It is reported online that a bar in Jiangsu prohibits girls over 130 pounds from entering. What are the problems with this kind of publicity?

There are no problems, and there are no laws and regulations to restrict it. Because first of all, girls who weigh more than 130 pounds are refused to enter consumption and refuse to form a transaction relationship with you, then they are not consumers and there is no consumer discrimination. To take a step back, the definition of consumer discrimination is: operators insult and defame consumers, search consumers' bodies and items they carry, and infringe on consumers' personal freedom. A 130-pound woman is just an objective fact, and there is no insult or slander.

Recently, netizens posted a message on the door of a bar in Wuxi, Jiangsu, which said, "Girls over 130 pounds are prohibited" and "No bald people or people with big gold chains are allowed to enter." This sparked heated debate. In response, the bar staff involved responded that it was a joke and it was just a publicity stunt. People over 130 pounds can still enter, and girls who feel uncomfortable are not their customers. As for "No bald people or people with big gold chains are allowed to enter", the staff said that they were referring to people from society, and these "rules" are the tradition of the store. "Fat people are not allowed to enter. Girls who feel uncomfortable about this are not our customer base, and they will not come to our store." The staff member also said that many people know their bar because of this, and as long as they have a better image and dress appropriately, they can enter.

Although at the fourth meeting of the Standing Committee of the Twelfth National People’s Congress when reviewing the draft amendment to the Consumer Rights Protection Law, some members proposed to add: operators shall not provide goods or services based on ethnicity, gender, occupation, Discrimination against consumers by family origin, religious belief, education, property status, length of residence, country, region, etc. shall not set unreasonable transaction conditions or differential treatment. Operators shall ensure the integrity of goods and services when providing goods and services, shall not unreasonably split goods and services for sale, shall not determine minimum consumption standards or charge additional unreasonable fees. Operators shall provide necessary guidance and services to consumers. After-sales service. However, it has not yet been included in relevant laws and regulations. In the civil category, there is a relationship of rights and obligations between equal subjects. The buying and selling behavior is actually the establishment of a contractual relationship. In the field of contract law, the establishment of a contract is based on the voluntariness of both parties, and neither party may be forced. Therefore, the boss is free to choose what kind of customers he wants, even if he refuses Chinese entry.

I don’t think there’s anything offensive about it. A 170-90-pound beauty with hundreds of thousands of active fans on Douyin will definitely laugh when she sees this request and think it doesn’t matter at all. If I weigh more than 130 pounds, an honest girl who doesn’t want to go to a bar will most likely feel that this matter has nothing to do with me. The image of girls who are more anxious is basically very obvious: girls who weigh more than 130 pounds and are eager to hook up with rich people or meet handsome guys in bars. After seeing this rule, they become red-eyed and are afraid that such bars will become more and more popular. There are so many people, so they try their best to slander them, so that they are full of ugliness.

The entry standards have gone up, the target customers have been identified, and the price can be fixed in one step. It's also banned. Many people think it was the 130 girl who broke the guard. Why can't it be the bald guy or the guy with the big gold chain? Even this issue is not even mentioned by the "bald man with a big gold chain", which is worth pondering. The Internet is well aware of traffic and wind direction, and those who are short-sighted can start arguing and making fun of it. There are those who stir up trouble and there are those who take the bait; there are those who dig holes and there are those who jump into them.

Is this an insult to the appearance of those who can’t get in, or an insult to the character of those who can get in? There are places where people are graded, but this store is too straightforward, to the point of being a bit arrogant and ignorant of the rules. Of course, the luxury store knew that the man in a big vest and flip-flops was just going the wrong way, but they didn't say anything about stopping him from entering, they just ignored him and turned a blind eye. Of course, the man and woman on a blind date know that the other person is not 180 or 36D, and is not what they like, but they will only tacitly say that their personalities are incompatible and they have no feelings.

The bar is only open on Wednesdays, Fridays, and weekends. The staff said that this is the best business model they came up with after market research.

Most of its target groups are young people, and these "rules" are set up to create a better experience for customers. When asked if he considered that some customers were afraid to come in after seeing the slogan, the staff member said: "If we can do such a publicity, it will naturally block some customers, and they are not our target group." The staff member also said that at present, There is no intention to remove this slogan. If the response is too great, we may choose to remove the slogan later.

A few insulting slogans can increase the so-called views and exposure. Let merchants easily get on the hot search list. In today's era where traffic is king, marketing has become all-pervasive. In order to gain attention and gain attention, unscrupulous merchants use vulgar marketing methods and constantly refresh themselves. They carefully plan events, challenge public order and good customs, and amplify the situation by stimulating social sensitivities to achieve the purpose of brand display and marketing of goods and services. However, marketing that distorts values ??and touches the bottom line will inevitably suffer from public opinion. The backlash has caused consumers to feel resentful.

Relevant departments are currently in a gray area due to the lack of sound laws and regulations. Increase the efforts to clean up vulgar marketing to form a strong deterrent and effectively isolate it from consumers. In addition, we also advise merchants to stick to their original intentions, be reverent, be more "good", follow the right path, and promote it. Good brand values ??form a self-discipline system in the industry.

If there are requirements for women's body and appearance, there are corresponding requirements for men's body and appearance, so you have to spend your own money. Come on, beautiful girls also need handsome men. Or there are financial requirements for men. For example, like the high-end dating market, men and dogs who do not have a fully paid independent house after tax are not allowed to enter. Kaizi, you need to be rich. So why do you want beautiful girls to come to your place? Are you unilaterally discriminating against women’s bodies? Why do you only screen out bald men who are not painful? There are VIP members in the famous car club, but they are not that popular.