Sample essay on planning summary for New Year’s Day activities in shopping malls

Article 1

Taking advantage of the New Year’s Day holiday consumption, and New Year’s Day coincides with the peak sales season before the Spring Festival, a series of activities are launched to allow consumers to buy more and get more benefits, as long as they shop There will be a feeling of surprise, thereby achieving the purpose of improving sales performance during the peak season.

Event theme: Jiawei has many surprises on New Year’s Day, congratulations on the New Year and great gifts.

Surprise 1, 1 1 shopping, affordable and affordable.

During the event, if customers and their relatives and friends (at least two people, up to three people) shop together on the same day during the event, they can enjoy group purchase discounts with the shopping receipts of more than two people. The discount methods are: You can enjoy the special discount of "get 10xxxx cash when you spend 100xxxx" (the shopping receipts of two people can be added up to enjoy the group purchase treatment). It can encourage customers to attract relatives and friends to the mall for shopping.

Surprise 2: Shopping is the best, a seven-day trip to Hong Kong.

1. During the event, customers who spend more than xxx in one time can receive free lottery tickets at the checkout counter to participate in the lottery.

2. When receiving lottery tickets, you will receive one ticket for every xx. The amount exceeding xxx will be calculated as a multiple of xx (the portion less than the multiple will not be calculated), and so on, and you are limited to 5 tickets at most.

3. The lottery method is an open lottery, and the prize is set as: seven-day tour to Hong Kong (only the fees normally charged by the travel company will be borne, and other expenses will be borne by yourself).

4. This event will be announced after the event, and the travel time will be arranged separately.

5. Finally, a lucky customer xxx will be generated.

Consumers in the above two activities can participate at the same time.

Surprise 3. Good things, sold at cheap prices, given to you at special prices every day!

Carry out special sales of products for different groups of people, at different times, and with different characteristics, so that the small ones lead the big ones. On Saturdays and Sundays, student clothing is on sale, and on Mondays to Fridays, men's clothing, women's clothing, senior clothing, underwear and baby clothing are on sale on a rotating basis.

You are not allowed to participate in activities 1 to 3 by participating in this event.

Decoration inside and outside the venue:

The layout inside and outside the venue should be carefully arranged to set off the festive, lively, traditional and folk festival atmosphere, and fully highlight the strong festive atmosphere of New Year's Day and Spring Festival. .

A classical-style gatehouse is set up outside the venue, and red couplets are made. A giant inkjet painting should be made above the gate, with red and yellow characters "Congratulations on the New Year" in the center, and images of golden boys and girls congratulating the New Year on the left and right sides. , a large "福" character is made in the center of the door.

Two large diamond-shaped square boxes were made at the venue, with black words "Congratulations on the New Year" on them, and tassels on the bottom of the square boxes. Purchase two large cartoon dogs and hang them on the performance stage on the second floor. We also need to print hanging flags. The colors and words of the hanging flags should be consistent with those inside and outside the venue to achieve a unified image from top to bottom, from inside to outside, and the entire mall will be formed. A peaceful and prosperous scene.

Chapter 2

1. Activity theme

Celebrating New Year’s Day.

2. Event time

December 22nd - January 3rd "Welcome the New Year and give gifts."

3. Promotional theme

"Welcome the New Year and give gifts":

The first song: "You make a wish, I give you a gift".

The second song: "Welcome the New Year and Give Congratulatory Gifts."

IV. Marketing Purpose

1. New Year’s Day business opportunities will strengthen store atmosphere layout, and vigorously promote creative atmosphere layout and relevant product display. And in the form of atmosphere evaluation, it stimulates enthusiasm for store layout.

2. Each store will fully implement the "New Year Gifts" promotion plan to give full play to the real role of promotion, create atmosphere, attract people and increase sales.

5. Product Promotion

1. On the day of the Winter Solstice (December 22), many products will be launched at special prices, which can be displayed in a relevant manner, and relevant new series of products will be promoted in a flash.

2. During the New Year’s Day promotion period, it is recommended to strengthen the coverage and range of preferential prices. In the new year, leave a good impression on customers;

6. Atmosphere layout evaluation activities

1. The store will complete the New Year’s Day celebrations in accordance with the designated standards before December 20 Atmosphere layout;

2. The store mainly focuses on creative New Year’s Day decorations and product related displays.

3. The marketing department formulates the evaluation standards and plans for the New Year’s Day atmosphere layout.

Part 3

Activity theme: New Year’s Day rewards, big gifts for shopping.

Shopping gift-giving activity time: December 30th---January 7th

Gift distribution location: cashier on the third floor

Activity content:

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Customers who shop in our store and pay the full amount at the cashier can participate in this event.

When you purchase more than 1,000 yuan (including 1,000 yuan), you will receive a bottle of Blue Moon hand sanitizer as a gift;

When you purchase more than 3,000 yuan (including 3,000 yuan), you will receive a stylish pillow as a gift;

If you purchase more than 6,000 yuan (including 6,000 yuan), you will receive a free rice cooker;

If you purchase more than 9,000 yuan (including 9,000 yuan), you will receive a free set of bedding.

Event details:

1. During the event, customers who purchase over 1,000 yuan and pay the full amount at any home bank can participate in this event;

2. In this event, a single purchase with the "Taste Space" shopping voucher is required, and the amount does not accumulate;

3. Customers who have paid a deposit but not paid the full amount during the event will not participate in this event;

4. Pay a deposit before the event, and pay the full amount during the event to participate in the event;

5. If a return occurs, the gift must be returned at the same time, and the gift packaging must be kept intact, and follow the return and exchange regulations of this mall. deal with.

6. Samples and special offers are not included in the shopping gift-giving activities.

Procedures for gift distribution at the event:

1. Customers go to the cashier on the third floor with their consumption coupons;

2. Accept registration and sign at the gift registration office Confirm;

3. Gifts will be distributed at the gift distribution office. Recycle the blank consumption tickets and stamp them.

Return and exchange procedures:

1. If a return occurs, the gift must be returned at the same time, and the packaging of the gift must be kept intact;

2. If returned If the prize affects the second gift, the customer must return the corresponding amount of cash according to the actual value of the gift;

3. If a partial return or exchange of an item occurs, resulting in an increase in the transaction amount, the gift will not be reissued; resulting in a transaction If the amount decreases, the gift will be returned in proportion to the amount reduction. The specific method is as follows: the order of refunds is the prize generated by this shopping list → the lowest prize; the prize → the lowest prize... (and so on);

4. If the entire order is returned, all gifts must be returned;

5. Other matters shall be handled according to the return and exchange regulations of this mall.