6 corporate public relations event planning case templates

Corporate public relations activity planning case template 1

1. Market analysis

(1) Corporate macro environment and industry analysis

In 20xx, the overall market revenue of the home appliance industry climbed to 21.4 billion yuan, with a growth rate of 50%. It is expected that the home appliance industry will grow at a rate of more than 20% in the next three years.

With the development of China's economy, the number of existing companies in the domestic home appliance industry is approaching 100,000. The number of home appliance companies in Beijing alone has exceeded 5,000, about 4,000 in Shanghai, and about 4,500 in Guangzhou. The number of people employed in the home appliance industry has reached 2 million. A large number of domestic home appliance companies have stood out in the fierce competition, and world-renowned home appliance companies have also entered China's home appliance market through joint ventures, cooperation, etc., enabling China's home appliance companies to continue to move towards the international advanced level.

(2) Consumer analysis

The group’s main consumer groups are family groups and individuals with certain economic potential. These consumers pay more attention to the affordability, practicality and brand of products. wait. Generally, home appliances are purchased in specialty stores, online stores, hypermarkets and supermarkets. They are easily influenced by the brand's influence and public favorability to purchase products.

(3) Competitor analysis

Guizhou Province has best-selling home appliances such as Changhong and Skyworth, which are competitors of the group. Changhong Group pays more attention to education. In 20xx, it officially launched the "Happy Little Ping Pong" campus activity at Chengdu Jinjiang Hotel, and signed a strategic cooperation agreement with the Chinese Table Tennis Team to promote the "Happy Little Ping Pong" activity.

In order to help Red Army Primary School students realize their wishes in 20xx, Skyworth Color TV Group launched the large-scale public welfare activity "Skyworth National Red Army Primary School Healthy Dreams" in Huai'an, Jiangsu Province.

(4) The purpose of understanding the current status of corporate public relations

The Group has always strongly supported China's sports and charitable donations. In 2010, it officially became a partner of the Guangzhou Asian Games. The Group attaches great importance to cultivating good relations with the public and organizes poverty alleviation and teaching assistant activities to greatly enhance the Group's awareness and good reputation.

2. Objectives of public relations activities

Through this poverty alleviation and teaching assistant activity, a certain group will use the extensive dissemination of the news media to expand the group's visibility and gain recognition from more members of the public. , and at the same time, it also establishes a good reputation in the minds of consumers and lays a solid foundation for increasing sales.

3. Public Relations Activity Theme

"Perfect Life, Lighted by Candlelight" Poverty Alleviation Teaching Assistant

4. Public Relations Activity Targets

Government Departments : Education Bureau

Media: Beijing Daily, Nanfang Daily, Guizhou TV, etc.

Public: Poor teachers, educators, philanthropists, entrepreneurs in rural Guizhou

5. Time and location of public relations activities

September 10, 20xx

Auditorium of Hope Primary School, Hongxing Road, Guizhou City

6. Public relations activity project process design

Activity 1: The Group and Candlelight Project jointly launched the "Perfect Life, Candlelight Lighting" poverty alleviation teaching assistant activity launching ceremony

1. Invite guests

Government Department: China Director of the Education Bureau, Mayor of Shanghai, etc.

Media: Beijing Daily, Xinmin Evening News, Guizhou TV, Nanfang Daily, Beijing Evening News, etc.

Public: Invite teachers and students, educators, Philanthropist and entrepreneur

2. Decorating the venue

Background board: TCL Group and Candlelight Project jointly carry out "Perfect Life, Candlelight Lighting"

poverty alleviation Launching ceremony of teaching assistant activities.

Equipment area: Two large-screen TVs are placed on both sides of the background board, a projector is placed in the middle, and

computers and audio mixing equipment are placed next to it.

Reception: place a signboard "sign-in area", sign-in book, sign-in pen, gifts, promotional materials (background theme, speaker's name background, report outline)

Venue environment : Build a stage and pave it with blue carpet; have a rostrum and decorate it with blue enchantress; the guest seats are simple and elegant, and the government, media and public seats should be separated and written with name cards; the gate Display promotional posters for the event. 3. Activity process

1) Opening dance, host takes the stage

2) Company president speaks

3) Candlelight project general manager speaks

4) Song and dance performance "Love in Candlelight"

5) The president and the person in charge of the candlelight project jointly launched the poverty alleviation teaching assistant activity of "Perfect Life, Lighted by Candlelight"

Ceremony

6) Questions from reporters (10 minutes) 7) The host comes on stage and the launching ceremony ends (playing corporate promotional video)

Activity 2: Corporate Culture Exhibition

1. Preliminary preparation

Select on-site commentators for corporate culture, etiquette, and personal image training;

2. Mid-term preparation

Introduction and publicity of the company films, commercials, and product models;

3. Post-stage preparations

Divide the campus playground into four modules: multimedia, communications, home appliances, and parts, and proceed according to the characteristics and characteristics of each industry Arrangement;

4. Activity process

1) The launching ceremony is over and the guests have watched the corporate video

2) Arrange the receptionist to organize the guests to the exhibition area< /p>

3) The commentator will lead the guests to browse and explain

4) After the exhibition, the receptionist will organize the guests to have a meal

Activity 3: "Enjoy the Sky" Knowledge Competition

Idiom Solitaire, Relay Race, Poetry Riddles, Happy Roulette and other games

First place: a TCL air conditioner and 500 yuan shopping voucher for home appliances

Second place: a TCL mobile phone, a 300 yuan shopping coupon for home appliances

Third place: a TCL digital camera, a 200 yuan shopping coupon for home appliances

All participants have: home appliance shopping Volume 100 yuan

Activity 4: "Candlelight Love, Praise Teacher's Grace" Essay Competition An essay competition "Candlelight Love, Praise Teacher's Grace" essay competition is held in Guizhou area for people from all walks of life. There is no restriction on the essay style, the main content is Able to tell stories about mentorship and friendship.

Event awards: First place: a TCL air conditioner, a home appliance shopping coupon of 500 yuan Second place: a TCL mobile phone, a home appliance shopping coupon of 300 yuan

Third place: One TCL digital camera and 200 yuan shopping voucher for home appliances

All participants will receive: 100 yuan shopping voucher for home appliances

7. Media promotion

This event Invite reporters from well-known domestic and provincial newspapers, such as People's Daily, Beijing Daily, Xinmin Evening News, Oriental Morning Post, Nanfang Daily, and Beijing Evening News, as well as some TV stations, such as Shanghai TV, to pay full attention to this event. Published on various websites after each event. Leverage the power of advertising to expand your business's reach.

8. Schedule and Material Preparation

Sample of Public Relations Plan

Sample of Public Relations Plan

Sample of Public Relations Plan

9. Cost Budget

Example of Public Relations Plan

10. Effect Evaluation

Through the group and Candlelight Project to jointly carry out "Perfect Life, Candlelight" The "Light Up" poverty alleviation teaching assistant activity is expected to promote corporate culture and increase the company's visibility and reputation, increasing the group's total sales by 40%.

Corporate Public Relations Activity Planning Case Template 2

1. Activity Background

The autumn harvest season is a good time to travel once a year.

It coincides with the recruitment of new members of the Youth Volunteer Federation. The existing management and new members of the Youth Volunteer Federation need to get in touch and grow. I find that talented students may be able to help the construction of the Youth Volunteer Federation. I hope that this time there will be Help improve the leadership and cohesion of the Youth League and lay the foundation for future development. At the same time, on campus, collective autumn outings and travel have become part of the colorful life of college students. Students can also learn about the scenery and climate of different regions through travel.

2. Destination Introduction:

Dashu Mountain in Hefei City is fascinating for its lush green pines, cypresses, and exotic flowers and plants all over the mountains and plains. Especially in the surrounding foothills, an artificial lake with a water surface of more than 20,000 acres has been built, a martyrs cemetery covering an area of ??400 acres, a botanical garden and resort covering an area of ??70 hectares. More than 80 hectares of nursery and flower base and Hefei Wildlife Park. The 370-meter-long "No. 1 Gallery in Anhui" - Shushan Gallery, as well as the Zodiac Garden, Pitbo Paintball Entertainment Center, and plant-based cherry gardens, rose gardens, maple trees, etc. Surrounded by these gardens and water pools, Shushan looks even more charming and enchanting, and the scenery in spring is especially charming. Climbing to the top of the mountain, you can see the vast mist, the water and the sky are the same color, the mist is lingering, and the fishing sails are faint; walking in the forest garden at the foot of the mountain, you can see pink and green willows, butterflies and bees, clusters of flowers, and sparse bamboo shadows, which makes you feel relaxed and happy.

Fei Hi-Tech Industrial Development Zone is located on the east side of Shushan Mountain. A group of modern buildings add the rhythm of the times to the scenic spot. Shushan Scenic Area has become a place where people pay homage to the martyrs, visit and relax.

3. Route arrangement:

From the Hefei College stop at the north gate of the school, take bus No. 118 to Shushan Forest Park Station and walk collectively to Dashu Mountain.

4. Implementation targets:

All members of the Hefei University Youth Volunteer Federation.

5. Event time:

November 20, 20_ (Sunday) at 9:00 (if the weather changes, the time will be notified separately)

6. Purpose and significance of the activity

University is a passionate world full of youth and vitality. Tourism not only enriches our extracurricular life, but also cultivates our sentiments. Autumn is the most beautiful season of the year and a good season for students to go on an autumn outing. Through autumn outing activities, students can have close contact with nature, appreciate the beautiful scenery of spring, expand students' horizons, and further experience the beautiful scenery of Dashu Mountain. At the same time, by organizing entertainment activities, we can further cultivate our environmental awareness and collective awareness, strengthen exchanges and communication among classmates, promote collective unity and cooperation, enhance the collective sense of honor of the Youth League, and also enhance the relationship among the members of the Youth League. Mutual understanding allows each other's feelings to be sublimated.

7. Resource requirements

1. Fruit, food and water. Purchased collectively by Qingzhilian.

2. There are four decks of cards, one for the Three Kingdoms. For entertainment purposes only.

3. 4 notebooks and 20 pens. prize.

8. Activities carried out

1. Assemble at the North Gate at 8:40 in the morning. First of all, safety issues are emphasized and orders are unified. All boys of Qingzhilian are responsible for carrying food and water. Han Jie, chairman of the Qingzhi League, led the team and set off on time at 9:00 and arrived around 9:50. When you arrive at your destination, safety comes first again.

2. Climbing the mountain. Han Jie, chairman of the Qingzhi League, planned the climbing route. Everyone followed the chairman to the top of the mountain. Don’t go too fast when going up the mountain. Safety comes first. You can take photos as you like.

3. After reaching the top of the mountain, everyone took photos collectively as materials for this activity. Then we take a half-hour break, have something to eat, chat, and talk about our feelings since going to college and some of the problems we encountered in college.

4. Free activities, everyone can form groups freely, see the beautiful autumn colors of Dashu Mountain, feel the breath of nature, and relax.

5. Play a game, eat apples. Game rules: One person sits on the bench with his hands behind his back, and the other person’s eyes are covered with a cloth. Stand behind him and feed him an apple. Divide into two groups, and the first one to finish the meal wins. The Practice Department and the Organization Department are one group, and the Propaganda Department and the Office are one group. Chairman Han Jie sits as referee. The winning group can get one, and the losing group can also get two signature pens

6. If time permits, we have also prepared two decks of playing cards and a deck of Three Kingdoms for your entertainment.

Everyone forms a team freely and sets their own rules.

7. Gather together at 3:30 to pick up the garbage around you. After the roll call was completed, Chairman Han Jie led the team down the mountain collectively.

8. Arrive at the Shushan Forest Park stop sign and take the bus back to school as a group. No one may act alone for any reason.

9. Issues and details that should be paid attention to during the activity

1. Strengthen safety education for students before the activity, tell students to follow the organizer’s instructions in all actions, and are not allowed to leave the team at will Act alone.

2. Count the number of people carefully before going back and forth. Chairman Han Jie serves as the captain to make unified arrangements. Pay attention to road safety when playing, do not play excessively, the team must march in an orderly manner, and students must look after each other.

3. When purchasing food, be sure to read food information to ensure food safety.

4. Review students’ physical conditions and advise students who are unwell not to participate in this activity.

5. Act in a civilized manner, and do not destroy public facilities at will; protect the environment, and students are strictly prohibited from climbing flowers, trees, and littering; your garbage bags must be still in the designated location and cleaned up when returning. Environmental health.

6. Bring some necessary emergency items. You also need to bring band-aids, motion sickness medicine and other common medicines; girls remember to bring a parasol or sun hat, and bring plenty of water.

7. Return at a fixed point. People must be gathered when leaving. The team leader must count the number of people and ensure that everyone is safe before returning by car.

Corporate Public Relations Activity Planning Case Template 3

In order to enrich employees’ spare time life, allow everyone to fully relax after stressful work, and promote and deepen communication among employees, And to strengthen the construction of corporate culture, the company is scheduled to organize a one-day tour for employees on August 18, 20__. Specific location: Sun Yat-sen’s former residence + Yangtze River Water World + Buffet dinner at Dafangkoufu Restaurant. During this day, employees use various forms of activities to strengthen communication among colleagues, enhance team awareness, and at the same time reflect the spirit of unity, collaboration and mutual help.

1. Itinerary:

1. Get on the bus at the company gate at 08:00 (breakfast at your own expense) and go to Zhongshan (about 1 hour) and visit Sun Yat-sen’s former residence (visit about 60 minutes ).

The memorial area mainly focuses on the theme of commemorating Dr. Sun Yat-sen. It has a bronze statue of Dr. Sun Yat-sen, a fountain, as well as scenic spots such as pine garden, bamboo garden, plum garden and Longbai Mountain where 999 dragon cypresses were planted. Far opposite the memorial area is the tourist area. The entire park focuses on the theme of "commemoration", and the layout of the attractions is also closely centered around the theme.

2. At 11:00, go to the Yangtze River Water World, which is positioned as a deep-sea themed cultural and leisure water park (employees can bring their own dry food to eat before entering the park or prepare their own lunch in the park at their own expense). The scenic area is equipped with advanced water amusement equipment, leisure and entertainment spaces can be seen everywhere, and is created with a deep sea theme environment. At the same time, brightly colored ocean cartoon characters such as mermaids, Neptunes, shrimps, soldiers and crabs attract visitors, and the various landscape details in the park also reflect the deep sea theme. Recreational projects in the scenic area include: "Deep Sea Whirlpool", "Big Wave Flying Boat", Flying Over the Rainbow, "Rainforest Tribe", "Jungle Rafting", etc. (Please see the attachment for specific project introduction).

3, 16 : At 45:00, head to Dafangkoufu Restaurant for a buffet dinner (stop time is 2 hours). Dafangkoufu Global Buffet Food is a buffet restaurant originating from Hong Kong and founded in Shenzhen in 20__. It has a spacious space, comfortable and stylish atmosphere. The dining environment is like visiting the MarketPlace, with countless options including Chinese food, Western food, Japanese food, barbecue, seafood, various desserts, red wine, imported draft beer, Japanese sake, freshly squeezed juices, fruit punch... Continuously updated.

4. Return at about 19:30.

2. Things to note when traveling:

(1) All employees must have open communication tools;

(2) All employees are asked to bring their own swimming suits or extra A set of changing clothes;

(3) Do not change seats at will while driving, do not stick your head and hands out of the window, and pay attention to the direction of the oncoming vehicle when getting on or off the vehicle to avoid danger;

(4) It is prohibited to bring life preservers and any food into the Yangtze River Water World. Each person is limited to one 250ml drink. Renting a cabinet in the park is at your own expense: 25 yuan/piece;

(5) All Amusement facilities will be opened on a rotating basis, and items will be open for play in accordance with announcements. After entering the park, take a group photo, then change clothes and move around freely to start the rides;

(6) Parent-child safety: Children under 140cm tall or tourists who cannot swim must wear a life jacket or rent a swimming ring When playing, please be accompanied by parents to prevent danger (do not let children out of your sight);

(7) Do not run in the park: the rate of injuries caused by slipping while running in the park is yes, for For your safety, please do not run in the park;

(8) Pay attention to physical discomfort: if employees have motion sickness, they can take motion sickness medicine half an hour in advance; pregnant women, heart disease, high blood pressure, back disease and patients with habitual fractures, please avoid playing on the slide;

(9) Pay attention to the weather conditions: If it rains or thunders or other weather that affects the safety of playing in the water, please do not stay in the water to avoid danger; < /p>

(10) Comply with the rules of use: Each amusement facility has its own safe use methods and rules. Please follow the rules of use;

(11) Enjoy the buffet dinner at the restaurant You must abide by the restaurant regulations, eat in a civilized manner, and do not take outside food;

(12) Special statement: Pay attention to safety, follow the tour guide's arrangements, abide by team discipline, act collectively, do not leave the team without permission, and try not to carry metal with you , plastic and other non-dissolvable packaged food, all garbage generated by the event will be taken away, so that "only your footprints are left, and only your photos are taken away." The collective concept comes first in the entire activity, and there cannot be a few people leaving the team. If you are traveling alone and encounter light rain, this activity will continue as usual. Due to weather conditions or force majeure factors, the tour guide has the right to make appropriate adjustments to the itinerary.

3. Organizational Guarantee

(1) The heads of each department shall participate in the entire process and be responsible for the overall management of personnel in the department.

(2) The first three colleagues in each vehicle are the team leaders of the vehicle. Their main responsibilities are to assist the tour guide in counting people and organizing people during the trip to ensure the safety of each team.

Contact number of each car team leader:

Car No. 1 Captain: Vice Captain: Vice Captain:

Car No. 2 Captain: Vice Captain: Vice Captain: :

Captain of Car No. 3: Vice Captain: Vice Captain:

Captain of Car No. 4: Vice Captain: Vice Captain:

Captain of Car No. 5: Vice Captain Captain: Vice-captain:

(3) Please see the attachment for vehicle arrangements.

Attachment: omitted

Corporate public relations activity planning case template 4

The purpose of the activity is that in the late autumn of 20__, the company provides benefits to employees and at the same time strengthens the company Cohesion, in order to provide a good opportunity for colleagues to get to know each other and enhance the feelings between everyone, we specially organize an activity to increase employee exchanges, cultivate team spirit, and shape corporate culture.

We hope that this kind of fun activity can make everyone temporarily forget the busyness and tension of the office, bring us closer to each other, and let "we spend an unforgettable late autumn together"!

Activity content Tiantangzhai original Tour the forest waterfalls: Jiuying Waterfall, Xieyu Waterfall, Four-Fold Waterfall, Yixiantian, Jianbishi, Longjian Peak, Tianjie Scenic Area, Quyuan Wentian, etc., and view the western source of the Pihe River and the watershed between the Yangtze River and the Huaihe River< /p>

Number of people participating in the activity (divided into two batches according to work arrangements)

Activity time: The first batch of activities is: November 23rd - November 24th (the second batch of time To be determined)

The meeting time is November 23 (Thursday) at 6:10 in the morning, departure at 6:30

The meeting location is at the entrance of the company

Route arrangement six An - Tiantangzhai - Lu'an

Estimated cost is 278 yuan/person + 70 yuan (cableway up) = 348 yuan/person

Introduction to Tiantangzhai

Tiantangzhai Scenic Area is a scenic spot integrating a national forest park and a nature reserve. It is the last virgin forest in East China, with a total area of ??120 square kilometers. The main peak is 1,729.13 meters above sea level. It is one of the main peaks of the Dabie Mountains and the watershed of the Yangtze and Huaihe Rivers.

"The most magnificent view of mountains and rivers, the first pass in the southeast of Wu and Chu", the powerful Tiantangzhai has "the kingdom of plants, a natural oxygen bar, an animal paradise, a sea of ??clouds and mist, a world of holy water, azaleas" It is known as the territory and the hometown of giant salamander.

Unique and spectacular waterfalls: The water scenery of Tiantangzhai Forest Park is mainly reflected in waterfalls and streams and pools. There are a series of waterfalls in the area, gurgling streams, clear pools and streams, green mountains and beautiful waters, and elegant ecology. There are hundreds of excellent waterscapes, among which five are famous, especially the No. 1 Waterfall, the No. 3 Waterfall, and the Longjing River. There is a poem praising: On the top of the majestic Dabie Paradise, the water scenery of Huangshan Mountain is beautiful, and the waterfall hangs three folds outside. Visitors feel like they have ascended to immortality.

Route Introduction

The tour group departed from Lu'an at 6:00 in the morning and drove for about 3 hours to the last virgin forest in East China and AAAAA-level scenic spot (National Geopark. Forest Park .Natural Reserve) - Tiantangzhai National Forest Park (about 3 hours' drive), visit the main scenic spot of Tiantangzhai (about 3 hours): take the cableway up the mountain, visit Jiuying Waterfall, Lover's Waterfall, Xieyu Waterfall, and the cableway up the mountain view Longjian Peak, Linhai Corridor, Viewing Peak, Stone Buddha, Golden Lion Roaring in the Sky, Whales Going to the Sea, White Elephants Playing in the Water and other attractions, you can enjoy the natural oxygen bar of the original forest and enjoy the natural oxygen bar on the densely forested plank road and waterfalls. The refreshing feeling of high mountains and clear winds, the magnificent picture of the Yangtze River and Huaihe River overlooking the Yangtze River and the Yangtze River, walk down the mountain. Have lunch at about 3 p.m., and then drive back to Lu'an to end the pleasant trip!

Safety factor No need to worry about heavy rain, mudslides and other factors. Suitable for climbing mountains and exercising.

Public natural mineral water (also prepare some simple and easy-to-cook foods).

Important personal equipment: a backpack, a thickened jacket, hiking shoes, your own dry food (biscuits, bread, etc.), an umbrella, daily medication, and clothing according to weather conditions.

Itinerary

Gather at 6:10 on November 25th

Gather at the entrance of the company in pre-assigned groups (bring some biscuits and bread) type of dry food), and the leader of each group will count the number of people in each group.

Depart from the company on time at 6:30 (those who do not arrive will be automatically transferred to the next activity)

On the bus, the leader of each batch will serve as the activity leader and organize the bus Active in-car activities:

(1) Solitaire of idioms related to the festival

(2) Singing songs, etc.

Arrive at Tiantangzhai at 9:30 Scenic Area

Visit the waterfall group scenic area (take care of the ropeway by yourself [70 yuan/person for the up trip, 60 yuan/person for the down trip]): Jiuying Waterfall, Xieyu Waterfall, Four-fold Waterfall, One Line of Sky, Sword Split Stone, Longjian Peak, Tianjie Scenic Area, Qu Yuan Wentian, etc., view the western source of the Pi River, the watershed between the Yangtze River and the Huai River 10:30-12:00 Arrive at the top of Tiantangzhai Mountain, free activities

12:00- 14:00 Descend the mountain for lunch

14:30 Lunch

15:00 Leave Tiantangzhai and return to Lu'an

Finally pack and count the belongings you carry and prepare to return Lu'an, return to the entrance of Lu'an Company, and then disband on your own. (Event ends)

Notes:

1. All colleagues participating in the event must follow and recognize the content of this event and obey the arrangements of the organizer.

2. This outdoor mountain climbing activity may involve unforeseen dangers (such as falls, injuries, etc.); colleagues should have a clear understanding of their own bodies and the route of this activity.

3. The tour leader has the right to make appropriate adjustments to the itinerary due to weather conditions or force majeure factors. Participants must obey the arrangements of the team leader; if an individual fails to abide by the event regulations and the team leader's instructions, or the safety regulations of the event venue, and does his own thing, he will not only be responsible for the consequences, but also bear responsibility for the losses caused to others. .

4. If you violate the itinerary and cause personal or other accidents, you shall bear full responsibility. The company reserves the right to pursue legal liability.

Corporate Public Relations Activity Planning Case Template 5

1. Purpose of the activity: It is the middle of the year and the work of the whole year is already halfway through. In order to relieve the work pressure of employees and enable everyone to work more effectively, I will devote myself to the work in the second half of the year in a good state, and at the same time, in order to enhance mutual exchanges, communication, and understanding among employees, and create a united and positive corporate culture.

2. Activity time:

3. Activity target: all employees of the company

4. Activity location: Shahu, Film and Television City, Yinchuan, Ningxia

5. Specific itinerary of the event:

1. Route arrangement: Xining - Baiyin - Yinchuan - Xining

2. Time and route

First day: August 2

Driving route: Xining - Baiyin

Driving distance: Xining to Baiyin is 280 kilometers in total, 4 hours of driving

Travel time:

Meet at the company gate at 15:30

At 16:00, count the number of people and set off from the company to Baiyin

20 : Arrive at Baiyin City at 30 minutes

Arrive at Baiyin Hotel at 20:50 for dinner

Leave the hotel at 21:30 and get on the bus to gather

Arrive at Baiyin at 21:50 Jinyuan Hotel (No. 299 Beijing Road, West District, the intersection of Beijing Road and Tianjin Road

) takes the room card to allocate a room, and informs the front desk to wake up at 6:30 in the morning

Day two: August 3

Driving route: Baiyin City - Zhenbeibao Film and Television City - Yinchuan City - Railway Hotel Driving distance: Baiyin to Yinchuan is 371 kilometers in total; driving time is 5 hours and 30 minutes;

It is about 45 kilometers from Yinchuan to Zhenbeibao; the drive takes about 1 hour;

It is about 15 kilometers from the old city to the new city; the drive takes about 20 minutes;

Scenic area activity time: about 2 hours and 30 minutes

Travel time:

Morning wake-up service at 6:30

Breakfast time at 7:00 at the hotel Dining

Get on the bus at 7:20 and gather, check the room and check out

At 7:30, count and confirm the number of people and set off for Yinchuan

Arrive in Yinchuan at 13:50 Zhenbeibao Film and Television City

Arrive at Shibalihong Restaurant in Zhenbeibao Film and Television City at 14:00 for dinner

Arrive at the film and television city attractions at 15:00 to collect tickets and enter by yourself (tour Time: 2 hours and 30 minutes)

Get on the bus at 17:30 and gather the number of people to count and return to Yinchuan City

Arrive at Donglaishun Hotel in Yinchuan City for dinner at 18:30

Finished eating at 20:00 (Administrative personnel will have dinner in the car on the 4th)

Get on the car at 20:10 to count the number of people and set off to the hotel

Check-in at 20:30 Get the room card and allocate a room at the Railway Hotel, and inform the front desk of the morning wake-up time at 6:30. Note: free time, but it must be emphasized that you must travel in groups; people in the same room must contact the person in time if the person living in the same room does not return later. Contact or contact the event director to determine personnel safety.

The third day is August 4th

Driving route: Yinchuan City - Shahu Scenic Area - Xining City

Driving distance: The total distance from Yinchuan City to Shahu is 56 kilometers, and the driving time is about 1 Hours

Scenic area activity time: about 3 hours and 30 minutes

Travel time:

Morning wake-up service at 6:30

7 : Breakfast time at 00, dine at the hotel

Get on the bus at 7:20 and gather, check the room and check out

Gather at 7:30 to count and confirm the number of people and set off for Shahu

Arrive at Shahu Scenic Area at 8:20 (visit time: 3 hours and 30 minutes)

Collect your ticket at 8:30 and enter by yourself, and inform you of the time and place to get on the bus

12:00: Get on the bus and count the number of people and go to Shahu Fresh Restaurant to eat

13:00: Finish the meal and get on the bus and count the number of people and return to Xining City

23:00 Arrive at the end of the itinerary in Xining City

Shahu Lake self-pay (optional): Yacht (specified route) 100 yuan/human and bird show 30 yuan/person rowing boat (specified route) 130 yuan/person seaplane/ Paragliding over water (specified route) 100 yuan/person Wetland Museum 4D theater 30 yuan/person

6. Fees and tickets:

Total cost: 30676 (actual cost) + 4324 ( Reserve fund) = 35,000 yuan

7. Activity requirements:

1. During the entire activity, safety awareness must be established, and safety comes first when riding in cars, boats and entertainment;

2. During the event, all personnel are required to strictly abide by the time and not delay the entire trip;

3. For free activities, you need to ask for leave from the Director of Human Resources and Administration and rush back in time;

4. You are not allowed to drink or get drunk during the event;

5. The event must have a sense of the overall situation, help each other, unite and be friendly, and do not say words that are not conducive to unity, and do not do indecent things.

Corporate Public Relations Activity Planning Case Template 6

In order to enrich the lives of corporate employees, provide fun at work, increase communication among employees, reduce work pressure, achieve a balance between work and rest, and strengthen the team In order to achieve cohesion, with the approval of the company leaders, the company's employees went to Zhenjiang Maoshan for a one-day trip on September 27. The details are as follows:

An activity slogan

Concentrate and strive for success

Second event time

9th and 27th

Third event target

Relevant personnel of the company's technical department

Four event locations

Maoshan, Zhenjiang

Five event hosts

Technical Department (responsible for the formulation, organization and implementation of the program)

Six activity arrangements

Gather at the Baijiahu subway entrance of Metro Line 1 at 8:00

Arrive at the destination at 9:30 and prepare to visit Maoshan

12 :Gather at the foot of Maoshan Mountain at 30 and go to the nearby Taohua Island for dinner

After dinner at 15:00, we will go to Dingzhuang Vineyard to pick grapes

At 17:00, everyone will return by car

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Seven reference opinions

Zhenjiang Maoshan is located at the junction of Jurong and Liyang, Jiangsu. It is only 40 kilometers away from Zhenjiang, Changzhou and Nanjing. The transportation is very convenient. The scenery of Maoshan is pleasant and it is known as the Nine Peaks The scenic spots of 18 springs, 26 caves and 28 pools, as well as many dotted hall rocks and strange rocks, make Maoshan a unique and wonderful natural style.

Due to its beautiful scenery and close location, Maoshan is a good choice for travel.

In order to better understand each other and work easily, I hope that everyone can actively participate in this event, and I also hope that this event can go smoothly with everyone's participation.