How to promote the store?

Make use of the free space of the network for publicity; Or open an online shop. If you have a physical store, the online store is very convinced. Since riding a tiger is difficult, do it with your heart ~ I wish you success.

The problems existing in the promotion of small shops are: advertising investment is generally less. Even in some boutique stores. The publicity and utilization channels are single. Use local newspapers and emphasize evening papers. Occasionally broadcast, a few shops advertise several light boxes in front of their own stores. The publicity frequency is low. Some shops only pay attention to decoration, promotion or leaflets when they open, and are mainly busy with business at other times. The propaganda industry is narrow. Mainly concentrated in some hotels and some specialty stores. There is no well-known publicity brand. Some shops don't have names, but simply hang a signboard, and some even have names, but they are often the same. Because of the integration of business and residence, some shops are brightly colored, some pots and pans can be seen everywhere, some are busy mending, and some hang clothes everywhere, which does not affect customers' shopping mood at all. The above problems generally reflect that a considerable number of owners do not have strong brand awareness and do not realize the importance of publicity and promotion to store management. In view of the characteristics of the current problems, the following improvement measures can be taken: enhancing brand awareness and establishing the importance of brand promotion in concept. Brand promotion is not only important for large enterprises, but also important for small shops, and it can also produce good benefits. Increase investment, make proper use of newspapers, radio and television outdoor media or print some promotional materials, and timely deliver some promotional information, product information and special service information, especially when the sales season comes, to attract consumers widely. Pay attention to the design of the store name, strive to suit both refined and popular tastes, be cordial and friendly, and attract people with the store name. For example, the same barber shop, some named * * image design center, to raise the understanding of the problem to a high level; It is also a flower shop, and some are named Hua Wuque, which is both source and intriguing; It is also a dumpling restaurant, and some people advocate celebrating the New Year every day to show auspiciousness and delicacy. Pay attention to the store decoration. The storefront is the image of the store. A neat and beautiful design will leave a deep impression on people, and people will be willing to go in even if they are wandering around and become an indispensable scenic spot. Put up more product posters in the store, decorate the happy atmosphere, write welcome words and so on, so that customers have a good mood. The author once saw a wonton shop in Shanghai, and there were several big characters written on the bright glass window: the universal food in the world is wonton. It feels very kind and intriguing. Improve the plaque design. The author believes that a complete plaque design should include: store name, attributes, business scope, number position, contact number and advertising language, reflecting business philosophy and style. Of course, the size of the word can be adjusted according to the design requirements. Appropriately increase store association and expand customer experience. For example, the association of a bamboo shop is: be modest, be talented and have a profound philosophy of life; In front of a restaurant, it says: Go in early and go out late, go in sooner or later, eat more and eat less, which is very interesting. There are often banners, billboards and other publicity slogans to set off the atmosphere. Often carry out some promotional activities to attract new customers. For example, holidays are discounted, prices are reduced, special products are available every day, and gifts are given on Valentine's Day, Children's Day and other festivals; Improve and strengthen services. In addition to the geographical location in downtown areas, some shops have obvious regional customers, that is, they have a radiation radius. We should pay attention to improving service and strengthening the relationship with the community and surrounding units in order to attract repeat customers as a means of promotion.