Raptor slogan

Happiness の warm magic

Origin: Shanghai, China

? Osaka, Japan

(viii) Warm magic.

Tiger brand is mentioned for the first time because it is the most famous brand in China, and it ranks first in the number of Japanese civilian kettles. However, as far as its history is concerned, it is the latest one that Sambo was established in Japan. Tiger thermos co., ltd (タィガー magic flask co., ltd) is a Japanese multinational company, which produces high-quality thermos bottles and consumer electronic products. At present, it has branches in China, Taiwan Province Province and North America. Shanghai Hu Sheng Electronic Appliance Co., Ltd. in the lower left corner of the above picture is a wholly foreign-owned enterprise invested by Japanese Tiger Hot Water Bottle Co., Ltd. and enterprises from Taiwan Province Province in China. It was founded in 1997, and is its subsidiary in China. Tiger brand sold in China is produced by this tiger brand company.

1923 (Taisho 12) was founded by Kikuchi Takeshi (1895.11~1975.5). He set up the Ju Chi Studio in the western district of Osaka and began to sell tiger-pattern magic. Throughout the history of the birth of Tiger brand thermos cups, it began with the original intention of "bringing the warmth of tea cooked by my mother to everyone".

About the origin of the tiger brand, later generations drew the biography of the founder into a cartoon, telling the entrepreneurial history of Wu Fan, Ju Chi. This is an inspirational story full of chicken soup for the soul.

In other words, in the 28th year of Meiji (1895), Kikuchi was just born in Mipingmachi, Xiyuhe County, Ehime Prefecture, Japan. His father is a village head, and his family also manages offshore fishing and mining. Ju Chi is the eldest son of his family. He lives in a ancestral home with a history of 300 years. He is a rich second generation born with a golden key. Ju Chi lived like a carefree gentleman until 12 years old. That year, his father's business failed and his mansion was sold. The whole family has become poor. It never rains but it pours. Soon after, his father had a sudden cerebral hemorrhage, and Ju Chi's little son suddenly changed from a prince to a beggar.

As the eldest son, Ju Chi had to drop out of school to work in a textile factory in Osaka to support his family. I work hard from morning till night every day, and I can only eat scraps when I eat. It was at this time that Ju Chi Jr. began to miss the hot tea-soaked rice cooked by his mother in the past (there is a Japanese diet called tea-soaked rice, in which hot tea is poured on rice and served with some side dishes). At this point in the story, the next step is the fate of the protagonist and the thermos.

Time flies, Ju Chi grows up slowly and wants to join the army, but he fails because of malnutrition and emaciation. One day, Ju Chi, who had nothing to do, passed by a stationery store. In the window, he met the true love he pursued all his life-the magic bottle! What the Japanese call a magic bottle is actually what we call a thermos. Because hot water poured into the pot will not be cold all day, it is as magical as dreaming, so the Japanese at that time called it a magic bottle. This name is really much more romantic than a thermos.

When Ju Chi saw hot water pouring out of the magic bottle, he couldn't help but open his mouth and shout, "Wow! It's amazing ~ "So I found the Eagle Seal Magic Bottle Company according to the logo on the pot. After that, I met a very important good friend in my life, Fuji Yamamoto. After visiting Yamamoto's company, Ju Chi said that he would not leave, and he wanted to make products as an apprentice with Yamamoto. Isoroku Yamamoto is also a naive boy who burns a little. Seeing that Ju Chi was so sincere, he said excitedly, "With you, we will be able to make a first-class Japanese thermos in the future!"

A few years later, Ju Chi learned Yamamoto's skills. His brothers and sisters in his hometown grew bigger and bigger, and the expenses at home began to increase. Ju Chi's salary began to support his family alone. Therefore, Ju Chi wants to set up his own business, but he has no money. My good friend Yamamoto gave Ju Chi an idea. He said, "Why don't you roll off the production line of my magic bottle? I'll supply you with goods, and all the profits you sell are yours." Ju Chi suddenly changed from a technical job to a salesman, completing the original accumulation of his initial venture capital.

? Then, in 1923, Kikuchi established Ju Chi Studio and began to produce and sell Tiger Seal magic bottles. Yamamoto's magic bottle is "ィーグル", which is translated as Eagle Seal. It must be the consistent practice of the magic bottle industry to use the name of Raptor as the logo of the thermos bottle, and then end with the word "sealed". Therefore, the thermos bottle in Ju Chi has chosen the "tiger" as the product logo, which has been used ever since.

After the establishment of the company, Ju Chi vowed to make new products, and her mother, brothers and sisters all came to help. At that time, the kettle was still a luxury, and ordinary people needed a month's salary to buy a bottle. Because it is particularly fragile, Ju Chi began to improve the kettle body, wrapped the kettle liner in the middle with cardboard and put it in the outer container to prevent it from falling and rusting.

? As a result, Tiger brand, which is more than five times stronger than other thermos bottles, suddenly became a commodity of online celebrities in Osaka and Kobe. Just as Tiger Brand was about to enter the Tokyo market, a very famous "Kanto Earthquake" broke out in Japan, which killed 90,000 people and injured 65,438+10,000 people. Surprisingly, the 100 thermos bottles that Ju Chi is going to sell in Tokyo are intact, and none of them are damaged, which makes the "Tiger" brand famous all of a sudden. Taking this as an opportunity, the tiger brand in Ju Chi has gradually become the leader in the Japanese magic bottle field.

Looking back on the hard work and life when he was young, what Ju Chi missed most was the warmth brought by the tea cooked by his mother, so "the temperature at which his mother poured tea" became the origin of Tiger brand business.

With the progress of science and technology, thermos bottles have gradually changed from luxury goods at home to daily necessities, and their functions have begun to become diversified. Eating hot meals anytime and anywhere is nothing new. Tiger brand products have gradually expanded from the field of thermos bottles to everyone's dining table field, and more and more insulation products have become an indispensable part of our daily life.

Convenient technology and a better life should be shared with people all over the world. Hot tea, delicious meals and sharing between people make life happier. Nowadays, thermal insulation products are no longer a national patent, and people all over the world are inheriting its convenience. Tiger brand is just one of the brands, but technology has really affected our daily life.

Second, thermos, master cook.

Origin: Kunshan, China.

? the Philippines

Malaysia

The culinary master can be said to be the originator of thermos bottles and the earliest one of the three thermos bottles.

1880s, German physicists put forward the concept of vacuum container,1October 20th, 189265438+ Scottish physicist and chemist james dewar designed a double-layer vacuum glass container according to the theory of vacuum container. The principle is to blow glass into a special glass bottle, and both glass lining walls are coated with silver, and then the air between the two walls is pumped out to form a vacuum. This special cryostat is the prototype of our thermos bottle and Japanese magic bottle, which is also the world-famous "Dewar bottle".

German glass manufacturer Reinhold Berg added a metal protective shell to the vacuum glass container of Dewar bottle, and obtained a patent in Germany on 1903. The following year, he made a glass-lined THERMOS bottle with "Thermos" as the registered brand, and established "THERMOSG". M.B.H Company in Berlin, Germany. "THERMOS" comes from Greek and stands for "hot summer and midsummer". Therefore, gourmet chefs were originally German brands, not Japanese brands.

The picture shows the magic bottle produced by Gourmet Company in the early days. Once the thermos cup was introduced, it set off a wave in Europe. By 1907, it had established branches in Britain, the United States, Canada and other parts of the world, and this kind of cooker began to be popular all over the world.

During 1903- 1905, the chef's kettle was carried into the blue sky by the Wright brothers. In 1907, the chef's thermos bottle accompanied the war correspondent richard harding davis to visit the interior of Congo. 1908, explorer robert peary, accompanied by a magician's thermos bottle, finally reached the North Pole after a cold challenge of 10 months, setting a world record. Ernest shackleton led his team to discover the South Magnetic Pole in 1909, and Colonel Roosevelt also used a thermos when he entered Mombasa. It can be said that the chef at that time was a necessary explosion in the extreme challenge. With the outbreak of World War I, the cooking kettle was once again brought to the war zone, and it had more uses. The picture on the right shows the poster of the chef during the First World War, which shows the power of the war.

During World War II, the vacuum thermos of the chef was used as munitions to store water, medicine, blood and even organs for the army. The rescue military dog carried the thermos bottle of the cook back and forth to the front and back of the stage to provide the most timely warm assistance. Thermos are called "life-saving necessities" by soldiers. The picture shows that the food demon is a propaganda poster during World War II, and the heroic rescue dog in the lower right corner has become a classic symbol of conveying hope in countless moments of life and death.

The fortune teller entered the Japanese market at 1908. The picture shows the slogan at that time, which was called "the invention that shocked the world-the altar of cold and warm" in Japan. Since then, with the outbreak of World War I, a large number of imported goods from foreign powers have flooded into Japan, thus further promoting the domestic thermos cup manufacturing industry in Japan. After 19 12, the production of magic bottles made in Japan began. At that time, Osaka was the center of glass industry, and the production of magic bottles began to develop around Osaka. The Tiger Brand and Ju Chi mentioned above also started from Osaka.

? As for why a German brand will eventually be regarded as a Japanese thermos cup? 1978 (as shown on the left) still needs to introduce the world's first stainless steel double-layer vacuum bottle from Japanese local cookers. Lightweight stainless steel thermos cups that are not afraid of falling are epoch-making products. It has successfully created the brand market position of gourmets, and it is also the embryonic form of modern thermos cups. Therefore, when we talk about the products of chefs today, we always refer to chefs as Japanese brands.

198 1 stainless steel thermos was put into production. This was an advertisement when the product was on sale at that time. The slogan "Lightweight and unbreakable stainless steel double-layer vacuum structure" naked announced that the era of fragile and bulky glass thermos cups was coming to an end. Stainless steel thermos cup combines high vacuum heat insulation technology, metal processing technology and dissolution technology, which were very difficult at that time, so it was also expensive at that time. To say that the Japanese have strong scientific research ability, they have developed an imported product into a landmark product with their own characteristics.

It should be mentioned that this bottle was developed by a local chef in Japan at that time, but the manufacturer was a Japanese acid company. At that time, Japan Acid Company was the predecessor of Ocean Nippon Acid Co., Ltd. and one of the three major industrial gas manufacturers in Japan. 1989 acquired the gourmet brand. We can also see the shareholders fully contributed by Dayang Risui from the enterprise profile of official website. Therefore, although the cooking teacher was born in Germany and later acquired by American companies for some time, it still needs to start from Japan to truly form the brand image of today's stainless steel thermos cup.

Now, in 200 1 year, the chef's salary is paid by Crown Metal Company of Taiwan Province Province, China. Strictly speaking, the current nationality is actually Taiwan Province Province, but the impression of Japanese technology has been deeply rooted in the hearts of consumers. We say that the chef was the first person to invent vacuum insulation technology, but in today's vacuum cup world, it is no longer a high-tech, and the family of chefs keeps bringing forth new ideas ... In this respect, stainless steel insulation products began to fly into the homes of ordinary people like Lao Wang Xie Tang.

Three. Xiangyinzonger road

Origin: Thailand

The founders of Xiangyin are Ichikawa Kenzaburo and Ishikawa Tsuzaburo. The two brothers were born in Asahi Village, Nakajima Prefecture, Aichi Prefecture. Kim has been interested in thermos since 1908 thermos entered the Japanese market. At first, Kim Saburo was a light bulb worker, but he was still a curious child. As it happens, incandescent light bulb is the originator of vacuum industry, glass vacuum technology is also interlinked, and brother Jin is considered as a semi-expert, so he began to study around the clock. In other words, Jiro Yagi, the founder of Japan's local thermos cup, is also a light bulb. It can be said that the origin of Japanese thermos cups began with the production of light bulbs.

Later, after knowing my brother's preferences, my brother Yinsaburo, who lives in Osaka for business, decided to form a two-person team to make a living by making kettles. So in 19 18 (the seventh year of Taisho), the two brothers established the Ishikawa Brothers Trading Company in a remote factory in Osaka. My brother is 20 years old and my brother 17 years old. At that time, thermos bottles were a luxury, which ordinary families in Japan could not afford. Japanese domestic sales only account for 65,438+0%, and 90% of finished products are exported, mainly to China and Southeast Asia.

After World War II, Japan's thermos industry became a private designated commodity, and the demand suddenly surged. 1945 (20th year of Showa) 10 In June, Yinsaburo began to reopen the vacuum flask repair shop in Tanabemachi's home, never thinking that the business was super prosperous. 1947, the two brothers simply closed the repair shop, set up a new factory in Jingao, South District, successfully developed the batch production of bottles in the automatic bottle making machine, and began to produce and assemble thermos bottles.

The picture shows President Shigekawa inspecting the magic bottle processing site at Jingao Factory. At first, Jingao Factory began to produce portable thermos pots. Later, a friend of Yin Saburo's eldest son who came back from China heard about the household desktop kettle, and thought that this type of kettle would become a trend in the future, so the production policy of the factory was changed to mainly produce household desktop kettles.

The picture above shows the desktop kettle successfully developed in 1948, which is the first product developed since the post-war construction. The lid, shoulder, waist and bottom of the pot are all chrome plated, and the handle is die cast. The head is shaped like a long mouth, hence the name "long pot". Due to its classical and elegant shape, this kettle became an explosion once it was launched. In addition, since then, Japan has been fascinated by retro styles and has been a star commodity for a long time.

? 1953 (in the 28th year of Showa), the Ishikawa Brothers Chamber of Commerce was renamed Sheikh Magic Bottle Industry Co., Ltd.. 1960 (35 years of Showa) coincided with Japan's economic prosperity. In this context, Concorde Magic Bottle Society sponsored a TV program called "Country Songs Championship", which became a hit. Through this successful propaganda strategy, the name "local accent" gradually penetrated into the Japanese people and became a household name in the following seven years. The picture shows Xiangyin's propaganda car driving on the streets of Japan, attracting the attention of countless pedestrians. There is an announcer in the car. This kind of publicity was also the first in the industry at that time.

196 1 year (36th year of Showa)165438+1October 20th, Concord Magic Bottle Industry Co., Ltd. was officially renamed as "Xiangyin Magic Bottle Co., Ltd.", and the name and logo were finally unified. The picture shows the change of Xiangyin trademark. As you can see, compared with the logo of 1958+096 1, Xiangyin changed the logo image of the long-nosed elephant into a cuter short-nosed elephant. After 196 1 year, the elephant logo has remained basically unchanged.

198 1 year, Xiangyin Magic Bottle Co., Ltd. put mass-produced stainless steel thermos bottles on the market. Since then, Xiangyin has continuously innovated and developed a series of small household appliances such as rice cookers, electric hot water bottles, electric hot pots, electric ovens, coffee pots, insulated lunch boxes and vacuum thermos bottles. And constantly develop products such as air purifiers and humidifiers to improve the living environment.

Speaking of the origin of "local accent", we should start from the magic bottle export business of the brothers after World War I. Japan is a country rich in water resources, not only rich in water resources, but also good in water quality, so it is no problem to drink directly. Therefore, we should never learn the picture of Hanamichi Sakuragi drinking water directly from the tap water pipe with his side face in Slam Dunk Master. Japanese people drink water directly from tap water pipes, but we can't. Because of this, the demand for magic bottles in Japan is not so great, and 90% of magic bottles are exported.

?

On the other hand, the water quality in China, Southeast Asia, India and other countries is not very good, and most of them need to be boiled before drinking, so there is a great demand for boiling water to keep warm or keep out the cold. Therefore, compared with Japan, thermos bottles in these countries have quickly joined the ranks of people's daily necessities. Therefore, the Japanese production of thermos pots is great, but the market in their own country is not very big. The picture shows various foreign commercial pavilions in Osaka West District at that time, and the magic bottles imported from Japan by overseas Chinese were here.

The picture shows Yin Saburo leaving Kobe Port for Shanghai on business every two years to discuss export matters. Since most manufactured goods are exported, you must think of a trademark for your products. After careful consideration, the two brothers decided to use the elephant as the trademark of the trading company. Elephants are smart and have a strong sense of family mission. They are the largest animals on land, giving people a simple and honest feeling and are very popular with children.

Elephants have tenacious vitality and long life, which gives people all kinds of impressions that are very consistent with the function of the magic bottle. Especially considering that their products will be oriented to Southeast Asia and other countries in the future, elephants are sacred symbols in the local area, and it is easier to enter the market with seals as the symbol. Therefore, the Xiangyin trademark, which was also called Ishikawa Chamber of Commerce at that time, was so happily decided. The magic bottles used for export and export will be marked with an elephant with a crown and attached with the words "Elephant &; Crown "trademark.

Looking at the three major insulation brands in Japan, they each have their own advantages and characteristics. In terms of price, tiger brand is more expensive, followed by elephant seal, and cook is relatively cheaper. Although this culinary master was the originator of magic bottles and stainless steel thermos cups, he was later surpassed by Japanese local kettles that dared to study. At present, Tiger brand is the number 1 of Japanese civil kettle, and the seal is more design-oriented, and the cooker is more popular with the public. But in any case, the quality of the three major brands is very reliable and trustworthy, and the differences are almost the same, so the main consideration when choosing is not which is better than which, just choose the right one according to the price and preference.