Huawei helps Wenjie M5 become the main sales force of Cyrus

Huawei has helped Wenjie M5 become the main sales force of Thalys.

Huawei has helped Wenjie M5 become the main sales force of Sailis. In the sales data of Xiaokang Shares doubled in March, There is no doubt that AITO Wenjie M5 contributed a lot. This is a good start. Huawei helped Wenjie M5 become the main sales force of Cyrus. Huawei helps Wenjie M5 become the main sales force of Cyrus 1

Just last night Xiaokang Group released a production and sales report for March. The data showed that the production and sales of Cyrus in March were 3,465 vehicles and 3,465 vehicles respectively. , 160 vehicles, with year-on-year increases reaching 1667.86 and 1310.71 respectively.

Given that the sales volume of Cyrus SF5 is basically not very large at present, there is a high probability that the sales data may be AITO Wenjie M5 sales data. However, it is worth noting that neither the official account of Cyrus nor the official account of AITO Wenjie released specific production and sales figures for March.

On December 23, 2021, at Huawei’s winter new product launch conference, Cyrus’s first flagship extended-range electric vehicle AITO M5 was officially released, with a price starting from 249,800 yuan.

In January this year, Cyrus officially held a conference on the production and supply guarantee of the Wenjie M5 at the Liangjiang factory in Chongqing. It made every effort to lay out the new car production plan and proposed to complete the sales of 10,000 units in the first quarter and to complete the sales in March. The delivery of 5,000 units was completed in the month.

Judging from the official production and sales report of Xiaokang Co., Ltd., Cyrus’ cumulative production this year is 6,808 vehicles, which may also include the production of Cyrus SF5. It did not meet the production forecast of 10,000 units set at the time; the delivery data in March also did not reach 5,000 units. Judging from the data, in the first three months of this year, the cumulative delivery of Cyrus has reached 5,044 vehicles, but the AITO Wenjie M5 was only officially delivered in batches on March 5, so there may be 5,044 vehicles in the first quarter. There is Cyrus SF5.

Last December, on December 23, AITO Wenjie M5 officially opened for pre-sale. The new car is jointly built by Huawei and Jinconcelis. It is positioned as a medium-sized SUV. It is equipped with the Hongmeng OS smart cockpit for the first time. It is equipped with an extended-range hybrid power system composed of a 1.5T range extender and drive motor. The longest battery life can be Reached 1242 kilometers.

According to China Securities Journal, after physical visits, Huawei store sales staff revealed that the number of reservations for the AITO World M5 has exceeded 6,500 units in 96 hours (4 days) after it was officially released on December 23, 2021. The pre-orders for the Huawei M5 have exceeded 6,500 units, which also means that the performance of the Huawei M5 has exceeded that of the Cyrus Huawei Smart Select SF5, the first model jointly developed by Huawei and Cyrus.

Therefore, the outside world believes that the AITO Wenjie M5 is definitely a car that surpasses the Cyrus SF5, because Huawei has invested more in this car, not only the endorsement but also the electric drive system and the car system. .

In January this year, Huawei Managing Director, Consumer Business BG CEO, and Huawei Smart Car Solutions BU CEO Yu Chengdong had a connection with the media at the Shenzhen headquarters. He said that AITO The brand will challenge the sales target of 300,000 units in 2022. This goal will be achieved by relying on the three vehicles of the M5 extended-range version, the M5 pure electric version and the new medium and large SUV.

Yu Chengdong believes: "We plan to use 1,000 stores to sell cars by the end of this year. Assuming that each store can sell 30 units per month, monthly sales can reach 30,000 units. This year Huawei will challenge With a sales target of 300,000 units, the annual sales of cooperative car companies will reach 100 billion yuan. Our goal is to build partners with in-depth cooperation with Huawei into the most profitable car companies in China. "Huawei helps. Wenjie M5 becomes the main sales force of Cyrus 2

On the evening of April 6, Xiaokang Co., Ltd. announced the production and sales report for March.

Data show that Xiaokang Co., Ltd. sold 7,451 new energy vehicles in March, a year-on-year increase of 164.69. From January to March, the company sold a total of 14,200 new energy vehicles, a year-on-year increase of 207.43. Among them, from the perspective of sales structure, the sales volume of the Cyrus brand was 3,160 vehicles, a year-on-year increase of 1,310.71. From January to March, Cyrus sold a total of 5,044 vehicles, a year-on-year increase of 1,186.73.

It is worth noting that this is the first time that Xiaokang shares have announced the delivery data of Cyrus. What’s more worth mentioning is that in addition to the Cyrus SF5, Cyrus’ current product matrix also includes the AITO brand’s Wenjie M5. Among them, the Wenjie M5 officially started delivery on March 5 this year. In January and February this year, Xiaokang's new energy vehicle sales were 3,520 and 3,229 respectively.

That is to say, Thalys’ single-month sales volume has almost reached the level of Xiaokang’s total monthly sales of new energy vehicles in the past. It can be seen that in the sales data of Xiaokang Co., Ltd. that doubled in March, there is no doubt that the M5 contributed a lot.

Whether it is for Thalys, Xiaokang Shares, or Huawei, this is a good start. First of all, for Cyrus and Xiaokang Co., Ltd., in the critical period of transformation and reform of the automobile industry, focusing on new energy is undoubtedly the most effective way to improve sales and market position in the passenger car market.

Anyone familiar with the Cyrus brand knows that with the help of Huawei Smart Selection channels and empowered by Huawei’s halo, Cyrus’ first model SF5 has set a brilliant record during the 2021 Shanghai Auto Show. Eye-catching results, according to official order data, orders for the Cyrus SF5 exceeded 3,000 units in two days, and orders exceeded 6,000 units in one week. Frankly speaking, against the background of the monthly delivery volume of the leading new forces hovering around a few thousand vehicles after hard work, this achievement is unparalleled.

However, an order does not imply final actual delivery. Data shows that since its launch in April last year, the terminal retail sales data of Cyrus SF5 have continued to decline. By June 2021, in three months, Cyrus SF5 had dropped from the official order data of thousands of units to In the end, there were less than 500 vehicles. In 2021, the total sales volume of Cyrus SF5 is less than 8,000 units.

The reason is directly related to the product competitiveness of Cyrus SF5 itself. Although in the eyes of the outside world, the Cyrus SF5 bears the halo of Huawei, the Cyrus SF5 is sold more through Huawei Smart Selection channels and uses Huawei HiCar for the Internet of Vehicles. Generally speaking, in the field of intelligence, Huawei has less "gold content" and fewer highlights.

However, even if the Cyrus SF5 did not meet the expectations of both parties and the market, the goal of Huawei and Xiaokang to cooperate in building cars has become increasingly clear. In December 2021, AITO brand once again broke the tranquility.

As a high-end smart car brand under Thalys, at Huawei’s winter flagship new product launch in December, the AITO brand’s first model, the Wenjie M5, not only became the finale of Huawei’s winter new product launch, Huawei Yu Chengdong, Managing Director, CEO of Consumer BG, and CEO of Smart Car Solutions BU, gave a one-hour speech on the platform.

This fact is enough to show that Huawei attaches great importance to this car. In the eyes of the outside world, this move is also regarded as a major signal for Huawei to build cars on a curve. The Wenjie M5 is also regarded as Huawei's "eldest son" in the automotive business. Therefore, if Cyrus SF5 is a product tested by both parties, then Wenjie M5 is truly a key product endorsed by Huawei from multiple dimensions such as core technology, channels, and brand.

In terms of the product competitiveness of Wenjie M5, Huawei’s shadow can indeed be seen everywhere. It ranges from the installation of Hongmeng system and HUAWEI DriveOne three-battery system to details such as HUAWEI SOUND car audio and HUAWEI Super Charge.

From the outside to the inside, from vision to touch to hearing, Huawei has made no bones about the configuration of the Wenjie M5.

Judging from the sales level in the first month of delivery, Wenjie M5 has indeed lived up to the expectations of both parties. However, it is worth mentioning that Yu Chengdong had previously set a goal for himself to sell 300,000 Huawei Smart Cars in 2022.

If you want to achieve this goal, Wenjie M5 will undoubtedly be the one to take the lead. Currently, there are not many models entering Huawei Smart Selection sales channels. In addition to the Wenjie M5 owned by AITO, they also include Cyrus SF5, Extreme Fox Alpha S Huawei HI Edition, and Avita owned by Avita Technology. 11. Among them, the Huawei Alpha S Huawei HI version has not yet been delivered to users, while the Avita 11 will have to wait until the third quarter of this year to achieve mass production delivery.

Although in response to the previous rumors of the suspension of production of Cyrus SF5, the official stated that it will continue to accept orders for Cyrus SF5. However, due to limited production capacity, the current production base of Xiaokang Co., Ltd. in Chongqing Liangjiang New District is more focused. Wenjie M5 is produced, and in Huawei Smart Selection, the product information of Cyrus SF5 is no longer available. Only three models of Wenjie M5 are on sale.

So from this perspective, Huawei still has a long way to go to achieve its sales target of 300,000 vehicles. However, according to Cyrus’s plan, the AITO brand will also launch two new cars this year, namely the Wenjie M5 pure electric version and the new mid-to-large SUV Wenjie M7. With sufficient production capacity, the Wenjie M7 is expected to further become the growth engine of Huawei's smart car selection. Huawei helps Wenjie M5 become the main sales force of Cyrus 3

Recently, Xiaokang Co., Ltd. released a production and sales report for March, which separately disclosed for the first time the production and sales of its smart new energy vehicle Cyrus. The data shows that, The production and sales of Cyrus in March were 3,465 and 3,160 vehicles respectively, and the cumulative production and sales in the first quarter were 6,808 and 5,044 vehicles respectively.

Considering that the production of SF5 is already very small, most of Cyrus’ production and sales in March came from the AITO Wenjie M5, an extended-range new energy vehicle jointly built by Huawei and Cyrus. Pre-sales started in December last year, and the first batch of batch deliveries came in March this year.

Huawei Managing Director Yu Chengdong once stated that Wenjie M5 would achieve the goal of delivering 5,000 units in March this year, but judging from the results, it was not achieved. At the swearing-in meeting in January, Thalys had a slogan of "Salys Automotive World M5 production guarantee of 10,000 new cars in the first quarter." Judging from the cumulative production in the first quarter, it did not meet the production expectations set at that time.

Judging from the current sales situation, even if 10,000 Wenjie M5 units can be produced, it will still cause a certain degree of inventory backlog.

AITO Wenjie M5*** launches three models, one rear-wheel drive version and two four-wheel drive versions, with prices ranging from 250,000 yuan to 320,000 yuan. Positioned as a mid-size SUV, the new car is equipped with the Hongmeng OS smart cockpit for the first time, and is equipped with a range-extended hybrid power system consisting of a 1.5T range extender and drive motor, with a maximum cruising range of 1,242 kilometers.

Ideal ONE is the leader in the field of extended-range electric vehicles. Its monthly sales reached 11,000 units in March. In addition, Lantu FREE has launched an extended-range version of a mid-to-large SUV. The current maximum monthly delivery volume is more than 3,000 units, far exceeding its pure electric version.

Previously, analysts pointed out that the main reason why extended-range electric vehicles are currently favored by consumers is that they effectively solve the common problems of energy replenishment and range anxiety of pure electric vehicles.

As a new entrant in the field of extended-range electric vehicles, Wenjie 5’s delivery of more than 3,000 vehicles in the first month is a good starting point, but there is still a certain gap with its original goal. This may be explained by some feedback from the market.

Jiemian reporters combed through the discussions on this car on mainstream social platforms. The lack of internal space, the transparent chassis increasing driving obstacles, and the bad experience caused by high-speed noise have made this car questionable by consumers to a certain extent.

In addition, Thalys’s brand power does not have obvious advantages compared to the new forces that have emerged. The latter have attracted a lot of attention and discussion, and have gradually been widely recognized in the market.

This year AITO Wenjie M5 will also launch a pure electric version and a new medium and large SUV. Yu Chengdong previously revealed that the AITO brand will challenge the sales target of 300,000 vehicles in 2022.