What should I prepare for the new product promotion meeting?

Hello, this is the list of materials commonly used in new product promotion: business card, work permit, guest invitation letter, guest card (used for identification such as hotel check-in, cigarette ash, training class, etc. )

Theme logo, welcome banner, atmosphere creation banner, publicity poster, running water sign, guest nameplate, promotion background board, road flag, balloon banner, sign-in book (sign-in wall).

Investment promotion handbook and product album

Stop signs (station and airport), reception car signs.

Signs (venue guide, bathroom guide, banquet hall guide), warm tips

Office system: ballpoint pen, notebook, document bag, handbag (packaging gift materials)

Five old propagandists: Yi Labao, X booth, wide booth, net booth and other vivid materials at the point of sale.

Others: mineral water, cups, napkins, tea breaks.

Extended data:

First of all, the agenda of the new product launch conference

14:00- 14:30 specially invited guests, guests and the media sign in (giving gifts)

14:00- 14:30 to guide the specially invited guests, guests and the media to their seats (background music)

14:30- 15:OO Play the films that should be released by enterprises.

15:00- 15:05 The host announced the launch of the new product and introduced the special guests, guests and media led by the company.

The general manager of the host company gave a welcome speech.

16:45- 17:30 reporters asked questions, and marketing leaders, project leaders, hospital leaders and company leaders answered them; Guests are free to discuss.

17:30 After the meeting, arrange the guests to leave, guide them to the dining area, and ask the media reporters to wait for a while.

17:30- 17:45 institute leaders and marketing leaders communicated with the media in detail.

17:45 End communication with the media, arrange for the media to leave, and instruct to transfer to the dining area.

Dinner time: 17:45-20:00 ***

The above time and process arrangements are for reference only and can be arranged according to the actual situation.

Second, the exhibition venue layout

In the lobby of the main entrance of the hotel, the receptionist wears the company's ribbon to welcome the guests, and sets up signs to indicate the place where new products are released and the place where meals are signed in.

Guest reception, equipped with two receptionists, is responsible for registering guests and distributing meeting standard information packages and picture books of participating enterprises, as well as two etiquette guides.

X-shaped brackets were placed at the entrance of the hotel and the entrance of the conference hall.

Huge paintings are used as the background wall of the main venue, and the area next to the stage in the interview area is the product display area and the news interview area. On the front of the podium, Wu L0G0 is pasted, on which there are laptops, microphones and flowers.

There are two flower baskets on both sides of the rostrum of the venue, and X-shaped display stands on both sides of the front desk of the corridor.

On the rostrum, there is a guest card seat, a teacup and purified water on the table, a DM cover of a folder and a VIP signature.

Audio-visual materials, such as company promotional videos or documentaries and product promotional slides.

Debug the audio equipment and specify the video recorder.

Three. Invited attendees

Invited guests: Professor XX, company leaders, etc.

The number of guests in the industry is XX.

Invited media: Internet, newspapers, television, magazines and other mainstream media. Total number ***XX people.

Information provided to the media by the new product launch conference

News media organizations distribute information when reporting, including meeting schedules, press releases, speeches, background information of speakers, company brochures, product promotional materials, related pictures, souvenirs and gift certificates, business cards of corporate news leaders (for further interviews and contact after news release) and blank stationery and pens (for journalists' records).

Meeting organization

Team leader (responsible for coordinating the whole activity with the hotel)

Coordinator (the coordinator is composed of the marketing department of the institute and is responsible for coordinating the work of each group)

The leading group is divided into various project groups, namely: conference reception (6 people are responsible for guest registration, gift delivery, information package distribution and various receptions, etc. Contact with the media (media release, media contact gift payment).

Press conference information kit content

Meeting Manual

New text information

Related pictures, pens and stationery

gift

Meeting preparation

The press conference planning scheme was finalized.

Initially determine the meeting place and the number of guests.

Enterprises should distribute movies, leaflets, brochures, desk cards, backboards, invitations and new product display materials.