Creative scheme of valentine's day catering activities

Creative scheme of valentine's day catering activities

In order to ensure the orderly and effective activities, it is often necessary to prepare the activity plan in advance. Activity plan is the detailed rules, steps and arrangements for implementing specific actions of an activity. How should the activity plan be made? The following is the creative plan of Valentine's Day catering activities I collected for you, hoping to help you.

Creative plan for Valentine's Day catering activities 1 1. Theme:

"I will meet you more beautifully through lovers' night."

1. For single customers aged 20-40, hold a Valentine's Day bachelor party with the theme of "Meeting you suddenly, meeting you more beautifully". Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.

2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romantic Year". Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.

Two. communication plan

2. 10-2. 14 The posters of the previous activities were distributed in office buildings, shopping malls and downtown areas, and the target population was mainly 20-40 years old.

2. 14 NP advertising campaign for Valentine's Day.

2. During the activity of14-2.16, coupons will be issued.

Three. Activity time:

2. 12 -2. 14

Four. Activity content

With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, we launched a three-day theme marketing campaign of "Crossing Valentine's Day Night and Looking for a More Beautiful You", and held a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Remembrance" on February 14.

20-40-year-old singles group-"crossing the eve of Valentine's Day and suddenly meeting you" large-scale singles dating party;

All singles can participate in the large-scale single dating party held by XX Western Restaurant on February 14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

20-40-year-old couples-theme party "Crossing the Eve of Valentine's Day, Romantically Recalling the Year";

As long as you have a partner, you can attend the couple-themed party held in XX restaurant on February 14. All couples can enjoy 50% discount on Valentine's Day consumption and catering in western restaurants. All customers who celebrate their wedding anniversary on February 14 can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.

Verb (abbreviation of verb) creates the atmosphere of the scene.

First, the restaurant peripheral layout

(1), Valentine's Day Magpie Bridge modeling layout → add restaurant cultural atmosphere.

Creative design of a large Valentine's Day Magpie Bridge in front of the western restaurant will increase the humanistic style and festival uniqueness of the western restaurant through the traditional cultural customs of the Valentine's Day Bridge Club. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.

(2), antique publicity column → point out the theme of the event.

Abandoning the traditional Chinese columns, according to the marketing theme of Valentine's Day, we creatively designed antique publicity columns and posted the slogan "Meet you better through Valentine's Day night", which played the role of activity promotion and atmosphere creation.

B, the hall environment atmosphere layout

① the arrangement of China lanterns on Valentine's Day.

Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of photo receiving table

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

The arrangement and process of activities in Valentine's Day singles area.

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.

14 minutes of romantic heartbeat is the main link of single dating parties in this area. In the name of "14 minute romantic heartbeat" and the dim lighting style of the western restaurant as a foil, all the customers present had 14 minute "looking for someone", which was full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.

17: 30- 18: 30 (the specific schedule can be appropriately adjusted according to local conditions). The welcoming staff of this western restaurant will guide customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.

Creative planning of Valentine's Day catering activities II. Publicity and positioning

With the increasing competition in the catering industry in Yangcheng, the era of personalized development of Yangzhou catering has arrived, and the era when you can earn high profits in the market by relying on first-and second-class catering varieties is gone forever. Only by positioning your own restaurant as personalized catering can you be in an invincible position among many peers.

What is the "personality" of catering? It should be like a beauty who is both internal and external, with the face of an angel, the figure of a devil and the beauty of her heart. If a restaurant only has a formal personality, but cooks a pot of rotten dishes, its personality is pale; If the food is first-class, but the decoration of the shop is just like picking up some tables and chairs by the roadside, it is also a pity.

As the old saying goes, "One scoop of water is only enough for 3,000". This elegant xx Chinese and Western restaurant is undoubtedly the best place for white-collar workers and young talents in Yangcheng to love and enjoy life. Therefore, if xx Chinese and Western Compound Restaurant is packaged into a "love restaurant" full of personality, it can not only maximize the use of existing resources and save unnecessary waste, but also make people see at a glance, fall in love at first sight and never forget, and get the maximum publicity effect with the minimum publicity cost in the information age.

Therefore, we specially tailored the propaganda theme of "the most romantic love restaurant" for xx Chinese and Western compound restaurant. It is suggested that merchants launch various colorful planning activities around this theme in future publicity activities. Now it is only one month before Valentine's Day next month, which is a good opportunity to launch publicity activities.

Second, the publicity background

Compared with this year's Spring Festival, Valentine's Day has taken the lead in arousing the appetite of merchants and consumers, with beautiful roses and delicious food. When people close their eyes, they are already looking forward to how to spend the romantic time of Valentine's Day. Merchants are more strategic and ready to go, especially western restaurants, bars, cafes, teahouses and so on. , has been aimed at this big cake. It is difficult to impress consumers just by fighting price wars and offering simple preferential rewards. If you want to stand out from the crowd, you have to find another way. As far as the unique atmosphere of xx Chinese and Western restaurants is concerned, you might as well try to organize a warm and romantic party to attract people's attention. Of course, successful event planning is inseparable from strong media support. Now the preliminary plan of this activity is provided for your reference:

Third, the way of publicity.

1. Activity theme: Meeting xx is of great significance.

2. Participants: powerful matchmaking agencies in this city and couples or temporary couples recruited by TV advertisements.

3. Activity flow: (for reference only)

The first wave: love at first sight

Mainly for single men and women registered in major matchmaking agencies in Yangcheng. Single men and women give cards prepared in advance (with the recipient's name anonymously written on them) to the host, who then reads them out one by one and gives them to the recipient. Finally, the top three who received the most cards were summarized to perform programs for everyone. Through this activity, the person who receives the card can ask who sent the card, and on the premise of mutual willingness, they can temporarily sign up for the matching plan together.

The second wave: tacit understanding test

Mainly for married guests, the host asked dozens of questions, such as "What color do you like best" and "What do you do when you are in a bad mood", and then the couples wrote the answers on their boards. Finally, the most tacit couple can get a small gift from xx.

The third wave: Who is the blooming heart for?

In the face of all the guests auctioning a bouquet of blue enchantress roses and a bottle of rare wine provided by xx, the successful bidder will get a special gift (to be determined), which means wholeheartedly and forever, xx will witness true love, and the top 5 participants closest to the successful auction will get a bouquet of flowers provided by xx for free.

The fourth wave: true confession

After the above series of interactive activities, a lyric session encouraged the guests who participated in the blind date to speak boldly, improved the success rate of on-site rapid dispatch, and emphasized that the most touching confession would win the grand prize.

Through the promotion and media promotion of this activity, more people will know about xx, fall in love with xx, and let xx witness the romance and sweetness of city life.

Fourth, the advertising plan

1. The goal of the advertisement is to make xx Music Restaurant the first choice for fashionable men and women to enjoy romantic time, especially on Valentine's Eve, so as to cater to the interactive activities of couples and push the atmosphere of xx to a climax.

2. Advertising time:

Promotion period: 20x65438+10 month 13-20xx 2 month 13 (the columns of Urban Express and Whole Food Beauty solicit couples, contact powerful matchmaking agencies for cooperation, and initially attract social attention).

Activity duration: 20xx February 14.

Activity fading period: 20xx February 15-20xx February 18. The program "City Express" tracks and reports couples who have successfully dated on Valentine's Day, and lets them go back to the xx Chinese and Western Compound Restaurant where they first met, interview their inner feelings, and render the wonderful effect of warm love in the first-class environment (you can contact friendly guests).

3. Advertising focus: focus on rendering xx's unique romantic mood and creating its first brand image of Yangcheng Western Restaurant.

4. The combination of print advertisements and TV advertisements.

5. TV advertising media costs:

Promotion period: 65438+ 10 month12 month 13 city express 10 one-minute topic: 700× 10=7000.

65438+1October1March-February 12 "Whole Food Beauty" 30 seconds a month Advertising: 5,000 yuan/month.

Progress period: Yangzhou TV station tracks the life and city express today, and the TV host hosts it live.

30 seconds of today's life report costs 40 seconds, 4000 yuan.

Fading period: Give a four-minute live party in The Beauty of Total Solar Eclipse as a summary of the activity.

Creative planning of Valentine's Day catering activities 3 I. Background of the activities

(A) Valentine's Day background

Valentine's Day is a western festival, which originated in ancient Rome in the third century A.D., allowing lovers to express their love for each other. Now it has become a festival widely spread all over the world. Valentine's Day and its corresponding consumption pattern have also become another popular western festival after Christmas, which is increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a must-have program for people with a certain economic foundation. The theme of the hotel is "If you love, please love deeply", so that the sweet and loving atmosphere lingers in the hotel. The small fountain at the entrance of the romantic Champs Elysé es restaurant is surrounded by roses, and a bouquet of carefully prepared roses is placed on each table. The menu is a Valentine's Day dinner carefully prepared for the guests, and romantic music has been lingering in the western restaurant. We extend our most sincere wishes to the couple who came to the dinner party. Red wine, chocolate and eleven roses are also placed in the couple suite to provide romantic accommodation for couples.

(II) Background of event planning

According to the hotel's experience in organizing this activity, young white-collar workers and high-paying people aged 20-40 attach great importance to Valentine's Day on 2. 14. The hotel is located in the city center, surrounded by many white-collar offices, which is an excellent opportunity for the hotel to promote this activity. The hotel also invested a lot of money in this activity, and planned this activity one month in advance, striving to make guests enjoy a comfortable dining environment and living environment. At the same time as economic benefits increase, good social benefits are realized to the maximum extent.

Second, the purpose and significance of the activity

(1) Purpose of the activity

Hotels build momentum through Valentine's Day, gather popularity, drive popularity, tap potential customers and promote sales; Let Chinese and western cultures communicate better, inherit culture and lay experience for other festivals in the hotel; Enhance the status of the hotel in xx through novel activities, so that customers can greatly appreciate our hotel in comparison; Every activity is a test for hotel employees, and hotel interests are employee interests. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.

(2) the significance of the activity

2. 14 Valentine's Day is becoming more and more popular in China, becoming an essential festival every year. There are various ways to hold parties, such as family gatherings, friends gatherings and couples gatherings. This is a good time for friendship, affection and love gathering. As a grand festival, there must be a specific venue, hotels can provide excellent places, and room catering can be promoted on Valentine's Day. On the one hand, it can make the hotel obtain good economic benefits and improve the hotel's operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated rich customer service experience and made all kinds of key services perfect. This Valentine's Day activity hotel is also responding to the pace of social development, constantly improving and innovating activities, and striving for perfection. Let the old brand xx no longer be eliminated in social progress. In this 2. 14 love day, let more couples continue their love.

Three. Time and place of activity

Activity time: 20xx.2. 14-2. 16.

Venue: Champs Elysé es Restaurant on the first floor.

8- 1 1 Floor Deluxe Suite

Four. Activity form

(A) Valentine's Day couple activities

(B) Western Department discount big delivery activities

Verb (abbreviation for verb) related preparations before Valentine's Day activities.

Billboards and brochures

1. Do some publicity on TV.

2.LED advertisements and posters (the marketing department is responsible)

(2) Valentine's Day invitations

1. The management company is responsible, and all operating departments and marketing departments implement the distribution and mailing work.

2. The distribution and mailing targets are mainly large customers and frequent customers who spend money in the store, and the greetings and blessings of the hotel are combined with the holiday promotion activities of the hotel.

(3) Gift making

The purchasing department will contact Valentine's Day gifts and decorations to make the gifts more exquisite.

Quality training of employees

Constantly strengthen and improve the quality of employees. Tell them the importance of this activity, strengthen the etiquette norms of western food staff and increase appropriate training. Show some movies to increase practical operation. Make full preparations for this activity of the hotel. Housekeeping department should do a good job in reception training for front desk staff and room operation training for floor attendants. Avoid unnecessary troubles when guests check in.

(5) Promoting the division of labor

Managers of hotel departments make promotion arrangements and activity changes according to the needs of old guests and inform the marketing department. 2. Before14, the hotel group dinner was launched online, and the Formosa Plastics Steak Supreme membership card was also launched in the western food of the hotel. Customers in 88 yuan can enjoy the exclusive opportunity of 10 plastic steak, three free buffet coupons and three deluxe rooms. Guests staying in the room will enjoy a 50% discount, and will be given 4 hours of KTV carnival and 2 hours of free sauna.

(6) interior decoration and layout

1. Some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted on the storefront, mainly in red, which highlighted the festive atmosphere of the festival. Roses are placed around the swimming pool at the entrance of Xiangxie Western Restaurant to attract guests and let them know that the hotel will hold this event soon.

2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.

3. Hotel lobby music should always be romantic and comfortable, giving guests a comfortable environment.

4. Lobby 2. 14 On that day, the concierge will distribute roses to couples who come into the store for consumption. And extend my most sincere wishes. There is a big double knot (made of bamboo and flower mud) on the pillar of the hall.

5. In terms of room decoration. Rose chocolate and red wine should be placed in the room for couples to enjoy. The hotel should also provide them with uninterrupted service, so that they can enjoy peace after a break.

Activity content of intransitive verbs

(1) Valentine's Day wishing and blessing activities

2. 14 double knot is placed in the lobby. All guests who come to the hotel during February1April-February 16 will get a chance to make a wish and wish. Each couple can get a couple glass bottle, and a label represents a promise. Labels are divided into: red stands for young love, suitable for young people under 25. Blue represents mature love, suitable for lovers aged 25~35. Gold represents perfect love and is suitable for lovers over 35 years old. Customers can write down their love wishes and wishes for themselves and others on the label, and then put them in a couple's glass bottle and hang them on a double knot for a week.

(2) Champs Elysé es western food Valentine's Day food dinner and lucky draw.

2. 14, the Champs Elysé es launched a Valentine's Day gourmet dinner. A set meal was carefully prepared for the couples who came to eat, and a lottery was added. On that day, there will be a usher in front of the restaurant. When guests enter the restaurant, they will give each person a number plate and ask them to write their names on the back of the number plate. Get the number plate before 20 o'clock, and the lottery will start at 20: 30. Six lucky people were selected, and each person received 32 free buffet dinners in the western restaurant. At the same time, each dining lady was given a nourishing beauty product of papaya stewed China Rana, and the man was given a glass of wine brewed by the hotel.

(3) Husband and wife room for 30 days.

VIP Department and Green Card Department have 30 awards, 3,788 sets of green cards, 6 hotel retail prices, 988 executive free room coupons and 5 buffet coupons. The membership card enjoys VIP discount in all business departments of the hotel. A delicate fruit bowl and a snack will be given at check-in.

(d) Large rewards for hotel wedding banquets

Couples who spend money in hotels are willing to hold a wedding reception in hotels if they get married. The hotel will give customers the biggest discount. And the hotel's "wrapped in silver" will give the hotel the biggest profit and meet customer needs. The newly added wedding consultation room in the hotel invites newcomers to join.

Seven. Activity budget

(1) budget

Decoration cost: LED lights and colored lights: 500 yuan.

Double knot bottle belt, etc. 500

Rose Tree, Rose, Menu 1000

Advertising billboard 1000

Newspaper 1000

Booklet 800

The value of coupon room, entertainment 2000

On-site lucky draw prize 2000

Valentine's Day gift 2000

Other miscellaneous expenditures in 2000

Total 12800

(b) Activity benefit analysis

1. Social welfare

Social benefit is a comprehensive benefit in enterprise management, which is closely related to economic benefit. Good social benefits can promote the improvement of economic benefits. Make enterprises in an invincible position in the fierce social competition. Establishing the social image of the hotel is an important content for the hotel to realize social benefits. Including popularity and reputation. Hosting Valentine's Day activities in the hotel is also an initiative to improve popularity and reputation. As the earliest star-rated hotel in xXX, XX Hotel has accumulated rich experience in customer service and perfected various key services. This Valentine's Day activity hotel is also responding to the pace of social development, constantly improving and innovating activities, and striving for perfection. Let the old brand xxx no longer be eliminated in social progress. In this 2. 14 love day, let more couples continue their love.

2. Economic benefits

Valentine's Day is a typical western festival, but in recent years, it has become a festival that young people in China look forward to every year, and its popularity greatly exceeds the traditional Qixi Valentine's Day in China. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and carry out various promotional activities in order to achieve sales growth at the beginning of the year. Similarly, we are no exception. We must seize this opportunity.

During Valentine's Day, the main consumers are unmarried young people aged 20-25, accounting for about 52%, followed by married couples aged 25-35, accounting for about 43%, and elderly consumers over 50 also account for nearly 5%. Consumers' buying behavior is mainly gifts (flowers, chocolates, etc. ), entertainment and catering. The hotel will seize the opportunity, and 2. 14 will greatly increase the hotel's income while meeting the needs of customers. Recently, the state has forbidden public funds to eat and drink, which has caused great losses to the hotel industry. Why not slowly change the main body of hotel consumption, so that more people are willing to enter the hotel consumption. Try different festivals, understand the needs of customers, and let the hotel launch more attractive activities. Valentine's Day is the first holiday after the New Year. Think about what customers think and what customers need, and 20% customers can create 80% revenue.

Creative scheme of Valentine's Day catering activities 4 I. Form and theme of activities

The activity was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities

1, venue layout: the food court of the hotel will be arranged before xx (green plants will be arranged between the dining table and the aisle, the hotel POP flag will be posted, and the lighting will be well arranged);

2. Advertisement: 65,438+00 posters were made by the public relations marketing department before xx and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A. Dining starts at 17: 30.

B, 200 roses will be ordered by the public relations marketing department before xx afternoon.

4. Marketing methods:

Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.

Third, the menu

(68 yuan/person) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters, 1 vegetable salad, 1 red wine/coffee/black tea, each 1.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.