Suggestions on accelerating the development of rural e-commerce industry and boosting rural revitalization

In recent years, the development of rural e-commerce industry in our city and tackling poverty have shown a good development momentum. According to incomplete statistics, at present, there are more than 100 self-built e-commerce platforms for enterprises in the city, and more than 1200 stores are opened on third-party platforms. From 20 17 to 20 19, the city's online retail sales totaled104.3 billion yuan, with an average annual growth rate of 28.65%. From June 5438 to July 2020, the city's online retail sales reached 326 million yuan.

I. Main problems

(a) Lack of industrial support and industrial cohesion. First, the industrial structure is relatively simple. Most local products have a long cultivation period and strong seasonality, and the timeliness and timeliness of sales through e-commerce channels are high, so it is difficult to graft existing products into the network. Second, the main body of agricultural products management is weak. There are 240 leading agricultural enterprises in the city, of which the leading agricultural enterprises above the provincial level are only1/3; * * * There are 4 farmers' professional cooperatives107, and only 22 18 are operating normally, accounting for 54%. Third, the industrial chain of agricultural products in our city is not perfect. Our city lacks an industrial chain for deep processing of agricultural products, with low added value and insufficient standardization, resulting in less "three products and one standard" products. Due to the lack of quality certification, many products cannot be sold online.

(2) The attraction of talents is weak, and the mechanism of training and introducing talents needs to be improved. First, there is a shortage of local professionals and few rural e-commerce practitioners. At the same time, it is not attractive for outstanding e-commerce professionals to enter our city. Second, the conversion rate of e-commerce trainers is not high. The enthusiasm of participating in e-commerce network sales is low, and enterprises do not have special personnel to operate e-commerce sales, which makes the transformation difficult.

(3) The circulation system is not perfect, and a complete and efficient supply chain system has not yet been formed. First, the logistics system is not perfect. The role of village-level postal logistics express delivery points is not fully exerted, and the cost of online shopping and online sales for rural people is high. Second, the circulation system of agricultural products is not perfect. The existing wholesale markets and farmers' markets in our city are generally small, scattered and weak, which greatly reduces the circulation efficiency of agricultural products. At the same time, there is a lack of market-oriented agricultural products circulation and agricultural industry service enterprises, and the integration of local agricultural products industries is insufficient.

(D) The enterprise's marketing ability is insufficient and its market competitiveness is weak. Enterprise marketing lacks planning, businesses lack professional knowledge and skills, and the integration of resources, marketing skills and innovation ability are weak, so it is impossible to create explosive products and online celebrity products. Faced with the new and rapid development of e-commerce, they are at a loss and fail to grasp the trend dividend under the new consumption form.

Two. Comments and suggestions

(1) Strengthen e-commerce policy guidance. Focusing on the "seven-in-one" working idea of organization, capital, talents, services, products, cold chain and logistics, we will give full play to regional advantageous industries, popularize the "e-commerce station" model in Yinjiang County, and promote the upward movement of agricultural products. Incorporate the development of e-commerce industry and logistics industry supply chain into the city's national economic and social development plan. Improve the e-commerce policy system through personnel training, discipline training, demonstration and guidance, online sales awards and subsidies, and logistics subsidies. Further clarify the responsibilities of cities, counties and townships in the development of e-commerce and promote the development of e-commerce industry as a whole.

(2) Accelerate the construction of e-commerce system. Focusing on the seven major industries and the dam area with an area of more than 500 mu in the city, we will do a good job in the layout of cold chain development, improve the supply chain of agricultural products e-commerce, promote the classification and rectification of e-commerce sites, and establish and improve the integrated operation system of "base+site+pre-cooling of origin+grid sales" to promote the steady growth of rural e-commerce. Adhere to the concept of "adapting to local conditions, developing on demand, and integrating multiple industries", help agricultural products move from "small farmers" to "big markets" based on the upward trend of products, and actively build a more perfect and efficient e-commerce system.

(3) Strengthen the training of e-commerce talents. Adopt the training mode of "theory+case+practice", regularly carry out training for traditional e-commerce enterprises, teach students in accordance with their aptitude, and carry out short-term intensive training, program-controlled education and upgrading education in different categories. Through teaching practice, skill training and comprehensive simulation practice, the application ability of e-commerce technology of students is effectively improved and the conversion rate of students is improved.

(4) Increase infrastructure construction. The first is to improve the logistics distribution network. Accelerate the establishment of a four-level logistics distribution system in cities, counties, townships and villages, support express logistics enterprises to set up logistics distribution sites in townships that meet the needs of e-commerce development, and set up village-level logistics express service points. The second is to promote the construction of Internet infrastructure. Realize the full coverage of broadband network and 4G network in administrative villages, improve the basic conditions for e-commerce development, promote the full coverage of e-commerce sites serving administrative villages, and integrate functions such as logistics express delivery, parcel delivery, financial services and online shopping. Thus, rural online stores have become an important circulation window for online sales of agricultural products, forming an online store model of "one store with many households" and "one store with one village".

(5) Pay attention to the cultivation of market players. First, vigorously promote the construction of village-level large-scale agricultural online stores and build e-commerce enterprises with Liupanshui characteristics. Second, actively encourage innovation and entrepreneurship in the field of e-commerce, and give support in terms of venues, taxes and fees, and information services. And implement various subsidy policies. The third is to cultivate leading enterprises in e-commerce. It is necessary to support and cultivate a number of leading e-commerce enterprises with new marketing models, strong industrial driving ability, large-scale online sales and high market recognition, and play their leading role. Fourth, actively strengthen the docking with well-known e-commerce enterprises at home and abroad, and introduce a number of well-known e-commerce enterprises to set up regional headquarters or offices in our city.

(6) Strengthen the propaganda atmosphere. First, timely release information on large-scale e-commerce activities and online sales products through television, radio, posters and high-speed railway station advertisements. The second is to print rural e-commerce promotional items, so that the concept of e-commerce can be implanted into goods, so that the masses can understand e-commerce more simply and clearly. The third is to further do a good job in e-commerce publicity at all levels and departments, promote e-commerce knowledge into counties, townships, villages, cooperatives and farmers, especially at the village level, and comprehensively enhance public awareness and recognition.

(7) Focus on creating e-commerce products. We will increase the construction of technical extension service teams for seven industries with agricultural characteristics and advantages. Encourage the differentiated development of cities and counties, build a regional brand of agricultural products with "place name+product name" in counties and districts, and enhance the image of agricultural industry in our city. Guided by creating a green brand, integrate resources and enhance product visibility and influence. Every county launches 1-2 online explosive products every year to boost product quality, improve quality and efficiency, and increase product online sales. Unify the branding and packaging of local brand-free products, optimize the sorting and packaging of local agricultural special products, improve relevant testing procedures, and improve the awareness and popularity of e-commerce products in our city as a whole.

(8) Strengthen the incubation of agricultural products. Through the sales platforms such as "live broadcast with goods", "Guizhou nostalgia", "832 platform" and "One yard Guizhou", the popularity and sales of Liupanshui agricultural special products will be enhanced. At the same time, vigorously promote the development of community e-commerce, encourage and support local e-commerce platforms to carry out online ordering and door-to-door services in the fields of catering, accommodation, housekeeping, maintenance, cleaning and take-away, explore the establishment of community express parcel delivery stations, and innovate community e-commerce service models.