New Year’s Eve Street Activity Plan

New Year’s Street Activity Plan

In order to ensure that the activity is carried out in an orderly and effective manner, it is usually necessary to prepare an activity plan in advance. The activity plan is based on the purpose, requirements, methods, methods, A written plan to arrange the progress and other aspects. So what issues need to be paid attention to when formulating an activity plan? The following is the New Year shopping street activity plan I compiled for your reference. I hope it can help friends in need.

New Year’s Street Activity Plan 1

February is the transition between the old and new years of the lunar calendar year, and is also the peak of sales. At this time, food, fresh meat, dry goods, aquatic products, cooked food and Non-food disposable household products, cleaning supplies and many other related products will enter the hot-selling season; this event is planned from February 9th to February 18th, which includes the "Little New Year" (2.11) and Valentine's Day (2.14) ", New Year's Eve (2.17), and New Year's Day (2.18)" are the four traditional major nodes. Product display, daily promotions, news planning and store-wide promotions should be reasonably planned according to the consumption habits of different nodes.

Theme: "Welcome the Spring with prosperity in the Year of the Tiger, and celebrate the new year with good luck and wealth" Special Planning for the Annual Expo

Date: February 9 to February 18

One of the themed promotion plans

Theme: Prosperity and joy in the Year of the Tiger

Activity time: February 10th to February 14th

Activity content: During the activity, customers who make a certain amount of one-time shopping in this supermarket will receive a super value gift with a single cashier slip of the day!

For a purchase of RMB 48 or more, you will receive an auspicious Spring Festival couplet or a box of fresh eggs; 1 gift box

Warm reminder - a single full cashier slip can only receive one gift; customers who participate in this event will no longer participate in other promotions in our store during the same period.

Theme of the second theme promotion plan: Heart-warming Valentine’s Day, true love for a long time

Event time: February 14th

Event content: On the day of the event, in this Couples who shop in the supermarket (no limit on the amount) can receive a "True Love Rose", and 999 roses will be given away. May lovers eventually get married! (Limited roses, while supplies last)

The third theme of the theme promotion plan: A good start to the new year, everyone has fun

Event time: February 18

Event content: On the day of the event, customers who make a one-time purchase of 68 yuan in this supermarket will receive a "Happy Opening" red envelope. Red envelope prizes include 1 yuan, 2 yuan, 5 yuan, 100 yuan or other gifts, guaranteed to be 100% winning.

Warm reminder - only one red envelope can be given for a single full cash register.

DM Newsletter Planning P Cover - Theme: Good Luck, Wealth and New Year + 3 Gift Boxes;

P2+P3 - Theme: Prosperous New Year, Reciprocity

Liquor gift box, red wine gift box, health wine gift box, spree gift package, boxed biscuits, mixed gift box with 30 items

P4——Theme: New Year is more prosperous, health is better

Health care product gift box, tea gift box, honey gift box, 15 items of prepared food

P5 - Theme: Casual and delicious Chinese New Year + Heart-warming Valentine's Day

Leisure Packaged food (biscuits, puffed, wafers, preserves, cooked food) 12 single items

Chocolate, coffee, jelly, single red wine, fruit wine 6 single items

P6+P7 ——Theme: Celebrate the New Year with casual and delicious food

Casual packaging, bulk New Year food (melon seeds, peanuts, pistachios, fruit pulp, candies, jelly) 30 single items

P8 ——Theme: New Year, more care

Personal cleaning and care products (including sanitary napkins) 15 pieces

P9——Theme: Refreshing New World

Household cleaning care products and paper products (excluding sanitary napkins) 16 single items

P10 - Theme: Whole body renewal for the New Year

Needle cotton, shoes, clothing 12 A single product

●P11——Theme: Decorating a new home in the New Year

15 single products for home and home appliances

●P12——Theme: A happy family reunion< /p>

15 single items of water milk, carbonic acid, juice, single liquor, hall beer, barreled liquor, and sweet wine

●P13——Theme: Family Reunion

9 single items of edible oil, seasoning sauces, noodles, and dry food; 6 single items of shabu-shabu slices, seafood meatballs, quick-frozen, and ham

●P14——Theme: Family Reunion< /p>

12 items of cured products, dry goods, fresh gift boxes, refrigerated dairy products

●P15 - Theme: Family reunion

Fresh meat, freshwater seafood , poultry, eggs, rice, fruits, 12 single items

P bottom - 3 cooked food (various stews, hot pots), 3 single items

Special requirements:

< p>①The layouts corresponding to different subtitles should be distinguished by different background colors!

②P5 and P13 plan two relatively independent but related sections for each P, such as a special section for snacks and Valentine’s Day gifts, and a special section for hot pot seasonings and condiments. Please list each brand The layout is based on series, and each product series is distinguished by a color block. For series of products with purchase and gift activities, the activity content is placed in a prominent position next to the title of the series.

③The concise details of the 3 theme promotion activities are reflected on the back cover

1 large-scale inkjet printing of publicity strategic planning: reflecting the 3 theme promotion activities

Main channel hanging 38 KT boards with double-sided photos: "Expo for the Year of the Tiger"

1 single-sided KT board for the door: "Expo for the Year of the Tiger"

Doorpost 2 pieces of spray-painted cylinders: "Expo for the Year of the Tiger"

2 pieces of window spray painting: "Expo for the Year of the Tiger", the specific contents of the 3 theme activities

Pile Headband cloth: 1F and 2F main aisle news product stacking

The special area is decorated with medium-sized gold thread red lanterns + three-dimensional pull flowers with the word "Fu" + piles + wrapping pillars: "Year of the Tiger New Year Expo" new year goods Main Street Activity Plan 2

1. Promotional Background

Around the Spring Festival holiday is the peak sales season for toys and other gift industries. It is also a prime time for all toy manufacturers to take action to seize the market. In order to further increase sales, increase the promotion of the Pippi Bear brand, and build up the national brand of Pippi Bear, this event was specially planned.

2. Promotion purpose

1. Use this golden opportunity to further increase product sales and increase the promotion of the Pippi Bear brand;

2. Through on-site promotion activities, expand the popularity of Pippi Bear series products, build a national brand, and create a world-famous toy brand;

3. Effectively attack competitors, gain opportunities, and win the market;

< p> 4. Drive the sales of other products by promoting products;

5. Enhance dealers’ confidence in our products and fight the first battle to achieve our company’s sales target next year;

3. Promotion time

February 6th - February 15th

4. Promotional theme

Promotional theme: PPBear celebrates Christmas and welcomes the New Year Celebrate New Year's Day happily with Bile in your arms

Promotional slogan: Pippi Bear Brand Creates a World of Happy Pippi Bear

Pippi Bear Happy China will make you laugh more than Doudou Doudou

5. Promotional objects and scope

1. Promotional objects: consumers

2. Scope: major dealers across the country and major amusement parks in Shenzhen

6. Promotion methods

On-site publicity with big reward activities, New Year’s Day lottery (limited to playgrounds), “Pippi Bear Mobile People”, Pippi Bear teaches children to learn knowledge, and children learn about products Buy at half price, get 12% off products and gifts.

1. Promotional products

Product: Bilele’s original price is 298 yuan, promotional price: 228 yuan

Aidudu’s original price is 268 yuan, promotional price: 208 yuan< /p>

Xiaolebi’s original price is 188 yuan, promotional price: 138 yuan

Bianbianla’s original price is 88 yuan, promotional price: 68 yuan

Yellow No. 7, original price is 63.00 yuan, New Year’s Day special price : 38 yuan (limited to 10 per day)

Other products are 12% off during the promotion period, and the price will return to the original price after the promotion.

2. Gift form

All customers who purchase this promotional product can receive a free Pippi Bear exquisite Bilele small toy (random skin color, 5CM high), exquisite A Pippi Bear pictorial (except for the above special price).

3. On-site demonstration

Promotional products: Bilele, Aidudu, Xiaolebi, Yellow No. 7

Promotional locations: major dealers At the entrance and major amusement parks in Shenzhen

On-site layout requirements: multiple posters, more than one banner, products and gifts, use balloons, flowers, ribbons, etc. to beautify the scene and arouse the on-site promotional atmosphere. Products and gifts are piled separately code and label the giveaways with the words "Giveaway" or "Giveaway Area" in a conspicuous manner.

Special site:

New Year Lucky Draw

Event time: January 1, 20xx, 8:00-18:00

Activity content: Lucky draw to welcome the New Year

Specific operations: Customers who have purchased Pippi Bear promotional products during the promotion period and all children present can participate in the draw and receive "raffle tickets" 1".

This event has the following awards:

1. One special prize: one Bilele toy (worth 398 yuan as a gift)

2. One Two second prizes: one Aidudu (worth 268 yuan plus small gifts)

3. Four second prizes: one Little Lebi toy (worth 188 yuan plus gifts)

4. 20 third prizes: one yellow No. 7 (valued at 63 yuan)

5. 50 participation prizes: exquisite small gifts

Promotional tools: ① Publish this article on a poster ② Explanation of promotional personnel for this event Broadcast publicity

7. Promotional cooperation

1. Products

Each sales point has sufficient stock according to the estimated monthly sales volume. Especially promotional products and special offers.

2. Material preparation

The marketing department will distribute slogan banners, promotional information lists and gifts to dealers 20 days ago; each dealer can prepare according to the new trends in the local market Add some new promotion methods, such as small gifts, but they must not conflict with the company's business philosophy. Promotional activities must be arranged before the event.

3. Personnel division of labor and responsibilities

General commander of the event—Mr. Zhu

Person in charge of the event—Yang Shenghui

Writing of the plan , issuance, inspection - Marketing Department

Material distribution - Marketing Department

4. Training and selection of promotional personnel

Managers of each dealer and The business department manager shall do a good job in training promotional staff on products, content and methods of promotional activities. Requirements for promotional staff: be childlike in nature, wear Pippi Bear promotional clothing, clean and tidy clothes, wear a work ID card on the chest, wear a Pippi Bear hat, have a loud voice, clear articulation, natural movements, and be friendly and humorous when speaking.

5. Activity executor

Marketing manager and market leader of major dealers

8. Promotional target: (calculated based on monthly sales volume in the local market)

Regional products Shenzhen City South China (except Shenzhen) North China Region Northeast Region Northwest Region

Bibi Le

Aidudu

Xiaole Ratio

Yellow No. 7

Others

Total

9. Promotional expenses

Promotional clothing, hats, banners and pictorials Gifts, mobile people, sales promotion personnel, salary, others

Quantity

Unit price

Total price

10. Activity requirements New Year’s Street activity plan 3

p>

1. Activity items

New Year’s goods expo, group buying exhibitions, online shopping carts

2. Purpose of activities

●Enhance citizens’ confidence in purchasing New Year’s goods environment and quality to meet the citizens' one-stop shopping needs.

●Fully display Liuyang's local specialties and promote Liuyang's agricultural and sideline products brands.

●Concentrate on displaying famous and high-quality products from all over the country to promote enterprises products and brands, while enriching the Liuyang New Year goods market.

●Inheriting traditional Chinese New Year customs and culture, stimulating economic consumption during the Spring Festival.

3. Organizational units

Sponsor: xxx

4. Exhibition time and location

Time: xx, xx to xx (***8 days), 20xx

Venue : Tentative (can I book my square?)

5. Exhibition description

During the exhibition, the company's products will be displayed and promoted in three areas:

On-site Big Exhibition.

Time: xx to xx, 20xx

Venue: To be determined

Booth area: 3x10m

Activities Content: Merchants set up exhibitions on-site to promote their products and brands. At the same time, the organizing committee organizes free gift distribution, on-site Spring Festival couplets writing, loving New Year goods donations and other activities to attract popularity

Group buying alliance

Time: xx, xx to xx, 20xx

Form: An exquisite product catalog will be printed by the xx daily and sent to all government agencies and enterprises in the city, and group purchases will be organized for administrative institutions and enterprises. Products.

Requirements: Merchants on the product list adopt appropriate profit-sharing principles to promote consumption.

Online shopping cart

Time: January 20xx

Form: Set up a New Year’s goods purchasing platform on the xx website to describe corporate products and attract citizens to shop online.

6. Exhibition scope of the New Year’s Day event planning plan

◆ 1. Sugar and wine: various wines, white wine, rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks; tea, etc.;

◆ 2. Food: various famous and high-quality new foods, green Food, grain and oil foods, health foods, snack foods, quick-frozen foods, baked goods, meat and poultry products, aquatic products, condiments, dairy products, dried fruits and roasted seeds and nuts, local products, agricultural products, etc.;

　◆3. General merchandise categories: household appliances, kitchen and sanitary ware, jewelry, cosmetics, leather products, daily commodities, plastic products, hardware appliances, firecrackers, festival supplies, kitchenware, smart toys, etc.;

◆4. Gift categories: various gift boxes, flower potted plants, paper-cut calligraphy and paintings, strange stones and jade, etc.;

◆5. Clothing categories: bedding, clothing, shoes and hats, etc.;

◆6. Specialty products: honey, fried cakes, vegetarian dishes and other Liuyang famous products.

7. Publicity and promotion

In order to ensure the strong popularity of the exhibition, the organizing committee will choose a variety of forms and channels , Planned exhibition reporting:

1. Liuyang Daily: Make a brand list during the exhibition investment promotion period, conduct exhibition publicity for one month, and introduce the details of the event with pictures and texts.

2. Liuyang.com: For exhibitors, conduct centralized promotion on Liuyang.com and organize online groups

purchase, and at the same time expand the influence of the festival through special publicity, promotional information, New Year goods flash sales and other activities.

3. Print and distribute 20,000 copies of promotional color pages, activate 2 highway pillar advertisements, and send them to mobile phones Send 100,000 text messages and release 20 balloons on busy roads in the city to comprehensively disseminate exhibition information in multiple forms and through multiple channels.

4. Make a group buying catalog for New Year’s goods and send it to administrative institutions, enterprises and other interested group buying units. < /p>

8. Supporting activities (please consult the organizing committee for details)

1. New Year’s flash sales: several varieties of products are launched every day in the form of “flash sales” and at super-preferential prices. Attract customers.

2. Large-scale group buying: Make a catalog of New Year goods and send it directly to administrative institutions and enterprises, while promoting corporate products and stimulating group buying.

3. Prizes Take it every day: In order to attract popularity, many awards are set up, such as: 100 people will receive free exquisite gifts every day during the exhibition, and customers will be organized to draw prizes to win cash during the exhibition

4. Exhibition arrangement awards: Among the enterprises participating in the exhibition arrangement, the " The organizing committee will provide certificates and medals for exhibition awards such as the "Most Popular Award" and "Best Sales Award".

5. Free Spring Festival couplets: Invite members of the Liuyang Couplet Association to write Spring Festival couplets on site and give them to you for free. Citizens who came to participate in the event.

6. Square theatrical performance: Invite Huagu Theater Troupe and band to perform live.

9. Investment Form

(1) Crown Sponsorship Category

1. Overall sponsor of the New Year’s Goods Festival

This New Year’s Goods Festival will have one general sponsor, and the theme of the expo will be “xxxx” Liuyang City’s first New Year’s Goods Festival and Group Buying Festival Exhibition and sales.

Funding: 100,000 yuan

Return:

(1) All event advertisements reflect the words "xxx" Liuyang City's first New Year Festival;

(2). The two most eye-catching advertising spaces will be given priority at the opening ceremony;

(3) The leader or person in charge of the sponsoring party will be invited to speak at the opening ceremony of the New Year Festival;

(4) Liuyang Daily shall display the name of the sponsoring unit or product promotion in a prominent position in the New Year’s Festival advertising page and news page no less than 10 times;

(5) Exhibition Two designated booths are provided on site. (The area is 3mx3m)

(6). Before xx, xx to xx, 20xx, ***4 pages of Liuyang Daily will be provided. The content can be provided by the sponsoring party Determine by yourself.

(7). The group buying directory should show the words "xxx" Liuyang City's First New Year Festival and Group Buying Exhibition, and report a batch of layouts.

(8) The online shopping platform highlights the words "xxx" Liuyang City's first New Year Festival and Group Buying Exhibition.

(9) The name of the sponsor is reflected in outdoor, text messages, balloons and other promotional advertisements

2. Naming of theme event days

This New Year Festival sincerely invites all major industries and various dealers to actively participate, and implement naming of theme days. For example, "Tangrenshen" Food Day, "Jinhao" Grain and Oil

Cost: 20,000 yuan

Return:

(1). Reflect the name of the sponsoring unit and the name of the sponsoring company on the brand list before the New Year Festival. Products.

(2), Liuyang Daily has one page worth 10,000 yuan, completed before the expo.

(3) Enjoy 2 designated standard booths at the exhibition, on-site advertising One person.

(4) The name and products of the co-organizer are reflected in the group purchase directory.

(5) The name and products of the co-organizer are reflected on the online shopping platform.

(6). Determine a certain day during the exhibition as the event day for the sponsoring unit, carry out promotional activities in the square, and set up exhibitions on the podium.

(2) Production of group buying directory

In order to advocate group buying and promote corporate brands, 10,000 copies of the group buying directory have been specially produced and distributed to administrative institutions, enterprises and group buying customers in the city.

Charge standard:

Cover 20,000 yuan (limited to 1 house), 12,000 yuan for the back cover (limited to 1 house),

8,000 yuan for the inner pages

Return:

(1), in the New Year’s goods Pre-holiday brand list

Name and product of the current co-organizer.

(2) 1/2 page of Liuyang Daily, completed before the expo.

(3) Enjoy the standards designated by the New Year Goods Festival Organizing Committee 1 booth. Standard booth (3mx3m)

(4). The name and products of the co-organizer are reflected in the group purchase directory.

(5) The name and products of the co-organizer are reflected on the online shopping platform. Products.

(6) Participate in the selection of the most popular New Year products among consumers.

(3) On-site exhibition arrangement

This New Year Goods Festival sincerely invites all industries, Various dealers set up exhibitions on site.

Cost: 5,000 yuan

Return:

(1). The name of the co-organizer will be reflected on the brand list before the New Year Festival. and products.

(2). 1/4 of the Liuyang Daily page will be completed before the expo.

(3) Enjoy 1 standard booth designated by the New Year Goods Festival Organizing Committee.

(4). The names and products of the co-organizers will be reflected in the group purchase directory.

(5) The names and products of the co-organizers will be reflected on the online shopping platform. New Year Street Activity Plan 4

p>

Foreword

On the occasion of the Spring Festival of 20xx, in order to enrich the Rongshui Miao tourism culture and activate the Spring Festival festive atmosphere, it also provides Rongshui Miao agricultural and sideline industrial development enterprises and agricultural and sideline handicraft products. To provide a standardized display platform, Rundong Enterprises will, under the leadership of the Rongshui County Government, integrate all resources, do a good job in investment promotion and execution, and make every effort to successfully run this Rongshui New Year Street, and increase the visibility and influence of the organizer. At the same time, it also serves Rongshui's pillar industry chain brands and people who are shopping for new year's goods.

This event takes the strong festive atmosphere as an opportunity to integrate the Spring Festival New Year goods exhibition and folk culture display. While displaying and selling Rongshui's agricultural and sideline products, it also displays Rongshui's new humanistic spirit to other places. Merchants and tourists, let the exhibitors and tourists truly feel the satisfaction of attending a big show and watching a big show and the county government's original intention to serve the people. At the same time, in order to achieve rapid commercial development in the north area of ????the city and enhance the business atmosphere of the 3095 area and the new city in the north of the city, the sports park is the main venue for this new year's shopping street, which directly increases the investment value of the area and demonstrates the urban construction and development efforts of the Rongshui County Government. The grand blueprint and practical determination of business planning.

1. Activity theme:

Attend the Rongshui Fair and watch the folk custom exhibition

——20xx "Rundong. Rongzhou Style" Spring Festival New Year Goods A Street

2. Event Time:

January 1, 20xx - January 20, 20xx

3. Event Location:

In Rongshui Sports Park

4. Sponsor:

Sponsor: Rongshui County Government, Rongshui County Housing and Urban-Rural Development Bureau

Co-organizer: Guangxi Rongshui Rundong Investment Real Estate Co., Ltd.

5. Operation method:

The government takes the lead in organizing and hosting this event, and Rundong Enterprise organizes merchants and entities to operate, using investment promotion, promotion, Publicity and other market-oriented operation methods can promote the development of tourism consumption in Rongshui, showcase the original ecological Miao culture of Rongshui, attract more out-of-town tourists and people in surrounding counties to participate in Rongshui's characteristic tourism business, and create a complete Rongshui emerging ethnic tourism business industrialization development chain.

6. Activity content:

The entire annual meeting is a one-street activity, focusing on the main line of "going to the big market and watching the big show" throughout the entire event planning, integrating New Year goods exhibitions, folk custom performances, political performances, etc. The four major contents, including enterprise services and tourism reception, are closely integrated to serve the water economy and cultural construction.

7. Exhibition scope and functional divisions

Areas: ◆Folklore Competition Area: Various performances showing Miao folk culture, such as cockfighting, are carried out in an orderly and themed manner from time to time. , bird fighting

and other series of folk sports competitions.

District: ◆Food Category: Various famous and high-quality new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products , dried fruits, local products, agricultural products, etc.;

◆Daily necessities: household appliances, kitchen and bathroom ware, accessories, cosmetics, leather products, daily commodities, plastic products, hardware and appliances, firecrackers and fireworks , festival supplies, kitchenware, smart toys, etc.;

◆ Clothing: bedding, clothing, shoes and hats, etc.;

Area: ◆ Sugar and wine: various wines, liquor, Rice wine, fruit wine, health drinks, fruit juice drinks, lactic acid bacteria drinks, tea, etc.;

◆Gift categories: various gift boxes, flower potted plants, paper-cut calligraphy and painting, strange stones and jade, etc.;

◆ Specialty products: shiitake mushrooms, fungus, fragrant japonica glutinous rice, dried bamboo shoots, Shatian pomelo, three-proof duck, tea, camellia oil, brown sugar, Double Ninth Festival wine, bacon, cured fish and other famous water-melting products;

Area :◆Folk Culture Exhibition: Mainly featuring Lusheng performances, with on-site handicraft production and on-site handwritten Spring Festival couplet DIY by melting water calligraphy and painting;

Area: ◆Snack area: There is a snack and barbecue street next to the basketball court. Showcasing the traditional flavor of melted water.

8. Investment and Promotion Ideas

Preliminary Ideas for New Year’s Street Investment Promotion

Investment promotion will be implemented in four stages:

1. 20xx The start-up phase will be on December 12th;

Establish an investment promotion team and formulate investment promotion plans and goals;

Develop investment promotion materials; Ronghao.com, Acer Daily, and external advertising of the Three Horses

2. Promotion stage from December 12 to 21, 20xx;

Use various investment promotion methods to identify interested merchants;

3. December 21, 20xx Day - the 27th is the critical stage;

Handle the admission procedures and fee collection for each merchant;

Focus on public relations for high-quality merchants to encourage them to make up their minds to participate;

4. Summary stage from December 27th to 31st, 20xx;

Identify merchants with complete procedures and arrange booths in a unified manner; focus on public relations for remaining hesitant merchants;