The significance of CCTV advertising bidding.

We can look at this problem from the superior power of advertising. We all know that CCTV's advertising resources are unparalleled, which is of great significance to producers, especially the powerful brands and products need to be promoted nationwide. In 2009, CCTV bidding brought a series of new media opportunities to customers. 1. Media opportunities brought by the development and change of bidding: This year, the bidding resources have been reconfigured, and some new targets for cooperation at the channel level have emerged, which has increased the opportunities for strategic cooperation for customers; In order to adapt to market changes, CCTV has formulated diversified bidding projects, arbitrage resources and procurement methods to meet the different needs of more customers as much as possible. CCTV further integrates and finely adjusts bidding resources, such as special packaging of some themes and special packaging of some targeted arbitrage periods, which endows advertisements with the brand connotation of CCTV and provides new forms for improving the advertising effect of customers. Rich subscription resources provide new opportunities for customers to control media resources in advance, plan annual strategies and avoid the risk of price increases. Second, the media opportunities brought by major event reports: 2009 is a major festival for the 60th anniversary of the founding of New China. For China, this is a good opportunity to rally people's hearts, and for advertisers, this is also a good opportunity for brand communication! Judging from the major events such as the ice and snow disaster in 2008, the Olympic torch relay, the Wenchuan earthquake and the Beijing Olympic Games, the audience showed a trend of "focusing": focusing on major events and focusing on big media, which is a kind of focus under the same historical, cultural and contemporary background. This concern provides a valuable opportunity for the high arrival rate and high-impact activities of customer brand communication! In 2009, in the process of reporting major events, CCTV has great ability to reunite people's hearts, which brings great opportunities for corporate communication! 3. Opportunities Brought by the "Long Tail Market" The "Long Tail Theory" shows that China's vast third-and fourth-tier markets are like a long tail. Although the capacity of a single market is not large, the sum of all third-and fourth-tier markets may exceed the first-and second-tier markets. In other words, the third-and fourth-tier markets have a long tail in form, but in essence, they have become the "leaders" of enterprises. This is also an important reason why enterprises have started to explore the third-and fourth-tier markets in China in recent years. In order to develop the third-and fourth-tier market in China, we must understand the present situation of TV coverage in China. At present, among TV channels, only CCTV- 1 can cover all the third-and fourth-tier markets in China. According to the survey results of group media PDD, the penetration rate of CCTV- 1 in 706 cities surveyed is as high as 99.2%, which basically reaches the limit of penetration rate. In recent years, we have seen many enterprises change their media strategies while infiltrating the third-and fourth-tier markets, and transfer more advertising budgets to CCTV. Because CCTV, a very high family rate of 99.2%, can most effectively bring the products of enterprises to the hearts of consumers in the third-and fourth-tier markets. 2009 is the year of "domestic demand drive" in China, and the consumption drive in the third-and fourth-tier markets will be particularly obvious, which will further promote the advertising communication of enterprises to be concentrated in CCTV. I hope it helps you! Thank you!