Skin care product activity plan

Activity plan refers to the written plan, detailed rules and steps for implementing specific actions specified in an activity. Let's take a look at the activity plan of skin care products for your reference only! thank you

I. Theme: Welcome to May Day.

Two. Activity time: April 26th to May 5th, 20 10.

Three. Activity content

(1) Surprise 1: Lucky 100%, money at once:

Activity details:

1: During the activity, all female customers who enter the store can grab the gold for free, and the winning rate is 100%.

2. Every beauty salon (store) and shopping mall counter should set up a lottery box at the front desk, and put a box of candy in the prize box. Each candy bar has a 50-cent coin and a corresponding reward card attached to it.

3. The reward settings are as follows: 60% is 20 yuan voucher, 10% is 18 yuan hand cream, 5% is 68 yuan Pure Dew, 5% is 99 yuan Premium Experience Card, 5% is 50 yuan voucher and 3% is 18.

Customers can grasp gold with one hand and grasp as much as they can according to the maximum capacity of one hand. The principle is that the hand can be taken out of the prize box smoothly, and the prize box cannot be damaged.

5: The prizes are exchanged on the spot.

(2) Surprise 2: Empty bottle exchange.

Activity details:

1: Anyone who holds an empty bottle of a certain brand of cosmetics during the activity can exchange the corresponding products in the store or at the counter of the shopping mall.

2. The exchange rules are as follows:

Empty bottles of the first generation products (including Tongren Yuyan series)

Three empty bottles can be exchanged for a hand cream worth 18 yuan.

Five empty bottles can be exchanged for a generation of whitening and rejuvenating cleanser made in 66 yuan.

Empty bottles of the second generation products

Convertible value 18 yuan 1 hand cream.

Value 68 yuan convertible pure dew 3 tablets.

Five second-generation LPS professional skin care cleansers with convertible value 145 yuan.

(3) Surprise 3: Adding gifts to the ceremony is good luck again and again.

Activity details:

Customers who spend all of 300 yuan at the store (counter) during the activity will be given a year-end thank-you lottery card worth 300 yuan and a ticket for a large salon association. At that time, he will be able to participate in the large-scale year-end appreciation salon association held by our company as a VIP and have the opportunity to win a thousand yuan prize, and so on, taking a single trip to 300 yuan as an opportunity. Please refer to the activity plan of Salon Club for details.

Cosmetic store promotion activities reference

First of all, it's on sale.

"Discount sales" is the most common form of commodity promotion, which discounts a certain commodity to stimulate a large number of sales. Usually used to deal with goods (end-of-season goods, clearance goods, recent goods and incomplete goods) and newly listed goods, or to give customers special discounts on holidays.

Advantages: the real discount is strong and attractive, and the goods that are not often discounted or brand-name goods are discounted in a specific environment, and the effect is more obvious.

Disadvantages: frequent discounts do great harm to goods, and the discount is too strong, which is easy to cause customers' distrust. Discounted products are easy to bring negative effects.

Second, buy one get one free.

"Buy one and get one free", that is, buy a certain commodity and give one more of the same commodity for free, or buy a certain commodity and give another (or several) commodities, which is a common commodity promotion. Gifted goods are usually better than those related to the main products.

For example, a customer bought 200ml of Mei Ting shampoo and presented 60ml of Mei Ting body wash (of the same type).

Advantages: Promote customers' desire to buy.

Disadvantages: The products targeted by this activity are usually new products or commodities that need to be processed, so the selected donated products must be attractive, and the donated products should be related products or popular products complementary to the main products.

Third, redemption.

"Redemption" is to attract customers to buy brand-name goods or seasonally sensitive goods at a price lower than the market price. Redemption needs to meet certain conditions. There are two common methods: one is to buy a specified product at a preferential price, and the other is to buy a specified product at a preferential price after buying a certain amount.

For example, when customers shop in 50 yuan, they can exchange 9.9 yuan for designated goods (the market price of the goods is 14.8 yuan).

Advantages: effectively increase the buyer's unit price and stimulate customer consumption. "Redemption" is highly accepted by customers and can win the reputation of "cheap price".

Disadvantages: The exchanged products should be attractive and what customers really need. The greater the intensity, the more obvious the effect. If the customers who exchange products are not interested, the activity will fail.

Fourth, add one yuan more.

"Add one yuan more" to buy the specified goods plus 1 yuan, and you can get an extra same commodity or a different commodity.

For example, if you buy a Shamantin mask from 5 yuan and add 1 yuan, you can get a Shamantin mask (of the same type) for free.

Advantages: Stimulate customers to buy products. More than one piece plus one yuan, plus 1 yuan should be attractive to customers, so it is very important to choose products.

Verb (abbreviation for verb) cash coupon

"Cash coupon" is a kind of disguised purchase and gift-giving activity. Customers can buy a specified amount at one time or use cash coupons to buy a specified commodity. Coupons can be used cheaply on the spot or for the second shopping. Coupons cannot be exchanged for cash, and there is no change.

Advantages: stimulate customer consumption, increase sales, increase customer unit price, increase customers' extra shopping surprises, and use customers to make repeated purchases.

Disadvantages: affecting normal gross profit. Generally, restrictions on the use of vouchers will lead to some customers' dissatisfaction and operational loopholes, such as cashier fraud, which requires excellent supervision.

An intransitive verb lottery/lottery

"Lucky Draw/Lucky Draw" can draw a prize for free when the shopping amount reaches a specified amount. There are usually four or five levels of prizes. The special prize or the first prize is very attractive and can arouse the interest of customers. The more attractive the prize is, the more successful the activity will be. You can draw a lottery on the spot or concentrate on a certain moment.

For example, if you buy 30 yuan at Gialen Store once, you will get a free lucky draw, twice in 60 yuan, up to five times. Awards: first prize, second prize, third prize, commemorative prize (joy prize).

Advantages: increase the fun of shopping, satisfy customers' desire to be "wide", generally stipulate how much to buy for the lucky draw, and increase the customer unit price. The key to the success of the activity is that the prize setting should be attractive.

Disadvantages: all walks of life are carrying out lottery activities, which are rampant and the trust of customers is not high. At the same time, there are many props and materials such as lottery boxes, lottery turntables and lottery tickets.

Seven, scratch award

The "scratch prize" can scratch the prize for free when the shopping reaches a specified amount, similar to the lottery. The scratch award set a hard work award. Now open the cash reward. If you win any prize, you will be rewarded on the spot.

For example, if you shop in 30 yuan, you can scratch the prize for free.

Awards: first prize, second prize, third prize, consolation prize.

Advantages: now you can get cash rewards, and customers have high trust, which increases their shopping fun. And the operation is simple, and customers are willing to accept this form.

Disadvantages: when the grand prize was issued, its news spread little and its influence was not great.

Eight, bundled sales

"Bundle sales" refers to the bundling of one commodity with another commodity, and then re-pricing or selling at the previous price of one commodity. This is also a common means of commodity promotion, similar to the form of "buy one get one free". Mainly for the sale of commodity projects. For example, shower gel is bundled with bath balls for sale.

Advantages: it can stimulate the sales of goods and increase the unit price of customers.

Nine, limited time purchase

"Time-limited snapping up" refers to selling goods at a special preferential price at a specified time. The purpose is to attract popularity with brand-name goods or sensitive goods. The notable features are: the snapped-up goods are popular and well-known, and the price difference is more favorable. The time period should be selected according to the store's own situation.

For example, on the morning of June 5th, at10: 00-1:00, Maybelline products were snapped up at a discount of 60%.

Advantages: it is very popular and can win the reputation of low price.

Disadvantages: the quantity of goods snapped up is limited, which can not meet the needs of customers and may lead to customer dissatisfaction. Because the profit is relatively large, the damage to the profit is relatively large.

10. Send when purchasing (merchandise/cash coupon).

"Buy and send" means that customers can give away (goods/cash coupons) when their consumption reaches a certain amount, which is the most common promotion method in all walks of life. Gifts can be tailored to local conditions, and it is also a promotion method that customers prefer.

For example: buy cash coupons from 30 yuan 10 yuan; 30 yuan began to buy a hand cream.

Advantages: increase the unit price of customers, stimulate consumption, and if you send cash coupons, you can also stimulate customers to buy again.

Disadvantages: If the gift is unattractive, it will lead to the failure of the activity, and if the cash coupon is not deducted on the spot, it will lead to some customers' dissatisfaction.

XI。 Free postal service

"Free delivery" is also a common promotion method, which is mostly used to open new stores, promote festivals or promote new products. Free delivery usually sets the specified time and data to attract popularity, and free delivery.

For example, customers who arrive at the store every day 1 hour before opening the store can get a free gift distributed by the store.

Advantages: Attracting popularity and bringing you a surprise of free gifts.

Disadvantages: Gifts are generally of little value and unattractive to customers.

Twelve, by cutting the corner in exchange.

"Jerry-building exchange" is a common way to get prizes (gifts/coupons) by cutting corners at designated positions on DM sheets or other promotional materials.

Advantages: DM sheets or other publicity materials can become more valuable, especially with the help of newspapers or magazines, which will spread far and have a good effect on expanding popularity or reputation.

Disadvantages: the effect of newspaper clipping may be poor, the possibility of long-distance target groups coming is small, the coverage of newspaper clipping is small, and the communication power of advertisements is small.

Thirteen, the price varies with the quantity.

"Volume for price" is a commonly used way to promote commodity prices, which aims to stimulate the sales of commodity items, and the price decreases step by step with the increase of purchase quantity.

For example: buy a commodity 1 yuan 1, 1.5 yuan 2, 2 yuan 3.

Advantages: price promotion can stimulate customers to buy more of the same products, and the promotion effect of single products is better.

Disadvantages: The greater the discount, the more obvious the effect and the complicated operation. Many computers don't have the setting of this activity operation, so they need the corresponding support of computer software. Otherwise, it is easy to have loopholes, such as cashier's fraud, and manual operation should have excellent supervision.