Women’s Day Shopping Mall Event Planning 2018

Women’s Day Shopping Mall Event Planning 2018 (1)

1. Event Time: March 6th - March 15th

2. Promotional Theme: Meet Enjoy beauty in spring

3. Activity content:

Activity 1: Women love beauty, new fashion products are on the market

Beautiful women - new spring cosmetics Launched

Fashionable Women—Fashionable digital and mobile phones to create personalized women

Happy Women—Celebrating Women’s Day, a large-scale new product promotion conference for women’s shoes, bedding, and underwear

Healthy Women - Nutritious health products, honey, healthy fruit conference

Charming Women - Women's Clothing and Home Furnishing New Product Promotion Conference

Romantic Women - Gold, Platinum , Pure Gold Promotional Conference 18 new models to welcome March 8

Sports Women’s Chapter—Sports and leisure 18 new models are newly launched

Activity 2: Happy lottery with unlimited surprises

During the event , when shopping in New Century, you can go to the first floor with your computer receipt to participate in the "Happy Lucky Draw with Unlimited Surprises" activity. One draw will be drawn for purchases over 38 yuan at a supermarket, two draws for purchases over 76 yuan, one draw for purchases at clothing department stores over 88 yuan, two draws for purchases over 176 yuan, and so on (a single ticket is limited to 3 times).

Award settings:

First prize: 10 people receive a gift worth ** yuan

Second prize: 30 people receive a gift worth ** yuan

Third prize: a gift worth ** yuan for 80 people.

Commemorative award: a beautiful gift for 1,000 people.

Activity 3: Happy sports and lucky hula hoop spinning

Happy Women’s Day, endless happiness, enter the new century, do some exercise together, stretch your hands, twist your waist , hula hula, spinning non-stop, allowing you to experience the fun of spinning, making your figure slimmer and more charming! (It is better to take action than to act, sign up quickly, the quota is limited to 50 people, first-come-first-served basis, hula hoop is provided by New Century)

Award settings:

Champion: 1 person will receive a gift worth ** yuan

Runner-up: 2 people will receive a gift worth ** yuan

Second runner-up: a gift worth ** yuan for 3 people

Participation prize: a beautiful gift for 44 people.

Activity 4: Everyday 3.15 New Century of Integrity--Consumption and Development (March 13-15)

In order for us to do better, in order to let us understand better To meet your needs, in order to bring us closer, we will launch “Harmony 3.15, "Consumption and Development" consultation activities, "face-to-face" talks with consumers, and on-site consultation and service activities on issues that customers care about. At that time, our store managers, managers and other leaders will meet you face-to-face to accept your sincere opinions and suggestions! Enthusiasm Welcome consumers to supervise and enhance a good brand image in the new century.

We will listen carefully to every suggestion and advice you have and take it seriously in order to improve our services more perfectly.

IV. Advertising

1. TV station advertisements, Feizi advertisements, TV station media

Broadcast time: March 5th to 15th

　2 Meteorological Bureau Advertising TV Station Media

Broadcast time: March 5th to 15th

3dm single-page event content

Dadu 16 open 6 pages 12 pages

53.15 consultation

A long table, chairs, red cloth, posters, opinion books, complaint records and pens are arranged in front of the round door on the first floor;

　6 Broadcasting

Full-floor broadcasting at the service desk

7. Store signage

Women love beauty

8. Hanging crane in the main aisle of the store Hanging

Banners

At the entrance of the makeup stairway on the first floor and above the TV in the new atrium Women’s Day Shopping Mall Event Planning 2018 (2)

Event theme: Women’s Day in March , Bright Women's Day

Purpose of the event: attract the attention of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customer groups, and cultivate customer loyalty Spend.

At the same time, in conjunction with the holiday of 3.15 Consumer Rights Protection Day, public welfare activities are interspersed to create a good public image of the mall that pays attention to consumer rights; at the same time, it shapes and improves the brand image of the mall, and enhances the popularity and popularity of the mall. Reputation.

Time: × month × day ---- × month × day

1. Activity theme

Women’s Day in March, bright Women’s Day

2. Purpose of the event

Stimulate and induce customer consumption, revive consumption enthusiasm, and increase overall sales.

3. Activity content

1. It’s good for families to “cook”

Purpose: Use current film and television entertainment news to stimulate consumers, especially target customers groups to achieve the purpose of connecting emotionally with customers and cultivating loyalty.

Activity time: ×month×day-×month×day

Activity content:

During the event, the mall collected good family “cooking” ideas from customers. , whether you have learned it or experienced it yourself; whether it is fried, stir-fried, boiled, boiled, simmered or steamed, there is no limit to the subject matter, you can write down your good "cooking" ideas and submit them to In the shopping mall’s family “cooking” collection box, all customers who participate in the event can receive a small gift (a gift from the store’s inventory), limited to × copies per day, while supplies last. The mall will invite in-store professional chefs on × month × day to select × names for the creative award, × names for the best “cooking” spirit award and × names for the excellent “cooking” spirit award.

The shopping mall will announce the results of the competition on the publicity board at the main entrance on × month × day, and attach the delicious "cooking" recipes. The winning customers will go to the mall service center with valid ID before × month × day Prizes collected will be forfeited after the expiration date.

Award for the best "cooking" meaning: award a product worth × yuan (× name)

Award for excellent "cooking" meaning: award × bags worth × kilograms of rice (× name)

Note: If one person wins multiple awards as a result of the award, only one prize will be given to the customer.

2. The beauty given by the mall - "Beauty is with you, I am with you on your birthday" event

Event time: XX year × month × day - × month × day

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Activity theme: Beauty is with you and I will accompany you on your birthday

Activity details:

① All women born on × month ×—× day can participate in this event .

②The general service center of the shopping mall has specially set up a "Women's Day Lucky Draw Box" for you. Women who shop during the event can go to the service center with their computer receipts and ID cards, and after confirmation, they will give their computer receipts to the service center. Put your ticket into the "Women's Day Lucky Draw Box" (please write your name and contact information on the back of the ticket), and you will have the opportunity to win the shopping mall Women's Day gift package (XXXX donkey hide gelatin, black chicken essence × box (×ML × 10), shampoo ,milk).

③ On the afternoon of × month × day, × lucky female friends will be drawn from the "Women's Day Lucky Draw Box", and the list will be announced on the publicity board at the main entrance of the mall.

④ Prize collection time: From the afternoon of ×month to ×day, prizes will be forfeited after the expiration date.

3. Dress up as a woman and add luster to your shopping

Purpose of the event: attract the attention of target customers, especially female customers, stimulate customers’ purchasing power, promote the growth of store sales, and Attract the attention of new customer groups and cultivate customer loyalty.

Event time: × month × day - × day 8: × - 18: ×

During the event period, all female customers (regardless of the amount) who shop in the supermarket of this mall and Male customers who have made a purchase of X yuan in this mall can participate in the big carousel once. If the time you win is the time of your shopping, our mall will give you corresponding Women’s Day gifts. There are many prizes and a lot of luck. One ticket can only be transferred once.

Time setting (each × minute is a unit):

8：×——9：×Free Mengniu milk × box

9：×— —9：×Free Mengniu Milk×Box

9：×——10：×Johnson & Johnson Baby Moisturizing Shower Gel×ML

10：×——10：×Free Mengniu Milk× Box

　10：×——11：×Maximum Soft Hand Cream ×ML×4)

11：×——12：×Maximum Soft Hand Cream × ML /p>

　13：×——14：×Free Mengniu Milk×Box

　14：×——14：×Johnson & Johnson Baby Moisturizing Shower Gel×ML

　14： ×——15：×Free Mengniu Milk ×Gift of Mengniu milk /p>

　17：×——17：×Free bottle of Sunsilk shampoo×

　17：×——18：×Free box of Mengniu milk

18 ：×——18：×Johnson & Johnson Baby Moisturizing Shower Gel Soft Hand Cream × boxes (× ML × 4)

It is estimated that × boxes of gifts will be sent out in each time unit every day, and the mobility fee is × yuan

Note: The planning department must distribute the gifts based on passenger flow and other conditions. Try to control the number of gifts within the forecast (such as controlling the time, number of participants, etc.). If the number of gifts is higher than the expected number, the excess cost must be within × yuan of the mobility fee. The event time is based on the time on the shopping receipt, and the mall reserves the right to interpret the event.

Create a good image that the mall pays attention to consumer rights; at the same time shape and improve the brand image of the mall.

Activity time: XX year × month × day 9:×-12:×

Activity content:

Dear customers and friends:

Hello everyone!

Thank you for your continued enthusiastic support of our mall. With you, we will develop faster. Old friends, more sincere, in order to let us do better, in order to let us better understand your needs, in order to make us closer, we will carry out "Old Friends" at the main entrance of the mall from 9: Friends, be more sincere" consumer talk event. At that time, the department director, manager, store manager and other leaders of this mall will face you to handle your complaints and accept your sincere opinions and suggestions!

Old Friends, more sincerely, let us meet ×.×, XX Mall will always be your good friend!

Thank you again for your support and love for XX Mall!

Event details:

①The planning department will arrange the scene before 9:× in the morning, including long table, chairs, red cloth, publicity board, opinion book, complaint record book and pen, etc.;

②Arrangement Prepare a schedule of personnel for handling your complaints and accepting customer suggestions. Ensure that the personnel are above the director level and that there are no less than × people present.

5. "Happiness because of Dedication" Charity Donation Auction

Purpose: Make use of the two festivals, Women's Day and × Consumer Rights Protection Day, to pay attention to the activities Focus on public relations activities, interspersed with promotional activities in the mall, to create a good image of the mall that pays attention to consumer rights; at the same time, it shapes and improves the brand image of the mall.

Activity time: XX year × month × day - × month × day

Activity content: Whether it is your own handmade and knitted ornaments, or the art you write and draw Calligraphy and painting, or even handicrafts that you have treasured for a long time... If you are willing, you can donate them to XXX shopping mall. We will carry out all the handicrafts in the shopping mall from × month × day to × month × day. Display, and hold a "Happiness because of Dedication" charity auction at 16:00 pm on The top 100 people will be named "Ambassadors of Charity and Love" and issued a certificate of honor. At the same time, each customer who donates will receive a commemorative bookmark signed by the store manager.

Happy because of dedication

Please let us work together

Serve customers with sincerity

Ensure quality with commitment

Use love to weave warmth

Use actions to dedicate love

Details:

①XX shopping mall will donate charity with a total price of × yuan Household appliances, daily necessities, etc. (no less than The planning department is responsible for collecting the donated crafts from customers, and numbering, saving and registering them (including the theme, specifications, origin of the crafts, the customer’s desired auction price and the customer’s basic information such as name, ID number and contact information, etc.) and fill in the form carefully. Prepare a donation registration list, which must be signed by the customer and signed by the loss prevention personnel on duty.

③The planning department needs to do a good job in disseminating event information, including the layout, display and auction of POP and auction sites;

④The planning department needs to do a good job in displaying handicrafts, including placing them Handicraft information;

⑤The planning department, loss prevention department, finance department, and cashier department must do a good job in statistics and reporting of charity sales; the loss prevention department must strictly supervise the charity auction process, and the planning department and finance department must Carefully fill in the "XX Mall Charity Donation Auction List will be forwarded to relevant charitable organizations by the Finance Department of the headquarters.

Control plan

① Must be displayed at the entrance or in an obvious promotion area.

②Background music: Repeated publicity on the in-store radio.

③Large POP and large banners are pasted at the entrance to match the POP atmosphere in the store.

④DM poster distribution: × 10,000 foreigners (first and second business districts).

⑤Store staff must be familiar with the overall content and operation methods of the event

⑥Ensure the supply of sponsorship gifts and promotional products is in place.

⑦ Carry out promotional operations according to the planning plan, make and arrange the shopping mall atmosphere according to the atmosphere layout sample, and prepare gifts and gifts before promotional activities.

⑧The Propaganda Department is responsible for tracking publicity and promotion activities and writing soft media advertisements to achieve good promotional effects. Women's Day Shopping Mall Event Planning 2018 (3)

Preface

Since xx Shopping Mall was hosted in 2006, it has been favored by customers, especially female consumer groups. They not only facilitate themselves, It makes life more convenient and brings benefits to the shopping mall. They are the gods of shopping malls and the mothers of shopping malls. With the arrival of Women's Day, the mall takes this auspicious day to express its gratitude to the VIPs and customers who have been visiting and patronizing the mall, especially the female consumer groups, and has organized a three-day large-scale promotional event in the mall to give back to the people who nurtured him. Mother.

1. Market analysis

(1) xx shopping mall market analysis

In recent years, the xx department store market has developed rapidly and the number has gradually increased. As the national industrial policy encourages the department store industry to develop towards high-tech products, new investment projects by domestic enterprises are gradually increasing, and more investors are paying closer and closer attention to the shopping mall market in big cities, including of course xx City. This is not only It has promoted the economic development of xx city and increased competition among xx shopping malls.

(2) Consumer analysis

With the development of the economy and the improvement of income levels, consumer groups are constantly growing. From the perspective of purchasing types, women’s shopping desire is significantly higher than that of men. Even if they do not use certain products immediately after purchase, most women will buy them for reasons such as price reductions. Moreover, judging from the current families in our country, women are often the ones who control the finances at home, so female consumers are the largest consumer group. Basically, male consumers will only purchase goods after they have made it clear what they want to buy. When shopping, they rarely go beyond the original plan. Through a store consumer survey, it was found that among 140 questionnaires, female consumers accounted for approximately Group 71. As shown in the figure below:

(3) Analysis of xx Shopping Mall

Strength: xx Shopping Mall has a high reputation in the local area, and has reasonable prices, considerate services, and shopping mall products and goods. Complete, adhering to the purpose and concept of serving customers wholeheartedly, it has been well received by customers, so the consumer group is relatively stable.

Weakness: Compared with other shopping malls, the location of xx shopping mall is not very superior. Moreover, the image layout of the shopping mall is simple and cannot reflect its leadership position in the shopping mall industry.

Opportunity: With the development of municipal construction and city economy, residential areas are being built near Jihe Shopping Mall, which has a huge impact on the potential development of the shopping mall. At the same time, the types of daily necessities and women's consumer goods in shopping malls are gradually increasing, which will attract more female customers.

Threat: In this region, with the development of the economy and preferential policies, the number of large shopping malls has gradually increased, and various promotional activities and discount methods have emerged one after another, which has brought some challenges to Jihe Shopping Mall. Competition and Disadvantage.

xx Shopping Mall will work harder to seize opportunities, overcome difficulties, retain its original advantages, and at the same time strive to innovate and continue to implement the concept of "everything for customers, everything for customers".

2. Promotional objectives

Most of the customers in xx shopping mall are women, and there are differences in age and class.

In the cosmetics and daily necessities market in shopping malls, young female consumers account for the majority: among daily necessities and food, older and middle-aged female customers are the majority. Therefore, we set the target market for this shopping mall promotion as female consumer groups, including young female customers and middle-aged and elderly female customers. The goal of this promotion is to expand the mall's influence among female consumer groups, stabilize the consumer group, and further improve the mall's performance.

3. Promotional Theme

March 8 is Women’s Day in China, which is an important festival for Chinese women. To this end, we have organized activities and market promotions. Positioned as "March Women's Day, Bright Women's Day".

IV. Promotion Strategy

(1) Advertising

1. Advertising objectives: Cooperate with promotional activities to deliver promotional information to target customers and create momentum for promotional activities .

2. Advertising theme: "March is Women's Day, Beautiful Women's Day".

3. Advertising objects and scope: Target customers are the main focus, and the city where the shopping mall is located is the scope of advertising.

4. Media mix:

(1) Mainly TV advertising, focusing on telling consumers the content of the promotion.

According to the nature of the event, the TV advertisement first chose the mobile TV station on the bus, because there are many mobile customers on the bus, and it was placed one week before the event.

According to the arrangement of the event, the TV advertisement will choose an influential radio station in the city, and the rolling subtitles will be broadcast from 19:30 to 20:30.

(2) Supplement newspaper advertising to deliver richer information about promotions to consumers.

According to the budget, select the xx evening newspaper and publish it one week before the event to inform consumers of the specific content of the promotion in a timely manner;

(3) Posters, flyers and other promotional materials And shopping malls conduct promotions and give away gifts on Women's Day to attract more customers.

5. Advertising budget: omitted.

(2) Sales Promotion

1. Cooperate with manufacturers to provide discounts on women’s products on all floors of the mall during the event period to ensure the lowest discounts. The product range includes: jewelry and makeup, clothing accessories, leather shoes and leather goods, kitchen supplies, etc.

2. On Women’s Day, female customers who present a single shopping receipt of 38 yuan can participate in the big carousel once. If the time you enter is during your shopping time, you will receive the corresponding gift. Women’s Day gifts, lots of prizes, lots of luck, one ticket can only be transferred once, and the amount will not be accumulated.

3. To welcome "March 8th", shopping malls provide love and true love cards. Men give "love and true love cards" to their wives, friends, etc. to enhance the atmosphere of the shopping mall during the festival.

(3) Public relations promotion

1. Invite primary school students to participate in a singing competition with the theme "Only mothers are good in the world" and reward them. Note:

Time: Women’s Day, March 8th

Location: The square near the entrance of the shopping mall

Theme: Only mothers are good in the world

2. Invite women’s health consulting workers to answer questions raised by female customers on site. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts to female customers who purchase a certain amount of money in shopping malls during the March 8th Festival, and also win customers for them.

Note:

Time: March 9, the second day of Women’s Day

Location: Near the exit of the shopping mall

Five. Execution plan

The first stage: On March 7, the day before Women’s Day, publicize the plan that the mall will hold promotional activities and give out gifts on site.

Second stage: March 8. The event site will be arranged on that day, implemented according to the original plan, and the tasks of the staff will be organized to ensure the smooth progress of the event.

The third stage: March 9 Promotional activities will be maintained until March 8, the day after Women’s Day, in order to expand the popularity and reputation of the mall and gain the trust of consumers.

The fourth stage: March 10: Summarize the results and costs of promotional activities, test the success of the activities, and learn from experience. Women's Day Shopping Mall Event Planning 2018 (4)

1. Activity Theme

Dress up half the sky to be beautiful and healthy every day

2. Activity Location

Stores on the first to third floors

3. Activity time

14.3.4-14.3.12

4. Activity content

1. Hold the underwear show "The Style of Women of Our Times". On March 8th, there will be an underwear show in the morning and afternoon. The underwear worn by the models is provided by the women's clothing department on the second floor.

2. During the event period, women’s merchandise counters on each floor of the mall will be selling at special prices to ensure the lowest discounts. The product range includes: jewelry and makeup, clothing accessories, leather shoes and leather goods, etc.

3. "Be a beautiful and healthy woman" activity. Women's health consultation workers are invited to answer questions raised by female customers on site. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts to female customers who purchase a certain amount of money in shopping malls during the March 8th Festival, and at the same time win customers for them.

4. During the event, no less than 10 floats will be organized in the ***Enjoyment Hall for promotion. For promotional products, it is recommended to buy clothing, shoes, hats, accessories and other items that women are passionate about and have relatively low prices.

5. Carry out the "Only He Loves You Most" activity. On the day of March 8th, only men who shop at several relevant counters designated by the mall's business department can enjoy special discounts or receive special gifts after shopping a certain amount.

5. Promotion of the event

Instructions for the event will be set up at the entrance of the shopping mall and other obvious places; during the event, the broadcast room will broadcast the event content on a rolling basis; 1/2 will be published in the evening newspapers on March 3 and 7 each. Edition set of red ads. The POP of products participating in the event in the store are specially marked. Women's Day Shopping Mall Event Planning 2018 (5)

Event theme: Women's Day, romantic or not

Event time: from now on to March 20th

Activity content:

March is a day full of spring. March is a day for women.

The sun shines brighter day by day in the warm and cold weather, and women mature and shine day by day in the midst of busy work and hard work. Closely following the pace of the times, modern women have many differences from women in the old era: the emancipation of ideas, the renewal of concepts, and the broadening of horizons have injected new ideas and concepts into life.

In this festival that belongs to women in the world, should we let ourselves relax, be charming, savage, luxurious... It’s all up to you whether you are romantic or not! Sisters, please pick up the pen in your hand. , express your mood and feelings in our festival.

1. Activity requirements:

There is no limit to the content, and the topic can be drawn up by oneself.

For text, no less than 500 words; for pictures, no less than 5 pictures and no less than 100 words; for poetry, no less than 14 lines;

Participate in the activity Please send your manuscript to the mailbox; please indicate [romantic or not] before the title. If found to be in violation of the requirements, their qualifications for the event will be disqualified;

All articles participating in the event will be collected and recommended based on the quality of the articles; all netizens will serve as judges and the best ones will be selected by voting. article.

2. Activity prize settings:

One first prize: a gift bottle of perfume and a passionate rose;

Three second prizes: Each reward gift pillow is an affectionate rose;

Five third prizes: Each reward is an environmentally friendly shopping bag, an affectionate rose;

Several encouragement prizes: each reward A passionate rose as a gift;

Cost budget and benefits

Prizes provided: 150 yuan

Benefits: cannot be evaluated, but an increase in click-through rate can be guaranteed.

March 8th Festival shopping mall activity plan 1: Happy sports and lucky hula hoop spinning

Happy Women’s Day, endless happiness, enter the new century, do exercise together, stretch Reach out, twist your waist, hula hula non-stop, let you experience the fun of spinning, make your figure slimmer and more charming! (It is better to act than to act, sign up quickly, the quota is limited to 50 people, while the registration is full, hula hoop Provided by New Century)

Award settings:

Champion: 1 person will receive a gift worth ** yuan

Runner-up: 2 people will receive a gift worth ** yuan

Second runner-up: a gift worth ** yuan for 3 people

Participation prize: a beautiful gift for 44 people.

In order for us to do better, in order to let us better understand your needs, in order to bring us closer, we will be on March 15th from 9:00 to 12:00 am and 4:00 pm - 6:30 In conjunction with the Consumers Association of the Industrial and Commercial Bureau, the "Harmony 3.15, Consumption and Development" consultation activity was launched at the main entrance of the new century. They had "face-to-face" talks with consumers and carried out on-site consultation and service activities on issues that customers care about. At that time, our store's Store managers, managers and other leaders will meet you face to face and accept your sincere opinions and suggestions! We sincerely welcome consumers to supervise and enhance a good brand image in the new century. We will listen carefully to every suggestion and advice you have and take it seriously in order to improve our services more perfectly.

March 8th Shopping Mall Activity Plan 2: Happy Lucky Draw with Unlimited Surprises

Happy Lucky Draw with Unlimited Surprises

During the event, you can use computer receipts when shopping in New Century Go to the first floor to participate in the "Happy Lucky Draw and Unlimited Surprises" event. One draw will be drawn for purchases over 38 yuan at a supermarket, two draws for purchases over 76 yuan, one draw for purchases at clothing department stores over 88 yuan, two draws for purchases over 176 yuan, and so on (a single ticket is limited to 3 times).

Award settings:

First prize: 10 people receive a gift worth ** yuan

Second prize: 30 people receive a gift worth ** yuan

Third prize: a gift worth ** yuan for 80 people.

Commemorative award: a beautiful gift for 1,000 people.

March 8th shopping mall activity plan 3: Meet in spring and enjoy the beauty

1. Activity time: March 6th - March 15th

2. Promotion theme: Meet in spring and enjoy beauty

3. Activity content:

Activity 1: Women love beauty, fashionable and trendy products are newly launched

Beauty Women’s chapter—New spring cosmetics are on the market

Fashionable women’s chapter—Fashionable digital and mobile phones to create personalized women

Happy women’s chapter—Celebrating Women’s Day, women’s shoes, bedding, Underwear large-scale new product promotion conference

Healthy women - nourishing health products, honey, healthy fruit conference

Charming women - women's clothing and home new product promotion conference

Romance Women’s Chapter—Gold, Platinum, and Pure Gold Promotion Conference 09 New Models Welcome March 8th

Sports Women’s Chapter—Sports and Leisure 09 New Models Launched

Mall “March 8th Women’s Day” Event Planning Plan 4: Be a beautiful woman on a woman’s day

1. Be a beautiful woman on a woman’s day

On March 8, female customers can enjoy a 32% discount when shopping in this mall.

2. Caring for women and being a good man

During the event, any husband who accompanies his wife to shop in the mall will receive the best gift from the mall to reward the husband - an apron.

How to operate: Customers can receive an apron at the gift collection counter in front of the mall with their shopping receipt.

3. Beautiful woman, don’t forget your significant other.

On March 8th, any woman who accompanies her husband or buys men's clothing for her husband can enjoy a 32% discount. In the suit area, there will be an additional 38 yuan discount on the basis of the original discount! Use vouchers to shop no longer enjoy this promotion.

4. Off-site discount processing activities.

Set up a 3.8 special sale in front of the mall to sell out-of-season products and overstocked products at special prices, effectively collecting merchants’ working capital.