What is the reason for Haier's success? Specific point

This problem is very big. Simply put, the channel is the highest, the service is the highest, the innovation is the highest, the people are the highest, and the benevolent is the highest.

When you walk into the door of Shunde Haier, you will see an eye-catching slogan: Haier only starts a business but does not

stay in business. This is the Haier concept that Haier people will always pursue. Recall that in March, 1997, when Haier entered Shunde Household Appliances Kingdom in Guangdong Province and Aide Group jointly established Shunde Haier Electric Appliance Co., Ltd., there were

people who exclaimed, "Shunde people invite wolves into the room!" Now more than three years have passed, but what we see is another

prosperous scene.

■ Our reporter Zhao Yuyi Xiaoxia Wang Zhen

Haier culture "settled down" in Rong Gui

Shunde washing machine factory, which belongs to Aide Group, was established in 1988, and only produced 1

7, washing machines in 1

7. In fact, Shunde washing machine factory at that time was the only washing machine factory in Foshan, with good machinery, equipment and factory buildings. However, due to its bent on putting many well-known foreign countries, After the joint venture with

Haier, Haier took Aide washing machine back to Qingdao for research. The new product was put into production in April

in 1997, and it began to turn losses in July. The demand for products exceeded 1, units that year, and it is estimated that 45, units can be produced this year.

why does Haier take a fancy to ed? The reporter interviewed Zhao Zhenzhong, the general manager of Shunde Haier Electric Appliance Co., Ltd. Zhao Zhenzhong said that the cooperation between Haier and Aide is a strong alliance. The competition in the home appliance industry

is very fierce. If enterprises only focus on the domestic market and strive for that limited market share,

it is meaningless to strive to be the leader. China is a big country in the production and consumption of household appliances, but

so far, no household appliance enterprise has been able to enter the world top 5. The combined output values of Haier, Kelon and Changhong

are not as strong as the last one in the world top 5. Therefore, Haier Group's

ambition is to expand outward and hit the top 5 in the world. It is not

accidental to choose to set up a factory in Rong Gui, Shunde. At that time, it was considered that Guangdong had been reforming and opening up for more than 2 years. First, setting up a factory in Guangdong could

prepare for setting up a factory overseas. Second, the town leaders at that time were very sincere and had the consciousness of reforming and opening up, so Haier threw the hydrangea to Aide.

however, what caused Shunde Haier Electric Appliance Co., Ltd. to turn a loss into a profit within three months?

"When I first came to Shunde to start a business, the group leaders repeatedly warned me:' Lao Zhao, you can't

copy the Haier model from Qingdao to Shunde, and Haier spirit can be taken away.'" Teilen

said. Corporate culture is the soul of an enterprise. With strict management and scientific management, the enterprise will soon be on the right track. So he integrated Haier's corporate culture and management mode into the management of Shunde Haier < P >. In the early days of the company's establishment, Haier's spirit and concept were used to educate the employees,

so that employees can build up confidence in the enterprise. Most employees are willing to share weal and woe with the enterprise and strive to build a

good enterprise. After putting into production, the company set the goal of 5 washing machines per day with positive incentives.

If it exceeds 5 sets and reaches 6 sets, all staff will be rewarded, but from now on, it can't be less than 6 sets

. Later, the company set a target of 7 units, which many people thought was impossible at that time. For example, today, Shunde Haier has been able to produce 18 units per class.

It is understood that Qingdao Haier sent only four people at the beginning, and now most of the employees in the company are old Aide. In Haier, those people have become production experts. This reminds us of the phrase that can be seen everywhere in Shunde

Haier: "In the past, Huck fish entered Haier today and flew to yue longmen!"

It is easy to learn Haier culture, but difficult to do it well

Haier's success benefits from its corporate culture. Many enterprises want to steal their skills by visiting,

but Zhao Zhenzhong proudly told us: "Haier is not afraid of others stealing teachers, because Haier's culture is not easy to learn and persist!" " Walking into the production workshop of Shunde Haier, a strong cultural atmosphere came to my face.

slogans promoting Haier culture can be seen everywhere: dedication to serving the country, pursuit of Excellence, quick response and immediate action

, Haier is sincere forever, and users are always right. Browse the blackboard newspaper and publicity column in the workshop.

It is full of Haier people's understanding and feelings about the enterprise, the market and the brand Haier.

Haier's Haier Mansion in Qingdao is round outside, which is said to have integrated the charm of Haier culture

. The so-called foreign, Haier is a market economy, the courage to participate in market competition, in the competition to maintain a stable position < P >; Internally, Haier implements "planned economy", strict planning and standardized management, and

forms a harmonious, fair and progressive development atmosphere within the group.

Zhao Zhenzhong told us that Haier's management mode is the OEC management method, which means that the day will be clear, the day will be over and the day will be high. Today's work must be finished today; What is accomplished today must be

qualitatively improved compared with yesterday; The goal of tomorrow must be higher than today. According to this requirement, there are 156 processes and 545 responsibility areas in the production of

***, which are decomposed and implemented by everyone in Haier.

Everyone's goal is improved every day and every month, which makes the whole work develop in an orderly way.

there is also the 8/2 principle, that is, the responsibility allocation principle between managers and employees. If a quality inspector < P > misses an unqualified washing machine, 5 yuan will be fined according to the original treatment. However, according to

Haier's 8/2 principle, although managers are only a few, they are the key, and workers are the majority. From the management point of view, they are subordinate. Therefore, if there is a problem,

managers should first take responsibility, starting with the punishment of managers.

with a good corporate atmosphere, Shunde Haier has developed rapidly.

In March 1999, the first batch of washing machines were exported to the United States, becoming the first washing machine manufacturer in China to export to the United States.

This led to the international market, and foreign orders poured in. In that year, Shunde Haier exported 37, washing machines to more than 4 countries and regions in Asia, Africa and Latin America. In the whole year, * * * realized a profit of

1.2 million yuan, and paid taxes of 11.32 million yuan, becoming a large taxpayer of enterprises in Ronggui Town.

Do something

Shunde Haier is located in Ronggui Town, Shunde City. Zhao Zhenzhong, the general manager, thinks that the biggest difference between setting up a factory here and the mainland

is that the town government does not interfere too much in the development of enterprises, and never acts as a mother-in-law, and

treats foreign enterprises and local enterprises equally, and there is no local protectionism. In Ronggui Town, Haier

, like many local enterprises, can enjoy the services provided by the government. Various functional departments of the government

have a service mechanism for enterprises to do practical things, but they never interfere with the behavior of enterprises and respect their own decisions. It can be said that there is something to do.

Zhao Zhenzhong told reporters that leaders of Shunde and Ronggui Town visited the company many times, and even personally organized enterprises from Shunde to visit. A municipal party committee leader once proudly said, "You don't have to

visit Haier in Qingdao, but you can also visit Haier in Shunde!" This shows that the government is very supportive of Haier.

the success of Shunde Haier is inseparable from its environment. Zhao Zhenzhong said that Haier also has branches in Laiyang, Wuhan and Guizhou, but it has to buy all the supporting parts from Qingdao, which is different in Rong Gui. There are supporting factories everywhere, and the supporting facilities around the company are complete, and the reform and opening up has been going on for more than 2 years.

The workers here are generally of high quality, so it is easier to recruit skilled workers than in the mainland.

when we finished the interview, it was already 5: 3 in the afternoon, and we saw that the management of Shunde Haier

started their daily "Nissin Fair" again.