What is the buy one get one free promotion plan?

Buy one get one free is a promotion and preferential strategy, which means buy one get one free.

There are usually the following ways to buy one get one free:

1, which limits the product range of buy one get one free, such as all buy one get one free within a certain price range.

2. Buy one and get one free. Then check out at a high price.

What you buy is optional, and what you send is provided by the store.

4、? Buy a product and give it to the same product, such as a 100 ml facial cleanser, and then give it to the same brand of 100 ml facial cleanser.

Extended data:

Other promotion strategies:

Full discount:

Consumer discount, also known as special sale of goods, refers to the retail store selling a certain number of goods to consumers at a particularly low price in a specific period and market.

(1) Consumer Price Reduction Preferential Mode Function

Can be used as a weapon against price competition. When the marketing activities of competitive brands have threatened the status of brands, or may have an impact on brand sales, it is very effective to take preferential measures to reduce prices.

Can retain existing customers. Generally speaking, this promotion method is very effective in raising consumers' attention in retail outlets and promoting sales in retail outlets.

Consumers can be encouraged to buy some goods with higher prices in the past.

(2) Pay attention to the choice of consumption discount.

Choose promotional activities that are easy to understand. Generally speaking, discounts directly marked on goods can promote sales more quickly than other promotion methods. The more complicated the discount, the more difficult it is to attract consumers' interest in buying. Only easy-to-understand promotion will have good results.

The discount must be at least 10% ~ 20%. A product with low market share usually has to pay a higher discount than the leading brands in order to improve sales performance. In addition, the effect of new brands using price reduction concessions is better than that of old brands, that is, they can get more sales with less price reduction. However, regardless of new and old brands, the more the price is reduced, the faster the listing will be, and the better the effect will be.

Baidu Encyclopedia-Special Promotion