How to write an activity plan for real estate planning

How to write 3 activity plans for real estate planning

In order to ensure that things or work are carried out in a solid manner, it is often necessary to carry out detailed plan preparations in advance. The real estate industry holds various themed events every year, and behind each themed event there is a corresponding activity plan. Are you looking to write "How to write an event plan for real estate planning"? Below I have collected relevant materials for your reference in writing!

How to write an activity plan for real estate planning Part 1

1. Time: morning of year, month, day.

2. Location: ______ sales center site.

3. Personnel: staff, customers, etiquette, host, VIPs, etc.

4. Guests to be invited: Relevant leaders of the municipal government, leaders of the Municipal Construction Committee, Municipal Real Estate Administration Bureau, heads of the Municipal Architecture, Planning and Design Institute, etc.

5. Media to be invited: __ TV station, __ daily, __ news station, etc.

6. Predetermined goals: to convey the information of ______ opening ceremony to the outside world, to show the strength of the enterprise, to expand the social visibility and reputation of ______, to reflect the perfect prospects of ______, to promote real estate sales, and to At the same time, we conduct corporate social public relations, establish a well-intentioned social image of ____ Area ____ Real Estate Development Co., Ltd., and harmonize relationships with local government functional departments, customers and suppliers.

7. Venue layout:

1. Podium area: The podium area, also known as the ribbon-cutting area, is located in the south of the sales center. The middle of the podium is used for speeches by the host and distinguished guests. There is a standing microphone, the table is covered with a red carpet, and the background wall is a spray painting with the theme of "______Opening Ceremony".

2. Sign-in area: The guest sign-in area is located on the north side of the chairman's platform. There is an etiquette lady at the check-in area. Set up check-in signage at the check-in area.

3. Gift distribution area: The table at the sign-in area can also be used as a gift distribution table.

4. VIP rest area: It can be placed on the ______ sales center site, with sofas, coffee tables, drinks, fruits, wet towels, and exquisite flower arrangements as embellishments.

8. Key points of opening activities:

1. Indoor and outdoor performance

1) Colorful flags (color strips)

2) On sale They are hung on both sides of the road outside the building's gate and on lampposts along the street to create a warm sales atmosphere.

Bonsai flowers

Place them in every corner of the sales office hall to increase visual beauty, freshen the air and create a friendly atmosphere.

3) Air arches and balloons

Arrange large air arches, hot air balloons, and road flags at the construction site and urban main roads to create a warm atmosphere for the project's start and opening.

2. Live performance information:

1) Military band: used to play exciting music as background music throughout the opening ceremony.

2) Waist drum team: Arrange a waist drum team of 20 people on site to welcome and see off guests, adding to the festive and joyful atmosphere.

3) Lion dance activities: Lion dance performances are interspersed during the ceremony, which indicates ______'s perfect development prospects.

3. Coordination with opening promotion activities:

Use the theme of "1,000 yuan is equivalent to 10,000 yuan, you can easily make money without buying a house" as the theme of the activity to attract customers to actively buy houses and form a profit sharing A good public image with customers and strong sales immediately after opening.

The event copy is as follows:

In order to reward the first batch of customers, the developer spent 800,000 yuan to sell 100 VIP cards for home purchase on-site on September 30, and gave away free lottery cards. 100 sheets. The price of each VIP card for house purchase is 1,000 yuan, and the card face values ??are 5,000 yuan, 7,000 yuan, and 10,000 yuan respectively. When purchasing a house, the cardholder can offset the house payment of the same amount as the VIP card. The house purchase VIP card is a bearer card. , freely transferable.

The lottery card prizes are set as house purchase coupons of 5,000 yuan for 10 people, house purchase coupons of 3,000 yuan for 20 people, property management fees of 1,000 yuan for 30 people, all of which can be offset against the house payment, 20 branded rice cookers, and 20 branded electric irons. , the winning rate is 100%, and the lottery cards will be given out for free according to the order of queuing up on site. While supplies last, the above entertainment activities will be notarized by the __ Municipal Notary Office.

Queuing on-site should follow the order of first-come-first-served basis and line up in the direction of the designated starting and ending points on site. Queuing will begin at 6:00 a.m. on September 30.

Our company will start sending "numbered access cards" at 8:00 am on September 30, 2004.

After obtaining the "numbered access card", each group of ten people will enter the marketing site in order to register, pay the fee and obtain the card.

When redeeming a house for purchase, the "House Purchase VIP Card" must be presented together with the card purchase receipt to be valid.

Activity regulations: Participants must be over 18 years old, have full potential for civil conduct, and be Chinese citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens with valid identity certificates (each person is limited to purchasing and taking one card )

The house purchase VIP card is non-refundable and will be offset against the purchase price when purchasing a house; if you do not purchase a house or exceed the purchase time limit, the card will become invalid and will not be redeemed. Can be freely transferred and the transfer price is determined by oneself.

When purchasing a house with a VIP card, you can use the face value of the card to offset the same amount of house payment. Only one card can be used for each house.

This event is not valid for group purchase customers.

4. Preparatory work:

1) Plan the participants. Invitations were sent to the leaders attending the meeting on the day of the month.

2) Prepare invitations in advance and confirm receipt of arrival.

3) Obtain weather conditions information for the day from the __ Meteorological Bureau 5 days in advance.

4) Implement security command and be responsible for order within the jurisdiction.

5) Implement command and order work 6 days in advance.

6) Prepare gifts and gift bags at the event site

7) Handle the approvals required for balloons, event venues, and air arches 8 days in advance.

5. Guest identification: After the guests arrive, the hostess will wear a corsage for the guests. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.

6. Personnel arrangement:

1) There are 10 etiquette ladies by default, 4 at the entrance, 2 at the sign-in area, and 4 etiquette ladies in the venue area are required to wear uniforms.

2) 15 staff;

3) 30 company staff;

9. Ceremony process:

09: 00-09:30 All staff enter the venue. Including the main person in charge of the company and the person in charge of the etiquette company, various staff and performers.

09:30-09:50 Guests enter the venue one after another. VIPs will sign in at the on-site sign-in area and receive gifts at the same time. Customers can visit the sales site for consultation and receive promotional materials.

09:50-10:00 The distinguished guests will be introduced to the venue by the hostess.

10:00-10:08 The ceremony begins with the host introducing the distinguished guests.

10:08-10:13 The general manager of the company ___ gave a welcome speech.

10:13-10:25 Lion dance performance.

10:25-10:35 Speeches from government leaders and speeches from company investor representatives.

10:35-10:50 The host invites government leaders, company leaders, and relevant leaders of the Construction Committee and Housing Authority to cut the ribbon for the opening of ______. The auspicious fireworks and salutes are launched at the same time, and the ceremony reaches its climax.

10:50-11:00 The host announces the end of the ceremony and the guests rush to the luncheon.

At 11:00, customers signed contracts and the opening sales activities officially started.

10. Media plan:

1. Newspaper advertisement

A full page will be published on page _ of "__Daily" on the 27th, 28th and 30th Advertise to inform ______ of opening information.

2. TV commercial

__The TV station records the opening video and makes it into a VCD as the information for the opening event.

News was produced by __TV station to report on the entire opening event and further expand publicity.

3. Radio advertisement

Broadcast ______ opening information two months before and after the opening.

4. Printed advertising

The brochures and posters have been printed, and a combination of staff distribution and newspaper inclusion has been adopted.

11. Advertising budget

1. The full page of "__Daily" on the 27th, 28th and 30th is _____ yuan

2. TV station recording opening Video and news reports ____ yuan

3. Radio advertising ____ yuan

4. Opening ceremony venue outdoor advertising management office approved ___ yuan

< p> 5. Various expenses of the etiquette company are ____ yuan

(including stage, sound, lion dance team, waist drum team, military band, etiquette lady and host remuneration)

6. Balloons (opening site and urban main roads) ____ yuan

7. Flower and bonsai rental ____ yuan

***Total ______ yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:

1. Professional theatrical performances: large-scale concerts, artistic evening parties, TV variety show production< /p>

2. Various business performances: company parties, conference performances, New Year social activities

3. Press conferences, fashion shows, product promotions and business promotion performances

4. Various conference services, exhibitions and displays

5. Etiquette celebrations: opening ceremony, anniversary celebration, groundbreaking and ribbon-cutting ceremony, etc.

How to write real estate planning Activity plan 2

1. Purpose of the activity

1. Promote the signing of customer contracts at the opening; 2. Increase the popularity of the sales department at the opening;

3. Promote the opening and closing of projects, create the voice of Hyatt City, and quickly sell properties.

2. Event time

September 20__ (specific time to be determined)

3. Event location: Hyatt City Sales Center

< p> 4. Preparation before the event 1. Telephone invitation time from real estate consultant: September 20__ 2. Purchase of electrical appliances

Time: August 30, 20__ 3. Time for lottery ticket production: 20_ On the 4th of September of 2020, the on-site layout of fruit cakes will be in place: the day before the opening.

5. Activity content

Invite Hyatt City to open the market, and customers who purchase and sign contracts will be inside the sales center Carry out the on-site "Smash the Golden Eggs to Get Home Appliances" activity. The project manager will briefly introduce the content of this activity and pass on the early purchase customers, the old and new activity policy. The lottery for this event will be drawn on-site by the customers who purchased the house on the day, and the following rewards will be generated :First Prize: Laptop (2 people) Second Prize: Haier Refrigerator (4 units)

3000_2 units=6,000 yuan 1,500_4 units=6,000 yuan 1,000 yuan_6 units=6,000 yuan 600 yuan_10 Taiwan = 6,000 yuan

100 yuan_90 units = 9,000 yuan

Cost estimate: 33,000 yuan

Third prize: Haier washing machine (6 people) four First prize: Microwave oven (10 people)

Fifth prize: Juicer or rice cooker or humidifier (90 people)

6. Activity process

New Customers arrive at the sales center - enter the sign-in area to sign in - get the order form or serial number - customers gather outside the door - the customer's mood before the opening is maintained on site. When the opening begins, the sales will lead the customer to buy a house, and those who have signed a house purchase subscription Customers - Sales will take customers to the on-site egg-breaking area - Customers will smash eggs to obtain lottery tickets - Sales will take customers to receive prizes and level up (need to bring subscription and customer ID cards) - After verification_ - Sales will let customers start from _leave.

(The real estate consultant will receive you throughout the process and provide one-on-one introductions to increase the probability of closing the deal and deeply explore the potential customer base)

7. Activity Fees

1. Lucky Draw Number of tickets: 100

Lottery box: 1 Cost: 100 yuan

2. Hire a wedding company

Cost: 2,500 yuan

3. Fruit cakes

Cost: 1,000 yuan

4. Estimated on-site decoration cost: Cost: 500 yuan

5. Small gift purchase fee: plush 2,000 yuan for toys, etc.

6. Unpredictable expenses: Cost: 900 yuan

7. Home appliances cost: 33,000 yuan

> 20__

Total cost: 40,000 yuan

Planning Department August 22nd

How to write an activity plan for real estate planning Part 3

Foreword

1. Analysis of Taiyuan Real Estate Market

The increasingly fierce competition in personalization and visualization will become the trend of real estate development in Taiyuan City. If a property project wants to achieve excellent sales performance, it must seize the opportunity, make full use of its own personality capital and powerful power, and build itself into a real estate with great personality and reputation, and a good public image.

2. Overview of the project property (omitted)

3. Advantages and disadvantages of the project property

Advantages:

1. Superior location , convenient transportation

Excellent location: in the center of a mature community in Beicheng District; only a 3-minute walk to hotels, restaurants, theaters, shopping malls, supermarkets and other community facilities.

Convenient transportation: Public transportation is relatively convenient, and there are three bus lines passing through this case

2. There are all kinds of sports, entertainment, and leisure facilities in the area

< p> Outdoor facilities: activity plaza, community kindergarten, hospital, shopping plaza, basketball court

Indoor facilities: sauna, fitness room, table tennis room, billiard room, karaoke lounge

< p> 3. Small apartments

There are 2 bedrooms and 2 living rooms, 3 bedrooms and 2 living rooms, small apartments with an area of ??68.79-106.92 square meters, and menu-style decoration is provided, which is suitable for those with a successful career and a simple family structure. , fashion, and enjoyment are extremely attractive to the target group of home buyers.

Disadvantages:

1. The lack of attractive landscapes in environmental construction

The lack of attractive landscapes in environmental construction is not conducive to arousing the interest of the target home buying group; it is not conducive to improving HS The popularity, reputation and memory of the garden among the public are not conducive to satisfying the sense of honor of the residents in the area. (Modern residences must not only meet the needs of living, but also meet the special psychological needs of the residents)

2. Property management lacks special services

Property management fails to meet the target home buying group The professional characteristics and actual needs (career success, fashion, enjoyment) of developing special services make HS Garden lack the due personality and attraction in terms of services.

4. Target House Buying Group

1. Middle-aged and elderly people aged between 35 and 60 who are financially wealthy, have investment awareness or are accustomed to living in Beicheng

< p>Family composition: 1-3 people, middle-aged and elderly couples or with one child, single middle-aged and elderly people

2. Aged between 28-45 years old, with a prosperous career and a monthly income of more than 3,000 yuan, fashionable and enjoyable Managers or small private owners working in Beicheng

Family composition: 1-3 people, young and middle-aged couples or with one child, single young and middle-aged people

5. Obstacles to project property marketing and Countermeasures

Obstacles:

1. Units in the HS garden with poor orientation, no view, and shade are difficult to sell.

2. The business conditions of the shops in the area are sluggish and their sales performance is poor.

Countermeasures:

1. Rename and hype units with poor orientation, shade, and no view as special units, and sell them in limited quantities as special units in a timely manner. Promote sales through advertising hype, the gap between overall image and price, and value-added gifts.

2. There are two reasons for the sluggish store operation and poor sales performance.

Firstly, the area is not very popular, and secondly, HS Garden is too close to a large shopping mall.

Therefore, there are two countermeasures:

First, detonate residential sales, increase the popularity of the area, and promote the operation and sales of shops;

Second, according to the area Characteristic operations are carried out based on the residents’ occupational characteristics, age structure, psychological characteristics, pursuit of preferences and actual needs. For example: high-end lounges, coffee shops, etc.

6. Image positioning

Based on the characteristics of the property project and the special identity, social status and life stage of the target home buying group, we position the property project as: highlighting life The highest realm, a perfect residence for extraordinary enjoyment of life.

Main slogan:

Brilliant life, extraordinary enjoyment

——HS Garden provides more than just a satisfactory residence... < /p>

Brilliant Life

Most of the target buyers of HS Garden are young and middle-aged bosses and managers with successful careers, or middle-aged and elderly people with fixed asset investments. Therefore, their lives are unique and brilliant.

Extraordinary enjoyment:

Enjoy convenient check-in

Enjoy convenient transportation

Enjoy special services

Enjoy the prosperity of the city

Enjoy the honor

Seven and two overall suggestions

1. Build a HS square and a symbolic fountain

In view of the lack of attractiveness of the HS garden For landscaping, it is recommended to build an HS square and a symbolic fountain in the second phase of the project. It will add a unique night view to Beicheng District and provide residents around the project with a good place to relax and take a walk at night.

Just imagine: when night falls, walking along the road. From a distance, I saw the lights on HS Square flashing and dancing with the subtitles "Brilliant Life, Extraordinary Enjoyment". I heard the sound of "gurgling" water nearby. Wouldn't it be wonderful to walk into the square, stand by the water, or sit on a stone pier, feel the prosperity of the city, breathe in the night breath, and feel happy.

In this way, on the one hand, it can increase the attractiveness of HS Garden and improve the visibility, reputation and memory of HS Garden among the public; on the other hand, it can also help win the recognition of the target home buying group. Satisfy the sense of honor of area residents.

2. Providing special housekeeping services in property management

Most of the target buyers of HS Garden are young and middle-aged people with successful careers. They usually do not have much time to do housework and clean their homes. , take care of children. Therefore, in terms of property management, HS Garden can provide special housekeeping services such as breakfast, lunch and dinner delivery, regular house cleaning, paid laundry, and hourly tutoring according to the actual needs of residents. On the one hand, it effectively solves the practical problems of residents, and on the other hand, it helps to enhance the attractiveness of HS Garden to the target home buying group.

8. Advertising

The advertising of HS Garden should achieve the following three purposes:

1. To convey the advantages and selling points of HS Garden; < /p>

2. Establish the property image of HS Garden as "Brilliant Life, Extraordinary Enjoyment" as soon as possible;

3. Directly promote the sales of HS Garden.

Based on the above three purposes and the advertising situation of Taiyuan real estate market. We suggest dividing Fairview Garden’s advertising into two stages, namely the advertising entry period and the advertising development period.

In the advertising entry period, the advantages and selling points of HS Garden are mainly conveyed through newspaper soft articles and newspaper hard advertisements;

In the advertising development period, on the one hand, intensive newspapers and TV , radio and other media advertisements, car bodies, street signs, buildings, lampposts and other outdoor advertisements, as well as various public events to create the image of HS Garden of "brilliant life, extraordinary enjoyment"; on the other hand, various promotional activities and on-site POP directly promotes the sales of real estate.

Advertising entry period (1-2 months)

1. Newspaper soft article

Theme 1: Brilliant life, extraordinary enjoyment

< p> ——Remember why "I" chose HS Garden

Theme 2: Easily grasp career and life

——Remember the special housekeeping services of HS Garden

2 , a series of newspaper hard advertisements

Theme 1: Brilliant life, extraordinary enjoyment

- It is only 45 minutes away from the shopping and leisure plaza

Theme 2: Brilliant life, extraordinary enjoyment Enjoy

——Entertainment and leisure at home

Theme 3: Brilliant life, extraordinary enjoyment

——HS Plaza is the back garden of our home

3. Online publicity also highlights the corresponding themes, conducts colorful and small-scale discussions on the project and publishes articles, providing materials for the placement of hard advertisements. At the same time, you can try to conduct market research on the appeal and selling points of the advertisement, and provide the basis for the advertisement. Advertising reduces risks while ensuring the effectiveness of advertising.

Advertising development period (3-4 months)

1. Newspaper

Build the brand of Splendid Garden from all aspects of "brilliant life, extraordinary enjoyment" image.

2. Television

Cooperate with promotional activities and exclusive interviews with development companies to conduct positive reviews of the project in terms of engineering design, engineering quality, developer strength, development concept and project advantages. Publicize and build a good reputation for the project and the developer.

3. Radio

Through the radio, it cooperates with SouFun.com’s home buyers club activities and the image of the project to convey sound and sensory information to the target audience.

4. Leaflet

Through the delivery of business letters, delivery to sales offices, delivery of newspapers and magazines, and delivery of event materials, the leaflet advertising can reach every intended customer, thereby expanding The scope of influence of the project itself.

5. Outdoor advertising

① Make lamp posts, street signs, and building advertisements on pedestrian bridges and busy roads around the project;

② In the center of Beicheng Make huge building or street sign advertisements;

③Place a huge billboard opposite a busy hotel in Beicheng;

6. Car body advertising

Project ——Prosperous area projects-Shopping mall projects-Train station

7. Public activities

Organize various public activities to establish a beautiful image of HS Garden, Rapidly enhance the visibility, reputation and memory of HS Garden.

① Ribbon-cutting ceremony for the completion of HS Plaza

Celebrities from all walks of life in Beicheng District and new and old owners of HS Garden are invited to honorably attend (there will be cultural performances and entertainment programs, etc.)

② Meaningful Fountain Name Collection and Title Activities

The name of the Meaningful Fountain in HS Square is solicited from all walks of life through various means (letters, hotlines, on-site, emails, etc.) with great fanfare. Later, on a remarkable day, a live naming event was held. At the naming site, thank the people who enthusiastically participated in and supported the naming activity and rewarded them (rewards will be given based on the closeness of the name provided to the title).

③HS Garden "Cultural Activity Month" activities

On the one hand, it enriches the cultural activities of residents around the project, which is beneficial to local cultural undertakings. It is easy to win support from all walks of life and create great social impact. The effect is to win the goodwill of the public, which is conducive to quickly establishing a good public image of HS Garden; on the other hand, it attracts the attention of the news media and provides good material for news reports, which is conducive to increasing the popularity of HS Garden on a large scale and creating lasting memories. .

1) Provide free or discounted tickets to theater blockbusters of the month to people from all walks of life in Beicheng District;

2) Hold various song and dance performances, cultural performances at HS Square on various holidays and work days Activities, etc.;

3) Carry out the HS Garden "Cultural Activity Month" signature campaign with 10,000 people within Beicheng District.

8. Internet

Carry out comprehensive publicity through Taiyuan Sou, cooperate with Internet hype and house viewing activities for members of the Taiyuan City Home Buyers Club, and digest some products.

① Taiyuan City Home Buyers Club’s “Holiday House Viewing Shuttle Bus” activity; (There are currently nearly a thousand active members, and the number is still increasing at a rate of 5-10 people per week. The spending power cannot be underestimated.)

②Production of project website or webpage (to establish a low-cost interactive communication platform);

③Concurrent discussions in the website forum to enable comprehensive communication between developers and future owners to facilitate Understand the basic situation of customers to better drive sales.

9. DM Direct Investment Magazine

Taiyuan City Real Estate Information Magazine’s targeted delivery is promoted through a strong distribution network. The magazine itself has a large amount of information, a long storage time and a high arrival rate. The advantages are fully demonstrated.

9. Cost budget (omitted)

10. Professionalism and professional standards will bring you different results

Since we are United and Taiyuan The city's powerful media, at the same time, due to the government's support, our expenses will become another attraction besides the obvious effect. Networks, newspapers, radio and television stations have complementary advantages, share resources, and promote three-dimensional reporting. Networks, newspapers, radio and television stations work together to provide news clues to each other, conduct joint interviews, make full use of the news resources of both parties, and give full play to the communication advantages of their respective media. Achieve publicity effects; coordinate planning of new programs and columns. The combination of the Internet, newspapers, radio and television can help both parties reach more potential audiences. The so-called potential audience refers to people who have not yet received communication but may create conditions for receiving communication within a certain period of time and become an audience.

Although the potential audiences of several media are different, if combined, their potential audiences will be very huge. Transforming potential audiences into real audiences is not only a need for the media to improve media effects, but also a need for the media to expand the market and improve social and economic benefits. The Internet, newspapers, radio and television stations make full use of their respective communication advantages to conduct three-dimensional reports and achieve synergy of public opinion. This is the main goal of media integration. In the process of integrating the Internet, newspapers, radio and television stations, the Internet and television will use the advantages of lifelike dynamic pictures and speed to enable the audience to get preliminary, clear and intuitive perceptual knowledge as soon as possible; radio stations and newspapers will overcome the short-term effects of television. Newspapers can be read repeatedly, and have the characteristics of stable text reports and sharp comments to guide readers to think deeply; magazines have the characteristics of strong pertinence and long life cycle. This will help developers and businesses in related industries choose appropriate information to deliver to target audiences based on their own situation and characteristics, while ensuring that advertisements are easily accepted by target audiences. Media linkage not only brings into play their respective strengths, but also complements each other, making up for their respective shortcomings and limitations, thereby expanding the depth and breadth of communication and forming a joint promotion force for three-dimensional communication.

We adhere to the following principles:

1. Economical and economical, saving customers money as much as possible.

2. Pursue innovation. Advertising forms strive to be innovative, and innovation is well combined with creativity.

3. Strive to establish a relationship between the brand and the target group. For mass media, it is often effective in helping to build brand awareness. As for niche media, it can target certain groups of people, and it can well establish a certain internal connection between consumers and the product or brand, making consumers feel intimate and that this is an advertisement specially made for them. .

4. Establish collaborative relationships. Cleverly integrate into the media, not just for hard advertising.

5. Make clever use of the advertising role of the media itself. Appropriate public relations activities can better enhance the company's image, and clever use of soft articles can enhance brand confidence and advertising effects.

In integrated marketing communications, "integration" is the foundation, and interaction is a win-win situation. It is necessary to generate pull in marketing and establish a good interactive relationship with consumers.