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How can the store front design be more attractive?

Most restaurant owners don’t want to see a door that makes people look at it but not want to come in. This is not the purpose of opening a store. So, what are the elements of a good door design? Check out the five elements of a good door sign design here!

01 A resounding store name + clear category name

First of all, the door has the function of widely advertising, telling people that there is a store here, what its name is, and what it sells. Therefore, the store name and category name are the most basic elements of the door.

Of course, many familiar brands have simple store names without category names, such as Dadong, Starbucks, KFC, Pizza Hut, etc. However, because these store names have their own "brand effect", the products have been deeply rooted in the market. People's hearts. If your brand is not well known, don’t copy it.

02 Rich information + introduction, convey brand information

The door can be regarded as a tool to display the characteristics of the store in an all-round way. It can flexibly combine various effective information to convey brand information to customers. , thus exerting the function of attracting customers at the door.

03 Slogan

Every brand should have its own slogan. It is usually a classic copywriting that best reflects the characteristics and connotation of the brand. It is most suitable to be placed on the front door.

04 Founding Time

Numbers have a strong impact on people’s vision and psychology, and can easily trigger screams. For companies that have been established for a certain period of time, regardless of the size of the brand, the start-up time should be written on the door. Competition in the catering industry is fierce, and the longer it has been in business, the more powerful and high-quality it is, worthy of respect and trust. For example, Du Xiaoyue wrote that it was founded in 1895, and a traditional snack bar said "Intangible Cultural Heritage", all of which can resonate with customers.

05 Presentation techniques of dishes

Dishes are one of the information that customers are most concerned about and should be fully displayed at the door as much as possible. Many stores set up a poster stand at the door with a menu or discount information for customers to learn about. This is a method, but it seems a bit passive.

The restaurant can try to enlarge the size of the dishes and display them on the door in the form of posters, inkjet paintings or light boxes, so that customers can look at them even if they don't want to.