What are the classifications of Chinese character art font design and production?

Writing is an inevitable product of the exchange of human thoughts and feelings. With the progress of human civilization, it has gradually evolved from simplicity to complexity, and has gradually formed a perfect and standardized scientific formula. It not only has the abstract meaning, rhyme and sound rhythm of human thoughts and feelings, but also has a distinctive image with complete structure, standardized organization and endless changes. Hieroglyphs, in particular, are a close combination of abstraction and concreteness. The writing itself can also be said to be a complete art design. The following time Fortune Witkey will introduce the design types of Chinese character art fonts.

1. Round-head fonts

Round-head fonts are divided into thick circles and thin circles. They are also a variation of black body. All strokes are rounded and thick. The round shape is solemn and beautiful, while the thin round shape is free and easy. Suitable for explanatory text and warm, festive and other scenes.

2. Song style. Song style is divided into three types: Old Song Dynasty, Imitation Song Dynasty and Change Song Dynasty.

a. Old Song Dynasty style. It was developed on the basis of the Northern Song Dynasty's engraved fonts, which are characterized by square fonts, thin horizontal strokes, and thick vertical strokes. The starting point of the horizontal stroke is square, and the starting point is a significant triangular protrusion. The dot, stroke, stroke, pick, hook and vertical stroke are of equal thickness, and the stroke is short and powerful. The style of the Old Song Dynasty is elegant, neat, serious and generous, giving people a sense of solemnity, and is generally used for solemn and serious themes.

b. Imitation of Song Dynasty style. As the name suggests, Fang Song is a font that imitates Song style. This type of font design has thin strokes, the thickness of the horizontal and vertical strokes is the same, the right end of the horizontal stroke is slightly tilted upward, and there are obvious breaks in the stroke starting, closing, hooking, folding, etc. The shape of the dot is a triangle, and the vertical strokes should be written straight. Summarize it in four sentences: the horizontal and vertical strokes should be straight, the strokes should be paused when rising and falling, the thickness should be uniform, and the intervals should be even. Because its basic strokes are graceful and graceful, the fonts formed are light, elegant, and easy to write. It is generally used for writing explanatory texts and diagrams.

c. Change to Song style. Changed Song style is a deformation of Song style, which is similar to old Song style. The proportions of the Song fonts can be freely adjusted and can be arranged according to the content and writing needs. Or long fonts or flat fonts, generally not square fonts. The strokes of the font are generally the same thickness horizontally and vertically, but are thicker than Song Dynasty. This font gives people a serious, eye-catching and powerful feeling, and is suitable for writing teaching materials, slogans and other aspects.

3. Advertising font

Advertising font is an artistic font modified from regular script. The strokes are thick at the top and thin at the bottom, heavy at the top and light at the bottom. The strokes are relatively free. . The advertising body is lively and humorous, suitable for title words and use in cheerful occasions.

4. Black body

It is characterized by thick and powerful strokes. Generally speaking, its strokes are the same thickness horizontally and vertically. There are also strokes of different thicknesses, including dots, strokes, strokes, The strokes such as pick and hook are all square or slightly changed. It is less lively than the Song font, but it is solemn, generous, steady, has a simple and straightforward feeling, and is suitable for serious and solemn occasions.

5. Amber font

Amber font is also an artistic font that is a variant of black font, but its strokes are more regular than variety fonts. The font has a tight structure, small gaps between strokes, round heads, and overlapping strokes are its main features. The Amber font is round and plump, suitable for text expressions on children, daily necessities, etc.

6. Official script

Official script is also called official script and Han stele script. The font is elegant and beautiful. It is a kind of traditional calligraphy art in my country and does not belong to the scope of fine art font design. Official script has more symmetrical forms than other fonts. The outlines are mostly irregular. In addition to flat squares, there are also trapezoids and polygons. The writing style is strong and beautiful, solemn and generous, suitable for exhibitions, female writing, and writing that expresses less intense content.

7. Variety font

It is an artistic font based on the variation of bold art characters. It is freer in stroke shape and more gentle than the bold art characters. There are simplified variety and traditional Variety shows. The variety show has both solemn beauty and handsomeness, as well as a strong sense of the times. It is suitable for advertising posters, public place titles, street signs, etc. It is generally not used for explanatory text with a large amount of text.

8. Wei style

Wei style was changed from the "Wei Stele" in the Northern Wei Dynasty. Its strokes are characterized by twists and turns and a compact and steep structure, giving people a feeling of stretch, unrestrained, strong and vigorous. It is suitable for text that expresses simplicity, vigor and other themes.

9. Shu style

It is a font that is between regular script and running script, but also has the style of official script. The font structure is square and round, giving it a beautiful and elegant feel. Suitable for text and slogans that express cultural and literary content.

When designing graphic and decorative artistic calligraphy, changes should be natural and appropriate, and avoid excessive exaggeration. Because excessive exaggeration will appear artificial and the effect will be negative. Time Fortune Witkey provides professional artistic font design, advertising font design, standard font design and other creative services. As long as you publish task requirements on the website, you can attract millions of professional Witkeys to provide you with design solutions.

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