Why does Guofeng Station get a lot of attention? Do you agree with this practice?

In the popular culture in recent years, there is a style that is widely sought after by young people. Guofeng music, Guofeng costumes, Guofeng variety shows ... Many Guofeng brands have gradually become people's favorites and swept the youth market in a whirlwind way.

In the eyes of a new generation of young people, national tide and national spirit are no longer old-fashioned and traditional symbols, but an international cultural wave, a fresh way of life and even self-expression. It is an obvious fact that young people in China have become the promoters of the national cultural counterattack.

1

Expression form

First, the apparent behavioral identity. Behavioral identification refers to young people's identification, acceptance and practice of "national style" culture through their own actual behaviors. Whether it is a variety show such as a poetry conference or an idiom conference, or an art form such as folk music and ancient dance, or an interest circle such as Hanfu Circle and Baozi Circle, it has been widely concerned by the "national style" youth. Youth's concern is not limited to the external expression of "national style" culture, but also to the profound historical background behind the trend of "national style". Young people in the new era are not only persistent followers of the "national style" culture, but also in-depth participants and important promoters of the "national style" trend. Human initiative is one of the most critical factors to promote cultural innovation. The in-depth participation of the vast number of young people has injected new vitality and vitality into the development of the cultural trend of "national style" and provided a lasting source of power for the creative transformation and innovative development of Chinese excellent traditional culture.

In addition, young people's language evaluation and participation in the "national style" culture actually expanded the propaganda and influence of the "national style" culture. Every praise, forwarding and comment of young people will attract more peer groups to pay attention to and participate in the "national style" culture, so that the "national style" culture will have a stronger influence among young people in the new era.

Second, the emotional identity displayed in the kernel. Emotional identification refers to the positive emotional experience when the attitudes, thoughts and values of others or groups meet individual needs. The young people's emotional identification with the "national style" culture in the new era is not only reflected in realistic expression, but also in multiple choices and effective driving.

Young people's emotional expression can truly show their recognition of the "national style" culture. The stronger the positive emotional expression, the higher the youth's recognition of the "national style" culture. The culture of "national style" provides young people with a strong sense of national pride, which enables them to have emotions from the depths of their consciousness. Therefore, when faced with the choice of multicultural products, young people are more willing to choose the "national style" culture that can provide them with positive emotional experience, which fully shows that young people in China in the new era have a profound emotional identity with the "national style" culture. Emotional identification provides an important driving force for people to pursue value realization, that is, after people have a strong emotional identification with something, they will involuntarily show corresponding attitudes and behaviors.

Third, highlight the identity of essential value. The core of cultural self-confidence is the cultural identity and value identity of every citizen. The recognition, acceptance and dissemination of "national style" culture by young people in the new era truly depicts the realistic picture of young people's profound value recognition of Chinese excellent traditional culture.

Different from the behavior identification highlighted in the behavior mode and the emotional identification shown in the emotional expression, the value identification is hidden in the depth of the subject's value cognition, and the presentation mode is more hidden, the presentation effect is more vague and the dimensions are more. The deepest level of culture is values, and the most fundamental difference of all cultures is the difference of values. Value identification always occupies a vital position in the whole identification system and plays a unique and key role. The influence of behavioral identification and emotional identification on teenagers is relatively short-lived, while the influence of value identification is far-reaching and lasting. Therefore, from the perspective of values, we need to think deeply about the cultural identity of young people in the new era in order to really get to the point and really touch the core of the problem. The formation of value identity is not achieved overnight, but must be accumulated over time. Only through extensive practice, long-term thinking and in-depth research can values be truly internalized into the value recognition of teenagers.

2

Realistic reasons

Strengthening cultural self-confidence is a major issue related to the rise and fall of the national movement, cultural security and national spirit independence. With the continuous advancement of socialist cultural construction, the erroneous ideas of "cultural inferiority" and "cultural uselessness" that existed in the past have been gradually corrected, replaced by the people's growing cultural consciousness and self-confidence, and the young people's pursuit of the cultural trend of "national style" is essentially a realistic manifestation of their growing cultural consciousness and self-confidence.

First, the cultural soft power has been continuously improved. Cultural attraction is one of the important factors that affect a country's cultural soft power, and the construction of cultural soft power should be devoted to enhancing the cultural attraction of China. In recent years, Chinese culture has fully absorbed the outstanding achievements of human civilization in the process of development and dissemination, and provided cultural products that meet the values of different audiences according to factors such as knowledge background, political views and religious beliefs, and its cultural appeal has been significantly improved. In the process of innovation and development, the culture of "national style" has created a large number of excellent cultural products that are widely loved by young people in a way that is easy for young people to accept. At the same time, the cultural trend of "national style" has also been widely concerned and deeply recognized by young people.

The construction of cultural soft power should not only focus on enhancing the realistic attraction of culture, but also think about how to enhance the effective spread of culture. With the increasing experience of news communication and the continuous improvement of academic research in the field of communication, the effective communication power of Chinese culture is increasing day by day. At present, the culture of "national style" promotes the promotion of communication power from four dimensions: communication subject, communication object, communication media and communication ring, and the communication effect is more remarkable. Cultural innovation has been continuously improved. It is precisely because the "national style" culture fully combines the current background of the times and constantly promotes innovation and development from multiple dimensions such as content, form, carrier, media and environment that it can gradually generate strong influence among young people and attract more young people's extensive attention and deep participation.

Second, cultural consciousness has been gradually strengthened. Fei Xiaotong, a famous sociologist, first put forward the concept of "cultural consciousness" in 1997, which means that people living in a certain culture have "self-knowledge" about their own culture and understand its origin, formation process, characteristics and development trend.

Cultural awareness is embodied in people's cognition and recognition of their own culture. Cognition is the basis and premise of cognition, and cognition is the development and deepening of cognition. On the cognitive level, we have a full understanding of the source, formation process and development trend of our own culture, and we have a full affirmation and recognition of our own culture on the identification level. Only on the basis of in-depth understanding of Chinese culture can citizens form a profound sense of identity, and with the gradual advancement of socialist cultural construction and the continuous popularization of history education, citizens' awareness and recognition of Chinese culture are gradually enhanced. The cultural awareness of young people has gradually increased, so they have a stronger interest in the "national style" culture.

Third, cultural self-confidence is increasing. Cultural self-confidence refers to a country, a nation and a political party's full affirmation of its own cultural value and firm belief in its own cultural vitality. In the early days of reform and opening up, economic construction was promoted to an unprecedented height, but at the same time, ideological construction and cultural construction were neglected to some extent, thus gradually exposing practical problems such as "cultural confusion" and "value loss" in the ideological field. With the increasing attention paid by the party and the state to socialist cultural construction, relevant policies and measures have been gradually implemented, and the people's cultural self-confidence has also been continuously enhanced. In the new era, young people's interest in "national style" culture is gradually strengthened.

With the continuous introduction of policies and measures to promote cultural construction, the public's attention to socialist cultural construction has gradually increased. The construction of socialist culture will help people to establish a high degree of cultural consciousness and self-confidence on the basis of a profound understanding of Chinese excellent traditional culture, and consolidate the cultural foundation for the great rejuvenation of the Chinese nation.

three

Actively guide

A far-sighted nation always looks to the youth; A far-sighted political party always regards youth as an important force to promote historical development and social progress. Cultivating a large number of new people who dare to be great and can be great is the basis and prerequisite for realizing the great rejuvenation of the Chinese nation. In view of the young people's enthusiasm for the "national style" culture in the new era, we should not only be close followers, but also be active participants and, more importantly, active guides.

First, realize the creative transformation and innovative development of traditional culture. Culture is the soul of a country and a nation. Without the prosperity of culture, the great rejuvenation of the Chinese nation lacks a realistic foundation. The innovation of traditional culture must take people as the main body. People are the leading force in the creative transformation and innovative development of traditional culture. In the process of cultural innovation and development, we should fully respect the people's dominant position and strive to meet the people's spiritual civilization needs. In the process of innovation and development of "national style" culture, we should give full play to the enthusiasm and initiative of young people, constantly absorb their thoughts and ideas, and inject new vitality and vitality into the innovation and development of Chinese excellent traditional culture.

The innovation of traditional culture must be guided by scientific theory. Cultural innovation must always adhere to the correct direction and strive to overcome the wrong tendency of "historical nihilism" and "national nihilism". The innovation of traditional culture must be based on social practice. The innovative development of "national style" culture must be based on Socialism with Chinese characteristics's great practice and create excellent works that meet the expectations of young people according to the background of the times. Once cultural innovation is divorced from social practice, it becomes a rootless tree and a waterless source.

Second, dialectical thinking and critical application of traditional culture. China's traditional culture is rich in connotation, both the crystallization of wisdom and decadent dross. Undeniably, a considerable number of backward and decadent contents in traditional culture have been seriously divorced from the current social reality, but at the same time, there are many excellent cultural essences in traditional culture. Young people in the new era should fully realize the great significance and unique value of Chinese excellent traditional culture for the great rejuvenation of the Chinese nation and resolutely oppose the wrong tendency of historical nihilism. At present, there are still problems in the ideological and cultural field, such as deliberately belittling domestic culture and infinitely exaggerating western culture. As the future of a country and a nation, young people must establish a high degree of cultural self-confidence and consciously resist the erroneous ideological trend of national nihilism.

Third, promote a deep understanding and systematic grasp of traditional culture. Cultural works of "national style" are of great significance and value for promoting the innovative development of Chinese excellent traditional culture, but there are also practical problems such as lack of systematic exposition and accurate understanding of traditional culture. Cultural inheritance should not only focus on the form but also ignore the content, but also realize a profound understanding and systematic grasp of traditional culture on the basis of practice.

At present, there are some practical problems in China's traditional cultural communication mode, such as emphasizing form over content, emphasizing breadth over depth. As long as the theory is thorough, it can be convincing. Young people should choose "national style" cultural products with richer connotation and deeper content, and should not pay too much attention to form and ignore the connotation and essence of "national style" culture. On the one hand, the creators of "national style" culture should try their best to restore the formation context and content framework of Chinese excellent traditional culture, on the other hand, young people should take the initiative to choose "national style" cultural products with more perfect context and more systematic framework, so as to deeply understand the whole picture of Chinese excellent traditional culture.