Christmas activity plan of jewelry store

In order to ensure the activities can be carried out correctly, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. A good activity plan will definitely pay attention to the participation and interaction of the audience. Do you know what kind of activity plan can really help us? The following is the Christmas activity plan of jewelry store that I helped you organize for your reference, hoping to help friends in need. Jewellery Christmas activity plan 1

1. Activity purpose:

Relying on holiday economy, it is self-evident that it is a necessary promotion means to attract consumers' attention, promote consumers' purchase and increase sales through powerful promotion activities. Taking the festival as an opportunity, through planning a series of activities, we will further publicize the brand image of jewelry and improve the brand awareness and reputation. Through diversified promotional activities, the distance between enterprises and consumers will be narrowed, brand loyalty will be enhanced, the flow of people in the store will be maximized, popularity will be gathered, and the sales performance of specialty stores will be expanded. Nowadays, the jewelry commodity market is not only homogeneous, but also the promotion means of the goods are seriously homogeneous. The price of gold is lower than one, and the cabbage price is said to be sold in the industry. If you want to stand out in the promotion activities that look the same, only surprise can win. The power of novel ideas can not be ignored, and it is also what is most needed in the current stalemate.

second, the theme of the event:

"Gold" moves the whole city to "love" jewelry in XX, and "price" is given for love on Christmas New Year's Day

third, the event time:

December 25th, 2xx-January 3rd, 2xx

fourth, the promotion content:

A heavy gift: During the activity period, all customers can receive a beautiful gift free of charge after registering with the DM form. Limited distribution every day, jewelry merchants can choose by themselves. At the Shenzhen Jewelry Exhibition, some merchants presented pearl earrings and distributed jewelry boxes of brand logo, so that customers can share the gifts with relatives and friends after receiving them, and also make more people understand the brand.

double gift: giving back gratitude gift (except special price)

directly returning it to benefit consumers, and setting up different product promotion combinations according to. products in different price segments.

during the event, 1 yuan will be given a discount per gram of gold, 2 yuan will be given a discount per gram of platinum, and discounts will be given for K gold, diamond ornaments and jadeite (the discount proposal remains the same as the usual discount).

if you buy k-gold, diamonds and jadeite, you should pay RMB XXX less RMB XX, RMB XXX less RMB XX, and so on.

2-point diamond ring XXX Yuan

3-point diamond ring XXX Yuan

Couple rings XXX Yuan

Jade bracelet XXX Yuan

K-gold pendant +K-gold necklace XXX Yuan

6-circumference 1 diamond ring XXX Yuan (detailed products are determined according to their own main products)

Triple gift: New Year's Day red envelope gift (vouchers)

Every day at 1 am and 16 pm, 1 red envelopes will be distributed on time, ranging from 1 to 5 yuan in the form of cash coupons, and the red envelopes will be distributed from 5 yuan to 1 yuan on a first-come-first-served basis.

quadruple gift: cash gift on New Year's Day (except special price)

Grab cash and win 1%. According to the purchase amount, the cash will be directly distributed through graded lottery, and the cash receipt will be valid on the same day. For the documents of customers who have caught cash, the person in charge of winning the prize will indicate the words "the prize has been won, and this document is invalid". The amount and quantity of cash can be divided into 1 yuan, 2 yuan, 5 yuan and 1 yuan, and the quantity can be customized.

V. Gift-giving

Couple package-Speak out

During this activity, a diamond wedding couple package was specially launched, and customers who buy couples' clothes during the holiday period can give a beautiful gift. Provide customers with wedding and wedding wishes. We can cooperate with some wedding photography agencies to buy diamond jewelry and give wedding photography vouchers.

Six-fold gift and VIP card

Any customer who buys more than 5, yuan at one time during the activity will be given a VIP card, which can enjoy discounts. During the event, we should focus on promoting the WeChat public account, so that more customers can pay attention to WeChat, so as to push more preparations for the event in the future:

1. The distribution of color pages can continue from 7 days before the event to the end of the event. The promotion of WeChat is essential, and it gives certified users more means to push information to fans, including time, place, theme, preferential activities, and how to distribute information about promotional gifts. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, community distribution publicity.

2. The rolling subtitle announcement of TV media will be publicized from 7 days before the event to the end of the event. This way of publicity is temporary and centralized, and mobile subtitles should be made in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

3. Newspaper soft articles plus DM advertisements have a wide audience in various places. Bus TV advertisements are also a good choice, which can be played during the rush hour. The traffic is large and the audience area is mostly office workers. At the same time, it needs strong continuity, and it is released at least 2-3 times every other day in a week. It can also transmit information well from this aspect, and it also has high credibility, which is trusted by some consumers.

4. SMS promotion, WeChat promotion: using SMS as a platform, publish activity information on WeChat to promote activities; Send relevant activity information to old customers, maintain jewelry for old customers free of charge during the activity, and tap potential consumers at the same time.

5. According to the local actual situation, other effective methods can also be adopted for publicity. For example, during the activity, open-air movies can be shown, and waist drum teams, gongs and drums teams, cartoon mannequins and electric cars can be invited to parade, as long as it can set off the festive atmosphere of the Eleventh and Mid-Autumn Festival and achieve the purpose of publicity.

VI. Suggestions on terminal layout:

1. Traditional methods such as arches, colorful flags, carpets, hanging flags, balloons and flower baskets can be adopted. The momentum must be large, such as multiple arches, lined up, etc., in order to really make the atmosphere. Decorate the Christmas tree, hang candy on the Christmas tree, dress up Santa Claus in real person, and distribute candy leaflets to passers-by. At the same time, the gifts should be placed with momentum and large piles, giving people the feeling that there are many gifts and they are very valuable. Such as waist drum team, open-air movies, etc., one of the purposes is to attract the attention of customers who come to visit and find the location accurately; It is also a supplement to the creation of the scene atmosphere.

(1) Neighboring blocks: the adjacent streets and urban main roads are advertised. Hanging flags, banners, etc. are designed and produced to set off the festive atmosphere.

(2) Outside the store: Red lanterns are hung above the gate. Design and produce themed window advertisements for Mid-Autumn Festival and National Day to increase the festive atmosphere of the festival;

(3) A sword flag marked with the corporate LOGO is displayed outside the door, a large arch is set outside the door, a large theme exhibition board is set in front of the store, the theme of the event is released or posters are posted, and the door is decorated with balloons and bouquets. Posters are provided by the planning department with design templates, and merchants organize to fill in and post them themselves when doing activities.

(4) Carefully store the environment. During the activity, the flow of people is relatively large, so we should make corresponding adjustments for this activity, and it is appropriate to be neat and spacious. In particular, the counter must be eye-catching, clean, generous and decent. Jewelry props display highlights the theme and the overall brand image. Festival image POP is used together with DM single page, with Christmas and New Year's Day as the theme, and with holiday promotion activities, and wedding products are added. Holiday discounts are used to reward guests and attract customers to form a strong visual impact.

(5) In-store: a reception desk clearly marked with the LOGO of the store or jewelry brand shall be set up at the door, and a hostess and shopping guide may be set up if conditions permit. During the eleventh period, there was a large flow of people, so the relevant areas in the store should set up rest areas, be equipped with service personnel and distribute gifts and promotional materials. Set up a business publicity desk at the relevant position in the store, display related gifts and promotional materials, and provide consulting services. The staff asked dressing the to avoid the inconvenience caused by not being able to find his own people when there was a large flow of people. Jewelry store Christmas activity plan 2

Activity purpose:

1. Take Christmas and New Year's Day as an opportunity to turn potential customers into actual consumers to promote product sales and increase sales;

2. Take preferential activities as a platform to attract more potential customers to pay attention to brand dynamics and improve brand awareness;

3. Show brand culture through targeted activities, narrow the distance between brand and customer base, and improve brand competitiveness.

Activity time:

December 18 to December 23

Activity content:

1. Lottery rewards

During the activity, the top 5 customers who enter the store every day will receive a raffle ticket whether they buy products or not. The lottery ticket consists of a primary ticket and a secondary ticket. The primary ticket is kept by the customer and the secondary ticket is put into the lottery box. On the last day of the event, a live lottery will be held, and the customer will win the prize with the secondary coupon and the mobile phone number or ID number.

The number of winners is divided into several grades, such as the first, second and third prizes and commemorative prizes, and a certain number of winners can be set for each grade. The contents of prizes should be diversified, which can be products with different values (rings, earrings, pendants, etc.), company souvenirs (desk calendars, key chains, business card holders, etc.), or shopping vouchers or discount vouchers.

2. Call-up of Christmas Angels

Twenty-four children under the age of 13 were selected to be Christmas Angels by sea election, and they were divided into two groups to participate in the activities in the store under the leadership of their parents during the activity period (23rd-25th). From 24th to 25th, a jewelry show with the theme of "Home, Love, Emotion, Festivals" will be held from 19: to 2: every night. Everyone can get a beautiful gift (.2 grams of small gold bars can be used) and enjoy a 1% discount on jewelry in the whole store.

3. Jewelry Show Form

The little angel shows the jewelry in the form of a catwalk (in a transparent gift box) and hands it to his father.

Then my father invited my mother from Taiwan to Taichung to help her put it on by herself with the help of the etiquette staff. Finally, the family of three showed their products in the form of a happy catwalk. Jewelry store Christmas activity plan 3

Activity theme:

Christmas carnival night, bells ringing

Activity time:

18: pm on December 24th-21: pm on December 26th

Activity content:

1. Jewelry appraisal:

During the activity, customers can take their jewelry to the store. If possible, this link can continue all the time, which can increase the credibility and affinity of the company brand in the eyes of consumers and help to enhance the brand image.

2. Special products:

During the activity, each store will mainly promote one or two special products every day, and launch market rewards in the form of appropriate discounts or matching sales with other products. From 21st to 25th, the categories and discount ratio of special products should be gradually increased, especially the product categories should be more in line with the theme of love, so as to match the Christmas atmosphere.

matching strategy: if you buy a specified product (the main product) at the original price, you can have a delicate characteristic product (mainly small ornaments, such as rings) with a little cash.

3. During the VIP program

, customers who purchase a certain amount of products at one time can directly become VIP customers, and get our special VIP service. They can enjoy discounts on shopping in all stores, free jewelry maintenance and cleaning for life, shopping points and other preferential items.

In addition, some roses can be prepared properly during the activity. On 24th and 25th, every day, the top 2 women who enter the store will be given one. Jewelry store Christmas activity plan 4

1. The theme of the activity

Red Edge Express-Gupo jewelry brings good luck

2. Operation steps:

Specialty store:

Specialty store nature, store opening and window are carefully arranged. At the entrance of the store, there are two Christmas trees (the height of trinkets hung on the Christmas trees is 1.8 meters), ten meters of ribbons, snowflake spray words, Christmas hats, hanging flags and small decorations on the lamps, and detailed introduction of promotional activities is written on them;

III. Introduction of event gifts

1. Festival image pop: Franchisees make their own holiday image pop(x-frame) with Christmas and New Year's Day as the theme, or with products as the theme, and the main products for holidays are Hongyuanyuntong series jewelry. Holiday offers are used to attract customers and form a strong visual impact. All salespeople wear Christmas hats to match the overall holiday image.

2. Image Balloon This activity will be a favorable opportunity to promote the corporate image. The advertising balloon has the characteristics of low cost, the logo of Gupo Store is printed on the balloon, and the atmosphere is strong. A large number of balloons will be used for mobile advertising in the Christmas and New Year's Day promotion activities of Gupo Store, and all children entering the store will be given image balloons.

3. vip card: customers will be given a vip card when they enter the store during the activity, which can be used in cash. (It can only be used when spending for the second time)

4. Customers who spend more than 2, yuan at one time will be given a beautiful gift. (customized by franchisees)

5. The overstocked products can be sold at special prices.

6. If there are conditions, it is hoped that milk tea and coffee will be prepared during the activity to provide hot drinks, so that customers can personally feel the meaning of warm winter.

4. Happy diamond purchase and increasing gifts: (self-defined by franchisees)

Note: The specific consumption span is appropriately adjusted according to different markets, and it is up to franchisees to grasp it. There are also some gifts and small activities that are adjusted by franchisees themselves.