How to enroll students in the trusteeship class

Suggestions for enrollment

1. Positioning of customer groups is the most critical

Choice is more important than effort. The same is true for enrollment. When enrolling students, accurate customer group positioning can not only help you save a lot of time, but also formulate relevant publicity strategies according to customer information, so that customers can better understand the characteristics and advantages of your hosting class, mention your hosting class, and better remember your hosting class name.

2. Are there any new tricks in the planning of publicity activities?

Compared with the old trusteeship classes, the newly-opened trusteeship classes are not well-known. In order to recruit students effectively, we must have new tactics in publicity activities, and it is best to attract parents to visit the campus or audition classes, so that the chances of success will be greatly improved.

One-page design is also very important in publicity activities. What services does the hosting class provide? What are the preferential policies? Words such as buy one get one free or give an audition class attract parents' attention, and there are also some words to package the services provided by your publicity, the purpose of which is to attract parents to the campus.

3. Campus environment and teaching quality are the foundation

Even if your customer group is positioned accurately and the publicity activities are held successfully, when parents go to your campus, they find that the campus is in a dilapidated residential building, and the campus environment is average, or the children have not made any progress in your trusteeship class, but they are infected with many bad habits. Then, everything you have done before will disappear like a bubble in the sun.

Therefore, a good campus environment and teaching quality are the foundation and our confidence in front of parents. But this does not mean how tall the campus environment is, and the teacher's qualification must be like a famous teacher. After all, the wool is on the sheep.

With the advent of the Internet era, big data and cloud computing have also brought great impact to the enrollment of traditional hosting classes. In order to improve the market competitiveness of hosting classes, many hosting classes have also begun to take advantage of the Internet to enroll students online and from the media.

4. Establish an official website

Building a local website of your own organization is just like creating a brand of your own hosting class. It is a movable signboard of your hosting class on the Internet. Parents only need to click on the official website if they want to know about your hosting class.

The campus presentation, course introduction, teachers' team, company culture and other official websites are very clear. As long as parents who want to enroll their children in a custody class search online, your official website will pop up first. Of course, in addition to the PC side, the official website also needs to establish a mobile phone side. After all, now is the era of everyone's smart phone surfing the Internet.

5. Be good at using apps

The rapid development of smart phones has also led to the popularity of various mobile apps. As long as these apps are used well, it is also a very useful way to recruit students. For example, volcano video, Yingke live broadcast, Weibo, Tik Tok, Interactive Bar, Himalayan, litchi FM and other mobile phone software can show the video, course voice and activity planning of various activities held by the hosting class to parents more intuitively. ?

6. Don't forget WeChat and QQ?

At present, the chat tools are basically WeChat and QQ, which have the highest usage rate. In addition to phone calls and text messages, many people choose to use WeChat and QQ in the custody class, because it is convenient and fast. However, in addition to contacting parents, WeChat and QQ are also very good ways to recruit students. Adding friends, mass sending, managing the circle of friends, and setting up a hosting class, such as WeChat WeChat official account, are all ways to promote enrollment.