Where to buy sportswear for the Winter Olympics?

There is no fixed place where you can buy clothes from all countries; for example, Ralph Lauren in the United States is now sold out on the official website, but you may still be able to see it in physical stores in the United States.

1. At this Beijing Winter Olympics, the Chinese team’s sportswear is provided by Anta. The official clothing brand of the Chinese delegation in the recent consecutive Olympic Games is Anta. In addition to athlete equipment, the Winter Olympics clothing provided by Anta also includes red-based staff uniforms, gray-based technical official uniforms and blue-based volunteer uniforms.

2. Public information shows that the three sets of uniforms are "based on traditional Chinese ink paintings and incorporate elements of snowy mountains that symbolize the Winter Olympics." They are both simple and highlight the national style and snowy mountain colors.

3. Every time there is a major sports event, the sportswear market will make waves. In the field of athletes and events, many sports brands and outdoor brands have made arrangements around the Winter Olympics early on, becoming official sponsors, providing corresponding equipment, displaying images, and "Olympic style" and other sportswear, and soon entered the market through brand promotion. Public sector - this is almost every Olympic Games' market "required action".

4. Sportswear competition is another "market track" outside the athletes' arena, and an opportunity for many sportswear brands to show their strength. Large-scale sports brands take the lead in fierce competition. It is more difficult for small and medium-sized sports brands to enter large-scale sports events, but they are also looking for opportunities to find market breakthrough points.

5. Each different project has different needs for professional sportswear. Professional clothing for the Winter Olympics must firstly have good warmth retention and reduce the loss of body heat; secondly, it must not affect the normal physiological functions of the human body such as perspiration and humidity; from an athlete's perspective, it must also comply with specific events. needs.

6. The popular sportswear of this Winter Olympics has introduced many new technologies. For example, the uniforms provided by Anta this time are made of fiery technology and waterproof and breathable technology. Blazing Technology uses Blazing Cotton, Super Down, and Graphene advanced technologies and materials, which can quickly heat up, efficiently store heat, and provide super warmth; waterproof and breathable technology allows sweat to escape through layers of clothing with good breathability. Exhaust to ensure a certain level of dryness and comfort.

7. Under the guidance of low-carbon and environmentally friendly concepts, many well-known brands of sportswear incorporate more environmentally friendly materials. For example, the Swedish delegation wore down jackets provided by Uniqlo, which are made of recyclable materials. More environmentally friendly. In addition, many winter sportswear also uses antibacterial, antistatic, night-reflective and other technologies in details.