The reason why the American middle class doesn't buy luxury goods is worth learning from every family in China.

Before 20 12, the United States was the largest consumer of luxury goods in the world, which was based on the fact that the population of the United States was less than a quarter of that of China.

Now, due to the continued economic downturn in the United States, Americans have to consider giving up some luxury purchase plans, not not not buying them, but since the economic crisis in 2008, Americans have only debts in their pockets and really have no money.

Before 2008, a large number of people in the United States were in debt, and they had to use loans to shop in advance. Luxury stereos, luxury sports cars, antiques and cultural relics, luxury houses and even islands are all on the list of luxury goods bought by Americans, not to mention famous brands such as LV and Gucci in China. Not only do new luxury bags and perfumes sell well, but even second-hand luxury goods are bought in large quantities by Americans to satisfy their vanity.

Now, in 20 12, China surpassed the United States to become the world's largest consumer of luxury goods.

China has a large population base. The population of China is four times that of the United States, and the number of luxury goods purchased just exceeds that of the United States, which shows that China is relatively frugal.

Due to the ongoing economic crisis, Americans really have no money. Unlike China, more than 30 years of sustained economic growth have made a considerable number of people in China have a lot of cash, so they will naturally consume luxury goods.