What is the incident of DG insulting China?

2018165438+1October 2 1, Italian luxury brand D &；; G held a brand show in Shanghai, but it was exposed that its designers posted suspected insulting remarks on social networking sites, which caused controversy.

DG recently posted several advertisements on social media, combining China traditional culture with Italian classic diet, titled "Eating with chopsticks". The models showed how to eat pizza, Italian sweet rolls and other things with chopsticks.

But chopsticks are called "small stick tableware" in advertisements. At the same time, the "Chinese pronunciation" used in the narration, the arrogant tone and the strange posture of the model holding chopsticks are all suspected of discriminating against the traditional culture of China. Dolce & gabbana didn't respond to this matter, but deleted the relevant video on the official Weibo, but it still caused dissatisfaction among netizens in China.

Extended data

Later development

2018165438+1October 2 1, many stars voiced their boycott, and China models went on strike to perform DG show. It is reported that Li Bingbing, Chen Kun, Zhang Ziyi, Karry, Dilraba, KWIN, Liang Jingkang and Rocket Girl 10 1 who were scheduled to attend the dinner decided not to attend the program tonight. Models under the domestic model agency are also allowed to perform, and Zhang Yu, editor-in-chief of Vogue, also returned to Beijing directly and did not attend the big show tonight.

2018165438+1October 22nd, Taobao and other e-commerce platforms purchased D &；; G brand store said it would not take orders for the time being. E-commerce platforms including Tmall, JD.COM, Netease Koala, Xiaohongshu and Idle Fish have all been removed from D&; G related goods.

On the afternoon of 2019,65438+/kloc-0,21,the heroine in the advertisement "Eating with Chopsticks" released Weibo, expounded the whole shooting process of the advertisement and expressed her own ideas. Almost ruined the modeling career.

Baidu encyclopedia-d&; Insulting China incident