Three implementation plans for quality culture construction

It is not easy to implement any scheme smoothly. The following are "Three Implementation Schemes for Quality Culture Construction" compiled by me for your reference only. Welcome to read. Part 1: implementation plan of quality culture construction

1. Guiding ideology

Adhere to the goal of building a harmonious enterprise, improving enterprise management level and enhancing core competitiveness; Focus on creating a learning enterprise and improving the overall quality of the staff; Building a corporate culture with auspicious and hot characteristics provides a strong cultural support for promoting the scientific, sustainable and harmonious development of enterprises.

second, the basic idea

around "one goal", grasp "two key points", promote "three norms" and realize "four promotion".

one goal: to improve the economic benefits of enterprises, create a people-oriented and harmonious environment for enterprise development, and promote the scientific, sustainable and harmonious development of enterprises;

two key points: to adhere to the combination with the management mechanism of the enterprise, to combine with the safety production of the enterprise, and to highlight the management culture and safety culture;

three specifications: it is necessary to further standardize the corporate vi visual identification system, mind identity system and behavior identity to establish a good corporate image;

four promotion: through the construction of corporate culture, we should constantly improve the learning ability, cohesion ability, innovation ability and efficiency-creating ability of enterprises.

III. Work objectives

(1) Accelerate the pace of "three unifications" and create a good image of the enterprise. Maintain the unity of the corporate culture construction of the group company and realize the "three unifications": first, the unity of the core concepts of the enterprise, that is, the unity of "work policy", "enterprise spirit" and "professional ethics"; Second, the corporate identity is unified; Third, the basic management system and the basic code of conduct of employees are unified.

(2) to create a learning enterprise and improve the quality of cultural management. The activity of "building a learning enterprise" was carried out in a solid and in-depth manner, and the concept of lifelong learning was deeply rooted in the hearts of the people. The activity of "building a learning enterprise and striving to be a knowledge worker" was solidly and effectively promoted, and the learning ability of all employees was generally improved. The activity of "building a learning enterprise" achieved results.

(3) accelerate cultural integration and promote enterprise innovation. Closely around the central work of enterprises, such as "strengthening management and improving efficiency" and "star enterprise" creation activities, we will organically integrate corporate culture into the central work of enterprises, promote the innovative development of enterprises, and provide spiritual motivation and intellectual support for the reform, development and stability of enterprises.

iv. key tasks

(1) improve the mechanism and consolidate the management foundation of corporate culture construction.

improve the management mechanism of corporate culture construction, and set the corporate culture construction office in the work department of the Party Committee to be responsible for the organization and coordination of corporate culture construction. Party branches should attach importance to the construction of corporate culture, strengthen guidance, lay a solid foundation, and educate and guide employees to realize the significance of the construction of corporate culture.

all branches should strengthen the publicity of corporate culture construction, use modern media to transmit information in time, widely publicize the work of corporate culture construction, and further strengthen the propaganda foundation of corporate culture construction.

(2) implement the vi system of the group company and establish the corporate image.

According to the standard of vi visual identification system of Guodian Corporation, the Party Committee of the factory will focus on popularizing and applying the vi Manual of the Group Corporation this year, and hang publicity signs of enterprise concept in the factory and production site; Update the nameplate with the name of the enterprise in the office; Office supplies, publicity materials and conference reception supplies, as well as printed documents and materials, electronic magazines, envelopes, conference tables, slogans, video boards, etc. shall strictly comply with the requirements of the vi Manual of the Group Company. The Party Committee of the factory will upload the vi Manual of Guodian Corporation to the website of the Party Committee Work Department, and all units can make inquiries on the website of the Party Committee Work Department, and strictly implement the vi Manual standard of Guodian Corporation in all work and activities within their own scope.

(3) carry out and publicize the corporate philosophy of the group company and enhance the cohesion of employees.

in accordance with the requirements of Guodian Corporation's Notice on Standardizing the Use of the Enterprise Concept of xx Group Corporation, we vigorously advocate the enterprise concept of Guodian Corporation. All branches should make use of the time before and after the shift to strengthen the publicity and study of the book "Corporate Culture Construction Manual" published by the group company by means of broadcasting and organizing learning. The contents of "Cultural Manual" include corporate culture knowledge, corporate culture of group companies and common sense of etiquette. The Party Committee of the factory will make a "1-question answer sheet on corporate culture knowledge", organize the cadres and workers of the whole factory to take the corporate culture knowledge examination, organize the "corporate culture knowledge contest" and other carrier activities, and improve the enthusiasm of employees to participate in corporate culture construction and the consciousness of identifying with corporate culture. Let the enterprise concept of the group company be recognized by the cadres and workers of the whole factory, further enhance the centripetal force and cohesion of the enterprise, and inject cultural impetus into the development of the enterprise. Chapter 2: Implementation Plan of Quality Culture Construction

Corporate culture is the embodiment of the comprehensive strength of an enterprise, the reflection of the degree of corporate civilization, and the source of transforming knowledge-based productivity into material-based productivity. Facing the new situation, new tasks, new opportunities and new challenges, in order to win in the fierce market competition, make enterprises bigger and stronger, and realize the leap-forward development of enterprises, we must establish the concepts of "managing enterprises with culture" and "rejuvenating enterprises with culture", actively promote the strategy of strengthening enterprises with culture, strive to promote the reform and development of enterprises with advanced corporate culture, improve their innovation, image and core competitiveness, and create "enterprises"

first, the overall thinking

in order to improve the management level of enterprises and the quality of staff, complete the strategic development planning objectives of enterprises, we have explored a corporate culture construction thinking that is in line with the actual situation of the enterprise, and at the same time conforms to the requirements and process of the construction of modern enterprise systems, which is mainly reflected in the construction of four major sectors: spiritual culture, institutional culture, behavioral culture and material culture. The so-called spiritual culture is to shape the "soul" of the enterprise, excavate and carry forward the connotation of the enterprise spirit, and form a set of values and concepts that all employees can abide by; Institutional culture is to establish a standardized and perfect institutional system and a scientific and effective assessment system, strengthen the level of institutionalized construction, and guide the development of enterprises into a scientific management track, thus improving the standardization and scientificity of enterprise management; Behavior culture is to vigorously promote behavior management standards, make employees' behaviors standardized, compile and improve the Employee Handbook, do a good job in promoting implementation, and advocate a distinctive "highly respected style"; Material culture, the implementation of CIS (enterprise identification system) strategy, the use of material image construction means, to create the overall cultural atmosphere of enterprises, enhance the overall image of enterprises. Strive to form an atmosphere in one year, see results in two years and see results in three years.

second, the guiding ideology

adhere to the "people-oriented" management thought, actively explore new laws of corporate culture construction under the current situation, build a cultural system that meets the needs of the times and the needs of modern enterprise system, and create a good cultural atmosphere and a strong source of strength in order to enhance the company's core competitiveness, improve the economic and social benefits of enterprises.

III. Construction Principles

1. The principle of "people-oriented"

Employees are regarded as the main object of management and the most important resource of an enterprise, and the corporate culture model is always people-oriented and fully reflects the ideological and cultural awareness of employees. Only through the active participation of all employees in the enterprise and giving full play to their creative spirit can the enterprise have vitality and its corporate culture develop healthily. On the one hand, it emphasizes the management of people, and organically integrates the importance of "people" into the pursuit of enterprise goals; On the other hand, it is emphasized that employees are not only the main body of the enterprise, but also the owners of the enterprise. Enterprises should unite people's hearts, stimulate enthusiasm and develop potential through respecting and understanding employees, greatly mobilize the enthusiasm and creativity of all employees, and make the management of the enterprise more scientific and cohesive. Correctly handle the relationship between enterprise leaders' advocacy and employees' active participation, so that employees participate in every link, and every policy is recognized by the majority of employees, forming a situation of full participation and mutual integration from beginning to end, and finally realizing the organic unity of the sublimation of employees' own values and the vigorous development of enterprises, and realizing the organic unity of maintaining and increasing the value of enterprise assets and the all-round development of employees.

2. The principle of stressing practical results

It is in line with the current actual situation of the enterprise and the orientation of the enterprise. We should proceed from reality, do not engage in formalism, formulate practical plans, establish and gradually improve the standardized internal control system and effective incentive and restraint mechanism with the help of necessary carriers. With a scientific attitude, we should seek truth from facts to shape the culture, highlight the key points and make steady progress.

3. The principle of systematic operation and focusing on leadership

Corporate culture construction is a strategic and long-term work, a huge and complex project, which cannot be accomplished overnight. We should adhere to the concept of "fighting a protracted war". In the process of enterprise culture construction, we should use the method of system theory to make an overall design, promote it step by step and implement it at different levels. Make clear the overall goal and phased goal, and carry out specific operation and construction according to the goal. Leading cadres take the lead, not only in concept, but more importantly, they can transform the leading concept into the company's ideas, mechanisms and rules. In the process of corporate culture construction, management should be advanced, in-depth, take the lead, be innovative and make achievements. Clear their own role positioning, take responsibility, concentrate the wisdom of every employee, mobilize the enthusiasm and creativity of employees, and all the staff are involved in the construction of corporate culture.

4. the principle of highlighting characteristics and pursuing Excellence

the key to building corporate culture lies in highlighting the distinctive personality of enterprises and pursuing distinctive characteristics, advantages and differences. In the process of construction, we should pay attention to digging and refining according to the actual situation of the enterprise, sort out the cultural connotation with distinctive characteristics of the enterprise, and take the road of corporate culture construction with "high morality" characteristics. At the same time, it is necessary to reflect the advanced level of the times, so that all employees can appreciate our corporate culture model, so as to have a * * * sound with enterprises in this advanced and outstanding corporate culture. Everyone pursues Excellence, and everyone creates outstanding performance. However, we must never be satisfied with the status quo and stand still. We must always adhere to the pursuit of Excellence, exciting goals appear one after another, never satisfied, and constantly pursue perfection and first, thus promoting the continuous and healthy development of corporate culture. This also reflects the idea of firmly establishing Scientific Outlook on Development and keeping pace with the times.

iv. implementation objectives

1. planning objectives

long-term objectives: according to the overall development strategy of the enterprise, a set of scientific and complete corporate culture construction systems will be established by following the planned, step-by-step procedures, from the superficial to the deep, and from the outside to the inside. Starting from the four aspects of spirit, behavior, system and material, we will comprehensively promote and systematically operate to build a practical and easy-to-operate corporate culture construction system, which will be included in the overall development strategic objectives of the enterprise and become an important part of the overall planning of the enterprise.

Mid-term goal: Two-year plan outline

(1) The enterprise concepts (enterprise purpose, corporate vision, business philosophy, enterprise strategy, etc.) with the characteristics of this enterprise are deeply rooted in the hearts of the people, and all employees are familiar with and memorize the enterprise concepts and can consciously practice them in specific actions.

(2) form the core concept system of the enterprise, and adhere to the concept as the starting point, focus and foothold of all actions.

(3) Build a learning system, form a standardized learning system and consciously practice it, learn from and apply advanced management models and theories, learn and absorb advanced science and technology and industry operation technology, and improve the overall quality of all employees, especially at the management level.

(4) The visibility, credibility and reputation of the enterprise should be further improved. The awareness of corporate logo and corporate brand image within the enterprise and within the same industry should reach 1%, and the awareness of corporate customers should reach over 95%.

(5) All employees can be familiar with and consciously practice corporate image standards, manager image standards and employee image standards, and the degree of compliance with the code of conduct is over 99%.

(6) The enterprise's visual identification system, mind identity system and behavior identity are standardized, programmed and personalized.

(7) reach the standard of enterprise culture construction demonstration base within a certain geographical scope.

Two-year work focus

2xx years: form a complete Employee Handbook, gradually promote the construction of system norms, and summarize and refine the connotation of enterprise spirit and culture. The standardization of enterprise visual identification system has been completed, and the behavior norms of employees have achieved initial results. The recognition degree of enterprise core ideas within the enterprise is over 9%, and the learning system is well established and skillfully operated.

2xx year: integrate and improve the corporate culture system to form a mature corporate culture management system. Further enhance the visibility and reputation of enterprises, shape a good corporate image, and reach the demonstration standard of regional corporate culture construction.

Short-term goal: the one-year action plan

highlights the shaping of enterprise core values, unifies three systems-enterprise mind identity system with enterprise spirit as the core, visual identification system with enterprise logo as the core and behavior identity with employee image as the core, introduces CIS concept, and organizes its implementation and gradual standardization. Focus on making a fuss about institutional culture, material culture and spiritual culture, establish a cultural system that is highly respected, meets the needs of the times and meets the requirements of modern enterprise system, shape a good corporate image, and promote the healthy and sustainable development of enterprises. Extend from perceptual culture to pear-shaped culture, from intangible culture to tangible resources, and from management culture to cultural management, comprehensively optimize the corporate image, product image and employee team image, make the enterprise bigger and stronger, make every effort to create new competitive advantages, and realize the continuous enhancement of corporate management efficiency and economic benefits.

V. Specific measures

(1) Carry out and publicize the enterprise concept, so that the enterprise's purpose, vision, strategy, talent outlook, business philosophy, code of conduct and action slogan are deeply rooted in the hearts of the people and accepted and recognized by the employees, establish the concept of enterprise spirit as the core, and improve the centripetal force and cohesion of employees.

(2) Formulate and improve the Employee Manual, distribute and organize all employees to study and implement it in depth, so as to make all work have rules to follow, implement accountability and responsibility management, strengthen the assessment, improve the management level, and make the system become the carrier of culture, so that employees can gradually complete the sublimation from "I want to obey" to "I want to obey" in thought and realize "I want to do" in action. In order to achieve really good results, we can organize knowledge contests and prize-winning questions and answers about the Employee Handbook after the study and training.

(3) promote the VI identification system as a whole, and hang corporate concept publicity signs in office areas and dormitory areas; Set up a nameplate with the enterprise name in the office area; Office supplies, image publicity materials, conference and reception supplies, printed documents, electronic magazines, envelopes, conference table cards, slogans, visual boards, tooling, sun hats, disposable paper cups including drinking water at ordinary times, etc. should bear the corporate logo and be strictly supervised.

(4) do a good job in corporate publicity.