Seven marketing theme schemes for 222 Double Twelve.

222 Double Twelve Marketing Theme Scheme (seven articles)

Every store and brand has its own purpose to participate in the promotion of Double Twelve, such as introducing more new customers, activating old customers, clearing inventory and spreading brands. Below, I bring you seven marketing theme schemes of 222 Double Twelve for your reference.

222 Double Twelve Marketing Theme Program 1

1. Activity Background:

With the coming of another double festival, all major brands are gearing up and launching various promotion methods one after another. The hottest promotion war of the year is about to be staged in the market. How to develop more favorable market share, attract and stabilize target customers has become the top priority in this promotion war. In order to do a good job in the promotion war of Mid-Autumn National Day, Golden Bathroom must launch effective promotion methods in order to win a place in the market.

second, the purpose of the activity:

deepen the promotion of the brand with the input and publicity of the activity, so as to improve the brand awareness.

offer discounts to consumers and increase the sales of local specialty stores.

III. Theme of the event:

Meet the gold medal bathroom and revel in Mid-Autumn National Day

Alternative: gold medal trip to China, two festivals are fun

IV. Publicity slogan: Happy and colorful two festivals, enjoy the gold medal gift!

choose a gold bathroom and enjoy a golden life!

gold medal bathroom, ten-year quality, five-year commitment!

5. Activity time: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

VI. Application of the scheme: all specialty stores in first-and second-tier cities, and third-and fourth-tier cities choose to implement it.

VII. Activity content:

Meet and have a carnival 1: Who will win the flowers in the carnival lottery?

From now on, consumers can participate in the lucky draw for free by filling out the questionnaire in the Gold Medal Sanitary Ware Store, and get the right to buy the toilet with lucky price.

1. Anyone who enters the store to fill in the questionnaire during the activity can get a free raffle ticket if the questionnaire is valid, and each person is limited to one raffle ticket, and 1 raffle tickets will be issued every day. (each household is limited to one)

2. On _ _ _, _ _ _, _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Before 11: , put the auxiliary ticket of the lottery ticket into the lottery box in public.

3. If the lottery ticket that has not won the prize arrives in 1 yuan as a voucher, those who place an order for more than 2 yuan can use one (excluding special products).

key points:

1. During the lucky draw, we must ensure the fairness and openness of the lucky draw

2. The price of the product _99 yuan is determined by the dealer himself

3. The lucky draw is mainly to attract people, and pay attention to controlling the order at the scene

Analysis:

Make use of customers' greedy psychology to attract customers at the early stage of the activity and collect customer information at the same time, and questionnaires can be used. _99 yuan needs to be marked explosively.

Meet for Carnival II: Crazy Buying Day, inviting you to have a carnival

On the buying day, from 1: to 11: every morning, a limited number of products are released on the spot, with a limited number of 3 sets each. Every day from 15: to 16: , bargain-hunting discounts are snapped up for 1 hour. Shocking specials, bargain-hunting discounts, live release!

The crazy buying days are Mid-Autumn Festival (_. _) and National Day (October 1).

key points of execution:

1. Release the products with limited shocking price on the spot: a toilet, a shower faucet and a bathroom cabinet, each with a limited edition of 3 sets.

2. The information of surprise specials must be enlarged, so that consumers themselves can become our propaganda team;

3. The formulation of the special price is mainly to let consumers know that the special price is hard to come by, so the time limit must be strictly controlled;

4. snap up in limited quantities, reflecting the limited special products, so as to enhance market popularity.

5. Specially put special products and unsalable products in Zhongdao District, and make an explosive sign in the special area

6. The specific snapping time and product type are decided by the dealers themselves, and pay attention to controlling the scene atmosphere and consumer sentiment.

Analysis:

This activity is mainly to accumulate popularity. Mid-Autumn Festival (_.) and National Day (_. _) are crazy buying days, so it is very important to attract customers to the specialty store to learn about the products.

Meet for Carnival III: Selected Packages, Carnival Combination

During the activity, consumers can choose between AB and ABC in the specified product type A/B/C collection.

A+B carnival price: 2_ yuan

A+B+C carnival price: 3_ yuan

the product types are as follows:

A: toilet: (3 models)

B: bathroom cabinet: (2 models) (including faucet)

C: shower faucet: If a consumer needs to replace one of the products, the difference will be refunded according to the normal sales price, so that consumers feel respected.

Meet and have a carnival 4: Lucky roulette, and happiness comes down from the sky

1. During the activity, you can participate in the lucky roulette once for every 2 yuan (excluding special price, about 4% deposit is required), that is, you can participate twice for 4 yuan, and so on.

2. Lucky Turntable Award:

First prize: 2 yuan

Second prize: 1 yuan

Third prize: 5 yuan

Lucky Award: ashtrays, umbrellas and other small gifts

Key points:

1. Lucky Turntable Award setting. (***2 cells)

First prize: 2 yuan (accounting for 1%, two cells * *)

Second prize: 1 yuan (accounting for 2%, four cells * *)

Third prize: 5 yuan (accounting for 3%, six cells * *) < p

3. This activity is to attract people's popularity. It should focus on packaging and put the turntable in a conspicuous place to satisfy people's psychology of entertainment and interaction.

4. In the process of rotating the turntable, human touch is deemed invalid.

5. The turntable needs to be rotated for more than one revolution. When the turntable is rotated to the disputed position (where the two prizes are combined), it needs to be rotated again.

6. This activity can be carried out simultaneously with other activities.

analysis: the proportion and amount of the first, second and third prizes should not be too low, otherwise it will feel like a show. The key is to select several time slots in the morning and afternoon to turn the turntable, so that customers who have placed orders can stay and greatly improve the lively atmosphere of the store. At the same time, a span of 2 yuan is set up, which is conducive to promoting consumers' re-consumption and closing large orders.

Meet for Carnival 5: Gold Medal for Carnival, Love Pass

During the activity, all shoppers can get 8 Zhang Aixin Pass Cards for free, and consumers who hold love cards will enjoy the shopping price activity, and each household can only use one card), and the recommender will get a beautiful love gift worth 168 yuan (the single transaction amount is over _ yuan). 222 Double Twelve Marketing Theme Program 2

1. Combine with driving school and carry out the cooperation mode of "you recommend me to return points". Put our billboards and information racks in the driving school. Brand recommendation is made by the coach or other staff of the driving school. In addition to the normal customer promotion discount, the recommended person will be given the corresponding recommendation fee.

2. Carry out the "Driving School Lecture Hall" activity, arrange our sales elites and excellent service technicians to enter the driving school lecture hall to explain the basic mechanical knowledge of vehicles to students, and highlight the importance of active safety and passive safety. Explain the safety precautions that are easy to ignore in the use of vehicles. Our brand introduction and product selling point recommendation are interspersed throughout the explanation process.

3. The activities are carried out in the whole city, including Huludao, Bohai, Tashan, Longcheng and Tongying.

2. Cinema

1. Put our billboards and information racks in the obvious positions of the cooperative cinemas. Also in our sales exhibition hall, the news of the current cinema and the new film recommendation billboard are placed.

2. We will give some of our promotional preferential policies to our customers as the expenses of movie viewing, so as to achieve mutual benefit for both parties in joint promotion.

3. Cinema members can enjoy discounts when buying cars with their membership cards.

3. Body-building and Music Department

1. Put our billboards and information racks in a prominent position in the health club.

2. In our store activities, the fitness experience coupons are distributed to customers as gifts, which not only improves customer satisfaction, but also promotes the fitness club, which has achieved the effect of brand alliance and resource sharing.

3. Fitness club members can enjoy discounts when buying cars with their membership cards.

4. Outreach

1. Outreach in the community. The monotonous vehicle display is not enough to attract attention. According to the statistical analysis of retained customers' data, the residential areas with more retained customers are selected for display, and at the same time, on-site after-sales service activities are carried out for retained customers in the residential areas. That is to say, it can improve customer satisfaction and promote brand promotion. In addition, it can also be jointly promoted in the form of movies entering the community.

2. Exhibition tour in suburban counties. Go to various county-level markets for publicity. Use local squares, parks and other places with large traffic to display products and promote brands. Explore the consumption potential of county-level markets.

3. Move the exhibition hall. Move the display vehicles to areas with large traffic such as shopping malls and shopping malls, and display them in a mobile way, not only for the on-site consumers, but also for the store owners.

The above activities are general activities, and all activities need to be further discussed and refined. 222 Double Twelve Marketing Theme Plan 3

Activity theme: Christmas activities in 21-"Giving gifts to keep your health and warm your family's heart"

Activity time: December 21st to January 3rd, 2 (across the winter solstice, Christmas Day and New Year's Day)

Activity description: December 22nd, which is the China winter solstice, is part of it. Every year, December 25th is the day when Christians commemorate the birth of Jesus, which is called Christmas. It is the biggest festival in the western countries in a year, and it can be compared with the New Year, which is similar to the Chinese New Year.

Specific contents:

1. Creating a Christmas atmosphere in the store

a) At the gate, two 2-meter-high and 1.5-meter-high inflatable Santas are placed on both sides of the entrance.

b) Door frame: Christmas painting

c) Store layout: hanging bells above the ceiling, hanging flowers and wreaths above the checkout counter, and salespeople and cashiers all wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption.

d) Delineate the gift-giving area, display all kinds of Christmas gifts, arrange the Christmas tree in a row, with all kinds of colored lights, decorations, posters, music, etc. to promote the Christmas atmosphere.

2. Promotion surprise gift!

surprise ①: change the poster into a gift, and send it as soon as you cut the corner! Happy Christmas!

When the business starts on Christmas Day on December 25th, customers only need to shop at the drugstore (the amount is not limited) to get a beautiful gift from Santa Claus at the gate by cutting corners of posters and shopping computer receipts.

redemption method: customers can get a gift by cutting corners with posters to Santa Claus at the gate of this drugstore. The number of gifts is limited, first come, first served, while stocks last!

surprise ②: Happy Christmas for children!

After 7: pm on December 24th, the first 5 children who come to the drugstore will get a free Christmas present. 5 gifts * * * on a first-come-first-served basis while stocks last.

operating instructions: gifts can be cartoon masks, whistles, food, etc.

Surprise ③: Christmas limited time ultra-low sale! Crazy buying area!

activity time: from December 21st, 21 to January 3rd, 21

activity content: the following similar commodities can be included in the area: health care products in gift boxes, ginseng antler, daily chemical products and so on.

operation details: three to five items can be sold at the reserve price (each customer can buy in limited quantities)

surprise ④: be polite when you buy them!

a hand cream for shopping in 35 yuan

a pair of gloves for shopping in 55 yuan

a bottle of shower gel for shopping in 85 yuan

a pair of cotton slippers for shopping up to 115 yuan

a beautiful photo frame for shopping up to 165 yuan

a stainless steel family suit for shopping up to 215 yuan plus a five-yuan voucher for shopping up to 315 yuan

an arowana 1.8L pot of cooking oil. When shopping for 415 yuan, give 5KG of Thai fragrant rice to a bag and give 5 yuan vouchers. 222 Double Twelve Marketing Theme Plan 4

1. Promotion purpose:

1. Enhance the awareness of our store in this community and expand its popularity.

2. attract new customers to the store for consumption.

3. Encourage old customers to introduce new customers and stimulate old customers to make repeated purchases.

4. Stimulate in-store transactions.

5. Improve our sales and increase new customers.

2. Promotion form:

3. Material preparation:

1. 1, free optometry cards (to be made by yourself).

2. One banner. (hanging in the shop)

3. 2 pop posters.

4, a number of small gifts.

IV. Date of the activity:

V. Detailed rules for the implementation of the activity:

Free optometry cards should be printed a few days before the activity, and the staff will go out and distribute them in turn at the school gate or nearby communities.

Precautions for distributing optometry cards:

1. Target customer group locking: the focus is on customers with glasses, regardless of age level.

2. Smile and be sincere when handing out the cards, and then hand out the cards to the other party after obtaining the customer's consent.

3. Customer information is filled in on the card. Try to persuade the customer to fill in details such as name and contact number.

4. The specific words are as follows: Hello! Our eye-pleasing glasses chain recently launched a free vision test

In order to better improve the effect of beauty salon promotion activities and establish the external image of beauty salons, the beauty salon promotion program has become the focus of business review. The promotion plan of beauty salon is the crystallization of the planner's wisdom, and it is the summary and formulation of the scientific and rational marketing activities of beauty salon. Here is a beauty salon promotion for everyone.