What marketing methods effectively attract consumers?

If you are good at observing, you will find that there are many marketing methods in life, which virtually promote your consumption. Next, Xiaobian will talk about the common marketing methods in life to attract consumers:

1. Fear marketing

Fear is a powerful invisible lobbyist in human nature. When we are in an environment of fear, we need strong information to convince us to dilute our fear.

In life, there are so many things that we are afraid of. We are afraid of food safety, we are afraid of natural disasters, and we are afraid that our loved ones will leave. These are the things we are afraid of, and marketers will spare no effort to make use of them.

"I'm afraid of getting angry and drinking Wang Laoji"

"Children who play the piano won't learn badly"

"onychomycosis is contagious"

2. Praise marketing

This may be needless to say. Anyone who has bought from Taobao will almost always be given priority in buying from merchants with high praise. At the same time, praise is also one of the important ranking rules of Taobao.

The same is true of choosing public comments and going to the home in Meituan. Few people will spend money in the merchants with low praise. It is no wonder that there are often merchants who will do the activities of giving praise to friends and giving free orders.

although many favorable comments are false, everyone knows them. However, it is still so effective.

3. Leaderboard Marketing

Leaderboards were originally used for data tracking, but later they were used for marketing.

At present, the most common thing is that people only watch hot spots, such as Weibo Hotspots, Baidu Billboard, and hot search lists of major news. Downloading software, which is ranked in front of the application mall, will also be used the most by users.

It's not hard to understand why Baidu earns so much in advertising fees every year, and Weibo will get hundreds of millions of readers to do a hot topic.

Amazon is the best strategy to make the leaderboard. Most people buy books that have been recommended by Amazon, and even won the Amazon X X list of the Disabled Persons' Federation. At the same time, when we buy goods, we will also receive emails showing that other consumers have also bought goods, which will continue to promote the new goods we buy.

This strategy has also been widely used in Taobao, Tmall and JD.COM.

4. Emotional marketing

Speaking of feelings, I have to talk about Jiang Xiaobai, a wine that has been very popular in recent years. Jiang Xiaobai will promote the literature and art of slogan design, such as these packaging slogans with cultural characteristics: it is better to go through some detours than to stand still; The furthest distance in the world is to touch the cup but not the heart, which is very popular among young people.

The copywriting of Netease Cloud Music is also very distracted. When I open the comments, I find that everyone is a poet. The power of feelings may lie in that people like the past and take a serious attitude. Our brains are always obsessed with someone, something and an attitude in the past.