How to make a product leaflet

1. How to make a leaflet

Can you design an effective leaflet when the budget is very tight? Of course, as long as you can keep people's attention focused on your product, flyer printing design can also be easy and cost-effective.

Here I will share with you how to design a flyer.

Tools/Materials

Computers

Methods/Steps

1. The title is the text content that expresses the theme of the advertisement and should have Attractiveness can attract readers' attention and guide readers to read the text of the advertisement and view the illustrations. The title should be in a larger font and placed in the most eye-catching position of the advertisement screen. Attention should be paid to matching the needs of the illustrations. This title should be the most important element of the flyer printing design.

Second, the main text. The main text of the advertisement is the style that explains the content of the advertisement, which is basically the play of the title. The text of the advertisement specifically describes the true facts, so that the readers will be convinced and move towards the advertising icon. The main text of the advertisement is centered, usually arranged on the left and right or above and below the illustration.

3. Advertising slogans. Advertising slogans are phrases that match the title and text to enhance the image of the product. They should be easy to remember and used repeatedly to make them become article symbols and speech symbols. Advertising slogans must be concise and concise in design. It can be placed anywhere on the page. In leaflet printing design, the slogan must be attractive and it is as important as the title.

4. Illustrations, the color version is bright and gorgeous, and the black and white version has rich layers. It can print a variety of photos, patterns and detailed explanatory texts. It is both graphic and textual, tangible and colorful, and has strong artistic appeal and temptation. Highlight the theme and match the title of the ad.

5. Logo. There are two categories of logos: product logos and corporate image logos. A logo is the main symbol by which an advertising object identifies a product or enterprise. In advertising design, the logo is not a decoration on the advertising layout, but an important component. In the entire layout advertisement of publicity and printing design, the logo shape is the simplest and most concise, and its visual effect is the strongest, which can be recognized in an instant. to leave a deep impression on consumers.

Sixth, the company name is generally placed in a secondary position at the bottom of the advertising page, and can also be placed together with the trademark.

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7. Color, use the expressive power of color to enhance the eye-catching effect of advertising. On the whole, sometimes in order to create a more concentrated, intense and pure advertising image, in order to To enhance consumers' awareness, one or more of the above factors can be exaggerated or emphasized according to specific situations.

2. How to make product color leaflets

One type is promotional films (including flyers, foldouts, postcards, New Year's cards, corporate introduction cards, marketing letters, etc.), which are Used to promote products, event introductions, corporate promotions, etc.;

The other type is samples (including various brochures, product catalogs, corporate publications, picture albums), which systematically display products, with prefaces, factory directors or managers Speeches, various departments, various products, achievement introductions, future prospects and introduction services, etc., establish the overall image of an enterprise; the last category is the manual. It is generally attached to the product packaging to let consumers know the function, structure, ingredients, quality and usage of the product.

Promotional cards are available in formats of 32, 24, 16, 8, etc. There are also long formats and new forms after folding. The larger format is used for posting, while the smaller format is better for mailing. carry.

There are two main folding methods: "parallel folding" and "vertical folding", and various forms have evolved from this. The sample uses "vertical folding", while the single-page promotional card can use both. "Parallel folding" means that each fold is folded in a parallel direction, such as a six-page origami paper. Divide a piece of paper into three parts, and fold the left and right sides inward on one side. This is called "folding a purse" , the left side is folded inwards and the right side is folded backwards, it is called "organ folding". Based on the determined novel, unique, beautiful and practical format and folding method, the cover (including the back cover) of the promotional card should capture the characteristics of the product, use realistic photography or other forms and brand name, trademark, and company name, Contact addresses, etc., attract consumers through positioning and artistic expression; and the design of the inner pages should specifically reflect the content of the product and be both illustrated and textual. For highly professional and sophisticated products, photos of the physical objects and working principle diagrams should coexist to facilitate use and maintenance.

The cover image needs to be in strong and eye-catching colors; the colors on the inside pages should be relatively soft and easy to read. For complex pictures and texts, it is required to pay attention to the order of arrangement and highlight the key points.

3. How to make a leaflet

Whether your sales targets are students or working people, the design of the leaflet is very important. I will summarize it in three points. :

1. Front and back covers

Generally, well-known brands are used. The image advertisements, promotional offers or product pictures of these famous brands can be used as the front and back covers. This operation can increase consumers' attention and trust in promotional materials.

2. Single page products

It is important that the products on the single page can attract customers. This is directly related to whether the target customers are interested in the product information conveyed in the leaflet and whether they will buy it.

3. Discount information

When distributing the leaflet, a discount coupon of 5 yuan or 10 yuan with a validity period of 15 days is attached. For example, when purchasing a product worth 100 yuan, you can use a 5 yuan discount coupon. You can also distribute 1 to 2 leaflets plus multiple discount coupons to each classroom, which makes the operation very flexible and can effectively control the production cost of leaflets.

Here I am adding two details. When the leaflets are distributed outside, for example, if the leaflets fall on the ground, they must be picked up and not left alone. Another point is not to push promotional materials when potential customers won't accept them. These two details are important when distributing leaflets.

The above is my humble opinion, I hope it can help you.

4. How to make an effective promotional leaflet

How to make a truly effective promotional leaflet

At the intersection of the street, or in front of the shopping mall, We will see a lot of people handing out leaflets. However, many passers-by took a look at the leaflets and then threw them away. As a result, many leaflets were scattered on the streets. When the wind blew, the leaflets would fall everywhere, which affected the urban environment and also affected the urban environment. This has put a lot of pressure on sanitation workers. Flyers are originally a means of publicity for manufacturers. What causes so many flyers to be discarded on the road? From the merchant's point of view, this seems to be because the design of the merchant's leaflet is not enough to attract people's attention. So how can we make a leaflet that is truly effective and attracts consumers' attention?

The first step is to clarify the purpose of communication

To make an attractive promotional leaflet, the first thing to make clear is what the focus of our promotion is, whether it is brand promotion or sales increase. ? Only when we clarify the purpose of communicating with customers can we design single-page content. If it is mainly about brand promotion, then our single-page content must provide customers with more corporate information, and the layout design must conform to the unified VI image of the enterprise; if it is mainly about sales increase, then our single-page content must be Maximize the presentation of promotional information to customers, and stimulate customers' desire to buy through various pictures and provocative language.

The second step is to plan the content of the single page.

If the promotional page is divided into several sections, the following key information will mainly appear: activity theme, activity content, customers Service, product introduction, merchant introduction, enterprise introduction. At the same time, it also includes some instruction information: time, location, bus route, etc. of the event.

Activity Theme

First, let’s discuss the formulation of the activity theme. Sometimes we will deliberately pursue double titles in order to pursue visual effects. A good title is from the customer’s perspective. State the interests of customers concisely and concisely. For example, a gas station has a slogan like this: "My station saves 0.15 yuan for every liter of No. 93 gasoline." Such a theme is simple and clear, and it is a real promotion and profit sharing.

Product introduction

If some people in your customer base make purchasing decisions based on product technology or product style, then new product introduction is particularly important. A picture Paired with simple text descriptions, it will definitely attract the attention of this group of people.

As for company introduction, merchant introduction and other information, my suggestion is not to be too exaggerated, and at the same time, pay attention to the conciseness and smoothness of the text. The most intolerable thing is that there are typos on a single page, and if you are so careless in a small matter such as making a flyer, customers will naturally question your sense of responsibility, and then doubt your sincerity and service ability.

The third step is to determine the format of the single page.

The first thing we have to do is to prevent customers from throwing our single page into the trash can, and then encourage them to open our single page. . Good single pages make people addicted. I saw some special-shaped promotional leaflets that have been specially processed. Some are made into invitations, some are made into envelopes, and some are folded into models of the China Pavilion at the Shanghai World Expo. They are quite attractive. , completely subverting our inherent understanding of promotional leaflets.

The second method is the use of colors and fonts. In the use of colors, we must first consider the background color. Dazzling colors such as black, red, and yellow are not suitable as background colors. Such colors give people a sense of oppression and have a weak affinity for communicating with customers; white, light blue Some background colors like this give people a more comfortable feeling. The fonts, colors and layout of promotional leaflets have many similarities with the PPT designs we use in our work. More than three font colors on a single page will look very confusing. Use Song fonts for paragraphs of explanation as much as possible. When typesetting, pay attention to vertical alignment and avoid using too obvious a zigzag structure.

The fourth step, choose the delivery method

Suitable for street interception and distribution of leaflets, usually beauty salons, cosmetics stores and bakeries, because everyone may be For their target customers, this single-page distribution method does not require high personnel quality, as long as the order is sent to the customer.

In addition to hiring temporary salespeople to distribute single pages on site, depending on the target customers and communication content, you can also choose two methods: newspaper clipping and mailing. The characteristics of clipping are wide spread range and large audience. But the biggest problem is that the target audience is unclear, resulting in weak pertinence. The mailing method is very targeted. Through preliminary database data analysis, potential target customers can be selected for single-page delivery.

A small promotional leaflet bears the important task of communication between the company and customers. The quality of the single-page production is not only related to whether the event goal can be achieved, but also related to the brand image of the company, so planning There is no reason why people should not pay attention to the design of promotional leaflets.