Why are folk competitions such as "Village Super League" so popular?

Guizhou’s “Village Supermarket” has become popular again recently. On the "Village Super League" court, a long-distance free kick scored directly, making the Village Super League match a hot search item on Weibo.

Netizens were talking a lot. Some netizens asked if they wanted tickets? Some netizens even lamented, and it even escalated to the issue of Chinese football...

This was originally just a spare time activity for villagers, why is it so popular? Next, let’s take a look at what the Spring “Village Super League” is:

In fact, it is the Guizhou rural sports event that is currently popular all over the Internet-Rongjiang Hemei Rural Football Super League, which is referred to as the “Village Super League” by everyone. overtake".

This is a strange "ball game", a game between villages, with no high rewards or high wages. Their identities are also diverse: there are fish sellers, food delivery people, steel bar twisters... They are all migrant workers from all walks of life gathered together. In order to participate in the competition, some people even took time off and rushed back to their hometown from thousands of miles away to form a team with the folks in the village.

The atmosphere at the "Village Super League" was so popular this time. Han Qiaosheng, a former CCTV commentator who came to commentate, recalled that that night, he climbed up the iron ladder with local football teachers and football enthusiasts and sat on the iron ladder. The audience was narrated from the elevated platform beside the court. The scale and atmosphere of the scene were really unexpected, it was so hot and down-to-earth!

The local villagers have agreed to designate every Saturday as Super Saturday Country Football Night, and the "Village Super League" on the first Saturday in June attracted nearly 50,000 spectators. It can be said that It's a grand scene.

Rongjiang County Magistrate Xu Bo also said in an interview that nearly 50,000 of Rongjiang’s 385,000 people love and play football. This number of people is amazing when you think about it. 50,000 people in a county like football. What kind of concept is this? With high mass participation, it will naturally become popular.

In addition to the large number of people, the activities are also very down-to-earth and rustic. Before the game, each village representative team dressed in national costumes, carried local specialties on their shoulders, played the Lusheng, danced and entered the venue with the players. The Dong ethnic song, Miao reed dance and national costume display with local characteristics created the "most dazzling ethnic style" in the stadium.

Experts have also given their opinions on the popularity of the "Village Super League". Zhang Qing, a sports marketing expert and CEO of Beijing Juazhidao Sports Consulting Co., Ltd., analyzed in an interview with The Paper: In addition to the big players The background of the times also has the role of short videos and social media communication - the combination of rural managers' active promotion of awareness and social media's active communication has made rural events very popular with the help of social media.

Yes, there was "Village BA" before and "Village Super League" later. In fact, not only Guizhou has rural basketball and rural football, but even Fujian, Guangdong, Guangxi and Ningxia are also developing well. People Everything is "moving".

The popularity of folk competitions illustrates the arrival of the era of national fitness. Farmers are slowly liberated from heavy physical labor. They are no longer playing mahjong, eating melon seeds and chatting to pass the time. Actively organize sports to make life more meaningful and promising. Life is getting better, I am exercising, and my life is longer~