What is public account promotion copywriting?

What is WeChat public account copywriting? 10 points

It means you need to be able to write articles, write jokes and have good writing skills

How to write a WeChat public platform marketing plan?

WeChat public platform marketing, I hope this article will be helpful to you

First of all, as a WeChat public account, it must have something that can retain people. You have attracted people, but when others see that your official account has no content, the fans will not stay for long.

The so-called content includes the following points:

1. For those who sell products, the product pictures do not need to be very exquisite, but at least they make people look at it at first glance, and they will look at it again. The impulse of a glance. At the same time, please try to make the product details page as complete as possible. If you have time and energy, you can make beautiful videos of several main products and create a link. If customers who want to buy see the video, they will feel more at ease and the probability of purchasing will be at least 50% higher.

2. Have your own unique style. Whether it’s the color or the overall style, it has to be done carefully. Don't bring in random pictures to lower your grade. If you still need to learn more about WeChat operations,

3. There are regular promotions. If fans are willing to stay, they must have certain interests. If you haven’t made any news or created any news for ten days and a half, fans’ interest will decrease until they cancel their attention.

4. Reply to every message promptly and carefully. Since a fan sends you a message, he or she is at least an active fan. If these fans interact well, they will become loyal fans and it will be difficult for them to leave. If you still need to learn more about WeChat operations,

5. Don’t let your page scare away “users with difficulty in choosing”. What this sentence means is that you have done all the previous points, but the page is too "fancy". For example, the main interface usually has three first-level menus, and each first-level menu can have five second-level menus. Then the problem comes, some people make their secondary menu very confusing. For example, fans can’t find the entrance to your store’s homepage even though they are searching for it; for example, putting service pages and interactive pages into one menu item; for another example, making the menu name difficult for people to understand at first glance. What is it used for? At the same time, the pages must be classified one by one and must not be messy. Those that introduce products and companies are put into one category; those that interact with fans are put into another category; those that provide some help and tips for shopping are put into one category. Otherwise, fans will be at a loss when they see those menu items that only you can understand. They will also think that the content of your official account is confusing and have a bad feeling.

First get your basic content ready, and the next step is to promote it and add followers. Don’t believe in the myth that you can earn tens of thousands or even millions a month by selling things in Moments. Why? Because that’s really a myth, haha. So, how to add powder? How to promote it? It's actually the same thing. First, let’s talk about QQ group fans. I want to say that this method is simply weak. QQ group promotion is just like swiping the screen in Moments. It will only lead to three results: 1. People will be kicked out directly after sending the link or QR code in the QQ group. Basically, the probability of someone clicking in or scanning you is less than 1 in 10,000, and you will be despised by others. Browsing the screen in Moments makes friends visually tired (they already know that you are doing promotion, so except for the first and second time, the rest are basically invalid promotions) 2. It is very tiring 3. It is a waste of time 4. It affects the relationship between friends .

The possible and effective methods are as follows:

Offline promotion:

1. Offline cooperation promotion.

This needs to be done in combination with product features. For example, if you are doing women's clothing, you can make good use of the resources of nearby universities. If you think that college students are not the main force of consumption, you are wrong. Just look at Sosou’s recent spending power survey to find out. College students generally have financial support from their families, plenty of spare time, and are very willing to accept new things.

If you cooperate with some clubs in the school to do some activities, such as talent contests, orientation parties, etc., provide some clothes, hold a fashion show, and scan the code to enjoy a few discounts (this discount can give you the best use of your intelligence), in short, after this college is finished, there will be another college; after this school is finished, there will be the next school. For example, when I make home appliances, I usually cooperate with some large shopping malls or supermarkets, and you will receive small gifts when you scan the QR code. Such fans are generally of higher quality, and the investment cost can be increased or decreased in time according to the effect, which is very flexible. high. If you sell other products, please use the method of drawing inferences. This is just an idea. I believe that as long as you find the right target consumer group, use the right method, and fit the taste of your fans, you can continue to copy the method that suits you. If you still need to learn more about WeChat operations,

2. Other offline promotion methods.

In addition, going to parks, playgrounds and other places to do some entertainment activities will also bring differences...

How to promote WeChat public accounts Writing Copy

How to write good copy? What is a good new media plan? How to make copywriting speak human words?

Please take a look at the seven-step poem and gossip formation of Jack Liu Jipeng, the new media operation planner:

Viewpoints, tears, laughter, grooves, hot spots, G points, thunder points ----- Seven steps Becoming a Master--Seven-Step Poetry

"Kuer pretends to be stupid" plus "Sweetness and sincerity slippery"----Help from all directions - Bagua Formation

Shihui.com - Copywriting Headlines - Please indicate the source for special delivery Wansi reprints

How to write marketing copy for WeChat public account promotion

I can’t explain it clearly here, you are asking this question so that it is unclear

How to promote public accounts

Submit public WeChat information to major WeChat public *** platforms

Weibo, space promotion

Community promotion

Group, email promotion

Private WeChat drives public WeChat, large accounts lead small accounts

Can anyone recommend some WeChat public accounts for copywriting planning and advertising creativity? ?

For this, you can go to Xigua Public Account Assistant to take a look. There are many things in this regard

How to understand the essence of WeChat public account promotion copy

In fact, there is a process for copywriting.

It is important to write copy based on human psychology.

How to write a plan for promoting WeChat public platform

To increase WeChat subscription accounts, a lot of marketing work needs to be done, and the user experience must be good. Follow the following steps If you persist in operating it every day, this subscription account will definitely be able to operate very well.

1. Use personal WeChat ID to promote WeChat official accounts and operate WeChat official accounts 2. Mobile Momo message board. People nearby promote that there are many people playing WeChat. Momo information should also guide users to follow the official account 3. Mobile Weishi original video , comment and promote Weishi, Weishi account information should guide users to follow the WeChat public account. If nothing happens, they can comment and like others. You can also shoot some micro videos and publish them yourself. 4. People gather together to post on mobile phones. Comments and publicity are done by Jack Ma. A mobile social software can create an attractive gathering and guide users to pay attention to our official account. 5. Use computer Weibo to promote WeChat official accounts. There are many users who play Weibo, because Weibo is very concerned about news information. It is fast and very convenient. 6. Use the QQ function of the computer to promote the WeChat public account. As long as people can surf the Internet, almost everyone has a QQ account, then we can use the related functions of QQ to increase fans for the public account. 7. Use the forum, There are many forums for community promotion of WeChat public accounts, including local forums, technology forums, industry forums, etc. You can use these platforms to promote WeChat public accounts. 8. Use other people’s WeChat public accounts to promote many netizens who may not understand. You can pay them to help. For promotion, you can find people you know to cooperate. 9. Use classified information networks to promote WeChat public accounts. Classified information networks are like Baixing.com. As long as there are categories that can be published, try to post them, and insist on posting one message every day. 10. Use WeChat navigation. Website promotion WeChat public accounts WeChat navigation website Baidu Search a lot There are many Witkey Task Networks for people to promote WeChat public accounts. 12. Use Baidu Tieba to promote products such as public accounts. Baidu’s products have always had a very large flow of people, such as Baidu Tieba, Baidu Know, Baidu Library, Baidu Experience, etc. There are many 13. Use relatives and friends to help promote the public account. You will know yourself by running the WeChat public account, and you never think that others can help you. 14. Use free things to promote the public account. As long as your things are good and free, Shao Lianhu Blog believes There are many people who want it. 15. Use WeChat’s red envelope sending mode to promote public accounts. WeChat has a red envelope sending function. I have never sent it, but I have grabbed red envelopes. It is very interesting. Create a WeChat group, ask users to join, and then use red envelopes to attract users to join. To join the group, you must first follow the WeChat official account 16. Use fun test games to attract users’ attention. Fun test games are like riddles, with an interesting story. After reading this, I am eager to know what the answer is. 17. What do you do by using official websites to promote WeChat official accounts? I believe that many companies, companies and individuals have their own official websites. 18. Use soft articles to promote WeChat official accounts. Everyone is No matter what industry you are in, you can write some articles in this field, preferably with pictures and texts. 19. Use videos to promote WeChat public accounts. You can take some company videos and upload them to video platforms such as Youku and 56. Insert 2D into the videos. Code picture 20. Use speeches and training activities to promote public accounts. What industry are you in? You can organize an event, organize a training, etc. 21. Use blogs to promote WeChat public accounts. Blogs such as Sina Weibo, Sohu blogs and independent blogs . Everyone can open a blog platform, or set up their own company or personal blog. 22. Use network disk to promote WeChat public accounts. Network disks such as 115 network disk, Baidu cloud network disk, etc., and Sina also has a network disk that I have not used. You can use the network disk to upload something for others to download, and write your own WeChat official account information in the file. But download other people's uploads, you can also buy some uploads for others to download. 23. Use media to promote WeChat public accounts. There are many media platforms, such as some newspapers, news platforms, broadcast platforms, etc.

You can pay them to help promote it. 24. Imitate other people’s operation methods to add fans and operate WeChat official accounts. Why do other people’s official accounts have so many fans, but why do my own official accounts have so few fans? Of course there are reasons. No matter what they are, you must learn and research 25. Use third-party software to add followers to official accounts. I don’t know what third-party software is available to add followers to WeChat official accounts, but the functions of some official accounts are very Not bad, there are lottery, games and other functions, and some have other functions, which are pretty good. 26. Use customers to help you promote WeChat official accounts. Many businesses...

How about copywriting for WeChat official accounts? Writing

1. The title must be widely disseminated

2. Analyze the needs of users

3. The topic selection should be appropriate for the time

4. The content should be simple, crude, direct and in-depth

5. Let subscribers help you spread the word

6. Abstracts and pictures are bonus points

7. The layout should be beautiful and elegant

Could you please use the official account copywriter? How to write the software and how to send it to customers?

After you write it in the document, you can go to the public platform to edit, format, and then send it to the public. After the mass distribution, you can send it to the customers. Of course, the premise is that you need to have your own public. account, or a public account that can be sent in groups