Haier talent recruitment and usage features

With the development of my country's market economy and the acceleration of the internationalization process, domestic large, medium and small enterprises are facing both opportunities and challenges, and are struggling step by step in the market economy. Toward maturity and success. The success of these successful companies lies in their ability to use their own strong corporate culture to manage every employee, so that every employee in the company can work hard to run the company well. Through analysis, the author found that the corporate culture contained in these companies has several similar characteristics. This article uses Haier as an example to summarize these characteristics, analyzes the corporate culture characteristics of successful companies from seven aspects, and draws the author's own point of view.

1. Analysis of the connotation of corporate culture and its three realms

1. Analysis of the connotation of corporate culture

Corporate culture is a collective term for the values ??and behavioral norms that reflect the things and behaviors around you, me, and other employees in the enterprise and are accepted and recognized by all employees. Values ??are intangible, but employee behaviors and actions governed by their values ??are visible. The corporate culture of a successful company is always "real life" rather than a decoration. The author uses the following closed and spiral graphics to analyze how the corporate culture of a successful company is related to the behavior and actions of its employees. What is "true" and how is it "living":

Intangible things such as corporate cultural values ??of successful companies must be vivid and lively when guiding employees' behaviors and actions, and employees' behaviors and actions are It is necessary to truly and effectively reflect their values, thereby forming a closed, spiral and continuously improving cycle. This cycle enables the company's corporate culture and employees' behaviors and actions to be continuously transformed and modified in tangible and intangible ways, and ultimately achieves the purpose of using corporate culture to manage each employee and make them sincerely contribute to the company.

2． Corporate culture has three realms

Corporate culture has three realms of text, culture and genes. Words refer to a series of rules and regulations written on paper and hung on the wall, but employees may not really remember them in their hearts and may not be truly reflected in their behaviors and actions. It is the primary state of corporate culture.

Culture pays attention to "cultured people", "attacking the heart first", "system restraint" and "culture shaping the heart", which means to restrain others through the company's rules and regulations. The reason was that he did not go to and from get off work through the staff passage as required. The company fined him 200 yuan according to relevant regulations. He had to pay 200 yuan, but he did not necessarily understand and agree with these rules and regulations, let alone implement them voluntarily. .

The highest level of corporate culture is a kind of gene. The so-called gene refers to the key point that distinguishes one thing from other things. It has obvious heritability. The corporate culture of successful companies has often become a kind of gene, that is, the concepts, opinions and practices of upper-level leaders have naturally been recognized and accepted by lower-level departments and employees, and they have been consciously implemented, reaching the highest level of corporate culture and the characteristics of successful companies. typical characteristics of corporate culture.

2. Analysis of the characteristics of corporate culture of successful companies

1. The attention of top leaders

The connotation of corporate culture of a successful company breeds the efforts of the top leaders of the company. The top leaders personally participate in, personally formulate and personally supervise the implementation of the culture. The connotation and performance of corporate culture are largely derived from For business leaders, and is closely related to the quality of business leaders, so the spread of culture is first of all a top-down process.

Business leaders pay special attention to methods and methods in the process of formulating, disseminating and supervising the implementation of culture. Leaders are good at telling stories, cases and myths, so as to ensure that they are easy to understand. Exporting one's own opinions is conducive to employees' acceptance. This is also the key to the success of the corporate culture of successful companies.

2． General participation and recognition of employees

The process of formulating corporate culture is mostly related to the upper-level leadership of the company. The corporate culture of a successful company also needs to be tested in practice, obtain the general participation and recognition of employees, and incorporate the behavior of employees into , performance is fed back to the makers of corporate culture in a timely manner, so the dissemination of culture is another bottom-up process. Since 1998, Haier Enterprise has allowed employees to use one of their hands, a piece of paper, a pen, and a mouth to express the things around you, me, and him in the form of comics. Employees not only participate personally but also learn about them. Identification has formed Haier's unique "employee drawing and talking" culture, which fully mobilizes the enthusiasm of all employees and is a model of corporate culture for a successful company.

3. The characteristics of inheritance and reference complement each other

The formulation of the corporate culture of a successful company is a process of inheritance and reference. In the process of inheritance and reference, we constantly abandon things that are not suitable for ourselves and create a corporate culture within the company. The unique connotation of this concept is still discussed using Haier as an example.

Many things in Haier’s corporate culture are inherited and borrowed from, but they are not copied. There are two characters "Qianyuan" on the rockery at the main entrance of Haier University, which are taken from the 15th hexagram "Qianyuan" in the "Book of Changes", inheriting the modesty and prudence in traditional Chinese culture; there are four characters in the entire Haier University campus. The word "be cautious to the end as you have begun" is taken from a sentence in Laozi's "Tao Te Ching", which is consistent with Haier's later survival philosophy of "always trembling and always walking on thin ice". From this, it is derived that Haier people must always maintain Entrepreneurial passion rather than entrepreneurship. In the process of formulating corporate culture, China's successful companies do not just "work behind closed doors". They are good at drawing on advanced concepts and management ideas from Western countries. Haier went to KFC headquarters in Shanghai to learn their service standards and specifications; went to Toyota Motor headquarters in Tianjin to learn about their organizational changes; and went to IBM HP in Beijing to learn about their secondary process reengineering. These are all typical embodiments of this point of view.

4． Organization is the guarantee for the formulation and implementation of corporate culture

The corporate culture of successful companies is guaranteed by the organization and organizational structure of the company in the process of formulation and dissemination. In the organizational structure of a general enterprise, the Corporate Culture Department is a three-level department subordinate to the Party Committee Propaganda Department, Labor Union, etc. However, in Haier Enterprise, it is a department directly subordinate to the President and parallel to the Production Department, Purchasing Department, and Personnel Department.

When Haier leaders go on business trips, there are members of the corporate culture department who are responsible for recording and organizing the speeches of corporate leaders. Every word of the leader's speech is "monosodium glutamate", but Haier people's "newspapers" and "TV news" never publish the leader's speech on the whole page, but mainly do two things, namely "listening" and "doing" : "Listening" means listening to the "top leaders", and "doing" means adding a "monosodium glutamate" to the things happening around you, me, and him among the company's employees and turning them into a "delicious dish." It can be seen that the corporate culture of successful companies is guaranteed by the organization, and they are good at extracting the main points from the leaders' speeches to form value concepts with a high theoretical level.

5. Corporate culture advances with the times

Corporate culture advances with the times means that the connotation and expression of corporate culture must be continuously enriched and developed in a timely manner with the country's economic and social development. The corporate culture of successful companies is different in different development periods of the company. At the beginning of the company's development, it needs to be added and everyone's efforts must be gathered to continuously enrich and improve it; when the company grows and matures, it needs to be subtracted from many viewpoints. Distill out the essence.

Haier's "6S" on-site management method is a typical embodiment of corporate culture advancing with the times. The so-called "6S" refers to the Japanese SEIRI (organizing), SEITON (organizing), SEIS0 (sweeping), SEIKETSU (cleaning), SHITSUKE (literacy) and English SAFETY (safety). Due to the pronunciation in front of these six words They are all "S", so they are called "6S" for short.

Haier combines the first "5S" first refined by the Japanese and the sixth "S" (SAFETY) that China needs in reality to form Haier's unique "6S" on-site management theory, and refines the connotation of "6S" into Langlangshang A jingle.

6． Corporate culture should not be too close to politics, and the interface with politics should be minimized.

Corporate culture should not be too close to politics, otherwise it will increase corporate costs and social costs. CCTV has four "Cross-Strait" columns at 8:30 every night. For a while, the Democratic Progressive Party wanted to speak Chinese and tried to change the "Chiang Kai-shek Memorial Hall" into the "Democracy Memorial Hall." Of course, Taiwan is a sacred and indivisible part of China's territory. There is no doubt about this; but it is assumed that once the DPP's idea succeeds, all companies that advertise around the "Chiang Kai-shek Memorial Hall", including the bus stop signs, will have to change their advertising to "Democracy Memorial Hall"-related content, which will invisibly increase the number of people advertising. Enterprise costs and social costs of enterprises.

Haier regards "innovation" as an inexhaustible driving force for its sustainable development, which will never go out of style and will not change due to political changes. The corporate spirit of Panasonic Corporation can be summarized as "wringing out a handful of water from a dry towel", telling everyone that Panasonic Corporation is a company that can make "impossible things possible and do better". Its intersection with politics It’s also zero, which is what makes its corporate culture unique and successful.

7. Corporate culture is truly implemented and implemented

This characteristic is a key link in examining the success of an enterprise's corporate culture. Whether the previous characteristics can be truly implemented is the key to this. Haier Enterprises as the representative Successful companies do it.