation. Improve the quality of Wuhan Design Biennale and cooperate with members of UNESCO Creative City Network to carry out various design activities. Strengthen the cooperation between the government and universities, enterprises and non-governmental organizations, and support a large number of young talents in the fields of cultural creativity and design to participate in high-level exchanges at home and abroad, so as to obtain more high-quality resources and development opportunities. We will explore and provide creative design jobs that attract young people and women by using cultural and creative industrial parks and college students' innovation and entrepreneurship funding programs, and incubate more small and micro enterprises with creative designs.