What is the symbol of Eastern Airlines?

Swallow's head and wings reflect the crimson color of the morning glow-"Sunrise in the East", and Ran Ran rises with hope, Excellence and passion. The curved tail reflects the deep blue of the sea-"All rivers run into the sea", which means broad, inclusive and rational, and skillfully echoes the entrepreneurial spirit of China Eastern Airlines "beyond passion, rigor and efficiency".

The element of "Flying Swallow" carries good wishes for passengers, breaks through the conservative symmetrical round frame design style, optimizes tough and sharp lines, and makes the light and agile "leading swallow" hold its head high, demonstrating the pioneering and innovative enterprising spirit of China Eastern Airlines. The wing is shaped like a flying frame of a bridge, suggesting that China Eastern Airlines will build a bridge to communicate with each other.

The rounded arc-shaped dovetail, shaped like a rainbow connecting the sky and the world-famous Huangpu River Bay, symbolizes harmony and joy between all corners of the country. The flying swallow gesture naturally outlines the initials "CE" of "China Eastern Airlines", which looks like a jumping note, showing China Eastern Airlines' sense of competition and cooperation in promoting the brand without borders.

China Eastern Airlines' new logo and new visual recognition system were officially released on September 9, 20 14. The traditional red, blue and white circular logo of China Eastern Airlines was born in 1988 when China Eastern Airlines was formally established. It has been with China Eastern Airlines for 26 years, bearing the sense of honor, belonging and happiness of all China Eastern Airlines.

Extended data

The meaning of the old logo before September 9, 20 14 is that the upper part of the trademark is round, with three colors of red, blue and white, symbolizing the combination of the upper and lower semicircles of the sun and the sea and swallows, so as to show the corporate image of China Eastern Airlines. The red semicircle symbolizes the bursting sunrise, representing enthusiasm and vitality. The sunrise is in the east, consistent with the name of China Eastern Airlines.

The blue semicircle symbolizes the vastness of the sea, which means that the routes of China Eastern Airlines are all over the country. The light and agile Yin Yan symbolizes the airplane soaring in the sky, and the swallow is also regarded as the carrier of oriental culture, which reflects the warmth of the East. The line of the swallow's tail outlines the word CE in the English name of China Eastern Airlines.

The lower part of the trademark is the Chinese and English logo of China Eastern Airlines, which shows the name of China Eastern Airlines more intuitively and has strong significance.

Refer to Baidu Encyclopedia-Eastern Airlines

China Eastern Airlines Group official website-China Eastern Airlines won the "China Famous Trademark".