What is the difference between Uniqlo and U Home?

The positioning and design style are different.

1. Different positioning: Uniqlo takes high quality and low price as its brand purpose and provides mid-priced casual clothing to young consumers. Ujia's positioning is more high-end, focusing on details and design, targeting consumer groups. Care more about brand and fashion.

2. Differences in design and style: Uniqlo’s products are mainly simple and practical, while U’s products focus on innovative design and diversified styles. Most of its products are characterized by creativity and individuality. It should be richer in styles and colors.