The "vulgar" and "unvulgar" of folk culture

How does the Folk Culture Park in Northern Sichuan transform from "vulgar" to "not vulgar" under the new situation?

The Folk Culture Park displays the wisdom and aesthetic taste of people in different places. Guangyuan City's Northern Sichuan Folk Culture Park is located in Xuefeng Lake, 2 kilometers east of the city. It is a national AAA tourist attraction. The scenic spot is based on forests, lakes and Northern Sichuan folk culture. There are hundreds of national rare plants and national protected animals. .

The regional features of the folk culture park include: Northern Sichuan Food Culture Zone, which mainly displays the characteristic food culture and northern Sichuan folk houses; Sichuan Meizi Cultural Zone, which mainly displays Sichuan Meizi costumes, folk song and dance performances, and Sichuan Meizi celebrities. The museum and Sichuan girl talent training and other projects focus on reflecting the style of Sichuan girls; the Jinlian wedding area mainly displays the folk wedding customs of northern Sichuan through amusement projects such as "stepping on the bridge", "stepping on the boat to tour the lake", and "touring the mountain with a sedan chair"; the ecological quiet area The appreciation area mainly focuses on admiring natural ecology; in the Nv'er Lake Bay area, there is a custom of "On the 23rd of the first lunar month, the daughter goes to the lake bay", and the folk customs of northern Sichuan festivals are displayed through lake activities such as the Girl's Day and the Dragon Boat Festival.

Personally, I feel that although the government’s decision-making and positioning of the park is precise, it has achieved from industry integration to cross-border integration. However, at present, more cross-border integration forces come from the spontaneous market, and the government's substantive role in promoting the integration of the tourism industry is still relatively weak. In particular, the policy means that the tourism administrative departments can use to stimulate cross-border integration of the tourism industry are very limited. . This results in slight deviations in the actual construction results. It stands to reason that it should not only be exquisite and unique as a miniature landscape, but also have the inclusiveness and visual impact of the original landscape. The original intention is to use connotation to create soul culture and realize innovation to drive economic development. Based on the guiding ideology of important documents such as the "Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning Comprehensively Deepening Reform" of the Third Plenary Session of the 18th CPC Central Committee, how to take new actions to achieve the leapfrog development of the tourism industry under the understanding of the new normal was also mentioned. point. Therefore, this point can be referred to the design of Shenzhen’s “Chinese Folk Village” and “Window of the World” theme parks. Their outstanding contributions to local tourism culture and economic development have been recognized by the government and the general public.

There are many cases of developing theme park tourism in our country, but they are actually similar. They are confrontational but also relatively compatible. Therefore, the Northern Sichuan Folk Culture Park can do better in some aspects on the existing basis.

First, "old" folk customs must adapt to "new" concepts. As mentioned above, the five major categories of characteristics are there. How many people who have been there can remember or distinguish them well? It is the old folk customs that cannot be integrated with the new era. This needs to be deeply explored, to create highlights and to enhance attraction. force.

Second, folk customs must be truly deeply embedded in folk culture. Folk culture should not just stay at the "custom" level, but should uphold the concept of elegance in customs and appreciation of elegance and customs, so that it can be refreshing for people in other places, and local people can recall the past, stimulate the vitality of folk culture, and stimulate the malleability of folk culture. and tourist participation, which requires adapting to the new situation and reflecting the leading role of the government's macro-planning. In addition, "customs" refer to customs, which can be developed and formed into folk culture festivals (food culture, clothing culture, etc. are held regularly every year) or local wedding etiquette can be undertaken and operated, so that it can truly become a local custom and folk culture.

The third is to expand the publicity and public opinion influence of specialty tourism. Tourism needs reasonable promotion. Take advertising placards as an example. Good promotion can change the appearance of our city. When I went to Xichang City, Liangshan Prefecture, all the lampposts had the slogan - "A city where spring lives". I saw it Pleasing to the eyes, two words - comfortable, this is missing. Another reasonable route planning is also necessary. For example, starting from Xi'an and passing through Guangyuan, Zhaohua Ancient City, Niutoushan, Jianmenguan, Cangxi and other places.

Not only can you dream about the thousand-year-old Zhaohua Ancient City and walk through the Jianmen Shu Road, but you can also enjoy flowers in the Cangxi Liyuan Garden, and finally step into the folk garden to taste Jianmen Tofu, Jianmenguan Hundred Chicken Feast and other special delicacies, as well as Queen's steamed cold noodles, Jianmen ham, Chaotian walnut cake, Bailong Lake whitebait and other specialty snacks...doesn't it feel a bit like going home? Finally, of course we must strengthen the connection with tourism companies and further standardize management. It is the last word to effectively enhance service levels so that our guests can come with confidence and leave with comfort.

Of course, the above opinions are only personal opinions or for reference only. More importantly, I wish our tourism industry in Guangyuan will develop more prosperously and let the beauty of our hometown stay in everyone's heart. (Author: Xiong Yan, Guangyuan City Lizhou District Tourism Bureau)