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Planning scheme of advertising company
Advertising is a propaganda means to openly and widely convey information to the public through a certain form of media for a specific need. The following is the advertising company planning scheme I collected and arranged for you, hoping to help you. Welcome to read the reference study! Model essay on the planning scheme of advertising company in 217 1
First, the purpose of advertising
makes the brand of China Construction Bank deeply rooted in people's hearts and become the first choice brand of consumers;
In order to establish a good corporate image of CCB that cares about social welfare undertakings, establish the reputation of CCB and the popularity of CCB brand;
in order to establish a new marketing concept of CCB. Public service advertising planning case II. Advertising strategy < P > Small advertisements that are common in residents' communities are scribbled, which not only pollutes the environment of the community and makes residents extremely disgusted, but also seriously affects the process of "creating a city". Therefore, this advertisement enters the community in time, which purifies and beautifies the living environment of the community, and also subtly promotes the spiritual and cultural life of residents.
This is a move by CCB to lead the public welfare undertakings and build a good image of the enterprise, which will surely be recognized and praised by the general public.
This is also an excellent government public relations, which has narrowed the distance between China Construction Bank and the government.
This advertisement is novel in form, unique in both public service advertisement and enterprise commercial advertisement, and has a high attention rate, which will definitely create good social and economic benefits for CCB.
therefore, this is a three-satisfaction project with government, citizens and enterprises.
third, the name of the advertisement
community convenience information service column
fourth, the advertising form
is installed at the entrance and exit of each community gate or on both sides of the street in the community.
V. Advertising specifications and materials
1. 2.4M×1.2M This specification is made of stainless steel, which is high-grade and elegant
2.1.m× 1.5m. This specification is a square tube frame, which is painted in color and beautifully made
VI. Advertising release area
There are ancient pagodas, Fuqiao, Jincheng and Jining City.
the first batch of key publications are: Guanghe Community, Guanghe Garden, Sakura Garden Community, Mingzhu Small
Community, New Century Garden, Posts and Telecommunications Xinyuan, Yongsheng Garden, Yimin Community, Beimen Community, Bull Market Community, Hongshun Garden, Xianying Community, Hongxing Community, Tucheng Community, Ximeng Community, Xingdong Community Neighborhood Committee, and so on. More than 5 community neighborhood committees, including Guoguang Community, Dongxing Community Neighborhood Committee, Jianshe Community Neighborhood Committee, Dongfa Community Neighborhood Committee, Guanyinge Community Neighborhood Committee, Zaodiange Community Neighborhood Committee, Jiefang Road Community Neighborhood Committee, Huanbiquan Community Neighborhood Committee, Taidong Community Neighborhood Committee, Tieta Temple Community Neighborhood Committee, County Street Community Neighborhood Committee, Guhuai Road Community Neighborhood Committee and Guojia garden club Community Neighborhood Committee.
VII. Number and release time of billboards
There are 5 standardized communities with good image, and each community has 2 billboards,
the time is one year.
VIII. Advertising price
1. Stainless steel bulletin board: 2,5 yuan/month
2. Square management bulletin board: 5 yuan/block/year
The above price includes production, release, daily maintenance and other expenses.
Annex I, approval document of Civilization Office of Central District of Jining City
Annex II, stainless steel public service advertisement publicity column renderings
Annex III, Fangguan public service advertisement billboard effect diagram 217 advertising company planning plan model essay 2
1. Theme of the annual meeting: "Summary and commendation of ZZ Pharmaceutical Branch Company in 2xx and 2xx New Year Welcome Meeting"
2. Time of the annual meeting
2xx * month * Day afternoon x:x to x:x meeting time: x: x: x dinner time: x: x: x organizational departure: x: x: x
iii. venue of the annual meeting
building x of 22xx hotel
iv. purpose and significance of the annual meeting
1.
2. Strengthen communication among employees, enhance the awareness of team assistance, and enhance the comprehensive competitiveness of the company; 3, in recognition of outstanding, through the way of reward, arouse the enthusiasm of employees, encourage everyone to have excellent performance in the new year;
4. Enrich employees' lives and thank all employees for their hard work over the past year.
5. Let employees fully show themselves and recognize themselves and their sense of identity with the corporate family during the annual meeting.
6. Strengthen the interaction between leaders and employees, so that we can communicate and get together on the same stage.
V. Company leaders and all employees attending the annual meeting
VI. Process and arrangement of the annual meeting
VII. Preparations for the annual meeting and related matters needing attention
(1) Notice and publicity of the annual meeting: The administrative personnel department of the company will publicize and publicize the activities of the annual meeting, so that all employees can know about it and strive for the participation of the whole people. Invitations can be made in advance.
(2) Production of banners: yellow lettering on red background, with specific text content: "XX Company's 2xx Annual Summary, Table
Presentation and 2xx New Year Welcome Meeting" is hung above the hotel gate, and the inflatable arch is placed in the main passage outside the hotel gate.
(3) Procurement preparation of articles: & prizes: bunny, pen, sign-in sheet, seat card of the general manager of the company, venue layout &; Balloons and flowers needed for the game; Candy for meeting, drinks for dinner, projector, background music for program.
(4) On-site photo taking: arrange relevant personnel to bring digital cameras in advance, and do a good job of taking photos at the conference and dinner activities.
VI. Preparations for the annual meeting
VII. Venue layout:
Inside the venue: scheme: spray painting of the stage background: text content and red lanterns hanging on the stage to set off the atmosphere; Decorations are hung on the surrounding walls to set off the festive atmosphere, and two Yi Labao are placed on both sides of the stage. The contents are: promoting corporate culture; Outside the venue: the inflatable arch is placed in the main passage outside the hotel gate; Hanging red banners at the entrance of the hotel; Place signs in the hotel;
The annual meeting of an enterprise can't be held without the annual meeting gifts with active atmosphere. If every participant receives a unique annual meeting gift with commemorative significance and feels the sincerity and blessing of the organizer, he will certainly achieve the best results. In addition, in the interactive programs in the annual meeting, some small and exquisite annual meeting gifts will be sent to make the atmosphere more active, and at the same time, when rewarding outstanding employees, he will choose practical annual meeting gifts, which will bring employees closer to the enterprise. Enhance the core cohesion of the enterprise. Model essay on the planning scheme of the advertising company in 217 3
I. Promotion of the company
As a newly established advertising company, it should be good at promotion, shape its own brand and expand its influence.
1. according to the company's business orientation, we should equip some experienced salesmen in the industry, who will bring certain business relations to the company.
2. Locate the company's mainstream customers. We can learn from the local newspaper media which companies invest a lot in advertising, such as real estate, schools, government and enterprise units, decoration companies, medicines, etc. We can master all these companies and make a company's business leaflet or business card according to their psychological characteristics, and the form can be appropriately innovated. For high-quality large companies, business managers should visit in person, find the person in charge of their advertisements, and communicate with each other, reflecting the professionalism and price competitiveness of the company.
3. It is suggested to do a special business in the office, which requires a low price, attracts people, and can keep the staff busy, so that big customers will not feel that business is slow when they come to the office. Such as color printing and copying.
4. Create news highlights and topics. Actively participate in some large-scale activities, such as public welfare activities or title activities such as technical support and advertising support, to enhance the company's visibility.
5. Make TV commercials. Make a novel promotional film of company image and broadcast it on bus or TV media.
6. Pay attention to newspapers, learn about large-scale activities in the city, and find relevant organizers to visit and distribute leaflets in time, such as RV Festival, collective decoration exhibition, Expo, etc.
7. Many small businesses can distribute some business cards in commercial intensive markets and shopping malls, and
put up some leaflets in eye-catching places in those markets, such as hardware, electromechanical, building materials, furniture, food and other markets where there are many big brands, you can contact their agents.
8. Use newspapers for publicity. Advertise in the company's existing newspaper resources and continue to follow up the company's brand building.
9. network promotion. The use of the Internet for publicity and promotion activities is autonomous, flexible and has a large coverage. There are many channels and methods of network promotion, so it is very important to formulate a systematic and operational network promotion scheme.
Second, the internal operation process of the company
1. Professional advertising companies provide customers with "advertising" products. Its services generally include the following five parts:
(1) marketing research (mainly market research and marketing analysis)
(2) creativity
(3) advertising
(4) business communication (with customers, production companies, research companies, etc.)
(5) media purchase
2. Advertisers entrust advertising agencies to make advertising plans
(2) Advertising agencies make advertisements according to their needs
(3) Communicate them to consumers through the media
(4) Make consumers buy or form some kind of cognition
3. Service processes of advertising companies:
(1)AE (customer service personnel) Through understanding of the market and advertisers, Communicate the needs and desires of advertisers who want to
advertise to this advertising company, and convey the information of our company's ability and want to undertake business to advertisers. The advertising company will form marketing and creative strategies through advertising planning meetings, advertising performance meetings and production meetings, communicate with advertisers and get approval, and then make advertisements and buy media.
(2) Customer Briefing The participants in the customer briefing are: customer service personnel, market research personnel and creative personnel, and the general manager or business deputy general manager should attend the briefing.
(3) The first proposal meeting of the advertising company was that the advertising company coughed up barium milk to raise money for the R-colored guns and mirrors in the advertising company, and the male Xing Fu took a pregnant bath in a hurry. Read the report on the salary of the company. (4) Through the strategy development process, the company gradually formed the advertising strategy for the products or services entrusted by customers. Advertising strategy includes: target object, creative strategy, media strategy, execution plan, schedule and advertising budget.
the strategy committee of the advertising company reviews its strategy. The strategy review committee is composed of department heads and senior personnel of the advertising company.
the purpose of audit is to ensure the accuracy and enforceability of the strategy, so as to ensure the quality of the advertising company's products. The most important product of an advertising company is creativity.
(5) At the formal proposal meeting, the advertising company put forward relevant plans for the advertising business entrusted by customers, and obtained the consent of advertisers. Proposals can be divided into annual plans or single activity plans.
the proposal of the advertising company is a summary of all activities before the proposal meeting to show the importance of customer business. When the proposal is approved by customers, it is necessary to conduct a communication survey on its strategy and creativity, including concept test, script test and effect test.
the purpose of advertising companies is not to pass proposals, but to ensure the quality of services and win the long-term trust of customers.
(6) The last stage is the advertising execution stage. ?
advertising activities also include: media delivery, advertising effect monitoring, consumer feedback, etc.
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