North Face Slogan

North Face slogan: Exploration never stops.

The "North" is the American outdoor brand "Les Face". Founded in 1966, it is an important member of the American listed company VF Group. It is headquartered in an energy-saving and environmentally friendly industrial park with LEED Platinum certification in California, USA. It is committed to providing professional equipment for every harsh adventure of outdoor athletes.

As today's leading global outdoor sports brand, The North Face helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and adapted to various outdoor needs; at the same time, The brand has always been committed to protecting the outdoor environment.

Founder’s Story

In 1966, two young men, Doug and Kenneth, were trying to climb an unnamed peak next to Mount Whitney in a small fishing port called Sandy Dolly in San Francisco, USA. , failed due to insufficient equipment, which seemed a bit insignificant. However, a small decision by the two of them later brought about a big change in the entire outdoor sports world.

The establishment of an outdoor sports equipment retail store originally stemmed from the desire to climb and to provide the best protection for local climbers and ski enthusiasts. Today, their belief in climbing to the top has become an inspiration to people today to explore their limits. The North Face has always insisted on focusing on the development and development of the outdoor field.