May Day Labor Day supermarket activity theme plan

In order to ensure that the activities are carried out scientifically and orderly, we need to formulate an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. How should we develop an activity plan? Below is the May Day supermarket activity theme plan I compiled for you (5 general articles), I hope it can help you. May Day Labor Day supermarket activity theme plan 1

1. Series activity themes:

1. Big gifts for shopping in May, happy holiday for the whole family

2. Thousands of knots in the heart, hundreds of thousands of love on display

3. May Day travel gifts to reward members

4. Spring Fashion Week

5. Discounts and promotions Activities

6. Print the first spring edition of Ginza Mall's "Boutique Shopping Guide"

2. Activity time:

1. Give away big gifts for purchases in May. Happy holiday family trip: May 1st, 20** - May 5th 20xx May 5th

3. May Day travel gift to members: May 1st - May 7th, 20**

4. Spring Fashion Week: 20* May 1st - May 5th, 20**

5. Discount promotion activities: May 1st - May 7th, 20**

Scope of series of activities:

Ginza Mall and Bayi Store, Ginza Shopping Plaza and Beiyuan Store

3. Series of activities:

(1) Big gifts for shopping in May, Happy Holiday Family Tour

Activity content:

In order to increase the popularity of Ginza Mall and create good sales during the May Day Golden Week, we specially organize a shopping gift in May. Happy Holiday Family Tour is shopping. Free May Day travel packages for couples and families.

Implementation details:

① From May 1st to May 5th, anyone who has accumulated a total consumption of 3,000 yuan in regular-priced items on that day can obtain May Day tourism by presenting invoices and valid certificates for registration A package ticket for two persons as a couple. (No cumulative gifts)

② Anyone who purchases a total of 4,000 yuan in regular-priced items on the same day can receive a May Day family travel standard package (limited to three people) by registering with invoices and valid certificates. (No cumulative gifts)

③ Anyone who purchases a total of 5,000 yuan on regular-priced items on the same day can receive a May Day family travel package (limited to four people) by registering at the corresponding brand counter with invoices and valid certificates. (No cumulative gift)

④ Anyone who spends 12,000 yuan or more on regular-priced items on the same day can get a luxury travel package for two people by registering with invoices and valid certificates. (No cumulative gift)

⑤ Anyone who has accumulated a total consumption of regular-priced items of more than 20,000 yuan on the same day can obtain a luxury Hong Kong and Macao travel couple's package by registering with invoices and valid documents. (No cumulative gifts)

Note: This event is limited to clothing brands (membership cards only give points but no discounts). Manufacturers are voluntary to participate. If you do not participate, manufacturers must participate in discount promotions. Ginza does not bear the cost. The customer's travel expenses are incurred on the premise that the shopping amount is 3,000-20,000 yuan, and the cost borne by the manufacturer is only equivalent to 8.5% off the item discount, which is less expensive than usual holiday discount promotions and has a significant promotional effect. May Day Labor Day supermarket activity theme plan 2

Promotional theme: The whole country celebrates May Day, happy shopping at Hailian

Promotion period: May 1st - May 7th

Activity 1.: Daily Chemical Festival - Bright Life

Activity method:

Organize product exhibitions with 3-4 major chemical brands. Century Hailian Supermarket is responsible for the unified organization of cultural performances, overall planning of exhibition areas, overall publicity and foreign-related matters.

Manufacturers are responsible for their own brand promotion and promotional activities in the designated exhibition area.

On-site layout:

Several sun umbrellas (provided by the supplier), more than 8 hydrogen balloons (for backup by the supplier for self-advertising), an air arch (20 meters), outdoor Exhibition areas (4), exhibition area in front of the service desk (other brands), exhibition manufacturer exhibition area at the stainless steel railing on the second floor, cultural activity area (stage, audio equipment)

Literary activity arrangement:

1. Final Victory (May 1st-7th)

Event format: In the form of an auction, one level will be launched every day, with 20-30 items in each level, starting at ultra-low prices.

Activity time: The time starts from 9:00 am. The rest of the time is scheduled before or after the event.

***Enjoy the May Day cultural performance event (jointly organized with Yingcai Music School)

2. Various styles (May 2)

Activity Format: Live model performance at underwear show and fashion show

3. Deep Love (May 3)

Event format: Live model performance at wedding show

4. Life Style (May 4)

Activity format: Photography Exhibition

Photography works will be exhibited on site; a scenic spot will be set up, and free photography will be available on site (limited to 1 person) 1 time); free makeup session; beauty salon expert consultation session.

5. Love China (May 5)

Event format: "Century Hailian Cup" Children's Painting Competition and Work Exhibition

From April Starting from the 25th, children (6-13 years old) can sign up at the service desk with a piece of work.

The registered works will be exhibited on May 5, and together with the comprehensive scores of the on-site entries, 3 first, second and third prizes will be awarded, and the rest will be commemorative prizes.

Content of the competition: Draw a painting with the theme of "Golden Rust of China".

Award settings: first prize: second prize: third prize:

6. Star Online (May 6-7)

Event Format: Imitation Show Karaoke Contest

Divided into three groups: Children’s Group (Children’s Voice Broadcast), Youth Group (Celebrity Challenge), and Senior Group (Entertainment for the Elderly—A Night for Opera Fans)

Free registration starts on April 25th. Please register at the service desk of Qiaoxi store for detailed registration. The Qiaoxi store will provide free practice for music lovers in front of the store from 7:30-9:30 every night on April 25th.

Award setting:

Each group has 3 winners, first prize: second prize: third prize:

Commodity promotion arrangement:

1. Bungee jumping operation for seasonal products

We cooperate with manufacturers for promotions and Qiaoxi store’s own promotions, and select more than 10 kinds of needle cotton products for sale at 50% off.

2. Fresh food trend, morning market price

Several ultra-low-priced fresh products are launched for limited sales.

3. Shopping packages, enjoy the shopping

For those who have purchased the required cash, they can use the computer receipt plus the required cash to exchange for designated daily necessities at the designated place. May Day Labor Day Supermarket Activity Theme Plan 3

1. Activity Background:

After the Spring Festival, the "May Day" Festival will be the second peak sales season we face. Here During the May Day holiday, passenger flow increased and demand was strong. In order to better seize this opportunity, we have launched this special planning event. This promotion will promote certain low-price sensitive products and seasonal products. , to attract and stabilize the Zhouwen customer base, thereby establishing a good image as a leader.

2. Activity theme: Feeling of home, fun of price

3. Activity time: April 28th ~ May 10th

4. Activities Purpose: Let customers and friends spend a relaxing, leisure, entertainment, and money-saving holiday, and enjoy the happiness of family shopping, thereby promoting holiday consumption and increasing store sales.

5. Activity location: In-store promotion

Outside the store, contact manufacturers of daily chemicals, dairy products, etc. for off-site promotions. It is best to contact one for large-scale off-site promotions (performances), etc. Activity.

6. Promotional forms: gifts with purchase, on-site tasting, lottery, etc.

7. Activity content:

1. On "May Day", I want a concentration camp of five-yuan and one-yuan products to form a special sale area (small food, small department stores, daily chemicals, etc.) and make the cover.

2. Product discount purchase: Customers with a one-time purchase of 38 yuan or more can enjoy a discount of rice/500g, 51% off per person, limited to 1kg

3. Any one-time purchase of more than 38 yuan can enjoy a discount of 500g/500g. Customers with more than 38 yuan can participate in the lucky draw with computer receipts, 2 times for 78 yuan. The more you buy, the more chances you have of winning. In this way, the receipts do not accumulate, and the maximum is no more than 3 times ( Off-site counters and home appliances do not participate in this activity). You will be lucky enough to win the following generous prizes: (See prize settings:)

First prize: a gift worth 300 yuan (5 pieces in total)

Second prize: a gift worth 30 yuan One copy (5 copies)

Third prize: one gift worth 10 yuan (20 copies)

Fourth prize: one gift worth 3 yuan (100 copies)

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Fifth prize: a gift worth 1 yuan (500 copies)

Note: 1. Prizes will be drawn on-site on the day, and shopping receipts will not be accumulated (the more you buy, the more you get).

2. All employees in the store are not allowed to participate in this event.

8. Promotional item options (***150 items in total)

Fresh food category: 25 promotional items (5 items required for shock-priced items)

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There is one single item of vegetables at a shocking price every day, which is picked every day. (Vegetables with price advantages) are mainly provided for the morning market. There are 4 items of normal promotional items, such as: tomatoes, cucumbers, cabbage, Garlic sprouts etc.

2 sticks of meat: such as pork belly, 2:8 minced meat, make one every week.

Fruits: seasonal fruits), one item every day is at a shocking price, and there are 4 normal items such as: apples, pears, strawberries, etc.

Daily products: 500g of dumplings, glutinous rice balls, steamed buns, chicken legs and wings.

One each of aquatic products and seafood products

Two single items of bread, one made per week

Choose one single item of cooked food and cold dishes

4 items of bulk food: bulk jelly, biscuits, preserves, Shaqima, etc.

Food category: 50 promotional items (5 items at shocking prices)

For the entire product (5 items): water, beer, green tea, barrel noodles, ham sausage, dairy products.

Seasonal drinks (7 items): such as 2.25l cola, 2l orange juice, 1.5 green tea, 500ml water, 500ml green tea, orange juice, canned beer, etc.

Snacks ( 15 items): biscuits, potato chips, shrimp crackers, bagged jelly, 720g Shaqima, 400g rice cakes, rice noodles, compressed biscuits, bagged melon seeds, peanuts, egg yolk pie, bread, turtle paste, 400g ham sausage Etc.

Concoctions (4 items): Wulian Bao Noodles, herbal tea, 500g Guozhen.

Daily necessities (15 items): oil, bagged rice, noodles, pickled mustard, fermented bean curd, bottled vinegar, soy sauce, canned fish, MSG, sauces, seaweed, yuba, vermicelli, Mustard oil, pepper oil, etc.

Department Store Category: 30 items on sale (5 products with shocking prices)

Household Department Store: Umbrellas, aprons, bath flower couple sets, 16-head drying rack, pure Cotton towels, men's and women's stockings, women's stockings, men's and women's sandals for NT$4.90, storage box, men's and women's underwear, tooth set, travel kit, thermos cup, clothing storage bag, disposable paper cup, camisole, pajamas, four-piece bed set , mops, space cups, steel ball sets, bath blue, mats, cooling pillows, seasoning bags, cooling hangers, etc.

Household leisure: badminton racket sets, oil pastels, toys, stationery,

Daily chemical category: 30 items on sale (5 items at a shocking price)

Cleaning category: sanitary napkins, panty liners, wet wipes, combined napkins, soft napkins, mosquito coils , toilet water, insecticide, toothpaste, toothbrush, soap, 1800g washing powder, soap, hand sanitizer, softener, fragrance, etc.

Cleansing and care products: 200ml shampoo set, 200nl shower gel, gel cream, sunscreen set, facial cleanser, perfume, baby care products, etc.

9. Cooperation of departments:

Planning Department:

Layout requirements: 10p positive 8k coated paper

1. Responsible for this document The design, printing, distribution and coordination of this event;

On the morning of 2.25, all DM promotional items will be photographed and typeset designed.

No. 3.26 - Submit for printing on the 27th and must be printed on the 28th.

4.28--No. 29 organized personnel to distribute DM leaflets.

5. You can make a spray painting and hang it at the door (enlarge: the content and special offers of this event).

The promotion starts on June 30th.

Each department:

1. The heads of each department discuss DM product items, such as cover, bottom, shocking price, need to enlarge, etc.

2. All DM samples and gifts must be in place before the 25th and detailed registration must be made.

3. The supply of all DM products must be guaranteed during the event.

Before getting off work on the evening of April 29th, all DM products must be displayed in place and the pops must be hung in place. All DM products must be scanned in front of the checkout counter and any errors found must be corrected in a timely manner.

5. The customer service department is responsible for comprehensive supervision of the lottery for this event, controlling the distribution of gifts, and registration and sorting. It is responsible for the explanation of customer inquiries, customer feedback on the event, and timely reporting.

6. The store broadcast is responsible for the rolling publicity of the overall event and will be broadcast every half hour. May Day Labor Day Supermarket Activity Theme Plan 4

1. Activity Background

Facing the arrival of the first long holiday after the new year, the first sales peak has also arrived. In this The period between spring and summer is a period of relatively active consumption, especially clothing and food.

2. Activities Ideas

May is the season when the weather becomes warmer and becomes more stable. It is also a good time for outdoor activities such as tourism. We specially organize the "Gongs in May". "Wanmei Holiday" activity, "Gongkai" is a vigorous promotional activity, it's time to save consumers money, "Wanmei Holiday" is during the holiday we will hold many interesting activities, the purpose of this activity is to seize consumption characteristics of consumers during this period. Subsequently, there will be "Mother's Day", "Disabled Aid Day", "Milk Day" and other charity activities throughout May.

3. Purpose of the event

To increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

4. The theme of the May Day promotion activity

"Let’s start May and enjoy the beautiful holiday"

5. Main publicity

1 , I'll start, you save money.

2. Play with the fake (price) period

6. Event time:

April 25th - May 15th

1. Opening package, unlimited surprises

2. Race against time at the opening moment

3. Perfect price period, your choice

During the "May Day" period It is the peak travel period. Before citizens prepare to go to tourist destinations, some people’s outdoor activities and short-distance trips in the city will also be an opportunity for our promotional activities.

Activity content: The essence is bundling, and the sales are divided into "travel packages" and "holiday packages".

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups. The discounts on individual products are accumulated and concentrated to highlight the price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

The "Labor Glorious Meal" on May 1st is a nourishing series.

May 2nd "Kailuo Chief Meal" special series.

On May 3rd, the green series of "Playing Beautiful Meal".

May 4th "Fashionable Youth Meal" nutrition series.

May 5th "Youth Flying Meal" beauty series.

May 6th "Happy, Fun Meal" casual series.

On May 7th, the "Guixin Like an Arrow Meal" regulates the stomach series.

Daily recipes are different (mainly including: cuisine, fruit drinks, snack foods, etc., bundled sales). May Day Labor Day Supermarket Activity Theme Plan 5

1: Activity Theme: Tianjing Department Store/Fashion Jiacheng Special Sale Week, crazy May Day freebies, come here to shop, and get super value prizes

Two: Activity time: April 27th---May 3

Three: Activity purpose:

In the season full of vitality, May Day Golden Week, in order to satisfy This marketing activity was launched in order to meet the holiday consumption needs of consumers, expand market share, and enhance the reputation of Tianjing Department Store/Fashion City.

Four: Event atmosphere layout:

The stacking aprons in each store were replaced with the overall image of "crazy May Day non-stop giving away" to highlight the atmosphere. The original lintel of the supermarket was replaced with a lintel with non-stop crazy May Day gifts.

A 7M banner "Tianjing Department Store/Fashion Jiacheng pays tribute to the workers" is hung at the west gate. Outsourcing an arch

Five: Activity content:

Crazy May Day coupons: April 27---May 3 shopping at Tianjing Department Store/Fashion Jiacheng If the single ticket reaches 51 yuan, you will get a five-yuan supermarket pick-up coupon, and if the single ticket reaches 102 yuan, you will get ten yuan, and so on, with a maximum of 5 tickets, excluding group purchases and wholesales. The cash coupons will not be redeemed and no change will be given. April 27th-- - Valid for use at Tianjing Department Store/Fashion City on May 3rd.

Extraordinary May Day redemption: From April 28th to May 1st, a single purchase ticket of up to 51 yuan can be purchased at Tianjing Department Store/Fashion Jiacheng. Add one yuan to exchange for one pound of eggs. Single ticket limit Exchange one copy, each day is limited to 200 copies, while stocks last.

May Day Night Market, gold 1 yuan: 1 yuan from 19:30 to 20:30 on the evening of May 1 at Tianjing Department Store/Fashion Jiacheng Eggs 8 pieces of laundry, shampoo, Coca-Cola, On May 1st, one yuan will be used as gold! For details, please see the POP advertisement in the store that night.

Six: May Day sale, Tianjing big draw:

Passionate summer, passionate draw: From April 20 to May 3: customers once in Tianjing Department Store You can get a raffle ticket when you shop for over 28 yuan (or over 88 yuan at Fashion City). The more you buy, the more you get, and you can participate in our large-scale lottery event on May 3 (see the announcement for details)

Award settings:

Special prize: 1 46-inch LCD flat-panel TV

First prize: 2 TCL refrigerators

Second prize : 3 TCL washing machines

Third prize: 20 TCL floor fans (drawn every week) Fourth prize: 30 bottles of 5L blending oil (drawn every week) Fifth prize: 10 rolls of paper towels: 50 pieces (drawn every week)

Seven: Cost budget:

May Day atmosphere decoration: 3,000 yuan

May Day coupon crazy Free: 3,500 yuan

Extraordinary May Day redemption: 2,000 yuan

Evening market gold dollar: 1,000 yuan (limited purchase, cost control) Lottery fee: 20,000 yuan:

Poster cost: 10,000 yuan: