2022 E-commerce Double Eleven Activity Planning Template (5 selected articles)

We are about to face the double eleven, so it is logical to start making the double eleven plan. Activity planning can prevent activities from being destroyed by force majeure. Although it will be a headache, I still have to write this activity plan well! Can you write the Double Eleven Plan? I specially collected and sorted out the "2022 E-commerce Double Eleven Activity Planning Template (5 Selected Articles)" for your reference only. Welcome to reading.

2022 E-commerce Double Eleven Event Planning Template (5 selected articles) (1) I. Purpose of the event:

Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles Day, 65438+1 October1and165438+1October1is Middle Singles Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.

Second, the activity time:

20xx 1 65438+1October 9-20xx165438+1October1.

Third, the theme of the event:

"Ode to Happy Bachelor, and the ceremony will be overwhelming."

Four. Activities:

"Happiness is in Liansheng, and bachelors buy big."

1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.

2. "Joint students send affection, and bachelors give gifts". Anyone who buys more than 200 pieces in this supermarket will be given a beautiful gift and apply for xx supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)

3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.

5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!

Verb (abbreviation of verb) coordination of activities;

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: venue layout, poster production and distribution, activity supervision and implementation.

Cost budget of intransitive verbs:

The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million.

2022 E-commerce Double Eleven Activity Planning Template (Selected 5 Articles) (Part II) I. Event Theme

Low-priced storm snapped up by the whole people (dear, did you buy it? )

Second, the activity time

20__ year 1 65438+1October 9th —— 20 _ _ year165438+1October.

III. Contents of activities

Activity 1: 50% off the ultimate carnival (165438+1October 1 1).

From 1 1, 20__, 1 1, 10, the whole audience will be sold at 50% discount, and low-priced storms will sweep the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

Activity 2: Go shopping with courtesy and luck (165438+9 October-1 1 October).

Customers who shop in _ _ _ _ _ _ during the activity can participate in the lucky draw if the amount of a single memo is over 1 1 yuan.

First prize: 1 brand smart phone, worth111yuan.

Second prize _ _ two supermarket shopping cards, worth11/yuan.

Third prize, 6 vacuum thermos cups, one worth 60 yuan.

Fourth prize, 20 soul mates, worth 30 yuan's roll paper.

Participation prizes: 2000 exquisite gifts, one for 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

Activity 3: Double the sweetness of a person's holiday (20__ years165438+1October1)

Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).

Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).

Sweetness is limited until the gift arrives. )

Four. Activity cost forecast

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double sweet activities. Estimated activity cost 1500 yuan.

3, posters and advertising costs 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Verb (abbreviation of verb) activity promotion

1, advertising, using newspapers to put in 2 issues 3-5 days in advance.

2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.

3. Broadcast in supermarkets and promotion in different places. , increase publicity.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

2022 E-commerce Double Eleven Event Planning Template (5 selected articles) (3 articles) I. Purpose of the event

The purpose of this activity is to promote people's shopping, so that more people can not only shop in physical stores, but also shop in the virtual online world. Consumption through electronic platforms can be very cheap and convenient. You can save a lot of tedious things, such as shopping is very tired, shopping depends on the weather. Let more people know about e-commerce and online shopping.

Second, the time and address of the event.

Time: 20xx165438+1October 1 1, 00: 00 ~ 24: 00.

Address: the online shop where xx Taobao Store is located.

Third, the preparation of activities.

(1) vehicle: preparation requirements

1, according to the shipment, calculate how many cars and how big they are.

2. Go to the vehicle department to inform in advance and ask to prepare the vehicle;

3. Operation time: 8: 00 a.m. to afternoon 10 to pick up the goods;

4. All overtime can be calculated temporarily, and special events are treated specially;

(2) Operation

1. According to the above data, to change the process, please make a delivery plan immediately;

2, simplify the operation process:

A. Print stamps of five cities in advance, and avoid writing big characters.

B, don't sort, take it back to the distribution center, and the whole company personnel will start sorting during the day; Directly into the assembly line at night;

C, the operation department communicates in advance, Chen Xiangyang arranges the implementation, the employees of the operation department go to work in advance, and the water supply line operates; Please make a specific plan.

(3) Personnel arrangement

The activity is temporary, so during the Double Eleven period, all employees in the whole department work overtime, from 8: 00 am to 8: 00 pm 10. Everyone works hard, and everyone works overtime. Assign operators in advance and require all personnel to work overtime; Customer service staff try to enrich to the front line;

However, even if they have made sufficient preparations in advance, they are still worried that some links will be insufficient. "Last year, there was a problem with our ERP system, which led to the oversold of some single items and affected the user experience. Although we have updated the IT system this year, we are still worried about this situation. "

It is understood that in order to better solve the customer service and after-sales problems, this year, xx Taobao Store also opened a 24-hour 400 toll-free number of11. During the Double Eleven period, 150 people will help users confirm and review orders through 400 telephones, and be responsible for customer service after shopping, and help users handle services such as refund, return and tracking. At the same time, this year, xx Taobao Store also specially opened new media after-sales service channels such as WeChat and Wang Xin.

"This year's Double Eleven, we launched more than 200 models of111,mainly in late autumn and winter, including some new spring clothes of xx( 10%)." Xx, the brand public relations director of xx Taobao Store, said that this year, all the products of11are the most popular or new products for consumers, and besides giving back high-quality products to consumers, xx Taobao Store will also launch various kinds of full-time discounts, full-time gifts and1.66 for consumers.

2022 E-commerce Double Eleven Activity Planning Template (5 selected articles) (4 articles) I. Name of the planning book

Taobao store double eleven marketing plan book.

Second, the background of the incident

With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The upcoming Double Eleven undoubtedly kicked off an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.

Third, the purpose and significance of the activity

During the Double Eleven e-commerce promotion, we used various marketing methods to attract consumers' attention, increase online store traffic and increase in-store sales, which finally improved our sales performance and impression in consumers' minds during the Double Eleven period.

Four. Activity content

1. Store decoration and overall feeling:

The home page and baby content page of our store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of double eleven promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Before the festival: Render the atmosphere of the Double Eleven, attract consumers' expectations for the Double Eleven promotion in advance, and even offer preferential promotions to some treasures in advance, so that customers can pay attention to our store;

(2) Double Eleven: Shops should reflect the scene of doing their best to promote sales, and launch various promotion methods for goods, no matter whether they are busy or not, they should serve every customer well;

(3) After the holiday: It shows that "the Double Eleven has passed, and the afterheat of promotion has not faded", so that buyers who are late or concerned about our store can still enjoy the promotion benefits brought by the Double Eleven, but there is bound to be great convergence compared with that day, which highlights the purpose of our store that buyers are God.

2. Promotion method:

(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.

(2) Buy one and get one free: choose one baby at will and give another baby, with the highest price as the final transaction amount. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.

(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.

(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.

(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is most popular with consumers.

3. Customer service:

During the Double Eleven period, consumers' traffic will generally be much more than usual. At this time, the customer service is required to grasp the sentence and reply speed, and it is best to add the cheerful information of the Double Eleven in the language, which is also a promotion to the buyer's desire to buy.

4. After-sales service:

Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.

2022 E-commerce Double Eleven Event Planning Template (5 selected articles) (5 articles) Event theme

Activity name: I pay for the movie, and Singles Day gives you a warm dedication!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Publicity: With the slogan "You concentrate on being your sweetheart, and I'll do the rest", try to cater to the couples' urgent mood of creating romance. If you can honor your promise of giving away movie tickets on time and create opportunities to praise his girlfriend's beauty in front of her boyfriend, his boyfriend will probably support his girlfriend for beauty treatment and even buy her beauty treatment. Couples in the circle of friends are likely to become new customers of this beauty salon.

Activity content:

1, contact the cinema in advance and buy movie tickets at low peak hours;

2. During the activity, the top 20 people who open any treatment cards can get two tickets for Valentine's Day movies, a rose and a pack of lovers' plums.

activity theme

Activity name: Singles Day, we make you not lonely!

Activity time: 20xx month 165438+ 10 month1.

Activity introduction

Purpose of the activity: Take double 1 1 as the promotion theme, and highlight the experience price of "1 1" yuan consumption regardless of cost, so as to make customers feel the beauty salon special and attract more new customers.

Activity content:

On the day of the 1. activity, customers who hold the 1 1 yuan deduction card can pay 1 1 yuan to enjoy the care items designated by the beauty salon.

2. All registered customers who participate in this activity can get small gifts prepared by the beauty salon.

activity theme

Activity name: 1 1 beautiful beautiful and happy family.

Activity time: 20xx month 165438+ 10.6 —20xx month 1 65438+10/.

Activity introduction

Activity description: Do a beauty treatment in a beauty salon and send an enlarged photo of your family, so that your family can have a sense of identity with the beauty salon she consumes.

Purpose of the activity: to extend services and promote re-consumption.

Publicity methods: expand the influence of beauty salons in the eyes of customers, and let more social groups with families sincerely give back to beauty salons; This kind of publicity can not only achieve economic benefits, but also achieve certain social benefits.

Activity content:

1. Customers who spend a certain amount in our store can get a family photo (no negative) provided by the photography center for free;

2. reach an agreement with the photography center in advance to print the name or greeting of the beauty salon on the customer's family photo;

3. Create warmth through such activities, gain the support of customers' families for their consumption, and tap social resources.