Corporate Culture of Sichuan Changhong Group

The Core Idea of Changhong Corporate Culture

Changhong generally advocates the corporate culture of "dedication, co-creation and sharing", respects user orientation, pursues rigid performance, adheres to honesty and pragmatism, is willing to innovate and cooperates with teams. To build a passionate and energetic staff and a leading cadre team, Qi Xin will work together to promote the transformation and upgrading of enterprises, making them better and stronger.

Corporate vision: Become a respected enterprise in the world.

Enterprise spirit: responsibility, innovation and tenacity

Enterprise tenet: employee satisfaction, customer satisfaction and shareholder satisfaction.

Core values: dedication, co-creation and sharing.

"Dedication, Co-creation and Sharing"

"Dedication" is the basic quality and professionalism of all employees, honest and pragmatic, focusing on professionalism, customer first, pursuing performance, advocating "I can be inferior in one position, and I will be inferior if I don't act" to create the greatest value of individuals in the organization; "Taking responsibility" means being serious, positive, brave and working hard to achieve the goal.

"Co-creation and Sharing", all employees create enterprise value through innovation, follow the principle of fairness and justice, and * * * share the fruits of enterprise development. Emphasis on innovation and teamwork, user-centered, solidarity, sharing weal and woe. Strive in Changhong and achieve in Changhong.

"three satisfactions"

Changhong has established "employee satisfaction, customer satisfaction and shareholder satisfaction" as its corporate purpose. The interests of the three are unified and mutually conditional, and no one is unilaterally emphasized.

Changhong believes that employees are the most precious wealth of an enterprise and the starting point of its value chain. Only when employees are satisfied can enterprises provide products and services that satisfy customers, and at the same time, they can build a sustainable industrial chain ecosystem with upstream and downstream partners. Only when customers are satisfied can enterprises have a market and a profit; Only when an enterprise is profitable can it provide returns to shareholders, shareholders will be satisfied, and society and the country can be better benefited.

Employee satisfaction is the cornerstone.

Respect employees, rely on employees, and provide a stage for employees to realize their self-worth. Establish employee development mechanism and incentive mechanism, persist in doing practical things for employees, guide all employees to innovate and create, and enhance the value of individuals, teams and enterprises.

Customer satisfaction is the core.

Grateful and innovative, creating more value for users by providing high-quality products and services; Sincere, * * * win-win, and build a sustainable industrial chain ecosystem with upstream and downstream partners.

Shareholder satisfaction is the goal.

Operating in good faith, rewarding shareholders and benefiting society and the country.

Through the construction of enterprise culture, we can stimulate employees' innovation and creativity, give full play to employees' main role, enhance employees' sense of belonging, progress and accomplishment, improve enterprise operation efficiency, achieve a win-win situation for enterprise stakeholders, build the soft power of enterprise development, and make enterprise culture the source of long-term competitive advantage.