How to strengthen and improve corporate culture construction

How to strengthen and improve corporate culture construction work

(1) Clarify the main body, solidly promote it, and ensure that corporate culture construction work is carried out in an orderly manner

First, corporate culture Construction is an important part of organizational operation and management work. It has an inevitable connection with supporting the business development of enterprises and the establishment and improvement of modern enterprise systems. Operation managers, as the actual executors of the business operations of enterprise organizations, must be aware of their own role in the construction of corporate culture. main responsibility. Secondly, organizational members are individuals in a corporate organization. Especially under the socialist economic system with Chinese characteristics, the ownership status of organizational individuals has long been recognized. Then, individuals in the organization, in turn, should actively participate in corporate culture as owners. Throughout the entire process of construction, individual subject behaviors are used to vigorously promote the development of corporate culture construction.

In this content, establishing a learning enterprise is an important means to promote the construction of corporate culture. Employees are the main body of the company, the main body of cultural construction, and the most dynamic factor in the company. In the final analysis, the competition of modern enterprises is the competition of talents, the competition of employee quality, and the competition of cultural advantages. To improve the quality of employees and build a positive and healthy corporate culture, the most effective method at present is to establish a learning enterprise. Therefore, we must adhere to "people-oriented", build a diversified learning platform for employees by establishing a learning enterprise, establish a cultural atmosphere where everyone learns and make progress together, create an atmosphere conducive to lifelong learning of employees, and advocate The activity of “Building a Learning Enterprise and Striving to Become Knowledge-based Employees” creates a good learning environment and opportunities for employees, making learning a part of the company’s culture and mechanism.

(2) Change concepts, increase investment, and promote the normalization of corporate culture construction

With the gradual improvement of my country’s socialist market economic system and the gradual formation of global economic integration, Competition among enterprises has gradually shifted from product competition to cultural competition. Advanced corporate culture is the spiritual pillar and source of power for the sustainable development of an enterprise, and is an important part of the core competitiveness of an enterprise. At the same time, advanced corporate culture is also an important part of advanced socialist culture. Strengthening the construction of corporate culture is a strategic measure to improve corporate management level, enhance corporate core competitiveness, and make the company bigger and stronger; it is a political requirement to implement the important thought of "Three Represents", implement the scientific outlook on development, and build a harmonious society; It is an urgent need to rebuild and enhance the comprehensive competitiveness of enterprises.

Experience exchanges and theoretical discussions on corporate culture construction are also gradually emerging in the industry, accumulating experience and laying a foundation for strengthening corporate culture construction. It is necessary to change the concept, increase investment, and incorporate corporate culture construction funds into the corporate financial budget. When conditions permit, we must continue to increase software and hardware investment in corporate culture construction to effectively provide necessary funds for corporate culture construction. It is very important and urgent to provide support and material guarantee to ensure the implementation of construction tasks, and to promote the normalization of corporate culture construction.

(3) Establish rules and regulations, scientific management, and promote the institutionalization, standardization, and scientificization of corporate culture construction

As an operating management, we must have a thorough plan for the development of the organization and combine it with The strategic goal of corporate operation and management is to continuously promote the institutionalization of corporate culture construction in depth and form a working mechanism for corporate culture construction with standardized guidance and scientific construction. To establish a relatively stable corporate culture, the key is to institutionalize the corporate culture. The purpose of corporate culture construction is to influence the operation of the entire enterprise through the subtle influence of culture. It should be reflected in the entire operation process of the enterprise. After the appropriate cultural strategy is established, it should be materialized and institutionalized. Institutionalization refers to embodying the cultural spirit of the enterprise in the organization structure design and management improvement arrangements of the enterprise. For example, Intel's team-based organization fully embodies the company's democratic and free cultural atmosphere, and this team-based organizational design is precisely to better cultivate employees' innovative spirit and establish the company's innovative culture. An enterprise's management system is a tool that can control corporate culture. Both employees and managers must behave under the arrangements of the management system. Therefore, the management system can well shape the individual behavior of employees so that it can well match the corporate culture.

(4) Increase the intensity and speed of basic investment, expand the methods and space for cultural construction, and promote the audience-oriented corporate culture construction

Corporate culture construction itself is an initiative that benefits all organizational members It is a "good thing", but at the same time, it is a "difficult thing" to promote the construction of corporate culture under the premise of pursuing the greatest economic interests. How to overcome difficulties, do good things well, and accomplish difficult things is naturally something that business organizations, especially business managers, must consider. The first thing to solve is that on the basis of ensuring the effective pursuit of economic interests, increasing the intensity and speed of investment in cultural construction and establishing a relatively complete cultural foundation are important supports for the "soft growth" of corporate culture. Secondly, the main body of cultural construction must combine the organizational goals, operate effectively, do a good job in expanding the cultural construction methods and space, and promote the corporate culture construction work to be carried out vividly in a form that the organization members like to see and hear. This is the key to achieving the effect of cultural construction. Cultural construction that is promoted by corporate management in a high-profile manner but with little response from organizational members can only be a tree without roots and water without a source.

Appropriate investment is an important guarantee for promoting the construction of corporate culture. According to the statistics of successful companies, the input-output ratio of cultural construction can reach up to 1:22. It can be seen that investment in cultural construction plays a vital role in promoting the development of the company. Company managers must deeply realize that Since corporate culture is also a kind of productivity and invisible capital, it is appropriate and necessary to invest appropriately in cultural construction. Improving the ideological understanding of company managers is the key to increasing investment intensity and speed. Since company managers have a strong leading role within the enterprise, their ideological understanding and comprehensive quality have a crucial impact on the enterprise and employees.

(5) Improve working methods, highlight innovative thinking, and promote the diversification of corporate culture construction carriers

Cultural construction needs to be expressed in various forms and supported by various carriers. While changing ideas, we should speed up the improvement of working methods, introduce new elements, and highlight innovative thinking. In the traditional sense, corporate culture construction is often understood as simple forms such as holding a speech, arranging a competition, and holding a meeting. It lacks necessary attention in terms of enriching the connotation of cultural construction and diversifying presentation. In today's society, politics, economy, culture, information, etc. have undergone major developments in terms of communication speed and communication methods. Therefore, in the construction of corporate culture, it is particularly necessary to effectively absorb new elements, innovate work carriers, and clarify work ideas. In particular, we must do a good job in writing articles on the carrier of cultural construction, because no matter how rich the connotation, meaning, etc., it must ultimately be presented to the individuals of cultural construction in a vivid carrier, in order to gain the welcome of individual subjects and achieve twice the result with half the effort.

At the same time, it must also be recognized that carrying out various cultural activities is an effective carrier to promote corporate culture construction. Within the company, various healthy and progressive essay competitions, speech contests, cultural and sports activities, technical skills competitions, team competitions and other activities are carried out in a timely manner. Through various activities, the cohesion of the team, workshop and company is improved, and the overall quality of employees and the company are improved. Cultural execution. We should be good at combining the development situation of the enterprise and the current situation of corporate culture construction, organize special seminars, experience exchange meetings, on-site observation meetings and other activities in a timely manner, conduct timely research and analysis on the situation of corporate culture construction, actively learn from and absorb the mature experience of other enterprises, and create Create a corporate culture that is rich in content, unique in form, and has its own characteristics.

(6) Reasonable regulation, effective development, and promotion of corporate culture construction to eliminate sub-status

Corporate culture construction is directly related to the realization of corporate strategic goals, and is also related to social and economic development and Social progress is a long-term, meticulous work, and it is also a systematic work. We must understand it from the perspective of corporate development strategy, explore and improve working methods, so as to actively promote the construction of corporate culture, coordinate and promote the sustainability of the company. , rapid and healthy development. At present, the overall quality of corporate human resources, reflected in the structure of majors, academic qualifications, age, etc., has significantly improved. Such groups contain strong needs for cultural construction. The main role of business managers here is to regulate reasonably and effectively. Develop, carry forward the main theme, and remove sub-status. How to strengthen corporate culture construction

Corporate culture construction methods

1. Morning meetings, evening meetings, and summary meetings are to spend a certain amount of time preaching the company's values ??before going to work and before getting off work every day. .

Summary meetings are monthly, quarterly, annual department and company-wide regular meetings. These meetings should be fixed and become part of the company's system and corporate culture. 2. Thought summary Thought summary is to regularly allow employees to compare their own behavior according to the content of corporate culture, and self-evaluate whether they have met the company's requirements and how to improve. 3. Post slogans to promote corporate culture. Write the core concepts of corporate culture into slogans and post them in prominent locations in the company. 4. Establishing advanced models establishes a visual behavioral standard and concept symbol for employees. Through typical employees, they can vividly and concretely understand "what is work enthusiasm", "what is work initiative", "what is professionalism", "what is professionalism", " "What is cost concept" and "What is high efficiency", thereby improving employee behavior. The above-mentioned behaviors are difficult to describe quantitatively. Only specific images can enable employees to fully understand them. 5. Website construction: Promote policies, ideas, and culture in a timely manner on the website. CEO Mi Li Culture, an expert in corporate website construction, pointed out that finding a professional website construction company related to corporate culture is more in line with and closer to the company's corporate culture. 6. Authoritative preaching: Introducing external authorities to preach is a good way to build corporate culture. 7. Going out to visit and study. Going out to visit and study is also a good way to build corporate culture. This undoubtedly implies to the employees that the requirements put forward by the company management authorities to employees are reasonable, because others have done this, but we have not. These are because we don't work hard enough. We should improve our work and learn from others. 8. Stories Stories about the company are circulated within the company and will play a role in building corporate culture. 9. Enterprise entrepreneurship and development history exhibition room displays all items related to enterprise development. 10. Cultural and sports activities Cultural and sports activities refer to singing, dancing, sports competitions, National Day parties, New Year's Day parties, etc. In these activities, the values ????of corporate culture can be carried out throughout. 11. Introduce new people and introduce new culture. Introducing new employees will inevitably bring some new culture. The integration of the new culture and the old culture will form another new culture. 12. Carry out mutual evaluation activities. Mutual evaluation activities are for employees to evaluate the working status of their colleagues in public according to the requirements of corporate culture. They also evaluate how they are doing in public, and colleagues will evaluate how they are doing. Through mutual evaluation activities, conflicts can be clarified and differences can be eliminated. Correct shortcomings, carry forward strengths, and distinguish right from wrong to optimize working conditions. 13. The role model of leaders In the process of forming corporate culture, the role model of leaders has a great influence. 14. Establishing corporate newspapers and periodicals Corporate newspapers and periodicals are an important part of corporate culture construction and an important carrier of corporate culture. Corporate newspapers and periodicals are a window for promoting the company to all the public and customers related to the company, both inside and outside the company. How does the trade union strengthen the construction of corporate culture

First of all, you must have a corporate culture concept (that is, a slogan) that is suitable for your company, and then carry out appropriate corporate culture construction according to the company's conditions... This includes various welfare systems for employees , incentive system. How to strengthen the construction of bank corporate culture

1. The construction of humanistic culture is the prerequisite

The first is to activate the employment mechanism. Those who are capable are promoted and those who are mediocre are judged based on ability, victory is determined by performance, remuneration is determined by quality and efficiency, and talents are used based on level. The second is to activate the distribution mechanism. At present, Xuyi Rural Commercial Bank is focusing on the online implementation of the performance appraisal system, strengthening multi-party research, and extensively soliciting opinions and suggestions from multiple levels. The purpose is to break the average distribution, widen the income bracket, and stimulate the endogenous motivation and vitality of all employees. The third is to activate the communication mechanism. Build an online platform for information communication and exchange, and provide free speech and suggestions on internal control management, innovative products, credit marketing, transformation and development, etc. At the same time, by holding people's livelihood meetings and other forms, we ask the people about their needs and expectations, further strengthen the relationship between cadres and employees, and actively help employees solve practical difficulties. The fourth is to activate the supervision mechanism. Establish a system of internal and external voluntary supervisors to supervise the whole process of civilized services and other matters, regularly solicit opinions, and provide timely feedback to the executive party committee for timely rectification. The fifth is to activate the authorization mechanism. Correctly handle the relationship between strict control and revitalization, and the resumption and delegation of power, so as to prevent death from being under control and chaos from being released.

2. The construction of moral culture is the key

First, the professional ideal education and moral education of employees must be normalized and institutionalized, and various conference forms should be used to increase professional ideal and moral education. , striving to create a corporate culture atmosphere of "motivating spirit, healthy life, and positive pursuit of life".

The second is to do a good job in professional discipline education, use laws and regulations to regulate employee behavior, and enhance employees' consciousness and initiative in complying with laws and regulations. The third is to pay attention to professional ethics education, formulate professional codes of conduct for employees, keep in mind the service purpose of "agriculture, rural areas and farmers", abide by moral sentiments, and prevent moral risks. The fourth is to pay close attention to the education of professional concepts, so that the spirit of dedication, pioneering and innovative, loyal and hard-working, and willing to contribute will become the ideal goal shared by all employees. The fifth is to do a good job in risk self-discipline education, educating employees to stay in poverty, endure loneliness, and always keep a clear head in the face of all kinds of temptations.

3. The construction of service culture is the foundation

It is necessary to further consolidate and expand the existing achievements in the construction of benchmark outlets, increase supervision and supervision, and strictly follow the "five-step method" requirements of the counter , so that the prescribed movements are not out of shape, the original movements are distinctive, and the golden signature service is fully demonstrated. It is necessary to serve the broad masses of farmers and small and medium-sized enterprises as the main body, and fully serve the construction of new rural areas and local economic development; it is necessary to form an excellent service style with advanced service facilities, excellent service varieties, fast service efficiency, and excellent service ethics. , flexible service methods and good service environment, occupy a larger market and space through services, further refine and deepen the rural market, and establish its own image. At the same time, we must strictly implement the service commitment system, the time-limited settlement system, the first-inquiry responsibility system, and the accountability system, so that violators will be severely punished without mercy and those who are advanced will be rewarded without hesitation.

4. Marketing culture construction is the foundation

First, the marketing culture must be highly consistent with corporate values ??and development goals. While considering its own development, it also focuses on values, social responsibilities, etc. to diversify its development goals and enrich its development connotation. Secondly, we must advocate innovation in thinking, achieve breakthroughs in "I have what others don't have, I have excellence when others have, I am fast when others are superior, and I am refined when others are fast", strengthen the combination of innovation and specific marketing strategies and means, promote marketing experience, and broaden marketing ideas . Faced with the trend of downward extension of services of other commercial banks, joint-stock banks, and rural commercial banks in other counties, we must base ourselves on rural areas, serve agriculture, and support farmers. Therefore, under the new situation, it is necessary to promote the implementation of the Sunshine Credit Project in depth and adopt the method of "whole village promotion and continuous disbursement" to provide inclusive financial services to thousands of households while increasing the number of new agricultural business owners. With the support of rural areas, we will continue to create an upgraded version of characteristic agriculture.

5. The construction of risk culture is a guarantee

First of all, we must pay close attention to the construction of software such as compliance environment and compliance culture, increase the frequency and intensity of inspections on the implementation of internal control systems, and promptly Inquire about problems, analyze the causes, improve the system, effectively eliminate hidden risks, and strive to build a self-discipline mechanism for "unwillingness to do", a prevention mechanism for "cannot do", and a punishment mechanism for "dare not to do". The second is to conscientiously implement various requirements of the regulatory authorities, establish and improve risk identification, risk monitoring, risk warning and risk resolution mechanisms and strict accountability systems, and realize the transformation of the operating system into a process bank, the business model into a retail bank, and the internal control model into a The transformation of compliance risk management effectively promotes the sustained and steady development of various businesses. Therefore, risk management and control must be included in the scope of cultural construction. Through cultural constraints and guidance, risk prevention awareness must be continuously strengthened to make risk prevention a conscious action for employees. Only in this way can risks be prevented and controlled more effectively.

6. The construction of home culture is harmony

Dedication, love for work, love for work and love for family are the most fundamental foundation for Rural Commercial Bank to build a harmonious bank, harmonious family, civilized positions and excellent employees. , is the driving force for the healthy and sustainable development of rural commercial banks. Ideological and political work and a variety of cultural and sports activities can continuously cultivate employees' sentiments, broaden their horizons, enhance their quality, inspire their spirit, and improve the connotation of corporate culture. Currently, our bank has established three clubs, namely sports, literature and art, and business, with more than 200 members, constantly enriching employees’ spare time cultural life, promoting employees’ knowledge accumulation, purifying employees’ thoughts, promoting the brand of rural commercial banks, and enhancing the influence of rural commercial banks. At the same time, we will give full play to the role of the Women's Federation, trade unions, league organizations, etc. as a bridge between employees, care about the well-being of employees, and provide appropriate hardship subsidies to the families of employees who have difficulty living due to illness or major accidents. It also actively carries out activities such as the establishment of "Five Good Families" and "Civilized Families" to create a harmonious environment in which family members of employees across the bank understand, trust, rely on and support each other.

A brief discussion on how to strengthen the construction of corporate culture

The development of an enterprise cannot be separated from the unity of all employees and the sharing of joys and sorrows, as well as a corporate culture that enables employees to consciously strive and contribute to it. Only when employees remain highly consistent with the company's goals in the process of struggle and have the same dedication concept of "I am honored when the company prospers and I feel ashamed when the company fails" can we accelerate the development of the company and achieve the core competitiveness of the company. Strength is effectively enhanced. Therefore, striving to build an advanced corporate culture is an important means to achieve scientific, harmonious, sound and rapid development of enterprises.

1. Raising awareness is an important prerequisite for building corporate culture

Practice has proved that corporate culture is not only an important part of cultural innovation, but also the most dynamic factor in economic development. Strengthening the construction of corporate culture grasps the foundation of developing advanced social productive forces on one end and the hub of developing advanced social culture on the other. It is conducive to promoting the rapid development of social productive forces, and is conducive to promoting the ideological and moral level and scientific and cultural quality of the whole society. Fundamentally speaking, the improvement is conducive to serving the society and employees. If an enterprise has no soul, it will not have vitality, let alone competitiveness and combat effectiveness.

2. Strengthening learning is an important way to build corporate culture

In corporate culture, people are the most important factor. A person's ideological and political consciousness and moral concepts play a decisive role in his words and deeds. Only by establishing a correct outlook on life, world view, and values ??can we truly understand the significance of corporate culture in actual work. To do this, an important way is to learn. Through education, employees are equipped with the moral concept of putting national interests first, and firmly establish a sense of the overall situation, a sense of dedication, a sense of responsibility and a sense of collaboration. The first is to learn from model companies and treat these companies as potential competitors so that we can continue to surpass, improve and progress. The second is to persist in theoretical study, highlight the construction of employees' professional ethics, and integrate ideas such as dedication, dedication, honesty and trustworthiness, unity and cooperation into employees' values. The third is to strengthen the business construction of employees, vigorously carry out on-the-job training and skills competition activities, actively encourage on-the-job talents, and improve the scientific and cultural quality and business capabilities of employees. The fourth is to establish a role model for the company, use people and things around them to inspire employees to breathe the same breath as the company, control its destiny, and consciously be the masters of the company. The fifth is to learn the importance of corporate culture construction, regard creating excellent corporate culture and promoting healthy corporate development as employees' independent behaviors, and stimulate employees' intrinsic motivation.

3. Strengthening target education is an important means of building corporate culture

Strengthening target education is to strengthen enterprise development target education. It is necessary to clearly explain the situation and tasks facing the company, clarify the company's annual goals and existing problems, further inspire the spirit, and allow every employee to unify their thoughts and actions to the company's development ideas. The second is to strengthen personal goal education. Through various forms of goal education, employees are encouraged to establish lofty life ideals and pursue goals. At the same time, attention should be paid to breaking down the company's various task indicators so that employees have pressure and direction at work, enhance employees' sense of responsibility, mission and urgency, build a stage for employees to express their talents and realize their self-worth, and stimulate employees' creative wisdom. Effectively improve employees' own quality and enhance their life value. Third, we must guide employees to organically combine their personal goals with corporate development goals. To achieve corporate goals, it is necessary to have an excellent corporate culture to unite people's hearts, make employees rely on each other, promote each other, use the belief of unity, collaboration, unity and dedication to dedicate themselves to the development of the company, realize the value of life, and thus achieve the best interests of the company and employees. **Common development.

4. Highlight humanistic management as an important way to build corporate culture

Humanistic management is a systematic management method of modern enterprises. The basic focus is people-centered, and the meaning is to rely on people. , develop people's potential, respect everyone, create a high-quality workforce, and achieve all-round development of people. To highlight humanistic management, we must create a harmonious atmosphere inside and outside the enterprise, respect and understand employees, and especially respect their labor. Second, we must open up channels for exchange of ideas between leaders and employees through democratic management forms such as corporate affairs disclosure and convening of employees' congresses, so that employees have the right to know, make suggestions, supervise, and question. Third, we must sincerely do practical things and good deeds for employees, and solve specific difficulties and problems in employees' lives and work.

Fourth, business managers must pay attention to their own construction, lead by example, consciously standardize their behavior, set a good example and set an example, and use their own ideas and behaviors to influence and manage people. Fifth, we must enrich the cultural life of employees and make employees realize that unity is strength, unity can inspire people’s wisdom, and unity can promote the development of productivity through collective activities, such as competitions, parties, etc. Only by striving to create a relaxed and harmonious working environment can we more effectively stimulate people's vitality and make corporate culture construction more dynamic.

5. Shaping corporate values ??is an important part of building corporate culture

Corporate values ??are a value orientation with the enterprise as the main body. It guides most people within the enterprise* **The values ????commonly recognized are a value system composed of the needs of the enterprise and employees, and are the foundation, core and essence of corporate culture. Corporate values ??are also the basic code of conduct that enterprises admire and believe in in the process of pursuing business success. The innovation and cultural characteristics of enterprises are all derived from this; the basic choices and behavioral norms of enterprises are adjusted and changed based on this axis; the survival and development of enterprises are maintained at the core. The shaping of corporate values ??can be carried out from two aspects: leaders and employees. In terms of leaders, first, corporate leaders must enable employees to actively support and participate in the construction of corporate culture through their own advocacy and demonstration, and establish a unique corporate culture. The second is to cultivate employees' corporate awareness, that is, employees' understanding and understanding of the company's values, including understanding of the nature and characteristics of the company, and their sense of responsibility for the company's survival, development, rise and fall, etc. The third is to strive to create a good internal environment of the enterprise and optimize the employment environment, cooperation environment and competition environment. Create an atmosphere of knowledge sharing and harmonious coexistence among employees; provide training opportunities for employees to cultivate them into outstanding employees who not only believe in the company's core values ????but also have outstanding performance in actual work; establish a system that is consistent with the company's core values reward system and strictly implement it.

Corporate culture is a powerful guarantee for achieving corporate sustainable development goals. The fundamental purpose of corporate culture building is to use cultural power to activate productivity, enhance cohesion, execution and creativity, thereby enhancing the core competitiveness of the enterprise. "Human beings are great because of their dreams, and enterprises are prosperous because of culture." A successful enterprise must be committed to building corporate culture and must do everything possible to improve the core competitiveness of the enterprise. Only in this way can it occupy a place in the fierce market competition and achieve success. Comprehensive, rapid and sustainable development. (Yang Huifeng)

A brief discussion on how to strengthen the construction of corporate culture

A good work of art is not something you are born with, but something carefully created by artists; as a The same is true for excellent corporate culture. It requires long-term cultivation, accumulation, and development before it can be improved. Excellent corporate culture is not only the soul of an enterprise, but also the driving force for its continuous development. Below, the author takes the corporate culture construction of Hengdian Group DMC Corporation as an example to talk about some superficial views on how to strengthen corporate culture construction.