The biggest slogan of Haidilao?

Most people talk about Haidilao, and the first keyword that comes to mind is basically "service".

But let's take a look at its slogan. No matter whether it is the early "hot pot from Sichuan, good hot pot will talk to itself" or the later "fishing together in the sea", the word "service" has never been mentioned.

And Haidilao's communication "service" focuses on early Weibo jokes (including public relations), later WeChat official account articles, or now Tik Tok audio and video, live broadcast and so on.